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Original
2026-01-01
Modified
2026-03-06
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<h3>Using advanced segments in push notification campaigns</h3>
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<h2>About ACE</h2>
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<p>ACE wanted to extend their digital footprint to mobile and enhance their multichannel marketing results with advanced segmentation. To close funnel gaps and get the right message to the right people, ACE needed an easy-to-integrate solution with granular segmentation. </p>
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<p>ACE Hardware (ACE) Kuwait’s story started in 1962. It began with Abdulkarim Alhasawi opening a small repair and installation store in downtown Kuwait with the mission of providing customers with quality products and services. Today, the Alhasawi Group operates globally and is committed to bringing the same exceptional in-store experience to every digital interaction.<b>Founded in</b>: 1962<b>Numbers of Stores</b>: 100+<b>Operates in:</b>Gulf Cooperation Council (GCC) <b>Number of Employees:</b>2,000+</p>
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<p>After understanding ACE’s requirements, Insider recommended push notifications with advanced segmentation. </p>
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<h5>Looking Ahead</h5>
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<p>To test Insider’s powerful segmentation capabilities, ACE launched an experiment with two segments: (1) bulk notifications that went to everyone except the users in the variable group (2) segmented notifications to cart abandoners. </p>
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<p>“Using Insider’s granular segmentation capabilities we saw 15 to 20 conversions for a single push-far beyond our expectations. We’re actively looking to expand our partnership with Insider. To unify our data and gain a comprehensive understanding of our users across channels, we’re considering Architect, Insider’s customer journey orchestration tool, and newsletter solution,” added, Rejin Geo.</p>
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<p>Not surprisingly, the segmented notifications performed better than the bulk segments. ACE’s engagement rates for mobile app push notifications increased from 2.82% to 7.63%.. But the impact didn’t end there-ACE saw a 5.33% uplift in CR with Insider’s segmented push notifications.</p>
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