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Original 2026-01-01

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1 <p>Join us to learn Watson’ success in improving return on ad spend by 50%!</p>

2 <h2>4 Years of Digital Empowerment in a Glance!</h2>

3 <h2>THURSDAY, JANUARY 26 | 11 AM London</h2>

4 <h2>5 Years of Digital Empowerment In a Glance!</h2>

5 <h2>TUESDAY, MARCH 21 | 11 AM London</h2>

6 <p><a>Insider’s</a>Predictive Ad Audiences, the marketing team at Watsons was able to create predictive user segments and target audiences who were more likely to make a purchase via Facebook Ads.</p>

7 <p>In this exclusive workshop with Watsons and Insider - we dive into the tactics that Watsons used to:</p>

8 <ul><li>Increase Average Order Value </li>

9 <li>Decrease Cart Abandonment Rate </li>

10 <li>Improve Product Discovery</li>

11 <li>Improve Replenishment Rate</li>

12 </ul><p>Join us in this exclusive chat with <a>Emily Maddox</a> (Personal Care & Cosmetics - Global Digital Growth Director) for an inside view on Watsons’ secret sauce for customer experiences.</p>

13 <h4>Insider X Watsons</h4>

14 <h3>Watsons improves return on ad spend by 50% on Singles Day</h3>

15 <p>Watsons started its hunt for a marketing platform that would help them optimize experiences and customer acquisition costs to improve Return On Ad Spend (ROAS) in this bustling season. That’s when Watsons decided to tap into Insider’s Predictive Ad Audiences to improve their ROAS on Facebook.</p>

16 <p><a>Read the success story<i></i></a></p>

17 <h4>Insider For Beauty & Cosmetics Leaders</h4>

18 <h3>The ultimate digital growth guide for beauty marketers</h3>

19 <p>14 proven strategies for addressing challenges and KPIs of beauty marketers, including gaining customer attention, guiding potential buyers through product discovery, garnering trust, driving sales, and building sustainable loyalty.</p>

20 <p><a>Read more!<i></i></a></p>

21 <p>Personal Care & Cosmetics- Global Digital Growth Director </p>

22 <h5>One platform for individualized, cross-channel customer experiences</h5>

23 <p>Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.</p>

25 <p>One platform for individualized, cross-channel customer experiences</p>

26 <p>Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.</p>