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Original
2026-01-01
Modified
2026-03-06
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<p>The whole world has been impacted by the current COVID-19 pandemic, both personally and professionally, and it can be difficult to see how to hold the helm of your department steady through such a crisis.</p>
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<p>The whole world has been impacted by the current COVID-19 pandemic, both personally and professionally, and it can be difficult to see how to hold the helm of your department steady through such a crisis.</p>
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<p>Senior marketing managers have to contend, not only with staffing challenges - remote management, potential layoffs, furloughs or hires-but also substantially varied consumer behaviour, with no historical data to benchmark the current global situation against.</p>
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<p>Senior marketing managers have to contend, not only with staffing challenges - remote management, potential layoffs, furloughs or hires-but also substantially varied consumer behaviour, with no historical data to benchmark the current global situation against.</p>
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<p>Insider One’s own data<a> has shown an overall drop</a> in online retail traffic across Europe, MENA & APAC. However, for some verticals conversion rates have spiked upwards, with European beauty retailers observing a 35% conversion rate increase between February and March of this year.</p>
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<p>Insider One’s own data<a> has shown an overall drop</a> in online retail traffic across Europe, MENA & APAC. However, for some verticals conversion rates have spiked upwards, with European beauty retailers observing a 35% conversion rate increase between February and March of this year.</p>
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<p>Facing uncertain times, seniors marketers face a difficult decision-how to best navigate the crisis without compromising the integrity of their brand?</p>
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<p>Facing uncertain times, seniors marketers face a difficult decision-how to best navigate the crisis without compromising the integrity of their brand?</p>
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<p>Watch <a>Manuel Da Costa</a>, Founder of Effective Experiments and <a>Merve Nazlioglu</a>, Partner & Head of Marketing for Insider One as they debate:</p>
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<p>Watch <a>Manuel Da Costa</a>, Founder of Effective Experiments and <a>Merve Nazlioglu</a>, Partner & Head of Marketing for Insider One as they debate:</p>
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<ul><li>Survival of the fittest - Relevant or wrong?</li>
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<ul><li>Survival of the fittest - Relevant or wrong?</li>
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<li>CRO or not to CRO in the midst of a pandemic</li>
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<li>CRO or not to CRO in the midst of a pandemic</li>
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<li>Creating positive and COVID-sensitive customer experiences</li>
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<li>Creating positive and COVID-sensitive customer experiences</li>
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<li>CMO’s Struggle: Protect your brand’s integrity & build stronger remote leadership muscles</li>
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<li>CMO’s Struggle: Protect your brand’s integrity & build stronger remote leadership muscles</li>
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<li>Optimization Manager’s Struggle: Test, test, test</li>
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<li>Optimization Manager’s Struggle: Test, test, test</li>
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<li>CRM Manager’s Struggle: Trade in push tactics for compassionate relationship building</li>
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<li>CRM Manager’s Struggle: Trade in push tactics for compassionate relationship building</li>
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</ul><p>You won’t want to miss:</p>
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</ul><p>You won’t want to miss:</p>
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<p><a>Insider One’s Global COVID-19 Benchmarks</a> including in-depth website data (desktop, mobile, tablet) trends, including session activity, revenue, and conversions-by region, industry and vertical. In uncertain times, data is power.</p>
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<p><a>Insider One’s Global COVID-19 Benchmarks</a> including in-depth website data (desktop, mobile, tablet) trends, including session activity, revenue, and conversions-by region, industry and vertical. In uncertain times, data is power.</p>
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<p>Merve Nazlioglu</p>
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<p>Merve Nazlioglu</p>
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<p>Shareholder | Head of Marketing</p>
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<p>Shareholder | Head of Marketing</p>
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<p>Insider</p>
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<p>Insider</p>
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<p>Manuel Da Costa</p>
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<p>Manuel Da Costa</p>
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<p>Helping companies make experimentation and optimisation a core part of their business</p>
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<p>Helping companies make experimentation and optimisation a core part of their business</p>
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