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Original
2026-01-01
Modified
2026-03-06
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<h2>Connect the dots between data and your customers</h2>
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<p>Insider’s customer data platform stitches together every customer interaction into a vivid picture of offline and online behaviors, revealing a crystal clear picture of their interests, needs, and desired touchpoints.</p>
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<p>Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under<a>cookie settings</a>and in our<a>privacy policy.</a><a>Legal information.</a></p>
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<h4>Connect</h4>
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<h2>Engagement begins with understanding your customers</h2>
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<p>Great experiences happen when you know your customers-what makes them tick: their pain points and desires. Insider’s customer data platform integrates with your tech stack to track every interaction. Use that data to build comprehensive user profiles and segment users into journeys that go far beyond basic personalization.</p>
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<h5>Unified Profiles</h5>
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<p>Build trust and stronger connections when you have a complete view of what your users want and how they behave.</p>
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<h5>Behavioral Segmentation</h5>
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<p>Split users up into groups based on who they are and how they act-from VIPs to discount shoppers, build personalized journeys that speak each customer’s language.</p>
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<h5>Integrations</h5>
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<p>Disconnected data? Create a singular, frictionless customer journey when you integrate first and third party data into Insider’s customer data platform (CDP).</p>
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<h4>Unified Profiles</h4>
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<h3>Get a unified view for a stronger connection</h3>
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<p>No more disconnected events and out-of-context behaviors. Insider’s customer data platform (CDP) integrates data scattered throughout your tech stack and brings it together in one place, so you can understand what makes your users tick and build journeys that capture how they think.</p>
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<p><a>Learn more about predict<i></i></a></p>
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<h4>Customer Segmentation</h4>
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<h3>Lock in on your target audience</h3>
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<p>Forge deeper bonds-no matter how you slice it. Insider’s AI-powered segments give you 120+ attributes to play with to hone in on discount shoppers, interested categories, brand affinities, and more.</p>
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<p><a>Learn more about custom conversion<i></i></a></p>
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<h4>Integrations</h4>
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<h3>Power up your tech stack</h3>
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<p>Gain more control over your data when you integrate it into one easy-to-manage platform. Insider’s easy-to-implement, powerful integration technology brings first and third party data together in just hours. Say goodbye to complex and expensive tools that take weeks (or months) to build unified customer profiles.</p>
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<p><a>Learn more about integrations<i></i></a></p>
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<h2>Resources that will fuel your drive for growth</h2>
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<h4>Insider powers 600+ top brands, drive growth across the funnel.</h4>
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