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Inteligência Artificial Generativa para Experiência do Cliente | Insider
2026-03-06 00:38 Diff
https://useinsider.com/pt/ia-generativa-experiencias-cliente/
IA generativa para experiência do consumidor: O que isso quer dizer?

“Inteligência Artificial Generativa” refere-se ao uso de um prompt (como “Escreva um post de blog sobre marketing omnichannel”) para obter o resultado desejado: seu post de blog finalizado. É uma classe de sistemas de inteligência artificial projetados para produzir novo conteúdo, como texto, imagens ou áudio, aprendendo padrões a partir de dados existentes. É essencialmente o ChatGPT, e todos sabemos o que isso é sem muita explicação.
Da mesma forma, a inteligência artificial generativa para experiência do cliente significa que você usa o mesmo processo de estímulo, mas desta vez é para automatizar diferentes aspectos da sua experiência do cliente, como gerar texto de campanha, imagens, jornadas do cliente ou construir segmentos.
A inteligência artificial generativa para CX significa uma mudança notável na forma como as empresas usam padrões de dados aprendidos para criar facilmente experiências personalizadas. Além de simplesmente gerar conteúdo (como no ChatGPT), pode otimizar toda a abordagem de uma marca para envolver e encantar o público, colocando velocidade e eficiência em primeiro plano.
O que antes poderia ter exigido uma equipe de cinco profissionais de marketing e uma semana para ser concluído, pode ser feito essencialmente pela metade do tempo por dois profissionais de marketing com acesso a inteligência artificial generativa para marketing. Isso não significa que o papel de equipes de marketing maiores seja eliminado – certamente não! – apenas que seu tempo, energia e foco podem ser dedicados a tarefas mais estratégicas e criativas, em vez de passar horas fazendo as mesmas tarefas manuais dia após dia.
Apenas imagine o aumento na produção se você pudesse dizer adeus a todas as suas tarefas repetitivas e manuais!
9 benefícios de usar a IA generativa para experiência do consumidor

Então, por que IA generativa para experiência do consumidor é tão importante para profissionais de marketing entenderem e usarem? Bom, por várias razões. Essas são as 9 mais importantes:
Isso ajuda a tornar toda a sua equipe mais produtiva e eficiente. A inteligência artificial generativa para marketing pode assumir muitas tarefas manuais e demoradas para você. Por exemplo, pode encontrar os segmentos certos, escrever o texto do anúncio e criar imagens impactantes em segundos, para que você possa dizer adeus a horas ou até dias de esforço manual
Isso ajuda a fornecer experiências personalizadas. A inteligência artificial generativa pode analisar os dados dos clientes para criar conteúdo personalizado, o que melhora as experiências individualizadas e aumenta o envolvimento dos clientes. Experiências personalizadas para os clientes = clientes mais satisfeitos.
Pode otimizar automaticamente campanhas para o melhor desempenho, dependendo do canal escolhido e do resultado desejado. Suas campanhas podem então continuar aprendendo com elas mesmas para se tornarem cada vez melhores a cada envio, ajudando a melhorar o desempenho. É como a otimização de campanha em esteroides e em tempo real.
Pode ajudar os clientes a resolver problemas rapidamente. A inteligência artificial generativa para CX pode ajudar a resolver consultas e problemas dos clientes gerando respostas e soluções relevantes, aprimorando o suporte e a satisfação geral do cliente
Pode ajudar a construir uma melhor experiência do cliente no futuro. Ao analisar dados históricos, a inteligência artificial generativa pode ajudar os profissionais de marketing a fazer previsões sobre tendências futuras, comportamento do cliente e dinâmica de mercado. Essa visão antecipada permite que os profissionais de marketing ajustem proativamente suas estratégias e permaneçam à frente da concorrência..
Pode ajudar a construir uma melhor experiência do cliente no futuro. Ao analisar dados históricos, a inteligência artificial generativa pode ajudar os profissionais de marketing a fazer previsões sobre tendências futuras, comportamento do cliente e dinâmica de mercado. Essa visão antecipada permite que os profissionais de marketing ajustem proativamente suas estratégias e permaneçam à frente da concorrência..
Pode ajudar a melhorar rapidamente o ranking nos mecanismos SEO. A inteligência artificial generativa pode ajudar na otimização do conteúdo para os motores de busca. Pode gerar conteúdo rico em palavras-chave, descrições meta e outros elementos que contribuem para a melhoria do ranking nos mecanismos de busca, ajudando os profissionais de marketing a alcançar um público mais amplo e a melhorar a experiência do cliente..
Pode ajudar os profissionais de marketing a criar campanhas interessantes. Os profissionais de marketing podem usar a inteligência artificial generativa para brainstorming e gerar ideias criativas para campanhas de marketing, a fim de melhorar a experiência do cliente. Ao inserir parâmetros e objetivos, a IA pode propor conceitos e estratégias inovadoras que os profissionais de marketing talvez não tenham considerado, mas que ressoarão com seu público-alvo..
Pode ajudar com tradução e localização de idiomas: Para profissionais de marketing que operam em mercados globais, a inteligência artificial generativa pode ajudar na tradução e localização de idiomas. Isso garante que as mensagens de marketing sejam culturalmente relevantes e ressoem com públicos diversos..
IA generativa para CX: Exemplos e dicas

Então, como exatamente a inteligência artificial generativa para experiência do cliente ajuda os profissionais de marketing a trabalharem de forma mais inteligente e a alcançarem mais resultados?
As seguintes melhores práticas são exemplos do que você pode esperar da solução de inteligência artificial generativa da Insider One, Sirius AI™. Este motor de inteligência artificial generativa pendente de patente ajuda marcas em todo o mundo a oferecer experiências confiáveis, relevantes e personalizadas automaticamente, o que significa que as equipes de marketing podem alcançar 60% mais produtividade e eficiência enquanto impulsionam mais crescimento e receita.
Vamos ver exatamente como os profissionais de marketing podem combinar o poder da inteligência artificial generativa e do marketing para oferecer experiências do cliente que valem a pena ser divulgadas usando a plataforma da Insider.
1. Dica #1: Descubra segmentos lucrativos 30x mais rápido

Diga adeus à tentativa manual de encontrar a segmentação de público certa para sua última campanha. Basta inserir seu caso de uso e resultado esperado, e deixe o Sirius AI™ criar segmentos prontos para uso para o seu objetivo de negócio – quer você esteja procurando melhorar o envolvimento, aumentar as conversões ou ambos..
2. Dica #2: Criar jornadas do cliente

Esboce seu caso de uso e resultado esperado com um prompt e deixe o Sirius AI™ gerar automaticamente jornadas omnicanal otimizadas para alcançar seu objetivo. Elimine as suposições e deixe a IA construir jornadas com a maior probabilidade de resultado – em apenas um clique..
3. Dica #3: Construir conteúdo de campanha

Com o Sirius AI™, os profissionais de marketing podem criar assuntos de e-mail que chamam atenção e conteúdo envolvente, com um simples prompt. As mensagens são automaticamente personalizadas para o canal e resultado desejado.
4. Dica #4: Elimine a especulação com otimização conduzida por IA

Você sabia que os profissionais de marketing gastam mais de 40% do seu tempo otimizando campanhas de marketing e iniciativas existentes? Coloque a otimização no piloto automático para que as jornadas dos clientes aprendam automaticamente a obter melhores resultados com testes A/B, seleção automática de vencedores, otimização do horário de envio e muito mais, tudo impulsionado pela IA.
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“Com a poderosa IA da Insider One, conseguimos envolver nossos usuários para dar o passo da navegação para a compra – tudo porque eles receberam ofertas mais relevantes e personalizadas. Conseguimos ver um aumento de 25% na taxa de conversão em apenas uma semana.”

— Diretor de marketing digial na Watsons.

Leia mais reviews 5 estrelas de clientes satisfeitos na G2
Como a Allianz utilizou as capacidades de segmentação alimentadas por IA da Insider One para obter retorno sobre o investimento em questão de dias

Com a experiência do cliente prevista para ultrapassar o preço e o produto como o diferencial chave para as marcas de serviços financeiros, a Allianz estava em busca de um parceiro tecnológico que pudesse ajudá-los a oferecer experiências excepcionais em todos os seus canais digitais. Cada vez mais, os clientes esperam que as interações com suas seguradoras sejam tão imediatas e personalizadas quanto em outras indústrias, então a experiência do cliente era um foco importante para a equipe da Allianz.
O que mais impressionou a Allianz na Insider One foram suas capacidades de segmentação alimentadas por IA. “A plataforma aprende com o comportamento do cliente e identifica quais produtos e serviços interessariam mais a cada cliente”, diz o Chefe de Marketing da Allianz. “Essa inteligência poderosa nos ajuda a maximizar nossas taxas de engajamento e oferecer experiências relevantes e oportunas no menor tempo possível.”
IA generativa, preditiva, e conversacional

A IA Generativa é apenas uma parte da solução de IA da Insider One que molda a indústria. Nós ajudamos 1.200 marcas em todo o mundo a aumentar a produtividade em 60% aproveitando o poder combinado da IA generativa, preditiva e conversacional dentro de uma única plataforma.
Já abordamos a IA generativa anteriormente, mas aqui está uma breve visão geral dos outros tipos de IA que o Sirius AI™ da Insider One utiliza:
A IA Preditiva permite que os profissionais de marketing usem modelos de ML preditivos poderosos que entendem grupos de clientes únicos para prever preferências, necessidades e desejos dos clientes. Isso significa que os profissionais de marketing podem facilmente encontrar o melhor momento, canal e produto para se conectar com cada comprador.
A IA Conversacional permite que as marcas envolvam os clientes em conversas estruturadas e não estruturadas através de seus canais favoritos. Nossos Modelos de Linguagem Avançada (LLMs) detectam intenções e fornecem respostas relevantes para garantir uma comunicação perfeita e eficaz..
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Descobrimos que os algoritmos de IA da Insider One são extremamente robustos, com inúmeras características incríveis que oferecem muita flexibilidade no uso.”

Leia mais reviews 5 estrelas de clientes satisfeitos na G2
Combinando automação de marketing omnichannel e IA Generativa

A solução de automação de marketing omnichannel da Insider One, o Architect, ajuda os profissionais de marketing a criar experiências personalizadas e contínuas para o cliente através de mais de 12 canais de marketing. As capacidades alimentadas por IA do Architect garantem que as marcas alcancem os clientes certos no momento certo com a mensagem certa no canal certo – tudo a partir de uma única plataforma..
Os profissionais de marketing podem combinar o poder do Architect com a IA generativa para otimizar a orquestração de jornadas, eliminando esforços manuais e especulações. Como mencionado acima, essa poderosa combinação capacita os profissionais de marketing com a criação rápida de segmentos, orquestração de jornadas contínua e geração automática de conteúdo para ajudar os profissionais de marketing a alcançarem 60% mais produtividade e eficiência..
Isso significa que utilizar a solução de IA generativa da Insider One para experiência do cliente pode ajudá-lo a construir experiências omnichannels em metade do tempo.
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”Utilizamos o construtor de jornada do cliente da Insider One, o Architect, com suporte de IA, que nos permitiu comunicar com nosso conjunto correto de usuários no momento certo, com a mensagem certa, no canal certo. Isso nos ajudou a trazer de volta os usuários que haviam abandonado nosso site e aplicativo, e ainda nos permitiu incentivá-los a concluir suas compras. Com essa implementação, observamos um aumento massivo no engajamento, na retenção e nas taxas de conversãohttps://insiderone.com/customer-journey-builder/.”

Leia mais reviews 5 estrelas de clientes satisfeitos na G2
Perguntas frequentes:

O que é IA generativa?
A IA Generativa refere-se a uma classe de sistemas de inteligência artificial projetados para produzir novo conteúdo, como texto, imagens ou áudio, aprendendo padrões a partir de dados existentes. Ao contrário dos modelos de IA tradicionais que seguem regras predefinidas, a IA generativa, frequentemente alimentada por redes neurais, pode criar saídas novas que não foram explicitamente programadas. Isso envolve treinar modelos em grandes conjuntos de dados, permitindo que eles compreendam e repliquem as estruturas subjacentes dos dados de entrada. A IA generativa tem a capacidade de gerar saídas realistas e contextualmente relevantes, tornando-se uma ferramenta poderosa para várias tarefas criativas e de resolução de problemas.
Como a IA generativa funciona?
A IA Generativa utiliza redes neurais, como GANs ou transformadores, para analisar vastos conjuntos de dados, aprendendo padrões e relações. Através do treinamento, o modelo refina parâmetros, permitindo-lhe produzir conteúdo contextualmente relevante sem programação explícita. Essa versatilidade torna a IA generativa uma solução criativa para várias tarefas.
O que é IA generativa vs IA?
A IA Generativa é um subconjunto da IA que se concentra na criação de novo conteúdo aprendendo padrões a partir de dados, frequentemente utilizando redes neurais. Ao contrário da IA geral, que abrange uma ampla gama de tarefas, a IA generativa enfatiza especificamente a geração de saídas novas, como texto, imagens ou áudio. Enquanto a IA inclui várias abordagens, a IA generativa destaca a capacidade de produzir conteúdo criativo e contextualmente relevante por meio de padrões aprendidos, tornando-a uma ferramenta especializada e poderosa para tarefas que requerem síntese criativa.
O que é uma IA generativa para o marketing?
A IA Generativa em marketing envolve o uso de inteligência artificial para criar conteúdo original e contextualmente relevante, como textos de anúncios, imagens ou materiais promocionais. Ela aproveita os padrões aprendidos a partir de dados existentes para gerar materiais de marketing envolventes e personalizados, otimizando a criatividade e a eficiência no desenvolvimento de campanhas.
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Faça um tour autoguiado por mais de 80 demos e casos de uso adaptados ao seu papel, objetivos ou setor. Sem formulários. Sem espera.">Explore a Insider One e torne-se imparável. Faça um tour autoguiado por mais de 80 demos e casos de uso adaptados ao seu papel, objetivos ou setor. Sem formulários. Sem espera.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="Explorador WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>Explorador WhatsApp</span><p data-text="Descubra o poder do WhatsApp para negócios">Descubra o poder do WhatsApp para negócios</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="Biblioteca de modelos SMS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>Biblioteca de modelos SMS</span><p data-text="Mais de 60 modelos para um SMS marketing impecável">Mais de 60 modelos para um SMS marketing impecável</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="Explorador CDP"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Explorador CDP</span><p data-text="Aprenda a transformar seus dados de clientes em ação">Aprenda a transformar seus dados de clientes em ação</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OUTROS RECURSOS</h3></div><ul><li class=""><a class="" href="/pt/case-studies" target=""><span data-text="Estudos de caso"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Estudos de caso</span></a></li><li class=""><a class="" href="/pt/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/ebook" target=""><span data-text="E-books &amp; Guias"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-books &amp; Guias</span></a></li><li class=""><a class="" href="/pt/glossary" target=""><span data-text="Glossário"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossário</span></a></li></ul></div>
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                        <h1 class="post-title">Entenda o poder da IA generativa para construir a experiência do consumidor</h1>


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                                <p>Criar experiências do cliente que ressoem com seu público é tanto uma arte quanto uma ciência. À medida que as tecnologias digitais se expandem, cresce também a demanda por interações personalizadas e envolventes que cativem os clientes. Mas fazer isso leva tempo: algo que os profissionais de marketing nunca parecem ter o suficiente.</p>
<p>Até agora.</p>
<p>Neste artigo, vamos explorar o poder de usar a IA generativa para a experiência do cliente. Discutiremos o que &#8220;IA Generativa para CX&#8221; realmente significa, compartilharemos melhores práticas e ensinaremos como usar a IA generativa para aumentar a produtividade do seu marketing.</p>
<p>Você está pronto para aprender tudo o que precisa saber sobre IA generativa para CX? Ótimo. Então, vamos começar.</p>
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                                    <p class="author-info"><span class="authname"><a href="https://insiderone.com/pt/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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                                        8 min.                                    </p>
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                                                                <!--<p><span>Published</span> on </p>-->
                                <p><span style="color: #000000; font-size: 10pt; font-family: Poppins, Arial;" data-sheets-root="1">Atualizado em</span> 20 Ago 2024</p>

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                                        8 min.                                    </p>


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                            <div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#ia-generativa-para-experiencia-do-consumidor-o-que-isso-quer-dizer"> IA generativa para experiência do consumidor: O que isso quer dizer?</a><li class="parent-level-item"><a href="#9-beneficios-de-usar-a-ia-generativa-para-experiencia-do-consumidor"> 9 benefícios de usar a IA generativa para experiência do consumidor</a><li class="parent-level-item"><a href="#ia-generativa-para-cx-exemplos-e-dicas">IA generativa para CX: Exemplos e dicas</a><ul><li><a href="#1-dica-1-descubra-segmentos-lucrativos-30x-mais-rapido">1. Dica #1: Descubra segmentos lucrativos 30x mais rápido</a></li><li><a href="#2-dica-2-criar-jornadas-do-cliente">2. Dica #2: Criar jornadas do cliente</a></li><li><a href="#3-dica-3-construir-conteudo-de-campanha">3. Dica #3: Construir conteúdo de campanha</a></li><li><a href="#4-dica-4-elimine-a-especulacao-com-otimizacao-conduzida-por-ia">4. Dica #4: Elimine a especulação com otimização conduzida por IA</a></li></ul></li><li class="parent-level-item"><a href="#como-a-allianz-utilizou-as-capacidades-de-segmentacao-alimentadas-por-ia-da-insider-one-para-obter-retorno-sobre-o-investimento-em-questao-de-dias">Como a Allianz utilizou as capacidades de segmentação alimentadas por IA da Insider One para obter retorno sobre o investimento em questão de dias</a><li class="parent-level-item"><a href="#ia-generativa-preditiva-e-conversacional">IA generativa, preditiva, e conversacional </a><li class="parent-level-item"><a href="#combinando-automacao-de-marketing-omnichannel-e-ia-generativa">Combinando automação de marketing omnichannel e IA Generativa</a><ul><li><a href="#leia-mais">Leia mais</a></li></ul></li><li class="parent-level-item"><a href="#perguntas-frequentes">Perguntas frequentes:</a></li></ul></div>                            <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><h2 class="wp-block-heading" id="ia-generativa-para-experiencia-do-consumidor-o-que-isso-quer-dizer">&nbsp;IA generativa para experi&ecirc;ncia do consumidor: O que isso quer dizer?</h2>



<p>&#8220;Intelig&ecirc;ncia Artificial Generativa&#8221; refere-se ao uso de um prompt (como &#8220;Escreva um post de blog sobre marketing omnichannel&#8221;) para obter o resultado desejado: seu post de blog finalizado. &Eacute; uma classe de sistemas de intelig&ecirc;ncia artificial projetados para produzir novo conte&uacute;do, como texto, imagens ou &aacute;udio, aprendendo padr&otilde;es a partir de dados existentes. &Eacute; essencialmente o ChatGPT, e todos sabemos o que isso &eacute; sem muita explica&ccedil;&atilde;o.</p>



<p>Da mesma forma, a intelig&ecirc;ncia artificial generativa para experi&ecirc;ncia do cliente significa que voc&ecirc; usa o mesmo processo de est&iacute;mulo, mas desta vez &eacute; para automatizar diferentes aspectos da sua experi&ecirc;ncia do cliente, como gerar texto de campanha, imagens, jornadas do cliente ou construir segmentos.</p>



<p>A intelig&ecirc;ncia artificial generativa para CX significa uma mudan&ccedil;a not&aacute;vel na forma como as empresas usam padr&otilde;es de dados aprendidos para criar facilmente experi&ecirc;ncias personalizadas. Al&eacute;m de simplesmente gerar conte&uacute;do (como no ChatGPT), pode otimizar toda a abordagem de uma marca para envolver e encantar o p&uacute;blico, colocando velocidade e efici&ecirc;ncia em primeiro plano.</p>



<p>O que antes poderia ter exigido uma equipe de cinco profissionais de marketing e uma semana para ser conclu&iacute;do, pode ser feito essencialmente pela metade do tempo por dois profissionais de marketing com acesso a intelig&ecirc;ncia artificial generativa para marketing. Isso n&atilde;o significa que o papel de equipes de marketing maiores seja eliminado &#8211; certamente n&atilde;o! &#8211; apenas que seu tempo, energia e foco podem ser dedicados a tarefas mais estrat&eacute;gicas e criativas, em vez de passar horas fazendo as mesmas tarefas manuais dia ap&oacute;s dia.</p>



<p>Apenas imagine o aumento na produ&ccedil;&atilde;o se voc&ecirc; pudesse dizer adeus a todas as suas tarefas repetitivas e manuais!</p>



<h2 class="wp-block-heading" id="9-beneficios-de-usar-a-ia-generativa-para-experiencia-do-consumidor"> 9 benef&iacute;cios de usar a IA generativa para experi&ecirc;ncia do consumidor</h2>



<p>Ent&atilde;o, por que IA generativa para experi&ecirc;ncia do consumidor &eacute; t&atilde;o importante para profissionais de marketing entenderem e usarem? Bom, por v&aacute;rias raz&otilde;es. Essas s&atilde;o as 9 mais importantes:</p>



<ol class="wp-block-list">
<li><strong>Isso ajuda a tornar toda a sua equipe mais produtiva e eficiente.</strong> A intelig&ecirc;ncia artificial generativa para marketing pode assumir muitas tarefas manuais e demoradas para voc&ecirc;. Por exemplo, pode encontrar os segmentos certos, escrever o texto do an&uacute;ncio e criar imagens impactantes em segundos, para que voc&ecirc; possa dizer adeus a horas ou at&eacute; dias de esfor&ccedil;o manual</li>



<li><strong>Isso ajuda a fornecer experi&ecirc;ncias personalizadas</strong>. A intelig&ecirc;ncia artificial generativa pode analisar os dados dos clientes para criar conte&uacute;do personalizado, o que melhora as<a href="https://insiderone.com/customer-engagement/"> experi&ecirc;ncias individualizadas</a> e aumenta o envolvimento dos clientes. Experi&ecirc;ncias <a href="https://insiderone.com/personalized-customer-experience/">personalizadas para os clientes </a>= clientes mais satisfeitos.</li>



<li><strong>Pode otimizar automaticamente campanhas</strong> para o melhor desempenho, dependendo do canal escolhido e do resultado desejado. Suas campanhas podem ent&atilde;o continuar aprendendo com elas mesmas para se tornarem cada vez melhores a cada envio, ajudando a melhorar o desempenho. &Eacute; como a otimiza&ccedil;&atilde;o de campanha em esteroides e em tempo real.</li>



<li><strong>Pode ajudar os clientes a resolver problemas rapidamente</strong>. A intelig&ecirc;ncia artificial generativa para CX pode ajudar a resolver consultas e problemas dos clientes gerando respostas e solu&ccedil;&otilde;es relevantes, aprimorando o suporte e a satisfa&ccedil;&atilde;o geral do cliente</li>



<li><strong>Pode ajudar a construir uma melhor experi&ecirc;ncia do cliente no futuro.</strong> Ao analisar dados hist&oacute;ricos, a <a href="https://insiderone.com/sirius-ai/">intelig&ecirc;ncia artificial generativa</a> pode ajudar os profissionais de marketing a fazer previs&otilde;es sobre tend&ecirc;ncias futuras, comportamento do cliente e din&acirc;mica de mercado. Essa vis&atilde;o antecipada permite que os profissionais de marketing ajustem proativamente suas estrat&eacute;gias e permane&ccedil;am &agrave; frente da concorr&ecirc;ncia..</li>



<li><strong>Pode ajudar a construir uma melhor experi&ecirc;ncia do cliente no futuro</strong>. Ao analisar dados hist&oacute;ricos, a intelig&ecirc;ncia artificial generativa pode ajudar os profissionais de marketing a fazer previs&otilde;es sobre tend&ecirc;ncias futuras, comportamento do cliente e din&acirc;mica de mercado. Essa vis&atilde;o antecipada permite que os profissionais de marketing ajustem proativamente suas estrat&eacute;gias e permane&ccedil;am &agrave; frente da concorr&ecirc;ncia..</li>



<li><strong>Pode ajudar a melhorar rapidamente o ranking nos mecanismos SEO</strong>. A intelig&ecirc;ncia artificial generativa pode ajudar na otimiza&ccedil;&atilde;o do conte&uacute;do para os motores de busca. Pode gerar conte&uacute;do rico em palavras-chave, descri&ccedil;&otilde;es meta e outros elementos que contribuem para a melhoria do ranking nos mecanismos de busca, ajudando os profissionais de marketing a alcan&ccedil;ar um p&uacute;blico mais amplo e a melhorar a experi&ecirc;ncia do cliente..</li>



<li><strong>Pode ajudar os profissionais de marketing a criar campanhas interessantes</strong>. Os profissionais de marketing podem usar a intelig&ecirc;ncia artificial generativa para brainstorming e gerar ideias criativas para campanhas de marketing, a fim de melhorar a experi&ecirc;ncia do cliente. Ao inserir par&acirc;metros e objetivos, a IA pode propor conceitos e estrat&eacute;gias inovadoras que os profissionais de marketing talvez n&atilde;o tenham considerado, mas que ressoar&atilde;o com seu p&uacute;blico-alvo..</li>



<li><strong>Pode ajudar com tradu&ccedil;&atilde;o e localiza&ccedil;&atilde;o de idiomas:</strong> Para profissionais de marketing que operam em mercados globais, a intelig&ecirc;ncia artificial generativa pode ajudar na tradu&ccedil;&atilde;o e localiza&ccedil;&atilde;o de idiomas. Isso garante que as mensagens de marketing sejam culturalmente relevantes e ressoem com p&uacute;blicos diversos..</li>
</ol>



<h2 class="wp-block-heading" id="ia-generativa-para-cx-exemplos-e-dicas">IA generativa para CX: Exemplos e dicas</h2>



<p>Ent&atilde;o, como exatamente a intelig&ecirc;ncia artificial generativa para experi&ecirc;ncia do cliente ajuda os profissionais de marketing a trabalharem de forma mais inteligente e a alcan&ccedil;arem mais resultados?</p>



<p>As seguintes melhores pr&aacute;ticas s&atilde;o exemplos do que voc&ecirc; pode esperar da solu&ccedil;&atilde;o de intelig&ecirc;ncia artificial generativa da Insider One, <a href="https://insiderone.com/sirius-ai/">Sirius AI&trade;</a>. Este motor de intelig&ecirc;ncia artificial generativa pendente de patente ajuda marcas em todo o mundo a oferecer experi&ecirc;ncias confi&aacute;veis, relevantes e personalizadas automaticamente, o que significa que as equipes de marketing podem alcan&ccedil;ar 60% mais produtividade e efici&ecirc;ncia enquanto impulsionam mais crescimento e receita.</p>



<p>Vamos ver exatamente como os profissionais de marketing podem combinar o poder da intelig&ecirc;ncia artificial generativa e do marketing para oferecer experi&ecirc;ncias do cliente que valem a pena ser divulgadas usando a plataforma da Insider.</p>



<h3 class="wp-block-heading" id="1-dica-1-descubra-segmentos-lucrativos-30x-mais-rapido">1. Dica #1: Descubra segmentos lucrativos 30x mais r&aacute;pido</h3>



<p>Diga adeus &agrave; tentativa manual de encontrar a segmenta&ccedil;&atilde;o de p&uacute;blico certa para sua &uacute;ltima campanha. Basta inserir seu caso de uso e resultado esperado, e deixe o Sirius AI&trade; criar <a href="https://insiderone.com/marketing-segmentation/">segmentos </a>prontos para uso para o seu objetivo de neg&oacute;cio &#8211; quer voc&ecirc; esteja procurando melhorar o envolvimento, aumentar as convers&otilde;es ou ambos..</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img fetchpriority="high" decoding="async" width="1727" height="1080" src="https://insiderone.com/assets/media/2023/12/generative-ai-for-customer-experience-1.gif" alt="Siri&#305;s AI&mdash;generative AI for customer experience solutions segmentation capabilities" class="wp-image-452010"></figure></div>


<h3 class="wp-block-heading" id="2-dica-2-criar-jornadas-do-cliente">2. Dica #2: Criar jornadas do cliente</h3>



<p>Esboce seu caso de uso e resultado esperado com um prompt e deixe o Sirius AI&trade; gerar automaticamente jornadas omnicanal otimizadas para alcan&ccedil;ar seu objetivo. Elimine as suposi&ccedil;&otilde;es e deixe a IA construir jornadas com a maior probabilidade de resultado &#8211; em apenas um clique..</p>



<h3 class="wp-block-heading" id="3-dica-3-construir-conteudo-de-campanha">3. Dica #3: Construir conte&uacute;do de campanha</h3>



<p>Com o Sirius AI&trade;, os profissionais de marketing podem criar assuntos de e-mail que chamam aten&ccedil;&atilde;o e conte&uacute;do envolvente, com um simples prompt. As mensagens s&atilde;o automaticamente personalizadas para o canal e resultado desejado.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="1727" height="1080" src="https://insiderone.com/assets/media/2023/12/generative-ai-for-customer-experience-3.gif" alt="Build campaign content with Insider One's generative AI for customer experience solution" class="wp-image-452014"></figure></div>


<h3 class="wp-block-heading" id="4-dica-4-elimine-a-especulacao-com-otimizacao-conduzida-por-ia">4. Dica #4: Elimine a especula&ccedil;&atilde;o com otimiza&ccedil;&atilde;o conduzida por IA</h3>



<p>Voc&ecirc; sabia que os profissionais de marketing gastam mais de 40% do seu tempo otimizando campanhas de marketing e iniciativas existentes? Coloque a otimiza&ccedil;&atilde;o no piloto autom&aacute;tico para que as jornadas dos clientes aprendam automaticamente a obter melhores resultados com testes <a href="https://insiderone.com/your-guide-to-ab-testing/">A/B</a>, sele&ccedil;&atilde;o autom&aacute;tica de vencedores, otimiza&ccedil;&atilde;o do hor&aacute;rio de envio e muito mais, tudo impulsionado pela IA.</p>



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<p>&ldquo;Com a poderosa IA da Insider One, conseguimos envolver nossos usu&aacute;rios para dar o passo da navega&ccedil;&atilde;o para a compra &#8211; tudo porque eles receberam ofertas mais relevantes e personalizadas. Conseguimos ver um aumento de 25% na taxa de convers&atilde;o em apenas uma semana.&rdquo;&nbsp; </p>



<p>&mdash; Diretor de marketing digial na  Watsons. </p>



<p><a href="https://www.g2.com/products/insider/reviews?utf8=%E2%9C%93&amp;filters%5Bnps_score%5D=5" target="_blank" rel="noreferrer noopener nofollow"></a><a href="https://www.g2.com/products/insider/reviews?utf8=%E2%9C%93&amp;filters%5Bnps_score%5D=5" target="_blank" rel="noreferrer noopener nofollow">Leia mais reviews 5 estrelas de clientes satisfeitos na G2</a></p>
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<h2 class="wp-block-heading" id="como-a-allianz-utilizou-as-capacidades-de-segmentacao-alimentadas-por-ia-da-insider-one-para-obter-retorno-sobre-o-investimento-em-questao-de-dias"><br>Como a Allianz utilizou as capacidades de segmenta&ccedil;&atilde;o alimentadas por IA da Insider One para obter retorno sobre o investimento em quest&atilde;o de dias</h2>



<p>Com a experi&ecirc;ncia do cliente prevista para ultrapassar o pre&ccedil;o e o produto como o diferencial chave para as marcas de servi&ccedil;os financeiros, a <a href="https://insiderone.com/case-studies/allianz/">Allianz</a> estava em busca de um parceiro tecnol&oacute;gico que pudesse ajud&aacute;-los a oferecer experi&ecirc;ncias excepcionais em todos os seus canais digitais. Cada vez mais, os clientes esperam que as intera&ccedil;&otilde;es com suas seguradoras sejam t&atilde;o imediatas e personalizadas quanto em outras ind&uacute;strias, ent&atilde;o a experi&ecirc;ncia do cliente era um foco importante para a equipe da Allianz.</p>



<p>O que mais impressionou a Allianz na Insider One foram suas capacidades de segmenta&ccedil;&atilde;o alimentadas por IA. &#8220;A plataforma aprende com o comportamento do cliente e identifica quais produtos e servi&ccedil;os interessariam mais a cada cliente&#8221;, diz o Chefe de Marketing da Allianz. &#8220;<strong>Essa intelig&ecirc;ncia poderosa nos ajuda a maximizar nossas taxas de engajamento e oferecer experi&ecirc;ncias relevantes e oportunas no menor tempo poss&iacute;vel.&#8221;</strong></p>



<h2 class="wp-block-heading" id="ia-generativa-preditiva-e-conversacional">IA generativa, preditiva, e conversacional </h2>



<p><br>A IA Generativa &eacute; apenas uma parte da solu&ccedil;&atilde;o de IA da Insider One que molda a ind&uacute;stria. N&oacute;s ajudamos 1.200 marcas em todo o mundo a aumentar a produtividade em 60% aproveitando o poder combinado da IA generativa, preditiva e conversacional dentro de uma &uacute;nica plataforma.&nbsp;</p>



<p>J&aacute; abordamos a IA generativa anteriormente, mas aqui est&aacute; uma breve vis&atilde;o geral dos outros tipos de IA que o Sirius AI&trade; da Insider One utiliza:</p>



<ul class="wp-block-list">
<li><strong>A IA Preditiva</strong> permite que os profissionais de marketing usem modelos de ML preditivos poderosos que entendem grupos de clientes &uacute;nicos para prever prefer&ecirc;ncias, necessidades e desejos dos clientes. Isso significa que os profissionais de marketing podem facilmente encontrar o melhor momento, canal e produto para se conectar com cada comprador.</li>



<li><strong>A IA Conversacional </strong>permite que as marcas envolvam os clientes em conversas estruturadas e n&atilde;o estruturadas atrav&eacute;s de seus canais favoritos. Nossos Modelos de Linguagem Avan&ccedil;ada (LLMs) detectam inten&ccedil;&otilde;es e fornecem respostas relevantes para garantir uma comunica&ccedil;&atilde;o perfeita e eficaz..</li>
</ul>



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<p>&ldquo;<br>Descobrimos que os algoritmos de IA da Insider One s&atilde;o extremamente robustos, com in&uacute;meras caracter&iacute;sticas incr&iacute;veis que oferecem muita flexibilidade no uso.&rdquo; </p>



<p><a href="https://www.g2.com/products/insider/reviews?utf8=%E2%9C%93&amp;filters%5Bnps_score%5D=5" target="_blank" rel="noreferrer noopener nofollow"></a><a href="https://www.g2.com/products/insider/reviews?utf8=%E2%9C%93&amp;filters%5Bnps_score%5D=5" target="_blank" rel="noreferrer noopener nofollow"></a><a href="https://www.g2.com/products/insider/reviews?utf8=%E2%9C%93&amp;filters%5Bnps_score%5D=5" target="_blank" rel="noreferrer noopener nofollow">Leia mais reviews 5 estrelas de clientes satisfeitos na G2</a></p>
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<h2 class="wp-block-heading" id="combinando-automacao-de-marketing-omnichannel-e-ia-generativa">Combinando automa&ccedil;&atilde;o de marketing omnichannel e IA Generativa</h2>



<p>A solu&ccedil;&atilde;o de automa&ccedil;&atilde;o de <a href="https://insiderone.com/omnichannel-marketing-automation/">marketing omnichannel da Insider One</a>, o Architect, ajuda os profissionais de marketing a criar experi&ecirc;ncias personalizadas e cont&iacute;nuas para o cliente atrav&eacute;s de mais de 12 canais de marketing. As capacidades alimentadas por IA do Architect garantem que as marcas alcancem os clientes certos no momento certo com a mensagem certa no canal certo &#8211; tudo a partir de uma &uacute;nica plataforma..</p>



<p>Os profissionais de marketing podem combinar o poder do Architect com a IA generativa para otimizar a <a href="https://insiderone.com/pt/individualize/orchestrate/">orquestra&ccedil;&atilde;o de jornadas,</a> eliminando esfor&ccedil;os manuais e especula&ccedil;&otilde;es. Como mencionado acima, essa poderosa combina&ccedil;&atilde;o capacita os profissionais de marketing com a cria&ccedil;&atilde;o r&aacute;pida de segmentos, orquestra&ccedil;&atilde;o de jornadas cont&iacute;nua e gera&ccedil;&atilde;o autom&aacute;tica de conte&uacute;do para ajudar os profissionais de marketing a alcan&ccedil;arem 60% mais produtividade e efici&ecirc;ncia..</p>



<p>Isso significa que utilizar a <a href="https://insiderone.com/sirius-ai-generative-ai-solution-for-customer-experience/">solu&ccedil;&atilde;o de IA generativa</a> da Insider One para experi&ecirc;ncia do cliente pode ajud&aacute;-lo a <a href="https://insiderone.com/omnichannel-customer-experience-solution/">construir experi&ecirc;ncias </a>omnichannels em metade do tempo.</p>



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<p>&rdquo;Utilizamos o <a href="https://insiderone.com/customer-journey-builder/">construtor de jornada do cliente</a> da Insider One, o Architect, com suporte de IA, que nos permitiu comunicar com nosso conjunto correto de usu&aacute;rios no momento certo, com a mensagem certa, no canal certo. Isso nos ajudou a trazer de volta os usu&aacute;rios que haviam abandonado nosso site e aplicativo, e ainda nos permitiu incentiv&aacute;-los a concluir suas compras. Com essa implementa&ccedil;&atilde;o, observamos um aumento massivo no engajamento, na reten&ccedil;&atilde;o e nas taxas de convers&atilde;ohttps://insiderone.com/customer-journey-builder/.&rdquo; </p>



<p><a href="https://www.g2.com/products/insider/reviews?utf8=%E2%9C%93&amp;filters%5Bnps_score%5D=5" target="_blank" rel="noreferrer noopener nofollow">Leia mais reviews 5 estrelas de clientes satisfeitos na G2</a></p>
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<h3 class="wp-block-heading" id="leia-mais">Leia mais</h3>



<p>Se voc&ecirc; gostaria de saber mais sobre como priorizar a IA generativa para a constru&ccedil;&atilde;o de experi&ecirc;ncias do cliente pode impulsionar sua estrat&eacute;gia de marketing e obter resultados, <a href="https://insiderone.com/pt/request-a-demo/">agende uma demonstra&ccedil;&atilde;o</a> com um de nossos especialistas hoje mesmo. Ficar&iacute;amos encantados em mostrar a voc&ecirc; como fazemos as coisas por aqui.</p>



<h2 class="wp-block-heading" id="perguntas-frequentes"><strong>Perguntas frequentes:</strong></h2>



<div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1702509585189"><strong class="schema-faq-question"><strong>O que &eacute; IA generativa?</strong></strong> <p class="schema-faq-answer">A IA Generativa refere-se a uma classe de sistemas de intelig&ecirc;ncia artificial projetados para produzir novo conte&uacute;do, como texto, imagens ou &aacute;udio, aprendendo padr&otilde;es a partir de dados existentes. Ao contr&aacute;rio dos modelos de IA tradicionais que seguem regras predefinidas, a IA generativa, frequentemente alimentada por redes neurais, pode criar sa&iacute;das novas que n&atilde;o foram explicitamente programadas. Isso envolve treinar modelos em grandes conjuntos de dados, permitindo que eles compreendam e repliquem as estruturas subjacentes dos dados de entrada. A IA generativa tem a capacidade de gerar sa&iacute;das realistas e contextualmente relevantes, tornando-se uma ferramenta poderosa para v&aacute;rias tarefas criativas e de resolu&ccedil;&atilde;o de problemas.</p> </div> <div class="schema-faq-section" id="faq-question-1702509620382"><strong class="schema-faq-question"><strong>Como a IA generativa funciona?</strong></strong> <p class="schema-faq-answer">A IA Generativa utiliza redes neurais, como GANs ou transformadores, para analisar vastos conjuntos de dados, aprendendo padr&otilde;es e rela&ccedil;&otilde;es. Atrav&eacute;s do treinamento, o modelo refina par&acirc;metros, permitindo-lhe produzir conte&uacute;do contextualmente relevante sem programa&ccedil;&atilde;o expl&iacute;cita. Essa versatilidade torna a IA generativa uma solu&ccedil;&atilde;o criativa para v&aacute;rias tarefas.<br></p> </div> <div class="schema-faq-section" id="faq-question-1702509634426"><strong class="schema-faq-question">O que &eacute; IA generativa vs IA?</strong> <p class="schema-faq-answer">A IA Generativa &eacute; um subconjunto da IA que se concentra na cria&ccedil;&atilde;o de novo conte&uacute;do aprendendo padr&otilde;es a partir de dados, frequentemente utilizando redes neurais. Ao contr&aacute;rio da IA geral, que abrange uma ampla gama de tarefas, a IA generativa enfatiza especificamente a gera&ccedil;&atilde;o de sa&iacute;das novas, como texto, imagens ou &aacute;udio. Enquanto a IA inclui v&aacute;rias abordagens, a IA generativa destaca a capacidade de produzir conte&uacute;do criativo e contextualmente relevante por meio de padr&otilde;es aprendidos, tornando-a uma ferramenta especializada e poderosa para tarefas que requerem s&iacute;ntese criativa.<br></p> </div> <div class="schema-faq-section" id="faq-question-1702509661527"><strong class="schema-faq-question"><strong>O que &eacute; uma IA generativa para o marketing?</strong></strong> <p class="schema-faq-answer"><br>A IA Generativa em marketing envolve o uso de intelig&ecirc;ncia artificial para criar conte&uacute;do original e contextualmente relevante, como textos de an&uacute;ncios, imagens ou materiais promocionais. Ela aproveita os padr&otilde;es aprendidos a partir de dados existentes para gerar materiais de marketing envolventes e personalizados, otimizando a criatividade e a efici&ecirc;ncia no desenvolvimento de campanhas.</p> </div> </div>
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                            <span class="authname2">
                                <a href="https://insiderone.com/pt/author/christopher-baldwin/">
                                    <span>Chris Baldwin </span>
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                            <span class="hipen px-2 text-decoration-none"> - </span>
                            VP Marketing, Brand and Communications                        </p>

                                                    <p class="author-bio">Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One&#039;s brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let&#039;s just say that he shouldn&#039;t give up the day job just yet.</p>
                        
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