Rivalry2

United Colors of Benetton achieved a 7X increase in conversion - Insider
2026-03-06 02:08 Diff
https://useinsider.com/es/case-studies/united-colors-of-benetton/
Benetton quería reducir su tasa de abandono de carrito ofreciendo incentivos para atraer a los clientes de vuelta. Sin embargo, también querían mejorar sus márgenes de beneficio, lo que significaba que no podían depender únicamente de los descuentos.
Benetton quería aumentar sus ingresos ampliando su base de clientes, pero tenía dificultades con una baja tasa de registros de nuevos usuarios. Necesitaban una solución que pudiera crear recorridos personalizados y atractivos que convencieran a los nuevos usuarios para registrarse.
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/* Start Custom Fonts CSS */@font-face {
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					.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),
					.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * {
						background-image: none !important;
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			    <script>
        /*WebFontConfig = {
            google: { families: [ 'Figtree:400,700&display=swap' ] }
        };
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            var wf = d.createElement('script'), s = d.scripts[0];
            wf.src = 'https://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
            wf.async = true;
            s.parentNode.insertBefore(wf, s);
        })(document);*/
    </script>
    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
    filter: brightness(0.9);
}

	.homepage-case-study-body-item-content-start .number {
    text-transform: uppercase;
}

.insiderone-text-with-image-details a:hover svg path {
    stroke: #E92E2F;
    transition: none;
}

.insiderone-text-with-image-details a:hover {
    color: #E92E2F;
    transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
    width: 16px;
}


.insiderone-icon-cards-grid-item-title h3 {
    font-family: 'Figtree' !important;
    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
    stroke: #E92E2F;
}

a.insiderone-text-with-image-rows-item-cta-link:hover span {
    color: #E92E2F;
}

.insiderone-faq-container .insiderone-faq-title {
	opacity:1;
}

.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
    background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}

@media screen and (min-width: 1440px) {
    .insiderone-hero-banner-container {
        background-position-y: bottom;
    }
}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
		padding:20px !important
	}
	@media screen and (min-width: 768px) {
    .insiderone-hero-banner-container .insiderone-hero-banner-content {
        gap: 80px;
    }
}
    .insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
        padding: 12px 0;
        line-height: 16px;
    }
}

.insiderone-locations-slider-slides .swiper-slide {
    /*margin-right: 24px !important;*/
}

.homepage-case-study {
    background: linear-gradient(180deg, #efebe4, #fafafa);
}


.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
    font-family: 'Red Hat Display' !important;
}

.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
	    font-family: "Figtree", sans-serif !important;

}


.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
    color: #F4482B;
}


.insiderone-simple-testimonial-inner-container a {
    transition: 0.4s;
}

.insiderone-simple-testimonial-inner-container a:hover {
    color: #F4482B;
    transition: 0.4s;
}

.insiderone-comparison-general-container.mobile-cloned {
    padding: 0;
    background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
	stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
    color: #E92E2F;
}
 
.insiderone-glossy-metrics_wrapper h2 {
    font-weight: 400 !important;
}

.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
		transition:all .2s ease-in-out;

}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
    .insiderone-text-with-image-container .insiderone-text-with-image-visual {
        max-height: fit-content !important;
    }
}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
    color: #261A28 !important;
}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
    }
	

.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
    height: 96px !important;
}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
    padding: 144px 0 32px 0 !important;
}
	a.insiderone-report-tabs-nav-item {
    white-space: pre-line !important;
}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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		<div data-elementor-type="wp-post" data-elementor-id="509161" class="elementor elementor-509161 elementor-449393" data-elementor-post-type="case-studies">
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													<img decoding="async" width="138" height="46" src="https://insiderone.com/assets/media/2023/11/Benetton_Group_logo-1.svg" class="attachment-full size-full wp-image-449491" alt="" />													</div>
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			<h6 class="elementor-heading-title elementor-size-default">Caso de Éxito</h6>		</div>
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			<h1 class="elementor-heading-title elementor-size-default">Cómo United Colors of Benetton logró multiplicar por 7 sus conversiones y por 10 la adquisición de nuevos usuarios</h1>		</div>
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				<section class="elementor-section elementor-inner-section elementor-element elementor-element-7c29297 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7c29297" data-element_type="section">
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			<h6 class="elementor-heading-title elementor-size-default">Web Push</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">Architect</h6>		</div>
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													<img fetchpriority="high" decoding="async" width="964" height="892" src="https://insiderone.com/assets/media/2023/11/benetton-cs.png" class="attachment-full size-full wp-image-449497" alt="" srcset="https://insiderone.com/assets/media/2023/11/benetton-cs.png 964w, https://insiderone.com/assets/media/2023/11/benetton-cs-300x278.png 300w, https://insiderone.com/assets/media/2023/11/benetton-cs-768x711.png 768w" sizes="(max-width: 964px) 100vw, 964px" />													</div>
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c31e1d" data-id="0c31e1d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-16cdb5e elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="16cdb5e" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>4.8%</p>						</div>
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				<div class="elementor-element elementor-element-1981fa0 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="1981fa0" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>tasa de conversión <br />[con Web Push]</p>						</div>
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
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				<div class="elementor-element elementor-element-d055152 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="d055152" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>7X</p>						</div>
				</div>
				<div class="elementor-element elementor-element-751bf7f elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="751bf7f" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>mayor tasa de<br />conversión que <br />la media del sector</p>						</div>
				</div>
				<div class="elementor-element elementor-element-11363f6 elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="11363f6" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-783af03 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="783af03" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>5.7%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-47da525 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="47da525" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>tasa de registro <br />nuevos usuarios <br />[con Web Push]</p>						</div>
				</div>
				<div class="elementor-element elementor-element-cea8f5e elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="cea8f5e" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-08b9110 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="08b9110" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>10X</p>						</div>
				</div>
				<div class="elementor-element elementor-element-76e0256 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="76e0256" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Tasa de alta de<br />nuevos usuarios <br />[con Web Push]</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-89c9862 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="89c9862" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e707023" data-id="e707023" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-06fb961 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06fb961" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c01443" data-id="1c01443" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a4bd48 elementor-widget elementor-widget-text-editor" data-id="4a4bd48" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Sector</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-ec66124 elementor-widget elementor-widget-text-editor" data-id="ec66124" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Retail &#8211; Fashion</p>						</div>
				</div>
				<div class="elementor-element elementor-element-29f95d4 elementor-widget elementor-widget-text-editor" data-id="29f95d4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Categoría</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-8a6a0a5 elementor-widget elementor-widget-text-editor" data-id="8a6a0a5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Cross-Channel Marketing</p>						</div>
				</div>
				<div class="elementor-element elementor-element-c7eed6f elementor-widget elementor-widget-text-editor" data-id="c7eed6f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Canales</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-adf28aa elementor-widget elementor-widget-text-editor" data-id="adf28aa" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Mobile</p>						</div>
				</div>
				<div class="elementor-element elementor-element-7e87ca8 elementor-widget elementor-widget-text-editor" data-id="7e87ca8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Web Suite</p>						</div>
				</div>
				<div class="elementor-element elementor-element-8ad2700 elementor-widget elementor-widget-text-editor" data-id="8ad2700" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Solución</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-b2acf47 elementor-widget elementor-widget-text-editor" data-id="b2acf47" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Web Push</p><p>Architect</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-102da78" data-id="102da78" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-3fde758 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fde758" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-04d1cdb" data-id="04d1cdb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3e3483c elementor-widget elementor-widget-image" data-id="3e3483c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-705aa8b elementor-widget elementor-widget-text-editor" data-id="705aa8b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Nos encanta trabajar con Insider, sobre todo por sus capacidades para orquestar la experiencia del cliente. Hemos eliminado muchas suposiciones y tareas manuales al crear recorridos personalizados para clientes en distintas etapas de su ciclo de vida. Los resultados son impresionantes.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-9cb025a elementor-widget elementor-widget-text-editor" data-id="9cb025a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>eCommerce Manager</p>						</div>
				</div>
				<div class="elementor-element elementor-element-99a49a8 elementor-widget elementor-widget-image" data-id="99a49a8" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="138" height="46" src="https://insiderone.com/assets/media/2023/11/Benetton_Group_logo-1.svg" class="attachment-full size-full wp-image-449491" alt="" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1014f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1014f80" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23ec383" data-id="23ec383" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c9d6716 elementor-widget elementor-widget-text-editor" data-id="c9d6716" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Resumen Ejecutivo</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3f5b6f6 elementor-widget elementor-widget-text-editor" data-id="3f5b6f6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>United Colors of Benetton confió en Insider para resolver dos grandes retos: reducir el abandono de carrito y aumentar los registros de nuevos usuarios.</p><p>Para reducir el abandono de carrito, implementaron una estrategia de notificaciones Web Push en tres etapas, logrando una tasa de conversión del 4,8 %. Para los registros de nuevos usuarios, diseñaron un flujo con Web Push que alcanzó una tasa de alta del 5,7 %. Todo esto fue posible gracias a Architect, la herramienta de IA de Insider.</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-7758954 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7758954" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5137467" data-id="5137467" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b9d7ff2 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="b9d7ff2" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2024/12/ES_United-Colors-of-Benetton.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Descargar PDF</span>
					</span>
					</a>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-778660e elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="778660e" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/es/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Solicita una demo</span>
					</span>
					</a>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37daa43" data-id="37daa43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-670b8c9 elementor-widget elementor-widget-text-editor" data-id="670b8c9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Sobre United Colors of Benetton</p>						</div>
				</div>
				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>United Colors of Benetton, fundada en 1965, es una marca italiana de moda conocida por sus colores vivos y atrevidos, así como por su compromiso con causas sociales y medioambientales.</p><p>Con presencia en más de 120 países, más de 5.000 tiendas y un equipo global de más de 9.000 personas, la marca destaca por sus campañas de marketing innovadoras que abordan temas sociales como la diversidad y la inclusión.</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8b458c" data-id="e8b458c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b4f0227 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="b4f0227" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="505" height="438" src="https://insiderone.com/assets/media/2023/11/colors-of-benetton.png" class="attachment-full size-full wp-image-449496" alt="" srcset="https://insiderone.com/assets/media/2023/11/colors-of-benetton.png 505w, https://insiderone.com/assets/media/2023/11/colors-of-benetton-300x260.png 300w" sizes="(max-width: 505px) 100vw, 505px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-3d6949a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3d6949a" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-042a702" data-id="042a702" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-f7ef2d9 elementor-widget elementor-widget-text-editor" data-id="f7ef2d9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CASO DE USO #1</p>						</div>
				</div>
				<div class="elementor-element elementor-element-832f74e elementor-widget elementor-widget-text-editor" data-id="832f74e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumento de la tasa de conversión en un 4.8%<br />gracias a Architect de Insider</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-3e52b3f e-flex e-con-boxed e-con e-parent" data-id="3e52b3f" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-c151c1b e-con-full e-flex e-con e-child" data-id="c151c1b" data-element_type="container">
				<div class="elementor-element elementor-element-109653d elementor-widget elementor-widget-text-editor" data-id="109653d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3926e5d elementor-widget elementor-widget-text-editor" data-id="3926e5d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Benetton quería reducir su tasa de abandono de carrito ofreciendo incentivos para atraer a los clientes de vuelta. Sin embargo, también querían mejorar sus márgenes de beneficio, lo que significaba que no podían depender únicamente de los descuentos.</p>						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-5491945 e-flex e-con-boxed e-con e-parent" data-id="5491945" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-fc65469 e-con-full e-flex e-con e-child" data-id="fc65469" data-element_type="container">
				<div class="elementor-element elementor-element-cc4e4ac elementor-widget elementor-widget-text-editor" data-id="cc4e4ac" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>						</div>
				</div>
				<div class="elementor-element elementor-element-2a94743 elementor-widget elementor-widget-text-editor" data-id="2a94743" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Benetton utilizó la herramienta de orquestación de recorridos personalizada de Insider, Architect, para crear viajes individuales para sus clientes. Comenzaron por dirigirse a los clientes que habían dejado productos en el carrito con notificaciones Web Push personalizadas sobre novedades, enviadas tres horas después del abandono del carrito.</p><p>Luego, enviaron un segundo mensaje personalizado con un enlace para que los clientes pudieran completar su compra. Si el usuario no convertía, programaron un tercer mensaje con un código de cupón. Gracias a Architect, Benetton pudo crear recorridos personalizados utilizando datos de comportamiento e inteligencia predictiva, logrando una tasa de conversión 7 veces superior a la media del sector.</p>						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-8696d34 elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="8696d34" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3e8078" data-id="b3e8078" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1bb48e5 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="1bb48e5" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="780" height="596" src="https://insiderone.com/assets/media/2023/11/benetton-usecase-2-mobile.png" class="attachment-full size-full wp-image-449509" alt="" srcset="https://insiderone.com/assets/media/2023/11/benetton-usecase-2-mobile.png 780w, https://insiderone.com/assets/media/2023/11/benetton-usecase-2-mobile-300x229.png 300w, https://insiderone.com/assets/media/2023/11/benetton-usecase-2-mobile-768x587.png 768w" sizes="(max-width: 780px) 100vw, 780px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-d88bbe8 elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="d88bbe8" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b1ff07f" data-id="b1ff07f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c4d75e3 elementor-widget elementor-widget-image" data-id="c4d75e3" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-57f0c84 elementor-widget elementor-widget-text-editor" data-id="57f0c84" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Lograr una mayor tasa de conversión y más registros de nuevos usuarios ha supuesto un aumento significativo en nuestros ingresos incrementales. Con Insider como nuestro aliado, podemos centrarnos en la creatividad y el mensaje de marca, en lugar de preocuparnos por los obstáculos tecnológicos.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-7a6f097 elementor-widget elementor-widget-text-editor" data-id="7a6f097" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>eCommerce Manager</p>						</div>
				</div>
				<div class="elementor-element elementor-element-217c72c elementor-widget elementor-widget-image" data-id="217c72c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="138" height="46" src="https://insiderone.com/assets/media/2023/11/Benetton_Group_logo-1.svg" class="attachment-full size-full wp-image-449491" alt="" />													</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-247ccd3 elementor-hidden-mobile" data-id="247ccd3" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6d3d132 elementor-widget__width-inherit elementor-widget elementor-widget-image" data-id="6d3d132" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1440" height="1096" src="https://insiderone.com/assets/media/2023/11/wl-benetton.png" class="attachment-full size-full wp-image-449502" alt="" srcset="https://insiderone.com/assets/media/2023/11/wl-benetton.png 1440w, https://insiderone.com/assets/media/2023/11/wl-benetton-300x228.png 300w, https://insiderone.com/assets/media/2023/11/wl-benetton-1024x779.png 1024w, https://insiderone.com/assets/media/2023/11/wl-benetton-768x585.png 768w" sizes="(max-width: 1440px) 100vw, 1440px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-0e51183 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0e51183" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9dda3e" data-id="a9dda3e" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a9ce7a1 elementor-widget elementor-widget-text-editor" data-id="a9ce7a1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-63a1732 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="63a1732" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9082d79" data-id="9082d79" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-184f97d elementor-widget elementor-widget-text-editor" data-id="184f97d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>4.8%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-1e7ca8b elementor-widget elementor-widget-text-editor" data-id="1e7ca8b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>tasa de conversión</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-740f25f" data-id="740f25f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-fd1c0f2 elementor-widget elementor-widget-text-editor" data-id="fd1c0f2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>7X</p>						</div>
				</div>
				<div class="elementor-element elementor-element-f8ce0e0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="f8ce0e0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Tasa de conversión <br />superior a la media <br />del sector</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-df29196 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="df29196" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af46b13" data-id="af46b13" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ecb3073 elementor-widget elementor-widget-text-editor" data-id="ecb3073" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CASO DE USO #2</p>						</div>
				</div>
				<div class="elementor-element elementor-element-a8e3d3d elementor-widget elementor-widget-text-editor" data-id="a8e3d3d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumento del 5,7 % en los registros de nuevos usuarios con notificaciones Web Push personalizadas</p>						</div>
				</div>
				<div class="elementor-element elementor-element-1a2b3e7 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="1a2b3e7" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="762" height="519" src="https://insiderone.com/assets/media/2023/11/Group-513074-1.png" class="attachment-full size-full wp-image-449510" alt="" srcset="https://insiderone.com/assets/media/2023/11/Group-513074-1.png 762w, https://insiderone.com/assets/media/2023/11/Group-513074-1-300x204.png 300w" sizes="(max-width: 762px) 100vw, 762px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-28915ba e-flex e-con-boxed e-con e-parent" data-id="28915ba" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-9018d6a e-con-full e-flex e-con e-child" data-id="9018d6a" data-element_type="container">
				<div class="elementor-element elementor-element-83c4927 elementor-widget elementor-widget-text-editor" data-id="83c4927" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío</p>						</div>
				</div>
				<div class="elementor-element elementor-element-5efd071 elementor-widget elementor-widget-text-editor" data-id="5efd071" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Benetton quería aumentar sus ingresos ampliando su base de clientes, pero tenía dificultades con una baja tasa de registros de nuevos usuarios. Necesitaban una solución que pudiera crear recorridos personalizados y atractivos que convencieran a los nuevos usuarios para registrarse.</p>						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-211ffb6 e-flex e-con-boxed e-con e-parent" data-id="211ffb6" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-489a287 e-con-full e-flex e-con e-child" data-id="489a287" data-element_type="container">
				<div class="elementor-element elementor-element-ae92db8 elementor-widget elementor-widget-text-editor" data-id="ae92db8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>						</div>
				</div>
				<div class="elementor-element elementor-element-d110446 elementor-widget elementor-widget-text-editor" data-id="d110446" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El equipo de gestión de crecimiento de Insider sugirió utilizar Architect, una herramienta de orquestación de recorridos de clientes. Benetton creó un flujo de Web Push para atraer a nuevos usuarios y animarlos a realizar su primera compra.</p><p>El flujo consistió en crear dos notificaciones Web Push.<br />Una se envió a los usuarios que no habían realizado una compra en los primeros siete días, recordándoles el descuento para nuevos usuarios.</p><p>La segunda notificación se envió 24 horas después, con un enlace al descuento y la página de pago para incentivar a los usuarios a registrarse y completar su primera compra.</p>						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-b148a4c elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="b148a4c" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95af71f" data-id="95af71f" data-element_type="column">
			<div class="elementor-widget-wrap">
							</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-331d2c2 elementor-reverse-mobile elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default" data-id="331d2c2" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff10b2b" data-id="ff10b2b" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-09914f8 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="09914f8" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1789" height="949" src="https://insiderone.com/assets/media/2023/11/benetton_mockup.png" class="attachment-full size-full wp-image-451639" alt="" srcset="https://insiderone.com/assets/media/2023/11/benetton_mockup.png 1789w, https://insiderone.com/assets/media/2023/11/benetton_mockup-300x159.png 300w, https://insiderone.com/assets/media/2023/11/benetton_mockup-1024x543.png 1024w, https://insiderone.com/assets/media/2023/11/benetton_mockup-768x407.png 768w" sizes="(max-width: 1789px) 100vw, 1789px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-8b5dd36 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8b5dd36" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954488e" data-id="954488e" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2d0cb06 elementor-widget elementor-widget-text-editor" data-id="2d0cb06" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-c02332f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c02332f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5aeacb" data-id="b5aeacb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c952d57 elementor-widget elementor-widget-text-editor" data-id="c952d57" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>5.7%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-d989954 elementor-widget elementor-widget-text-editor" data-id="d989954" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>tasa de registro</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eca743f" data-id="eca743f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-61273aa elementor-widget elementor-widget-text-editor" data-id="61273aa" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>10X</p>						</div>
				</div>
				<div class="elementor-element elementor-element-67f387d elementor-widget elementor-widget-text-editor" data-id="67f387d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>tasa de registro  nuevos usuarios  [con Web Push]</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-39e66fb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="39e66fb" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab5572d" data-id="ab5572d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-e09d7ae elementor-widget elementor-widget-text-editor" data-id="e09d7ae" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Resumen</p>						</div>
				</div>
				<div class="elementor-element elementor-element-86b63b9 elementor-widget elementor-widget-text-editor" data-id="86b63b9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Gracias a la plataforma de Insider, Benetton pudo crear recorridos personalizados para los clientes, lo que resultó en un aumento significativo de las tasas de conversión, ingresos y registros de nuevos usuarios, además de reducir las tasas de abandono de carrito.</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-eac43a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eac43a2" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51feaef" data-id="51feaef" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-51b78fd elementor-widget elementor-widget-text-editor" data-id="51b78fd" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Looking ahead</p>						</div>
				</div>
				<div class="elementor-element elementor-element-fb05dff elementor-widget elementor-widget-text-editor" data-id="fb05dff" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Benetton planea mejorar su personalización en el sitio y las estrategias de compromiso con las funciones de Web Push y orquestación de recorridos de Insider.</p><p>Además, explorarán las capacidades de microsegmentación predictiva impulsadas por IA de Insider para crear segmentos predictivos como «afinidad por descuentos» y «probabilidad de compra», con el fin de personalizar las experiencias de los clientes y obtener resultados más sólidos.</p>						</div>
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					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cc017c" data-id="4cc017c" data-element_type="column">
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						<div class="elementor-element elementor-element-4256c8f elementor-widget elementor-widget-html" data-id="4256c8f" data-element_type="widget" data-widget_type="html.default">
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			<img decoding="async" src="https://insiderone.com/assets/media/2023/10/arc-logo.svg">
<div class="favorite_container">
    <p class="favorite_header">
        Favorite feature
    </p>
    <p class="favorite_name">
        Architect
    </p>
    <p class="favorite_text">
        Benetton's favorite tool is <b>Architect</b>, Insider’s customer journey orchestration tool, which enabled them to design and deliver unique customer journeys using AI-powered segmentation and automation. Architect helped Benetton achieve impressive conversion rates that outshone industry averages.
    </p>
</div>		</div>
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04f191e" data-id="04f191e" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-9c4ae48 elementor-widget elementor-widget-text-editor" data-id="9c4ae48" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Descubre más historias inspiradoras</p>						</div>
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