0 added
0 removed
Original
2026-01-01
Modified
2026-03-06
1
<h2>Comment Seasalt crée une expérience client sans couture - avec Insider</h2>
1
<h2>Comment Seasalt crée une expérience client sans couture - avec Insider</h2>
2
<p>Découvrez pourquoi Seasalt a choisi Insider pour gommer les irritants de son parcours client, stimuler l’engagement et les taux de conversion, et générer des revenus supplémentaires de plus de 650 000£ en seulement 90 jours.</p>
2
<p>Découvrez pourquoi Seasalt a choisi Insider pour gommer les irritants de son parcours client, stimuler l’engagement et les taux de conversion, et générer des revenus supplémentaires de plus de 650 000£ en seulement 90 jours.</p>
3
<p>revenus incrémental en 3 mois</p>
3
<p>revenus incrémental en 3 mois</p>
4
<p>500 k</p>
4
<p>500 k</p>
5
<p>délivrabilité des emails</p>
5
<p>délivrabilité des emails</p>
6
<p>0 %</p>
6
<p>0 %</p>
7
<p>taux d'ouverture des e-mails</p>
7
<p>taux d'ouverture des e-mails</p>
8
<p>0 %</p>
8
<p>0 %</p>
9
<h2>A propos de Seasalt</h2>
9
<h2>A propos de Seasalt</h2>
10
<p>60 magasins au Royaume-Uni et en Irlande et livraison dans le monde entier</p>
10
<p>60 magasins au Royaume-Uni et en Irlande et livraison dans le monde entier</p>
11
<h5>The challenge</h5>
11
<h5>The challenge</h5>
12
<h2>Reaching Digital Maturity Required A New Tech Stack</h2>
12
<h2>Reaching Digital Maturity Required A New Tech Stack</h2>
13
<h5>Fuelled by phenomenal growth across their ecommerce properties, the Clarins team quickly outgrew their existing tech stack. A portfolio of single-point solutions meant that valuable customer data was hidden in siloes and not able to be leveraged across the entire customer lifecycle.</h5>
13
<h5>Fuelled by phenomenal growth across their ecommerce properties, the Clarins team quickly outgrew their existing tech stack. A portfolio of single-point solutions meant that valuable customer data was hidden in siloes and not able to be leveraged across the entire customer lifecycle.</h5>
14
<h5>Connecting customer data</h5>
14
<h5>Connecting customer data</h5>
15
<h2>A 360-degree view of the customer</h2>
15
<h2>A 360-degree view of the customer</h2>
16
<p>Customer data doesn’t do much when it’s stuck in siloes. Clarins consolidated its tech stack of disconnected single-point solutions into a single unified solution to achieve a 360-degree view of every customer. Orchestrating personalized customer experiences start with a deep understanding of your customers.</p>
16
<p>Customer data doesn’t do much when it’s stuck in siloes. Clarins consolidated its tech stack of disconnected single-point solutions into a single unified solution to achieve a 360-degree view of every customer. Orchestrating personalized customer experiences start with a deep understanding of your customers.</p>
17
<h5>Connecting customer data</h5>
17
<h5>Connecting customer data</h5>
18
<h2>A 360-degree view of the customer</h2>
18
<h2>A 360-degree view of the customer</h2>
19
<h5>Gamifying the customer experience</h5>
19
<h5>Gamifying the customer experience</h5>
20
<h2>Converting new users into known customers</h2>
20
<h2>Converting new users into known customers</h2>
21
<h5>Returning customers</h5>
21
<h5>Returning customers</h5>
22
<h2>Removing friction with web personalization</h2>
22
<h2>Removing friction with web personalization</h2>
23
<p>Seasalt wanted to reduce the number of clicks needed as users navigate their website. They used the Insider platform to recognise a returning visitor - without them needing to log in - and pre-select the size they viewed or purchased on their last visit. </p>
23
<p>Seasalt wanted to reduce the number of clicks needed as users navigate their website. They used the Insider platform to recognise a returning visitor - without them needing to log in - and pre-select the size they viewed or purchased on their last visit. </p>
24
<p>The results of this seemingly simple personalization were remarkable - a five figure uplift in revenue and an increase in conversion rate of 9.33%.</p>
24
<p>The results of this seemingly simple personalization were remarkable - a five figure uplift in revenue and an increase in conversion rate of 9.33%.</p>
25
<h2>Campaign Results</h2>
25
<h2>Campaign Results</h2>
26
<p>increase in lead capture</p>
26
<p>increase in lead capture</p>
27
<p>0 %</p>
27
<p>0 %</p>
28
<p>coupon codes activated</p>
28
<p>coupon codes activated</p>
29
<p>0 +</p>
29
<p>0 +</p>
30
<h5>Smarter Product Recommendations</h5>
30
<h5>Smarter Product Recommendations</h5>
31
<h2>AI-backed product recommendations</h2>
31
<h2>AI-backed product recommendations</h2>
32
<p>Clarins supercharged their recommendation strategy with Insider’s AI-backed recommendations product - Smart Recommender.</p>
32
<p>Clarins supercharged their recommendation strategy with Insider’s AI-backed recommendations product - Smart Recommender.</p>
33
<p>Clarins increased their ecommerce vital scores by personalizing product recommendations based on trending products, recently viewed items, location-based bestsellers, purchased together, and custom criteria.</p>
33
<p>Clarins increased their ecommerce vital scores by personalizing product recommendations based on trending products, recently viewed items, location-based bestsellers, purchased together, and custom criteria.</p>
34
<h5>Smarter Product Recommendations</h5>
34
<h5>Smarter Product Recommendations</h5>
35
<h2>AI-backed product recommendations</h2>
35
<h2>AI-backed product recommendations</h2>
36
<h5>What’s next for Clarins?</h5>
36
<h5>What’s next for Clarins?</h5>
37
<h2>Delivering individualized experiences on the channels customers want</h2>
37
<h2>Delivering individualized experiences on the channels customers want</h2>
38
<h5>Clarins are hoping to begin using Insider’s cross-channel campaign orchestration tool - Architect - to deliver a relevant, tailored and frictionless customer experience, on the channels that customers care about.</h5>
38
<h5>Clarins are hoping to begin using Insider’s cross-channel campaign orchestration tool - Architect - to deliver a relevant, tailored and frictionless customer experience, on the channels that customers care about.</h5>
39
<h5>We are proud to partner with Clarins and look forward to driving even more ROI and revenue from our partnership.</h5>
39
<h5>We are proud to partner with Clarins and look forward to driving even more ROI and revenue from our partnership.</h5>
40
<p>L'une des principales raisons pour lesquelles nous avons choisi Insider était la rapidité de l'intégration, qui nous a permis de constater rapidement un véritable retour sur investissement.</p>
40
<p>L'une des principales raisons pour lesquelles nous avons choisi Insider était la rapidité de l'intégration, qui nous a permis de constater rapidement un véritable retour sur investissement.</p>
41
<p>La flexibilité et les capacités étendues de la plateforme permettent à l'équipe de réellement innover et de proposer des expériences on-site qui sont vraiment pertinentes et attrayantes pour nos clients.</p>
41
<p>La flexibilité et les capacités étendues de la plateforme permettent à l'équipe de réellement innover et de proposer des expériences on-site qui sont vraiment pertinentes et attrayantes pour nos clients.</p>
42
<h5>Tim Ryan</h5>
42
<h5>Tim Ryan</h5>
43
<h6>Digital Director</h6>
43
<h6>Digital Director</h6>
44
<h2>La leaders mondiaux de la mode font confiance à Insider</h2>
44
<h2>La leaders mondiaux de la mode font confiance à Insider</h2>
45
<h5>Insider est le choix n°1 des marques et start-ups à forte croissance.</h5>
45
<h5>Insider est le choix n°1 des marques et start-ups à forte croissance.</h5>
46
<h2>Une plateforme unique pour des expériences client individualisées et cross-canal</h2>
46
<h2>Une plateforme unique pour des expériences client individualisées et cross-canal</h2>
47
<p>Insider connecte les données à travers les canaux, prédit le comportement futur des consommateurs grâce à l’IA et personnalise les expériences à partir d’une seule plateforme avec le ROI le plus rapide du marché.</p>
47
<p>Insider connecte les données à travers les canaux, prédit le comportement futur des consommateurs grâce à l’IA et personnalise les expériences à partir d’une seule plateforme avec le ROI le plus rapide du marché.</p>
48
<p>© 2022 Powered by Insider. All rights reserved.</p>
48
<p>© 2022 Powered by Insider. All rights reserved.</p>
49
49