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Original 2026-01-01

Modified 2026-03-06

1 <h2>Personalization that performs at scale</h2>

2 <p>Deliver experiences customers love in real time. Go beyond basic segmentation to respond to needs, predict intent, build lasting loyalty and lifetime value.</p>

3 <p><a>Get a Demo</a><a>Platform Tour</a></p>

4 <h6>PERSONALIZATION SOFTWARE BUILT BY MARKETERS, FOR MARKETERS</h6>

5 <h2>Build relationships that last a lifetime</h2>

6 <p>Great experiences start with understanding what makes each customer unique. Insider One brings your data together to power timely, relevant personalization across the entire customer journey.</p>

7 <h2>Personalization powered by AI segmentation</h2>

8 <p>Insider One AI blends predictive and generative intelligence to optimize every interaction in real-time. Automate decisions, personalize at scale, and focus on impact, not manual tasks.</p>

9 <h3>Real-Time Segmentation</h3>

10 <p>Ensure your campaigns are always up to date, responding to changes in your audience’s behavior in the blink of an eye.</p>

11 <h3>Predictive Segments</h3>

12 <p>Our advanced algorithms can predict future behavior with accuracy, so youstay one step ahead hit the mark every time.</p>

13 <h3>120+ Rules and Attributes</h3>

14 <p>Your audience is multi-dimensional, and so should be your segmentation. Create segments that align with whatever your business goal, or industry.</p>

15 <h2>Built for teams who move fast</h2>

16 <p>Insider One combines everything teams need - intuitive tools, proven templates, and real-time AI, to deliver personalization that drives growth without the clutter of bloated platforms.</p>

17 <p>FASTEST TIME TO VALUE</p>

18 <h3>Launch perfectly crafted experiences in minutes</h3>

19 <p>Leverage over 100 pre-built, marketer-tested templates to launch personalized journeys in minutes. Use our Generative AI to optimize against your goals.</p>

20 <a>Platform Tour</a><p>LIMITLESS EXPERIMENTATION POSSIBILITIES</p>

21 <h3>Deliver the best and nothing less</h3>

22 <p>Test, optimize, and boost performance with built-in A/B tools. Insider One’s AI auto-selects winners, driving conversions and saving you time.</p>

23 <a>Platform Tour</a><p>OMNICHANNEL PERSONALIZATION</p>

24 <h3>Personalized messaging for every channel</h3>

25 <p>Use attributes, real-time behavior, and Predictive AI to craft the perfect experience every time.</p>

26 <a>Platform Tour</a><h2>3 BENEFITS OF OUR PERSONALIZATION CAPABILITIES</h2>

27 <p>Build, grow, and enrich your customer data</p>

28 <p>Gather more zero and first-party data, and unlock the full potential of your customer data.</p>

29 <h3>Gamify lead collection</h3>

30 <p>Give anonymous customers a compelling reason to become known users by engaging them with interactive gamified experiences, tailored specifically to them.</p>

31 <h3>Grow your subscriber base 7X</h3>

32 <p>Encourage opt-ins on your website and app with engaging and compliant opt-in collection templates.</p>

33 <h3>Gather preference data</h3>

34 <p>Collect zero and first-party preference data from channels to personalize the customer journey.</p>

35 <h3>Gamify lead collection</h3>

36 <p>Give anonymous customers a compelling reason to become known users by engaging them with interactive gamified experiences, tailored specifically to them.</p>

37 <h3>Grow your subscriber base 7X</h3>

38 <p>Encourage opt-ins on your website and app with engaging and compliant opt-in collection templates.</p>

39 <h3>Gather preference data</h3>

40 <p>Collect zero and first-party preference data from channels to personalize the customer journey.</p>

41 <h2>3 BENEFITS OF OUR PERSONALIZATION CAPABILITIES</h2>

42 <p>Share relevant content, products, and offersacross every touch point and channel</p>

43 <p>Make your products and services a joy to discover with individually tailored</p>

44 <p>experiences and recommendations at every touchpoint.</p>

45 <h3>Deliver smart recommendations</h3>

46 <p>Leverage 20+ recommendation strategies, including bought together, user-based, and most valuable products. Auto-optimize recommendations by combining product attributes and user affinity to choose the best product to showcase for every slot.</p>

47 <h3>Transform search experiences</h3>

48 <p>Personalize search results based on past and predicted behaviors. Offer AI-led search recommendations to help customers discover products faster.</p>

49 <h3>Enable immersive story-based discovery</h3>

50 <p>Insider One’s thumbnail-to-fullscreen experiences help get more eyes on products through a snackable storytelling format.</p>

51 <h3>Deliver smart recommendations</h3>

52 <p>Leverage 20+ recommendation strategies, including bought together, user-based, and most valuable products. Auto-optimize recommendations by combining product attributes and user affinity to choose the best product to showcase for every slot.</p>

53 <h3>Transform search experiences</h3>

54 <p>Personalize search results based on past and predicted behaviors. Offer AI-led search recommendations to help customers discover products faster.</p>

55 <h3>Enable immersive story-based discovery</h3>

56 <p>Insider One’s thumbnail-to-fullscreen experiences help get more eyes on products through a snackable storytelling format.</p>

57 <h2>3 BENEFITS OF OUR PERSONALIZATION CAPABILITIES</h2>

58 <p>Increase conversions and drive revenue</p>

59 <p>Directly impact your bottom line by turning casual browsers into frequent</p>

60 <p>buyers with personalized offers, centeralized coupon management, and more.</p>

61 <h3>Centralized coupon management</h3>

62 <p>Scale promotions with personalized coupons and incentives that boost sales while protecting margins, and deploy them seamlessly across the customer journey.</p>

63 <h3>Access pre-built, conversion focused templates</h3>

64 <p>Encourage sales with irresistible, personalized offers. Our pre-built templates engage shoppers, increase conversions, and drive more revenue from your site or app.</p>

65 <h3>Cookieless personalization</h3>

66 <p>Deliver personalization without cookies. Use contextual data to trigger experiences that engage and convert, no cookie consent required.</p>

67 <h3>Centralized coupon management</h3>

68 <p>Scale promotions with personalized coupons and incentives that boost sales while protecting margins, and deploy them seamlessly across the customer journey.</p>

69 <h3>Access pre-built, conversion focused templates</h3>

70 <p>Encourage sales with irresistible, personalized offers. Our pre-built templates engage shoppers, increase conversions, and drive more revenue from your site or app.</p>

71 <h3>Cookieless personalization</h3>

72 <p>Deliver personalization without cookies. Use contextual data to trigger experiences that engage and convert, no cookie consent required.</p>

73 <h2>You are in good company</h2>

74 <p>Check out these real-world results to see how the world’s favorite brands are driving more revenue and higher email performance with Insider One.</p>

75 <p>“We needed a solution that would help us deliver personalization at scale to boost engagement and conversions. Insider One had the right set of tools. Their personalized product recommendations helped us generate a 18.8% more revenue per user, and increase profitability from returning users by 42%."</p>

76 <p>Marketing Manager</p>

77 <p>“We’ve managed to achieve 6X ROI from the [platform] already. Insider One has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how…”</p>

78 <p>Group Head of Digital Marketing and Ecommerce</p>

79 <p>“I would absolutely recommend Insider One. They are a great partner to work with. We work in a very agile environment and they are super responsive, always next to us with anything that we need, especially in peak times where we need quick solutions.”</p>

80 <p>Ecommerce Content Manager</p>

81 <p>35% increase in conversion</p>

82 <p>“At the end of the day, our goal is to increase sales and Insider helps us do that. Since working with Insider, we’ve seen 12X ROI growth. We’ve seen more and more conversions that translate into showroom visits and test drive requests, which has led to more sales.”</p>

83 <p>Digital Marketing Manager</p>

84 <p>"Insider One impressed us... Implementation was fast and seamless, enabling us to achieve ROI fast. They are helping us drive growth at a whole new level."</p>

85 <p>Ecommerce Content Manager</p>

86 <h2>Put personalization on<em>autopilot With Insider One AI™</em></h2>

87 <h2>Put personalization on<em>autopilot With Insider One AI™</em></h2>

88 <p>Remove weeks of manual effort and eliminate guesswork at every level of personalization, across the customer journey.</p>

89 <p><a>Explore Insider One AI™</a></p>

90 <h2>Loved by brands, trusted by analysts</h2>

91 - <p>Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025</p>

91 + <p>Insider One named a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines</p>

92 - <a>Access the Report</a><p>AI</p>

92 + <a>Access the Report</a><p>Marketing 3.99/5.0</p>

93 - <p>Journey Orchestration</p>

94 - <p>Unifying Customer Data</p>

95 - <p>Insider One named leaderin the 2023 Gartner Magic Quadrant for Personalization Engines</p>

96 - <a>Learn More</a><p>Marketing 3.99/5.0</p>

97 <p>Digital Commerce 4.11/5.0</p>

93 <p>Digital Commerce 4.11/5.0</p>

98 <p>Services and Support 3.94/5.0</p>

94 <p>Services and Support 3.94/5.0</p>

99 <p>Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs</p>

95 <p>Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs</p>

100 - <a>Learn More</a><p>Product Capabilities 4.9/5.0</p>

96 + <a>Access the Report</a><p>Product Capabilities 4.9/5.0</p>

101 <p>Sales Experience 4.9/5.0</p>

97 <p>Sales Experience 4.9/5.0</p>

102 <p>Deployment Experience 4.8/5.0</p>

98 <p>Deployment Experience 4.8/5.0</p>

103 <p>Support Experience 4.9/5.0</p>

99 <p>Support Experience 4.9/5.0</p>

104 <p>Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25</p>

100 <p>Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25</p>

105 - <a></a><p>Overall Rating 4.8/5.0</p>

101 + <p>Overall Rating 4.8/5.0</p>

106 <p>Support Experience 4.9/5.0</p>

102 <p>Support Experience 4.9/5.0</p>

107 <p>Sales Experience 4.7/5.0</p>

103 <p>Sales Experience 4.7/5.0</p>

108 - <p>Willlingness to Recommend 100/100</p>

104 + <p>Willingness to Recommend 100/100</p>

109 - <p>Insider One recognized as a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)</p>

105 + <p>Insider One recognized as a leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)</p>

110 - <a>Learn More</a><p>Personalization</p>

106 + <a>Access the Report</a><p>Personalization</p>

111 <p>Innovation Strategy</p>

107 <p>Innovation Strategy</p>

112 <p>Platform Architecture</p>

108 <p>Platform Architecture</p>

113 <p>Predictive Analytics</p>

109 <p>Predictive Analytics</p>

114 <p>Machine Learning</p>

110 <p>Machine Learning</p>

115 - <p>Insider One named a leader in the IDC MarketScape for Worldwide omnichannel Marketing Platforms</p>

111 + <p>Insider One named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms</p>

116 <a>Access the Report</a><p>Personalization</p>

112 <a>Access the Report</a><p>Personalization</p>

117 <p>Channel Breadth</p>

113 <p>Channel Breadth</p>

118 <p>AI / Machine Learning</p>

114 <p>AI / Machine Learning</p>

119 - <p>Insider retains #1 Leadership across 11 categories in G2’s Winter’26 reports</p>

115 + <p>Insder One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025</p>

120 - <a>Learn More</a><p>Personalization Software</p>

116 + <a>Access the Report</a><p>AI</p>

117 + <p>Journey Orchestration</p>

118 + <p>Unifying Customer Data</p>

119 + <p>Insider One named as the #1 Leader across 11 categories in G2 Winter’26 reports</p>

120 + <a>Find out more</a><p>Personalization Software</p>

121 <p>CDP</p>

122 <p>Mobile Marketing</p>

123 <p>SMS Marketing</p>

124 <p>WhatsApp Marketing</p>

125 <p>6 more categories</p>

126 <p>“What I like best about Insider One is the fact that it allows us to provide an<strong>individualized onsite experience</strong> for our customers according to their interests. Ever since creating interest-based personalized onsite experiences for our customers, we have seen an <strong>uplift in conversion rate and customer retention.</strong>’’</p>

127 <p>Digital Marketing Manager</p>

128 <p>Global Department Store</p>

129 <h2><em>Become Unstoppable</em>with Insider One</h2>

130 <p>You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.</p>

131 <a>Get a demo</a><h2>Frequently Asked Questions</h2>

132 <p>Personalization is the art of tailoring experiences to individuals based on their preferences, behaviors, and characteristics. It transforms interactions into meaningful connections by delivering relevant content, products, or recommendations, enhancing engagement, satisfaction, and ultimately fostering stronger, lasting relationships between businesses and their customers.</p>

133 <p>How to personalize marketing campaigns?</p>

134 <p>Start by collecting and analyzing customer data to understand preferences and behaviors, using a CDP like Insider. Use segmentation to group similar individuals, then craft content and offers tailored to each segment. Leverage automation and AI to deliver messages at the right time through preferred channels. Regularly assess campaign performance, fine-tune strategies, and use feedback to continuously refine your approach, ensuring that your campaigns resonate and drive meaningful engagement with your audience.</p>

135 <p>What are the benefits of using a personalization engine?</p>

136 <p>Personalization engines offer valuable benefits, enhancing marketing efforts and customer experiences. They drive improved conversion rates by tailoring content and recommendations to individual preferences to increase sales. Businesses can also increase average order value by suggesting complementary products. These engines automate campaign processes, ensuring effective and memorable outreach. Additionally, personalization engines use AI to analyze customer behaviors, fostering engagement through tailored content. Overall, they enable predictive insights and streamline marketing strategies for better results and customer satisfaction.</p>

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