Rivalry2

The CX Grand Prix | Insider presents
2026-03-06 04:03 Diff
The CX
GRAND
PRIX

for marketers

7 critical steps to give your marketing strategy a podium finish

Want pole position for new content as it drops?
Sign up for the guestlist today!
Introduction

For the uninitiated, Formula 1 may seem like a glamorous party of multi-millionaire race drivers drinking champagne, driving fast cars, and giving drama-fuelled interviews on Netflix. But it takes one look beneath the surface to discover an ultra-competitive, high-stakes sport consumed by data, high-tech innovation, and teamwork.
“If you no longer go for a gap that exists, you’re no longer a racing driver.”

- Aryton Senna

And if you’re not trying to squeeze the best out of every marketing campaign you run, can you really call yourself a marketer?
Like the rest of the world, at Insider, we’re huge fans of Formula 1 and have been endlessly inspired by the valuable lessons we’ve learned from the sport that apply to marketing. That’s why we’re excited to bring you a brand new content series that explores the thrilling world of Formula 1 Racing.
But don’t worry; you don’t need to be a racing enthusiast to get in on the fun. Because we’re not just talking about fast cars, Lewis Hamilton’s latest fashion choices, or who screwed up their strategy this weekend (Ferrari, you’re breaking our hearts).
Instead, this content series explores the strategies, tactics, and technologies that drive F1 teams to win those coveted podium finishes. We’ll show you how to apply these same principles to your marketing campaigns to deliver powerful content that resonates with your audience and reaches them wherever they are.
“You don’t expect to be at the top of the mountain the day you start climbing.”

- Ron Dennis, former CEO, chairman, and founder of McLaren Group

As Ron Dennis, former CEO, chairman, and founder of McLaren Group once said, “You don’t expect to be at the top of the mountain the day you start climbing.” And so our content series is all about helping you build your marketing strategy step by step, just like climbing a mountain, to reach the top of your game.
Throughout Insider’s 2023 Race Season, we’ll explore seven lessons marketers need to drive straight from the racetrack to the marketing office if they want to land a podium finish for their next campaign.
“If you no longer go for a gap that exists, you’re no longer a racing driver.”

- Aryton Senna

And if you’re not trying to squeeze the best out of every marketing campaign you run, can you really call yourself a marketer?
“You don’t expect to be at the top of the mountain the day you start climbing.”

- Ron Dennis, former CEO, chairman, and founder of McLaren Group

RACE 01

Data is the fuel for success. Let’s go
RACE 02

Teamwork makes the dream work.
Let’s go
RACE 04

The personalization game.
Let’s go
RACE 05

Engagement, engagement, engagement!
Let’s go
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
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.elementor-element.elementor-element-792ae5e{text-align:center;}.elementor-415314 .elementor-element.elementor-element-792ae5e .elementor-heading-title{font-size:5vw;}.elementor-415314 .elementor-element.elementor-element-469f504{text-align:center;font-size:4.5vw;}.elementor-415314 .elementor-element.elementor-element-a2aafad > .elementor-widget-container{padding:20px 0px 0px 20px;}.elementor-415314 .elementor-element.elementor-element-a2aafad{text-align:center;font-size:4.5vw;}.elementor-415314 .elementor-element.elementor-element-a2a37b2{margin-top:-15vw;margin-bottom:0vw;padding:20px 0px 20px 20px;}.elementor-415314 .elementor-element.elementor-element-24f2d24 > .elementor-element-populated{margin:20px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;padding:20px 20px 20px 20px;}.elementor-415314 .elementor-element.elementor-element-81e49e0{text-align:center;}.elementor-415314 .elementor-element.elementor-element-81e49e0 .elementor-heading-title{font-size:7vw;}.elementor-415314 .elementor-element.elementor-element-617a918{text-align:center;}.elementor-415314 .elementor-element.elementor-element-617a918 .elementor-heading-title{font-size:5vw;}.elementor-415314 .elementor-element.elementor-element-9ff522f > .elementor-widget-container{padding:0px 0px 0px 20px;}.elementor-415314 .elementor-element.elementor-element-9ff522f{text-align:center;font-size:4.5vw;}.elementor-415314 .elementor-element.elementor-element-4c1fd03 .elementor-heading-title{font-size:7vw;}.elementor-415314 .elementor-element.elementor-element-011605e{width:100%;}.elementor-415314 .elementor-element.elementor-element-52430e8{padding:30px 0px 30px 0px;}.elementor-415314 .elementor-element.elementor-element-865fd75{width:100%;}.elementor-415314 .elementor-element.elementor-element-09b85a3 > .elementor-widget-container{margin:0px 0px 10px 0px;}.elementor-415314 .elementor-element.elementor-element-09b85a3{font-size:4vw;}.elementor-415314 .elementor-element.elementor-element-978c601 > .elementor-widget-container{margin:0px 0px 20px 0px;}.elementor-415314 .elementor-element.elementor-element-978c601{font-size:3.5vw;}.elementor-415314 .elementor-element.elementor-element-d1238e9 > .elementor-element-populated{padding:0% 10% 0% 10%;}.elementor-415314 .elementor-element.elementor-element-9dea33a{text-align:center;}}/* Start custom CSS for image, class: .elementor-element-fdd6349 */.elementor-415314 .elementor-element.elementor-element-fdd6349{
    margin-left: 10vw;
    margin-top: 2vw;
    margin-bottom: 0px;
}

.elementor-415314 .elementor-element.elementor-element-fdd6349{
    width: 100%;
}

.elementor-415314 .elementor-element.elementor-element-fdd6349 a{
    width:24%;
}

@media only screen and (max-width:600px){
    .elementor-415314 .elementor-element.elementor-element-fdd6349 a{
        width:100%;
    }
    .elementor-415314 .elementor-element.elementor-element-fdd6349{
        margin-right:10vw;
        margin-top: 5vw;
        
    }
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-219dc62 */@keyframes stroke-anim {
  0% { stroke-dasharray: 0 2836.49; }
  100% { stroke-dasharray: 2836.49 0; }
}

.elementor-415314 .elementor-element.elementor-element-219dc62 svg path {
  stroke-dasharray: 0 2836.49;
  animation: stroke-anim 1s linear forwards;
  display: block;
}

.elementor-415314 .elementor-element.elementor-element-219dc62 svg{
    width: 100vw;
}

.elementor-415314 .elementor-element.elementor-element-219dc62 {
    visibility: visible;
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-3f9487c */@keyframes stroke-anim {
  0% { stroke-dasharray: 0 2836.49; }
  100% { stroke-dasharray: 2836.49 0; }
}

.elementor-415314 .elementor-element.elementor-element-3f9487c svg path {
  stroke-dasharray: 0 2836.49;
  animation: stroke-anim 2s linear forwards;
  display: block;
}

.elementor-415314 .elementor-element.elementor-element-3f9487c svg{
    width: 100vw;
}

.elementor-415314 .elementor-element.elementor-element-3f9487c {
    visibility: visible;
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-7a5b00f */.elementor-template-canvas{
    margin: 0;
}
body,html{
    font-family: Gilroy;
    padding-top: 0px!important;
    margin-top: 0px!important;
    overflow-x:hidden;
    padding-right: 0!important
}/* End custom CSS */
/* Start custom CSS for button, class: .elementor-element-3565c0b */.elementor-415314 .elementor-element.elementor-element-3565c0b{
    all:unset;
}
.elementor-415314 .elementor-element.elementor-element-3565c0b:hover{
    background: none;
}

@media only screen and (min-width:600px){
    .elementor-415314 .elementor-element.elementor-element-3565c0b{
}

.elementor-415314 .elementor-element.elementor-element-3565c0b .elementor-button{
    border-radius: 40px;
    padding: 10px 30px!important;
}

.elementor-415314 .elementor-element.elementor-element-3565c0b .elementor-button-content-wrapper{
    display: flex;
    align-items: center;
}

.elementor-415314 .elementor-element.elementor-element-3565c0b svg{
    width: 20px!important;
}

.elementor-415314 .elementor-element.elementor-element-3565c0b .elementor-button-link{
    border-width: 2px!important;
}
}

@media only screen and (max-width:600px){
    .elementor-415314 .elementor-element.elementor-element-3565c0b{
    width:100%!important;

    }
    .elementor-415314 .elementor-element.elementor-element-3565c0b svg{
        width:20px;
        margin-top:-3px;
    }
}/* End custom CSS */
/* Start custom CSS for shortcode, class: .elementor-element-320ac83 */.elementor-415314 .elementor-element.elementor-element-320ac83 .legal-consent-container{
    display: none;
}

.elementor-415314 .elementor-element.elementor-element-320ac83 label:not(.hs-error-msg){
    display: none;
}

.elementor-415314 .elementor-element.elementor-element-320ac83 .hs-error-msg{
    font-size: 10px;
    width: 100px;
    text-align: right!important;
    display: inline-block;
    line-height: 1.2;
}

.elementor-415314 .elementor-element.elementor-element-320ac83 .hs-error-msgs{
    text-align: right!important;
}

.elementor-415314 .elementor-element.elementor-element-320ac83 form{
    display: flex;

}

.elementor-415314 .elementor-element.elementor-element-320ac83 .input{
    margin: 0!important;
}

.elementor-415314 .elementor-element.elementor-element-320ac83 input{
    width: 100%!important;
}

.elementor-415314 .elementor-element.elementor-element-320ac83 input[type="submit"]{
    line-height: unset;
    background-color: #FFFAEF;
    font-size: 12px;
    font-weight: 600;
    padding: 10px 30px;
    border: 2px solid #FBFF79;
    border-radius: 0vw 30px 30px 0vw;
    border-left: none;
    cursor: pointer;
}

.elementor-415314 .elementor-element.elementor-element-320ac83 input[type="email"]{
    background:none;
    font-size: 12px;
    font-weight: 600;
    padding: 10px 30px;
    border: 2px solid #FBFF79;
    border-radius: 30px 0vw 0vw 30px;
    border-right: none;
    color: white;
}
.elementor-415314 .elementor-element.elementor-element-320ac83 input[type="email"]::placeholder{
        color: #7C7C7E!important;

}

.elementor-415314 .elementor-element.elementor-element-320ac83 .hs_error_rollup{
    display: none;
}

.elementor-415314 .elementor-element.elementor-element-320ac83 .submitted-message p{
    font-size: 15px;
    padding-right: 40px;
}

@media only screen and (max-width:600px){
    .elementor-415314 .elementor-element.elementor-element-320ac83 input[type="email"]{
        font-size: 4vw;
        border-radius: 10vw 0vw 0vw 10vw;
        padding:3vw 5vw;
        border-width:.7vw;
    }
    .elementor-415314 .elementor-element.elementor-element-320ac83 input[type="submit"]{
        font-size:4vw;
        border-radius: 0vw 10vw 10vw 0vw;
        padding:3vw 5vw;
        border-width:.7vw;
    }
    
    .elementor-415314 .elementor-element.elementor-element-320ac83 form{
        margin-left:0px!important;
    }
    
    .elementor-415314 .elementor-element.elementor-element-320ac83 .hbspt-form{
        display:flex;
        justify-content:center;
    }
    .elementor-415314 .elementor-element.elementor-element-320ac83 .hs-error-msg{
        font-size:3vw;
        width:50vw;
    }
    .elementor-415314 .elementor-element.elementor-element-320ac83 .submitted-message p{
        margin-left: 0vw;
        font-size: 4vw;
        padding-right: 5vw;
        padding-left: 5vw;
        text-align:center;
    }
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-94fdce1 */@keyframes stroke-anim {
  0% { stroke-dasharray: 0 2836.49; }
  100% { stroke-dasharray: 2836.49 0; }
}

.elementor-415314 .elementor-element.elementor-element-94fdce1 .animate path {
  stroke-dasharray: 0 2836.49;
  animation: stroke-anim 5s linear forwards;
  display: block;
}



.elementor-415314 .elementor-element.elementor-element-94fdce1 .animate{
    visibility: visible;
}
.elementor-415314 .elementor-element.elementor-element-94fdce1 {

}/* End custom CSS */
/* Start custom CSS for shortcode, class: .elementor-element-30ce932 */.elementor-415314 .elementor-element.elementor-element-30ce932 .legal-consent-container{
    display: none;
}

.elementor-415314 .elementor-element.elementor-element-30ce932 label:not(.hs-error-msg){
    display: none;
}

.elementor-415314 .elementor-element.elementor-element-30ce932 .hs-error-msg{
    font-size: 10px;
    width: 100px;
    text-align: right!important;
    display: inline-block;
    line-height: 1.2;
}

.elementor-415314 .elementor-element.elementor-element-30ce932 .hs-error-msgs{
    text-align: right!important;
}

.elementor-415314 .elementor-element.elementor-element-30ce932 form{
    display: flex;

}

.elementor-415314 .elementor-element.elementor-element-30ce932 .input{
    margin: 0!important;
}

.elementor-415314 .elementor-element.elementor-element-30ce932 input{
    width: 100%!important;
}

.elementor-415314 .elementor-element.elementor-element-30ce932 input[type="submit"]{
    line-height: unset;
    background-color: #FFFAEF;
    font-size: 12px;
    font-weight: 600;
    padding: 10px 30px;
    border: 2px solid #FBFF79;
    border-radius: 0vw 30px 30px 0vw;
    border-left: none;
    cursor: pointer;
}

.elementor-415314 .elementor-element.elementor-element-30ce932 input[type="email"]{
    background:none;
    font-size: 12px;
    font-weight: 600;
    padding: 10px 30px;
    border: 2px solid #FBFF79;
    border-radius: 30px 0vw 0vw 30px;
    border-right: none;
    color: white;
}
.elementor-415314 .elementor-element.elementor-element-30ce932 input[type="email"]::placeholder{
        color: #7C7C7E!important;

}

.elementor-415314 .elementor-element.elementor-element-30ce932 .hs_error_rollup{
    display: none;
}

.elementor-415314 .elementor-element.elementor-element-30ce932 .submitted-message p{
    font-size: 15px;
    padding-right: 40px;
}

@media only screen and (max-width:600px){
    .elementor-415314 .elementor-element.elementor-element-30ce932 input[type="email"]{
        font-size: 4vw;
        border-radius: 10vw 0vw 0vw 10vw;
        padding:3vw 5vw;
        border-width:.7vw;
    }
    .elementor-415314 .elementor-element.elementor-element-30ce932 input[type="submit"]{
        font-size:4vw;
        border-radius: 0vw 10vw 10vw 0vw;
        padding:3vw 5vw;
        border-width:.7vw;
    }
    
    .elementor-415314 .elementor-element.elementor-element-30ce932 form{
        margin-left:0px!important;
    }
    
    .elementor-415314 .elementor-element.elementor-element-30ce932 .hbspt-form{
        display:flex;
        justify-content:center;
    }
    .elementor-415314 .elementor-element.elementor-element-30ce932 .hs-error-msg{
        font-size:3vw;
        width:50vw;
    }
    .elementor-415314 .elementor-element.elementor-element-30ce932 .submitted-message p{
        margin-left: 0vw;
        font-size: 4vw;
        padding-right: 5vw;
        padding-left: 5vw;
        text-align:center;
    }
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-cbe1857 */.elementor-415314 .elementor-element.elementor-element-cbe1857 .elementor-widget-wrap{
    border: 2px solid #FBFF79;
    border-radius: 10px;
}/* End custom CSS */
/* Start custom CSS for text-editor, class: .elementor-element-a2aafad */.elementor-415314 .elementor-element.elementor-element-a2aafad p{
    margin-bottom: 40px
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-a2a37b2 */.elementor-415314 .elementor-element.elementor-element-a2a37b2 .elementor-widget-wrap{
    border: 2px solid #FBFF79;
    border-radius: 10px;
}/* End custom CSS */
/* Start custom CSS for text-editor, class: .elementor-element-9ff522f */.elementor-415314 .elementor-element.elementor-element-9ff522f p{
    margin-bottom: 60px
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-7deedbb */.elementor-415314 .elementor-element.elementor-element-7deedbb .elementor-widget-wrap{
    border: .2vw solid #FBFF79;
    border-radius: 1vw;
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-a8eaf3b */.elementor-415314 .elementor-element.elementor-element-a8eaf3b .elementor-widget-wrap{
    border: .2vw solid #FBFF79;
    border-radius: 1vw;
}/* End custom CSS */
/* Start custom CSS for text-editor, class: .elementor-element-0839521 */.elementor-415314 .elementor-element.elementor-element-0839521 p{
    margin-bottom: 60px
}/* End custom CSS */
/* Start custom CSS for heading, class: .elementor-element-4c1fd03 */.elementor-415314 .elementor-element.elementor-element-4c1fd03 {
    cursor: pointer;
}

.elementor-415314 .elementor-element.elementor-element-4c1fd03 img{
    width: 30px;
    margin-left:20px;
}/* End custom CSS */
/* Start custom CSS for toggle, class: .elementor-element-b1f4c3e */.elementor-415314 .elementor-element.elementor-element-b1f4c3e .elementor-toggle-title{
    font-family: "Formula-1", Sans-serif;
    font-size:5vw;
}

.elementor-415314 .elementor-element.elementor-element-b1f4c3e .elementor-tab-title.elementor-active{
    background-color: #FBFF79;
}

.elementor-415314 .elementor-element.elementor-element-b1f4c3e .elementor-tab-title.elementor-active .elementor-toggle-title{
    color: #000000;
    
}

.elementor-415314 .elementor-element.elementor-element-b1f4c3e .elementor-toggle-title:hover{
    color: unset;
}

.elementor-415314 .elementor-element.elementor-element-b1f4c3e .elementor-tab-title{
    padding: 10vw;
}

.elementor-toggle .elementor-tab-content:nth-child(1) {
    display: block;
}


.elementor-415314 .elementor-element.elementor-element-b1f4c3e .elementor-tab-title{
    pointer-events: none;
}

.elementor-415314 .elementor-element.elementor-element-b1f4c3e #elementor-tab-title-1862, .elementor-415314 .elementor-element.elementor-element-b1f4c3e #elementor-tab-title-1861, .elementor-415314 .elementor-element.elementor-element-b1f4c3e #elementor-tab-title-1863, .elementor-415314 .elementor-element.elementor-element-b1f4c3e #elementor-tab-title-1864, .elementor-415314 .elementor-element.elementor-element-b1f4c3e #elementor-tab-title-1865{
    pointer-events: auto!important;
}


.elementor-415314 .elementor-element.elementor-element-b1f4c3e h2{
    color: #FFFAEF;
    font-size: 15vw;
    text-align: center;
    margin-top: 40px;
    font-family: "Formula-1", Sans-serif;
    margin-bottom: 0!important;
}

.elementor-415314 .elementor-element.elementor-element-b1f4c3e p{
        text-align: center;
    color: #FFFAEF;
    font-size: 8vw;
    line-height: 1.2;
    padding: 0 15vw;
    margin-top: 20px;
}

.elementor-415314 .elementor-element.elementor-element-b1f4c3e img{
    width: 50%;
    display: block;
    margin: 0 auto;
    text-align: center;
}

.elementor-415314 .elementor-element.elementor-element-b1f4c3e .elementor-tab-content a{
    margin-top: 5vw;
    margin-bottom: 10vw;
    display: inline-block;
    font-size: 4vw;
    padding: 2vw 10vw;
    border: 1.4px solid #fbff79;
    border-radius: 10vw;
    color: #FFFAEF;
    }
  
  .elementor-415314 .elementor-element.elementor-element-b1f4c3e .elementor-tab-content a i{
      font-size:1.1vw;
      color: #fbff79;
  }
  
.elementor-415314 .elementor-element.elementor-element-b1f4c3e .elementor-tab-content{
    text-align: center;
}/* End custom CSS */
/* Start custom CSS for tabs, class: .elementor-element-259b44a */.elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tab-title:not(:nth-child(-n+5)) {
    pointer-events: none;
}


.elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tab-title{
    border: 1px solid white!important;
}

.elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tabs-wrapper{
    display: flex;
    gap:0px;
    align-items: flex-start;
}

.elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tab-title>p{
    font-size: 14.4px;
    font-family: "Formula-1", Sans-serif;
}
.elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tab-title>.subtitle{
    font-size: 10px!important;
}

.elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tab-title{
    width: 140px;
}

.elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tab-title:first-child {
    margin-right: 30px;
    width: 120px;
    border:none!important;
    padding: 20px;
}

.elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tab-title:first-child:not(.elementor-active){
    border-left: 1px solid white!important;
}

.elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tab-title:first-child::after {
    content: " ";
    position: absolute;
    display: block;
    height: 100%;
    top: 0;
    left: -50px;
    z-index: -1;
    background: inherit;
    border: 1px solid white!important;
    transform-origin: bottom left;
    -ms-transform: skew(-30deg, 0deg);
    -webkit-transform: skew(-30deg, 0deg);
    transform: skew(-30deg, 0deg);
}

.elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tab-title:first-child:not(.elementor-active)::after{
    width: 180px;
}
.elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tab-title:first-child.elementor-active::after{
    width: 170px;
    border-width:0px!important;
}


.elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tab-title:not(:first-child){
      transform: skew(-30deg);
    -webkit-transform: skew(-30deg);
    -moz-transform: skew(-30deg);
    -ms-transform: skew(-30deg);
    -o-transform: skew(-30deg);
        
        

  }
  
  .elementor-415314 .elementor-element.elementor-element-259b44a .elementor-tab-title:not(:first-child)>p{
      transform: skew(30deg);
    -webkit-transform: skew(30deg);
    -moz-transform: skew(30deg);
    -ms-transform: skew(30deg);
    -o-transform: skew(30deg);
    font-size:14.4px;
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			.insiderone-generic-event-who-should-attend-container .attend-area {
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.insiderone-generic-event-who-should-attend-container .attend-area > div {
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.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
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.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
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li.hs-form-checkbox span {
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/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
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.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
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.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

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}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
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.speaker-featured-image-container img {
    height: 100% !important;
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.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
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.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
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.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
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    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
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}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
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}

.homepage-core-differentiators-body-item-media img{
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}

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}

.cli-bar-message a{
	color:#50E9C3;
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main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
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}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
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}	

	.cli-bar-btn_container{
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.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
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	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
    filter: brightness(0.9);
}

	.homepage-case-study-body-item-content-start .number {
    text-transform: uppercase;
}

.insiderone-text-with-image-details a:hover svg path {
    stroke: #E92E2F;
    transition: none;
}

.insiderone-text-with-image-details a:hover {
    color: #E92E2F;
    transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
    width: 16px;
}


.insiderone-icon-cards-grid-item-title h3 {
    font-family: 'Figtree' !important;
    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
    stroke: #E92E2F;
}

a.insiderone-text-with-image-rows-item-cta-link:hover span {
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}

.insiderone-faq-container .insiderone-faq-title {
	opacity:1;
}

.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
    background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}

@media screen and (min-width: 1440px) {
    .insiderone-hero-banner-container {
        background-position-y: bottom;
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}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
		padding:20px !important
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	@media screen and (min-width: 768px) {
    .insiderone-hero-banner-container .insiderone-hero-banner-content {
        gap: 80px;
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}
    .insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
        padding: 12px 0;
        line-height: 16px;
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}

.insiderone-locations-slider-slides .swiper-slide {
    /*margin-right: 24px !important;*/
}

.homepage-case-study {
    background: linear-gradient(180deg, #efebe4, #fafafa);
}


.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
    font-family: 'Red Hat Display' !important;
}

.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
	    font-family: "Figtree", sans-serif !important;

}


.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
    color: #F4482B;
}


.insiderone-simple-testimonial-inner-container a {
    transition: 0.4s;
}

.insiderone-simple-testimonial-inner-container a:hover {
    color: #F4482B;
    transition: 0.4s;
}

.insiderone-comparison-general-container.mobile-cloned {
    padding: 0;
    background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
	stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
    color: #E92E2F;
}
 
.insiderone-glossy-metrics_wrapper h2 {
    font-weight: 400 !important;
}

.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
		transition:all .2s ease-in-out;

}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
    .insiderone-text-with-image-container .insiderone-text-with-image-visual {
        max-height: fit-content !important;
    }
}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
    color: #261A28 !important;
}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
    }
	

.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
    height: 96px !important;
}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
    padding: 144px 0 32px 0 !important;
}
	a.insiderone-report-tabs-nav-item {
    white-space: pre-line !important;
}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
			<meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover" /></head>
<body class="wp-singular page-template page-template-elementor_canvas page page-id-415314 page-parent wp-embed-responsive wp-theme-insiderone elementor-default elementor-template-canvas elementor-kit-960 elementor-page elementor-page-415314">
			<div data-elementor-type="wp-page" data-elementor-id="415314" class="elementor elementor-415314" data-elementor-post-type="page">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-7a5b00f elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7a5b00f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca8820d" data-id="ca8820d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
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				<div class="elementor-element elementor-element-219dc62 elementor-hidden-mobile elementor-widget elementor-widget-html" data-id="219dc62" data-element_type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
			<svg viewBox="0 0 1920 55" fill="none" xmlns="http://www.w3.org/2000/svg">
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				<div class="elementor-widget-container">
			<svg viewBox="0 0 430 41" fill="none" xmlns="http://www.w3.org/2000/svg">
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-e23e8d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e23e8d6" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-bd3103e animated-fast elementor-invisible elementor-widget elementor-widget-heading" data-id="bd3103e" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;slideInLeft&quot;}" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h1 class="elementor-heading-title elementor-size-default">The CX<br>GRAND<br>PRIX</h1>		</div>
				</div>
				<div class="elementor-element elementor-element-d55a718 animated-slow elementor-hidden-desktop elementor-hidden-tablet elementor-invisible elementor-widget elementor-widget-heading" data-id="d55a718" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="heading.default">
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			<h4 class="elementor-heading-title elementor-size-default">for marketers</h4>		</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-47986b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="47986b7" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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			<h4 class="elementor-heading-title elementor-size-default">Introduction</h4>		</div>
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				<div class="elementor-element elementor-element-a23b6c6 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor" data-id="a23b6c6" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>For the uninitiated, Formula 1 may seem like a glamorous party of multi-millionaire race drivers drinking champagne, driving fast cars, and giving drama-fuelled interviews on Netflix. But it takes one look beneath the surface to discover an ultra-competitive, high-stakes sport consumed by data, high-tech innovation, and teamwork.</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-cbe1857 elementor-hidden-desktop elementor-hidden-tablet introduction elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cbe1857" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9718b1f" data-id="9718b1f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-191fc88 animated-slow elementor-invisible elementor-widget elementor-widget-heading" data-id="191fc88" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">“If you no longer go for a gap that exists, you’re no longer a racing driver.”</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-792ae5e animated-slow elementor-invisible elementor-widget elementor-widget-heading" data-id="792ae5e" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">- Aryton Senna</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-469f504 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor" data-id="469f504" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>And if you’re not trying to squeeze the best out of every marketing campaign you run, can you really call yourself a marketer?</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-5801ccc introduction elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5801ccc" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94e2371" data-id="94e2371" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a2aafad animated-slow elementor-invisible elementor-widget elementor-widget-text-editor" data-id="a2aafad" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Like the rest of the world, at Insider, we’re huge fans of Formula 1 and have been endlessly inspired by the valuable lessons we’ve learned from the sport that apply to marketing. That&#8217;s why we&#8217;re excited to bring you a brand new content series that explores the thrilling world of Formula 1 Racing.</p><p>But don&#8217;t worry; you don&#8217;t need to be a racing enthusiast to get in on the fun. Because we&#8217;re not just talking about fast cars, Lewis Hamilton&#8217;s latest fashion choices, or who screwed up their strategy this weekend (Ferrari, you’re breaking our hearts).</p><p>Instead, this content series explores the <strong>strategies, tactics</strong>, and <strong>technologies</strong> that drive F1 teams to win those coveted podium finishes. We&#8217;ll show you how to apply these same principles to your marketing campaigns to deliver powerful content that resonates with your audience and reaches them wherever they are.</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-a2a37b2 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a2a37b2" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-24f2d24" data-id="24f2d24" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-81e49e0 animated-slow elementor-invisible elementor-widget elementor-widget-heading" data-id="81e49e0" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">“You don’t expect to be at the top of the mountain the day you start climbing.”</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-617a918 animated-slow elementor-invisible elementor-widget elementor-widget-heading" data-id="617a918" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">- Ron Dennis, former CEO, chairman, and founder of McLaren Group</h4>		</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<div class="elementor-element elementor-element-9ff522f animated-slow elementor-hidden-desktop elementor-hidden-tablet elementor-invisible elementor-widget elementor-widget-text-editor" data-id="9ff522f" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>As Ron Dennis, former CEO, chairman, and founder of McLaren Group once said, &#8220;You don&#8217;t expect to be at the top of the mountain the day you start climbing.&#8221; And so our content series is all about helping you build your marketing strategy step by step, just like climbing a mountain, to reach the top of your game.</p><p>Throughout Insider’s 2023 Race Season, we’ll explore seven lessons marketers need to drive straight from the racetrack to the marketing office if they want to land a podium finish for their next campaign.</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d6fbf8" data-id="3d6fbf8" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-7deedbb elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7deedbb" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c3522b" data-id="1c3522b" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-bcff67b animated-slow elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-heading" data-id="bcff67b" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">“If you no longer go for a gap that exists, you’re no longer a racing driver.”</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-1925a37 animated-slow elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-heading" data-id="1925a37" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">- Aryton Senna</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-e7d1b28 animated-slow elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-text-editor" data-id="e7d1b28" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>And if you’re not trying to squeeze the best out of every marketing campaign you run, can you really call yourself a marketer?</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-43d6a77 introduction elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="43d6a77" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-31f7852" data-id="31f7852" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-a8eaf3b elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a8eaf3b" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fa01c0c" data-id="fa01c0c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-54a5fe0 animated-slow elementor-hidden-mobile elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="54a5fe0" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">“You don’t expect to be at the top of the mountain the day you start climbing.”</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-5beaabe animated-slow elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-heading" data-id="5beaabe" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">- Ron Dennis, former CEO, chairman, and founder of McLaren Group</h4>		</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59bbb4a" data-id="59bbb4a" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-0839521 animated-slow elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-text-editor" data-id="0839521" data-element_type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>As Ron Dennis, former CEO, chairman, and founder of McLaren Group once said, &#8220;You don&#8217;t expect to be at the top of the mountain the day you start climbing.&#8221; And so our content series is all about helping you build your marketing strategy step by step, just like climbing a mountain, to reach the top of your game.</p><p>Throughout Insider’s 2023 Race Season, we’ll explore seven lessons marketers need to drive straight from the racetrack to the marketing office if they want to land a podium finish for their next campaign.</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<div class="elementor-element elementor-element-4c1fd03 animated-slow elementor-invisible elementor-widget elementor-widget-heading" data-id="4c1fd03" data-element_type="widget" id="readmorebutton" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Read more <img decoding="async" src="https://insiderone.com/assets/media/2023/05/rm_icon.svg"></h4>		</div>
				</div>
				<div class="elementor-element elementor-element-b1f4c3e elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-toggle" data-id="b1f4c3e" data-element_type="widget" data-widget_type="toggle.default">
				<div class="elementor-widget-container">
					<div class="elementor-toggle">
							<div class="elementor-toggle-item">
					<div id="elementor-tab-title-1861" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1861" aria-expanded="false">
												<a class="elementor-toggle-title" tabindex="0">RACE 01</a>
					</div>

					<div id="elementor-tab-content-1861" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1861"><h2>RACE 01</h2>
Data is the fuel for success.

<img decoding="async" src="https://insiderone.com/assets/media/2023/05/race01_map.svg" />
<a href="https://insiderone.com/cx-grand-prix/race-01/" target="_blank" rel="noopener noreferrer">Let&#8217;s go <i class="icon-arrow-right"></i></a></div>
				</div>
							<div class="elementor-toggle-item">
					<div id="elementor-tab-title-1862" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1862" aria-expanded="false">
												<a class="elementor-toggle-title" tabindex="0">RACE 02</a>
					</div>

					<div id="elementor-tab-content-1862" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1862"><h2>RACE 02</h2><p>Teamwork makes the dream work.</p><p><img decoding="async" src="https://insiderone.com/assets/media/2023/08/race-02-map.svg" /><br /><a href="https://insiderone.com/assets/media/2023/08/CXGP-Race-02.pdf" target="_blank" rel="noopener noreferrer">Let&#8217;s go <i class="icon-arrow-right"></i></a></p></div>
				</div>
							<div class="elementor-toggle-item">
					<div id="elementor-tab-title-1863" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1863" aria-expanded="false">
												<a class="elementor-toggle-title" tabindex="0">RACE 03</a>
					</div>

					<div id="elementor-tab-content-1863" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1863"><h2>RACE 03</h2>
<p>The need for speed.</p>

<img decoding="async" src="https://insiderone.com/assets/media/2023/09/map_.svg" />
<a href="https://insiderone.com/assets/media/2023/09/CXGP-Race-03-2.pdf" target="_blank" rel="noopener noreferrer">Let&#8217;s go <i class="icon-arrow-right"></i></a></div>
				</div>
							<div class="elementor-toggle-item">
					<div id="elementor-tab-title-1864" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-1864" aria-expanded="false">
												<a class="elementor-toggle-title" tabindex="0">RACE 04</a>
					</div>

					<div id="elementor-tab-content-1864" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-1864"><h2>RACE 04</h2>
<p>The personalization game.</p>

<img decoding="async" src="https://insiderone.com/assets/media/2023/10/map_04.svg" />
<a href="https://insiderone.com/assets/media/2023/10/CXGP-Race_4.pdf" target="_blank" rel="noopener noreferrer">Let&#8217;s go <i class="icon-arrow-right"></i></a></div>
				</div>
							<div class="elementor-toggle-item">
					<div id="elementor-tab-title-1865" class="elementor-tab-title" data-tab="5" role="button" aria-controls="elementor-tab-content-1865" aria-expanded="false">
												<a class="elementor-toggle-title" tabindex="0">RACE 05</a>
					</div>

					<div id="elementor-tab-content-1865" class="elementor-tab-content elementor-clearfix" data-tab="5" role="region" aria-labelledby="elementor-tab-title-1865"><h2>RACE 05</h2>
<p>Engagement, engagement, engagement!</p>

<img decoding="async" src="https://insiderone.com/assets/media/2023/10/race_05.svg" />
<a href="https://insiderone.com/assets/media/2023/10/cxgp_race_5.pdf" target="_blank" rel="noopener noreferrer">Let&#8217;s go <i class="icon-arrow-right"></i></a></div>
				</div>
							<div class="elementor-toggle-item">
					<div id="elementor-tab-title-1866" class="elementor-tab-title" data-tab="6" role="button" aria-controls="elementor-tab-content-1866" aria-expanded="false">
												<a class="elementor-toggle-title" tabindex="0">RACE 06 coming soon</a>
					</div>

					<div id="elementor-tab-content-1866" class="elementor-tab-content elementor-clearfix" data-tab="6" role="region" aria-labelledby="elementor-tab-title-1866">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.</div>
				</div>
							<div class="elementor-toggle-item">
					<div id="elementor-tab-title-1867" class="elementor-tab-title" data-tab="7" role="button" aria-controls="elementor-tab-content-1867" aria-expanded="false">
												<a class="elementor-toggle-title" tabindex="0">RACE 07 coming soon</a>
					</div>

					<div id="elementor-tab-content-1867" class="elementor-tab-content elementor-clearfix" data-tab="7" role="region" aria-labelledby="elementor-tab-title-1867">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.</div>
				</div>
								</div>
				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-831db5c elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default" data-id="831db5c" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fbc64c" data-id="2fbc64c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3d48252 elementor-widget elementor-widget-image" data-id="3d48252" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1912" height="55" src="https://insiderone.com/assets/media/2023/05/w_line.svg" class="attachment-full size-full wp-image-420175" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-4e8014b elementor-widget elementor-widget-image" data-id="4e8014b" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="1351" height="83" src="https://insiderone.com/assets/media/2023/05/yellööö.svg" class="attachment-full size-full wp-image-420171" alt="" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-9a49cec elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9a49cec" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e961ab8" data-id="e961ab8" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-259b44a elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs" data-id="259b44a" data-element_type="widget" data-widget_type="tabs.default">
				<div class="elementor-widget-container">
					<div class="elementor-tabs">
			<div class="elementor-tabs-wrapper" role="tablist" >
									<div id="elementor-tab-title-3941" class="elementor-tab-title elementor-tab-desktop-title" aria-selected="true" data-tab="1" role="tab" tabindex="0" aria-controls="elementor-tab-content-3941" aria-expanded="false"><p class="past_race first_race">RACE 01</p></div>
									<div id="elementor-tab-title-3942" class="elementor-tab-title elementor-tab-desktop-title" aria-selected="false" data-tab="2" role="tab" tabindex="-1" aria-controls="elementor-tab-content-3942" aria-expanded="false"><p class="current_race">RACE 02</p><p class="subtitle"></p></div>
									<div id="elementor-tab-title-3943" class="elementor-tab-title elementor-tab-desktop-title" aria-selected="false" data-tab="3" role="tab" tabindex="-1" aria-controls="elementor-tab-content-3943" aria-expanded="false"><p class="current_race">RACE 03</p><p class="subtitle"></p></div>
									<div id="elementor-tab-title-3944" class="elementor-tab-title elementor-tab-desktop-title" aria-selected="false" data-tab="4" role="tab" tabindex="-1" aria-controls="elementor-tab-content-3944" aria-expanded="false"><p class="current_race">RACE 04</p><p class="subtitle"></p></div>
									<div id="elementor-tab-title-3945" class="elementor-tab-title elementor-tab-desktop-title" aria-selected="false" data-tab="5" role="tab" tabindex="-1" aria-controls="elementor-tab-content-3945" aria-expanded="false"><p class="current_race">RACE 05</p><p class="subtitle"></p></div>
									<div id="elementor-tab-title-3946" class="elementor-tab-title elementor-tab-desktop-title" aria-selected="false" data-tab="6" role="tab" tabindex="-1" aria-controls="elementor-tab-content-3946" aria-expanded="false"><p class="future_race">RACE 06</p><p class="subtitle">coming soon</p></div>
									<div id="elementor-tab-title-3947" class="elementor-tab-title elementor-tab-desktop-title" aria-selected="false" data-tab="7" role="tab" tabindex="-1" aria-controls="elementor-tab-content-3947" aria-expanded="false"><p class="future_race">RACE 07</p><p class="subtitle">coming soon</p></div>
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<div class="left_p">Data is the fuel
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								let lazyloadBackground = entry.target;
								if( lazyloadBackground ) {
									lazyloadBackground.classList.add( 'e-lazyloaded' );
								}
								lazyloadBackgroundObserver.unobserve( entry.target );
							}
						});
					}, { rootMargin: '200px 0px 200px 0px' } );
					lazyloadBackgrounds.forEach( ( lazyloadBackground ) => {
						lazyloadBackgroundObserver.observe( lazyloadBackground );
					} );
				};
				const events = [
					'DOMContentLoaded',
					'elementor/lazyload/observe',
				];
				events.forEach( ( event ) => {
					document.addEventListener( event, lazyloadRunObserver );
				} );
			</script>
			<div class="wt-cli-cookie-bar-container" data-nosnippet="true"><!--googleoff: all--><div id="cookie-law-info-bar" role="dialog" aria-live="polite" aria-label="cookieconsent" aria-describedby="wt-cli-cookie-banner" data-cli-geo-loc="0" style="text-align:left; padding:15px 30px; border-color:rgb(51, 51, 51); font-weight:400; font-size:10px; background:radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), linear-gradient(0deg, rgb(255, 255, 255) 0%, rgba(255, 255, 255, 0.7) 100%), rgba(239, 235, 228, 0.7); border-radius:24px; box-shadow:0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));" class="wt-cli-cookie-bar"><div class="cli-wrapper"><h5 role="heading" aria-level="5" tabindex="0" id="wt-cli-cookie-banner-title" style="display:block; background-color:rgba(0, 0, 0, 0); border-color:rgb(38, 26, 40); color:rgb(38, 26, 40); font-family:var(--Font-Family-Sans-Serif, Figtree); font-size:var(--Font-Font-Size-L, 20px); font-style:normal; font-weight:var(--Font-Font-Weight-Semi-Bold, 600); line-height:var(--Font-Line-Height-XL, 28px); letter-spacing:var(--Font-Letter-Spacing-M, 0.2px);">This website uses cookies</h5><span id="wt-cli-cookie-banner"><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message" style="font-size:10px!important">Cookies are used on this website to personalize content and ads and to provide analytics about website usage. We also share information about your use of our website with our social media, advertising, and analytics partner. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the Services. Please make your individual settings about the types of cookies that should be allowed. Please note that due to your setting, all functions of the website may no longer be available. You can also revoke your consent at any time.<br />
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Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under <a id="wt-cli-settings-btn" tabindex="0" role='button' style="border-bottom:1px solid rgb(137, 136, 136); text-decoration:none; border-top-color:rgb(137, 136, 136); border-right-color:rgb(137, 136, 136); border-left-color:rgb(137, 136, 136); font-family:gilroy,Arial,sans-serif,apple color emoji,segoe ui emoji,segoe ui symbol,noto color emoji; ;"class="wt-cli-element cli_settings_button"  >cookie settings</a> and in our <a href="https://insiderone.com/privacy-policy/">privacy policy.</a> <a href="https://insiderone.com/legal/">Legal information.</a><br />
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<div class="cli-bar-btn_container"><a id="wt-cli-accept-all-btn" tabindex="0" role='button' style="border-radius:22px; padding:8px 25px; border-color:rgb(255, 255, 255); font-size:12px; font-weight:500;" data-cli_action="accept_all"  class="wt-cli-element medium cli-plugin-button wt-cli-accept-all-btn cookie_action_close_header cli_action_button" >Accept All</a><a id="wt-cli-accept-btn" tabindex="0" role='button' style="margin:5px 0px 5px 10px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-family:Figtree, Arial, sans-serif, 'apple color emoji', 'segoe ui emoji', 'segoe ui symbol', 'noto color emoji'; font-size:12px;" data-cli_action="accept"  class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >Only Necessary</a><a id="wt-cli-reject-btn" tabindex="0" role='button' style="margin:5px 5px 5px 0px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-size:12px;"  class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header_reject cli_action_button"  data-cli_action="reject">Decline All</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true">
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                        <h4 id='wt-cli-privacy-title'>Privacy Overview</h4>                        <div class="cli-privacy-content">
                            <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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                            <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
                                Necessary                            </a>
                                                                                        <div class="wt-cli-necessary-checkbox">
                                    <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
                                    <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
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                                    Always Enabled                                </span>
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                            <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
                            <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
                                Functional                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional"  />
                                    <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
                            <div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
                                Performance                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance"  />
                                    <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
                            <div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
                                Analytics                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics"  />
                                    <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
                            <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. 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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_zitok</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape_country</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaalb_enterprise_aws</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_bobbibrowncosmetics_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td 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class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. 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The CXGRANDPRIX

for marketers

for marketers

7 critical steps to give your marketing strategy a podium finish

Introduction

“If you no longer go for a gap that exists, you’re no longer a racing driver.”

- Aryton Senna

“You don’t expect to be at the top of the mountain the day you start climbing.”

- Ron Dennis, former CEO, chairman, and founder of McLaren Group

“If you no longer go for a gap that exists, you’re no longer a racing driver.”

- Aryton Senna

“You don’t expect to be at the top of the mountain the day you start climbing.”

- Ron Dennis, former CEO, chairman, and founder of McLaren Group

Read more

RACE 01

RACE 02

RACE 04

RACE 05

The CX
GRAND
PRIX
