Rivalry2

Como Leiturinha alcançou 5X ROI e 3,5% CTR por meio da abrangente plataforma omnichannel de marketing | Insider
2026-03-06 03:19 Diff
https://useinsider.com/pt/case-studies/leiturinha/
Não podíamos acreditar em quão rápido e fácil foi configurar a campanha Wheel of Fortune. Ela estava no ar em poucas horas e rapidamente trouxe leads inativos de volta ao grupo.
Gabriela Petrucci
Líder de CRM
A Leiturinha precisava gerar interesse e conversões para seu novo produto, LeituVerso, em um curto período.
A abordagem omnichannel da Insider, usando e-mail, SMS, WhatsApp e notificações web push, permitiu que a Leiturinha direcionasse assinantes em potencial de forma eficaz. Conteúdo personalizado e mensagens oportunas por meio da ferramenta Architect da Insider otimizaram a jornada do cliente, gerando conversões.
Com a ajuda da solução de e-mail marketing e SMS da Insider, conseguimos criar campanhas de e-mail e SMS responsivas e automatizadas. Portanto, permitindo que os clientes tenham experiências extremamente personalizadas graças à interface do usuário.
Gabriela Petrucci
Líder de CRM
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/* Start Custom Fonts CSS */@font-face {
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.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
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.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
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li.hs-form-checkbox span {
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.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
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.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
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.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
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}

.insiderone-ghs-hero-banner-content img[src=''] {
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}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
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.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
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.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
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.insiderone-gmc-speaker-list-item-img {
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    position: relative;
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.insiderone-gmc-speaker-list-item-img img {
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/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
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		position: absolute;
		z-index: 999999999999;
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	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
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}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
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.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
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	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








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    filter: brightness(0.9);
}

	.homepage-case-study-body-item-content-start .number {
    text-transform: uppercase;
}

.insiderone-text-with-image-details a:hover svg path {
    stroke: #E92E2F;
    transition: none;
}

.insiderone-text-with-image-details a:hover {
    color: #E92E2F;
    transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
    width: 16px;
}


.insiderone-icon-cards-grid-item-title h3 {
    font-family: 'Figtree' !important;
    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
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}

a.insiderone-text-with-image-rows-item-cta-link:hover span {
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}

.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
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}

@media screen and (min-width: 1440px) {
    .insiderone-hero-banner-container {
        background-position-y: bottom;
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}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
		padding:20px !important
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	@media screen and (min-width: 768px) {
    .insiderone-hero-banner-container .insiderone-hero-banner-content {
        gap: 80px;
    }
}
    .insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
        padding: 12px 0;
        line-height: 16px;
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}

.insiderone-locations-slider-slides .swiper-slide {
    /*margin-right: 24px !important;*/
}

.homepage-case-study {
    background: linear-gradient(180deg, #efebe4, #fafafa);
}


.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
    font-family: 'Red Hat Display' !important;
}

.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
	    font-family: "Figtree", sans-serif !important;

}


.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
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}


.insiderone-simple-testimonial-inner-container a {
    transition: 0.4s;
}

.insiderone-simple-testimonial-inner-container a:hover {
    color: #F4482B;
    transition: 0.4s;
}

.insiderone-comparison-general-container.mobile-cloned {
    padding: 0;
    background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
	stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
    color: #E92E2F;
}
 
.insiderone-glossy-metrics_wrapper h2 {
    font-weight: 400 !important;
}

.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
		transition:all .2s ease-in-out;

}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
    .insiderone-text-with-image-container .insiderone-text-with-image-visual {
        max-height: fit-content !important;
    }
}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
    color: #261A28 !important;
}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
    }
	

.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
    height: 96px !important;
}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
    padding: 144px 0 32px 0 !important;
}
	a.insiderone-report-tabs-nav-item {
    white-space: pre-line !important;
}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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target=""><span data-text="O diferencial da Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>O diferencial da Insider One</span><p data-text="Descubra o que nos torna diferentes">Descubra o que nos torna diferentes</p></a></li><li class=""><a class="" href="/pt/compare-insiderone/" target=""><span data-text="Comparar fornecedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparar fornecedores</span><p data-text="Veja como nos comparamos com outros players do mercado">Veja como nos comparamos com outros players do mercado</p></a></li><li class=""><a class="" href="/pt/insiderone-switch/" target=""><span data-text="Migrar para a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Migrar para a Insider One</span><p data-text="Descubra por que as marcas mais admiradas do mundo escolhem a Insider One">Descubra por que as marcas mais admiradas do mundo escolhem a Insider One</p></a></li></ul></div>
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Faça um tour autoguiado por mais de 80 demos e casos de uso adaptados ao seu papel, objetivos ou setor. Sem formulários. Sem espera.">Explore a Insider One e torne-se imparável. Faça um tour autoguiado por mais de 80 demos e casos de uso adaptados ao seu papel, objetivos ou setor. Sem formulários. Sem espera.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="Explorador WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>Explorador WhatsApp</span><p data-text="Descubra o poder do WhatsApp para negócios">Descubra o poder do WhatsApp para negócios</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="Biblioteca de modelos SMS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>Biblioteca de modelos SMS</span><p data-text="Mais de 60 modelos para um SMS marketing impecável">Mais de 60 modelos para um SMS marketing impecável</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="Explorador CDP"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Explorador CDP</span><p data-text="Aprenda a transformar seus dados de clientes em ação">Aprenda a transformar seus dados de clientes em ação</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OUTROS RECURSOS</h3></div><ul><li class=""><a class="" href="/pt/case-studies" target=""><span data-text="Estudos de caso"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Estudos de caso</span></a></li><li class=""><a class="" href="/pt/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/ebook" target=""><span data-text="E-books &amp; Guias"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-books &amp; Guias</span></a></li><li class=""><a class="" href="/pt/glossary" target=""><span data-text="Glossário"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossário</span></a></li></ul></div>
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			<h6 class="elementor-heading-title elementor-size-default">Architect</h6>		</div>
				</div>
				<div class="elementor-element elementor-element-2261a85 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="2261a85" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h6 class="elementor-heading-title elementor-size-default">Web Push</h6>		</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9f16a2c" data-id="9f16a2c" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-05d8691 elementor-widget elementor-widget-image" data-id="05d8691" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="767" height="671" src="https://insiderone.com/assets/media/2024/10/Mask-group-36.png" class="attachment-full size-full wp-image-498471" alt="" srcset="https://insiderone.com/assets/media/2024/10/Mask-group-36.png 767w, https://insiderone.com/assets/media/2024/10/Mask-group-36-300x262.png 300w" sizes="(max-width: 767px) 100vw, 767px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-eb36261 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eb36261" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c31e1d" data-id="0c31e1d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-16cdb5e elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="16cdb5e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>5X</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-1981fa0 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="1981fa0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ROI</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-5d1cc4a elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="5d1cc4a" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-d055152 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="d055152" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>3.5%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-751bf7f elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="751bf7f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento<br />do CTR</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-11363f6 elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="11363f6" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-783af03 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="783af03" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>3,237</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-47da525 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="47da525" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>novas<br />assinaturas<br />em 2 meses</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-18fcd13 elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="18fcd13" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-f2f481e elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="f2f481e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>134%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-40d91ee elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="40d91ee" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>realização de metas <br />de Janeiro a Maio</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-89c9862 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="89c9862" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e707023" data-id="e707023" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-06fb961 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06fb961" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c01443" data-id="1c01443" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a4bd48 elementor-widget elementor-widget-text-editor" data-id="4a4bd48" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Indústria</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-ec66124 elementor-widget elementor-widget-text-editor" data-id="ec66124" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="font-weight: 400;">Educação</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-29f95d4 elementor-widget elementor-widget-text-editor" data-id="29f95d4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Categoria</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-8a6a0a5 elementor-widget elementor-widget-text-editor" data-id="8a6a0a5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="font-weight: 400;">Architect<br /></span><span style="font-weight: 400;">Personalização<br /></span><span style="font-weight: 400;">Cross-Channel Marketing</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-c7eed6f elementor-widget elementor-widget-text-editor" data-id="c7eed6f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Canais</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-adf28aa elementor-widget elementor-widget-text-editor" data-id="adf28aa" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>WhatsApp<br />E-mail<br />SMS<br />Onsite (Web/Mobile)<br />Notificações Push</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-8ad2700 elementor-widget elementor-widget-text-editor" data-id="8ad2700" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Solução</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-b2acf47 elementor-widget elementor-widget-text-editor" data-id="b2acf47" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Gamification<br />Architect</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-102da78" data-id="102da78" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-3fde758 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fde758" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-04d1cdb" data-id="04d1cdb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3e3483c elementor-widget elementor-widget-image" data-id="3e3483c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-705aa8b elementor-widget__width-auto elementor-widget elementor-widget-text-editor" data-id="705aa8b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A Insider nos ajudou a integrar perfeitamente nossas estratégias de CRM e CRO, permitindo-nos reconquistar leads, lançar novos produtos e superar nossas metas de marketing com um ROI de 5X e um CTR de 3,5%.</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-9cb025a elementor-widget elementor-widget-text-editor" data-id="9cb025a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Gabriela Petrucci</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-05c8729 elementor-widget elementor-widget-text-editor" data-id="05c8729" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Líder de CRM</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-419fbc1 elementor-widget elementor-widget-image" data-id="419fbc1" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="322" height="92" src="https://insiderone.com/assets/media/2024/10/leiturinha-logo.png" class="attachment-full size-full wp-image-498470" alt="" srcset="https://insiderone.com/assets/media/2024/10/leiturinha-logo.png 322w, https://insiderone.com/assets/media/2024/10/leiturinha-logo-300x86.png 300w" sizes="(max-width: 322px) 100vw, 322px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1014f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1014f80" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23ec383" data-id="23ec383" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c9d6716 elementor-widget elementor-widget-text-editor" data-id="c9d6716" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Sumário Executivo</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-3f5b6f6 elementor-widget elementor-widget-text-editor" data-id="3f5b6f6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A Leiturinha, um serviço líder brasileiro de assinatura de livros infantis, fez uma parceria com a Insider para superar os desafios de reengajar leads inativos e lançar um novo produto, o LeituVerso. Por meio do uso estratégico das soluções da Insider, como Architect e Gamification, a Leiturinha viu um ROI de 5X, um aumento de 3,5% no CTR e 3.237 novas assinaturas em dois meses. </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-7758954 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7758954" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5137467" data-id="5137467" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b9d7ff2 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="b9d7ff2" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2025/01/PT-Leiturinha-Case-Study.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Baixe o PDF</span>
					</span>
					</a>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-778660e elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="778660e" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/pt/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Agende uma demo</span>
					</span>
					</a>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37daa43" data-id="37daa43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-670b8c9 elementor-widget elementor-widget-text-editor" data-id="670b8c9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Sobre Leiturinha</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Fundada em 2014, a Leiturinha é um serviço de assinatura brasileiro que oferece livros infantis cuidadosamente selecionados, promovendo a leitura na primeira infância. Como parte do Sandbox Group, a Leiturinha fornece seleções personalizadas de livros e atividades educacionais para promover o crescimento cognitivo e emocional das crianças brasileiras. </p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8b458c" data-id="e8b458c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b4f0227 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="b4f0227" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="545" height="471" src="https://insiderone.com/assets/media/2024/10/Group-512962-10.png" class="attachment-full size-full wp-image-498473" alt="" srcset="https://insiderone.com/assets/media/2024/10/Group-512962-10.png 545w, https://insiderone.com/assets/media/2024/10/Group-512962-10-300x259.png 300w" sizes="(max-width: 545px) 100vw, 545px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-35eeb19 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35eeb19" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16bad3a" data-id="16bad3a" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-98a5b63 elementor-widget elementor-widget-text-editor" data-id="98a5b63" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Por que a Insider?</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c98018 elementor-widget elementor-widget-text-editor" data-id="4c98018" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A Leiturinha iniciou a parceria com a Insider para fins de CRO, mantendo seu CRM com a Salesforce. No entanto, devido à facilidade de uso, suporte próximo ao cliente e os resultados das primeiras iniciativas com a Insider, <strong>eles decidiram também migrar o CRM para a Insider &#8211; encontrando um único parceiro para suas necessidades de martech.</strong> Agora, a Leiturinha executa perfeitamente estratégias de marketing por meio da plataforma integrada da Insider, alcançando resultados excepcionais em engajamento, geração de leads e desempenho de campanha.  </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-c16faac elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c16faac" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aff2ff" data-id="6aff2ff" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-172d20a elementor-widget elementor-widget-heading" data-id="172d20a" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h6 class="elementor-heading-title elementor-size-default">CASO DE USO #1</h6>		</div>
				</div>
				<div class="elementor-element elementor-element-b2fe374 elementor-widget elementor-widget-text-editor" data-id="b2fe374" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Revitalizando a base de leads da Leiturinha com gamificação</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-20bdb18 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="20bdb18" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="534" height="633" src="https://insiderone.com/assets/media/2024/10/Group-513040-4.png" class="attachment-full size-full wp-image-498478" alt="" srcset="https://insiderone.com/assets/media/2024/10/Group-513040-4.png 534w, https://insiderone.com/assets/media/2024/10/Group-513040-4-253x300.png 253w" sizes="(max-width: 534px) 100vw, 534px" />													</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-ae264a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ae264a0" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df68f43 elementor-hidden-mobile" data-id="df68f43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-43a49a6 elementor-widget elementor-widget-image" data-id="43a49a6" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="846" height="1003" src="https://insiderone.com/assets/media/2024/10/Group-513040-2-1.png" class="attachment-full size-full wp-image-498474" alt="" srcset="https://insiderone.com/assets/media/2024/10/Group-513040-2-1.png 846w, https://insiderone.com/assets/media/2024/10/Group-513040-2-1-253x300.png 253w, https://insiderone.com/assets/media/2024/10/Group-513040-2-1-768x911.png 768w" sizes="(max-width: 846px) 100vw, 846px" />													</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-04b4953" data-id="04b4953" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-04b30d4 elementor-widget elementor-widget-text-editor" data-id="04b30d4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>O desafio</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-bcce8a1 elementor-widget elementor-widget-text-editor" data-id="bcce8a1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A base de leads existente da Leiturinha se tornou menos ativa, com uma parcela significativa de contatos apresentando engajamento reduzido.</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d2f7b8d elementor-widget elementor-widget-text-editor" data-id="d2f7b8d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A solução</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4233c05 elementor-widget elementor-widget-text-editor" data-id="4233c05" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A Insider propôs usar o recurso de gamificação “Wheel of Fortune” (Roda da Fortuna) para reengajar leads inativos. Essa ferramenta interativa revitalizou o interesse, tornando mais fácil recapturar e incentivar o banco de dados existente. </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-235376a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="235376a" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e7e3bb" data-id="2e7e3bb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-0d725e0 elementor-widget elementor-widget-text-editor" data-id="0d725e0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Os resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-46fab6c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="46fab6c" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c00f4b1" data-id="c00f4b1" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c3c8b68 elementor-widget elementor-widget-text-editor" data-id="c3c8b68" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>5X</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-899e771 elementor-widget elementor-widget-text-editor" data-id="899e771" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ROI</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-282e8cc" data-id="282e8cc" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2bbed91 elementor-widget elementor-widget-text-editor" data-id="2bbed91" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>3.5%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-fc6291f elementor-widget elementor-widget-text-editor" data-id="fc6291f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento do CTR</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-a95574d e-con-full e-flex e-con e-child" data-id="a95574d" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
		<div class="elementor-element elementor-element-75b1398 e-con-full e-flex e-con e-child" data-id="75b1398" data-element_type="container">
				<div class="elementor-element elementor-element-5b91750 elementor-widget elementor-widget-image" data-id="5b91750" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-059b4c5 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor" data-id="059b4c5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Não podíamos acreditar em quão rápido e fácil foi configurar a campanha Wheel of Fortune. Ela estava no ar em poucas horas e rapidamente trouxe leads inativos de volta ao grupo. </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-fd7e294 elementor-widget elementor-widget-text-editor" data-id="fd7e294" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Gabriela Petrucci<br /><strong>Líder de CRM</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-2ed1a3a elementor-widget elementor-widget-image" data-id="2ed1a3a" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="143" height="41" src="https://insiderone.com/assets/media/2024/10/Group-512891.png" class="attachment-full size-full wp-image-498475" alt="" />													</div>
				</div>
				</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-df29196 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="df29196" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af46b13" data-id="af46b13" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ecb3073 elementor-widget elementor-widget-text-editor" data-id="ecb3073" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">USO DE CASO #2</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a8e3d3d elementor-widget elementor-widget-text-editor" data-id="a8e3d3d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Lançamento do LeituVerso<br />com precisão omnichannel</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-1a2b3e7 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="1a2b3e7" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="573" height="326" src="https://insiderone.com/assets/media/2024/10/Group-512875-7.png" class="attachment-full size-full wp-image-498477" alt="" srcset="https://insiderone.com/assets/media/2024/10/Group-512875-7.png 573w, https://insiderone.com/assets/media/2024/10/Group-512875-7-300x171.png 300w" sizes="(max-width: 573px) 100vw, 573px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-28915ba e-flex e-con-boxed e-con e-parent" data-id="28915ba" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-9018d6a e-con-full e-flex e-con e-child" data-id="9018d6a" data-element_type="container">
				<div class="elementor-element elementor-element-83c4927 elementor-widget elementor-widget-text-editor" data-id="83c4927" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>O desafio</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-5efd071 elementor-widget elementor-widget-text-editor" data-id="5efd071" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A Leiturinha precisava gerar interesse e conversões para seu novo produto, LeituVerso, em um curto período.</p>
						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-211ffb6 e-flex e-con-boxed e-con e-parent" data-id="211ffb6" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-489a287 e-con-full e-flex e-con e-child" data-id="489a287" data-element_type="container">
				<div class="elementor-element elementor-element-ae92db8 elementor-widget elementor-widget-text-editor" data-id="ae92db8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A solução</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d110446 elementor-widget elementor-widget-text-editor" data-id="d110446" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A abordagem omnichannel da Insider, usando e-mail, SMS, WhatsApp e notificações web push, permitiu que a Leiturinha direcionasse assinantes em potencial de forma eficaz. Conteúdo personalizado e mensagens oportunas por meio da ferramenta Architect da Insider otimizaram a jornada do cliente, gerando conversões. </p>
						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-331d2c2 elementor-reverse-mobile elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default" data-id="331d2c2" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff10b2b" data-id="ff10b2b" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-09914f8 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="09914f8" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1499" height="842" src="https://insiderone.com/assets/media/2024/10/Group-512875-6.png" class="attachment-full size-full wp-image-498476" alt="" srcset="https://insiderone.com/assets/media/2024/10/Group-512875-6.png 1499w, https://insiderone.com/assets/media/2024/10/Group-512875-6-300x169.png 300w, https://insiderone.com/assets/media/2024/10/Group-512875-6-1024x575.png 1024w, https://insiderone.com/assets/media/2024/10/Group-512875-6-768x431.png 768w" sizes="(max-width: 1499px) 100vw, 1499px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-8b5dd36 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8b5dd36" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954488e" data-id="954488e" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2d0cb06 elementor-widget elementor-widget-text-editor" data-id="2d0cb06" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Os resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-c02332f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c02332f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b5aeacb" data-id="b5aeacb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c952d57 elementor-widget elementor-widget-text-editor" data-id="c952d57" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>3,237</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d989954 elementor-widget elementor-widget-text-editor" data-id="d989954" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>novos assinantes <br />em apenas dois meses</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-fbac083 e-con-full e-flex e-con e-child" data-id="fbac083" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
		<div class="elementor-element elementor-element-51a0423 e-con-full e-flex e-con e-child" data-id="51a0423" data-element_type="container">
				<div class="elementor-element elementor-element-6cf34d8 elementor-widget elementor-widget-image" data-id="6cf34d8" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-37b1ddd elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor" data-id="37b1ddd" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Com a ajuda da solução de e-mail marketing e SMS da Insider, conseguimos criar campanhas de e-mail e SMS responsivas e automatizadas. Portanto, permitindo que os clientes tenham experiências extremamente personalizadas graças à interface do usuário. </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-10f803f elementor-widget elementor-widget-text-editor" data-id="10f803f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Gabriela Petrucci<br /><strong>Líder de CRM</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-41c7f2c elementor-widget elementor-widget-image" data-id="41c7f2c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="143" height="41" src="https://insiderone.com/assets/media/2024/10/Group-512891.png" class="attachment-full size-full wp-image-498475" alt="" />													</div>
				</div>
				</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-57ecd68 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="57ecd68" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1598fc2" data-id="1598fc2" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4f28741 elementor-widget elementor-widget-text-editor" data-id="4f28741" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Sumário</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-7ae4cc4 elementor-widget elementor-widget-text-editor" data-id="7ae4cc4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A Leiturinha precisava reengajar leads inativos e lançar com sucesso seu novo produto, LeituVerso. Usando gamificação e marketing omnichannel, a Insider os ajudou a atingir essas metas. O resultado? Um ROI de 5X, CTR de 3,5% e 3.237 novas assinaturas em 2 meses.   </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-eac43a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eac43a2" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51feaef" data-id="51feaef" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-51b78fd elementor-widget elementor-widget-text-editor" data-id="51b78fd" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Olhando para o futuro</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-fb05dff elementor-widget elementor-widget-text-editor" data-id="fb05dff" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A Leiturinha planeja expandir suas campanhas, com foco em sua loja virtual, com o WhatsApp Commerce da Insider e uso contínuo de personalização para aumentar a fidelidade do cliente e gerar mais vendas.</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cc017c" data-id="4cc017c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4256c8f elementor-widget elementor-widget-html" data-id="4256c8f" data-element_type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
			<img decoding="async" src="https://insiderone.com/assets/media/2024/02/architect.svg">
<div class="favorite_container">
    <p class="favorite_header"> Recurso Favorito </p>
    <p class="favorite_name"> Architect </p>
    <p class="favorite_text"> O recurso favorito de Leiturinha é o Architect, que permitiu que eles orquestrassem uma experiência unificada do cliente em vários canais, aumentando significativamente a produtividade e garantindo que nenhum ponto de contato fosse esquecido. </p>
</div>		</div>
				</div>
					</div>
		</div>
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