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:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
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<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
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<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
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<link rel='stylesheet' id='elementor-icons-css' href='https://insiderone.com/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.31.0' media='all' />
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.container{
max-width: 100%;
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}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
font-family: 'Gilroy';
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font-weight: 200;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
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@font-face {
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font-weight: 700;
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}
/* End Custom Fonts CSS */
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margin-bottom: 15px;
margin-top: 0px;
}
@media all and (min-width: 760px){
body.blog-detail h2 {
margin-bottom: 15px;
margin-top: 0px;
}
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-5b2ebbbe */#story-bg-gray, #story-bg-white {
padding: 75px 0;
}
@media all and (max-width: 760px){
#story-bg-gray, #story-bg-white {
padding: 30px 0;
}
}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-79c20f5e */section.has-ss {
padding: 75px 0;
}
@media all and (max-width: 760px){
section.has-ss {
padding: 30px 0;
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}/* End custom CSS */
/* Start custom CSS for wp-widget-insider-content, class: .elementor-element-219e8f2a */body.blog-detail h3 {
margin-bottom: 15px;
margin-top: 0px;
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@media all and (min-width: 760px){
body.blog-detail h3 {
margin-bottom: 15px;
margin-top: 0px;
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}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-69400eee */section.has-ss {
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@media all and (max-width: 760px){
section.has-ss {
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}/* End custom CSS */
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@media all and (min-width: 760px){
body.blog-detail h3 {
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}/* End custom CSS */
/* Start custom CSS for heading, class: .elementor-element-2b617369 */@media (min-width: 760px){
body.blog-detail h2 {
margin-bottom: 15px;
margin-top: 0px;
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}/* End custom CSS */
/* Start custom CSS for section, class: .elementor-element-1b3cdbcd */@media all and (max-width: 760px){
#story-bg-yellow {
padding: 10px 0 30px 0;
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#story-bg-yellow .content p {
margin-top: -40px;
}
}
#story-bg-yellow {
padding: 25px 0 75px 0;
}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
font-family: 'Gilroy';
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font-weight: 200;
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src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
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}
@font-face {
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src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff2') format('woff2'),
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}
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}
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src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-hover.svg"></i>Web Push</span></a></li><li class=""><a class="" href="/pt/instory-product-discovery-solution/" target=""><span data-text="InStory"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-hover.svg"></i>InStory</span></a></li><li class=""><a class="" href="/pt/channels/app/" target=""><span data-text="App"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-dark.svg"><img class="hover-svg" 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target=""><span data-text="O diferencial da Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>O diferencial da Insider One</span><p data-text="Descubra o que nos torna diferentes">Descubra o que nos torna diferentes</p></a></li><li class=""><a class="" href="/pt/compare-insiderone/" target=""><span data-text="Comparar fornecedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparar fornecedores</span><p data-text="Veja como nos comparamos com outros players do mercado">Veja como nos comparamos com outros players do mercado</p></a></li><li class=""><a class="" href="/pt/insiderone-switch/" target=""><span data-text="Migrar para a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Migrar para a Insider One</span><p data-text="Descubra por que as marcas mais admiradas do mundo escolhem a Insider One">Descubra por que as marcas mais admiradas do mundo escolhem a Insider One</p></a></li></ul></div>
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src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>Telecomunicações</span><p data-text="Reduza churn, aumente a fidelidade e personalize para cada cliente">Reduza churn, aumente a fidelidade e personalize para cada cliente</p></a></li></ul></div>
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Faça um tour autoguiado por mais de 80 demos e casos de uso adaptados ao seu papel, objetivos ou setor. Sem formulários. Sem espera.">Explore a Insider One e torne-se imparável. Faça um tour autoguiado por mais de 80 demos e casos de uso adaptados ao seu papel, objetivos ou setor. Sem formulários. Sem espera.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="Explorador WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>Explorador WhatsApp</span><p data-text="Descubra o poder do WhatsApp para negócios">Descubra o poder do WhatsApp para negócios</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="Biblioteca de modelos SMS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>Biblioteca de modelos SMS</span><p data-text="Mais de 60 modelos para um SMS marketing impecável">Mais de 60 modelos para um SMS marketing impecável</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="Explorador CDP"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Explorador CDP</span><p data-text="Aprenda a transformar seus dados de clientes em ação">Aprenda a transformar seus dados de clientes em ação</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OUTROS RECURSOS</h3></div><ul><li class=""><a class="" href="/pt/case-studies" target=""><span data-text="Estudos de caso"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Estudos de caso</span></a></li><li class=""><a class="" href="/pt/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/ebook" target=""><span data-text="E-books & Guias"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-books & Guias</span></a></li><li class=""><a class="" href="/pt/glossary" target=""><span data-text="Glossário"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossário</span></a></li></ul></div>
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<i class="icon-success-story mr-3"></i> <span>Success Stories</span>
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<h1 class="m-0 case-study-main-heading" data-animate="fade-in" data-animate-way="bottom-top" data-animated="false" data-animate-delay="1">M·A·C Cosmetics alcança 17.2 X ROI usando a orquestração de jornada cross-channel e gameficação da Insider One</h1>
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<h2>Sobre a MAC Cosmetics</h2><p>A Make-Up Art Cosmetics nasceu em Toronto, Canadá.</p><p>No início, os fundadores da marca fabricavam os cosméticos em sua própria cozinha e os vendiam diretamente do salão para seus colegas maquiadores profissionais e para modelos e fotógrafos. <br />Não demorou muito e estilistas e editores de <br />moda entraram na roda. Em março de 1984, a dupla lançou a M·A·C a partir de um quiosque dentro de uma loja de departamentos de Toronto.</p><p>A empresa alvoroçou a indústria e hoje está presente em mais de 90 países e a empresa continua comprometida com o desenvolvimento de novas categorias, produtos e mais de 50 coleções a cada ano. E tudo isso continua a atender, com igual sucesso, a demanda de consumidores e artistas maquiadores profissionais.</p><p><strong>Fundado em</strong>: 1984<br /><strong>Número de lojas</strong>: 500 lojas independentes<br /><strong>Opera em:</strong> 130 países ao redor do mundo<br /><strong>Número de funcionários:</strong> 12,130</p> </div>
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<p>A M·A·C Cosmetics India, entusiasmada com as opções de gameficação usadas até agora, está procurando experimentar ainda mais gameficações quando estiverem disponíveis. Eles também pretendem orquestrar <strong>jornadas cross-channel mais profundas</strong>, usando segmentação profunda para ajudar na hiperpersonalização em todos os pontos.</p>
<p>Tendo construído um número considerável de 111 personalizações em touchpoints até agora, a M·A·C pretende <strong>intensificar e continuar criando mais personalizações</strong> para continuar a se envolver com os clientes em múltiplos canais</p> </div>
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