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Original
2026-01-01
Modified
2026-03-06
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<h2>About Meal Box</h2>
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<h2>About Meal Box</h2>
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<p>Meal Box offers customers healthy, home-cooked food delivered to their door. Founded in 2014, the company saw a gap in the market for the delivery of high-quality, beautifully presented meals that catered to local tastes. A world away from the standard pizza and other fast food options, Meal Box has proved hugely popular, quickly growing its operations.</p>
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<p>Meal Box offers customers healthy, home-cooked food delivered to their door. Founded in 2014, the company saw a gap in the market for the delivery of high-quality, beautifully presented meals that catered to local tastes. A world away from the standard pizza and other fast food options, Meal Box has proved hugely popular, quickly growing its operations.</p>
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<h5>Addressing Cart Abandonment</h5>
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<h5>Addressing Cart Abandonment</h5>
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<p>Any online retailer knows that getting customers to add items to their cart is only half the battle. Even once a visitor has reached this late stage in their journey, there is still plenty of opportunity for it to go wrong. Cart abandonment - where a customer simply exits a site or app before completing their purchase - is a frustrating phenomenon that affects all online retailers. Meal Box was no different. The company was experiencing high cart abandonment rates through their popular app, and were looking for a way to address this. </p>
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<p>Any online retailer knows that getting customers to add items to their cart is only half the battle. Even once a visitor has reached this late stage in their journey, there is still plenty of opportunity for it to go wrong. Cart abandonment - where a customer simply exits a site or app before completing their purchase - is a frustrating phenomenon that affects all online retailers. Meal Box was no different. The company was experiencing high cart abandonment rates through their popular app, and were looking for a way to address this. </p>
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<h5>Push Notifications to Encourage Order Completion</h5>
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<h5>Push Notifications to Encourage Order Completion</h5>
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<p>Using Insider’s push notification technology, Meal Box set up a push notification targeting customers that had abandoned their cart. This notification was delivered 15 minutes after a customer had closed the app without completing their order. </p>
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<p>Using Insider’s push notification technology, Meal Box set up a push notification targeting customers that had abandoned their cart. This notification was delivered 15 minutes after a customer had closed the app without completing their order. </p>
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<h3>Results</h3>
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<p>The push notifications had the desired effect, with 3.2% of cart abandoners returning to complete their orders.</p>
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<p>“Cart abandonment is a common headache for online businesses. We were really impressed by the insights and ideas that Insider came up with. Not only did they help us find a good solution for our problem, they also spent time getting to know our team and training them on how to quickly and easily create these notifications themselves. It’s been quite a journey, but we’re just at the beginning. There’s so much potential with Insider, and we’re really excited about what they future will hold!”</p>
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<p>CEO / Founding Partner</p>
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