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1 <p>6 strategies to drive revenue and customer loyalty </p>
1 <p>6 strategies to drive revenue and customer loyalty </p>
2 <h2>Hi, we are Insider.</h2>
2 <h2>Hi, we are Insider.</h2>
3 <p>We are here to help L’Oreal achieve your mission to provide<b>incomparable consumer experiences</b>, entirely customized to respect consumers’ different aspirations and needs.</p>
3 <p>We are here to help L’Oreal achieve your mission to provide<b>incomparable consumer experiences</b>, entirely customized to respect consumers’ different aspirations and needs.</p>
4 <p>Here are 6 proven approaches to drive more<b>revenue</b>,<b>growth</b>and<b>loyalty</b>by delivering a compelling, connected and personalized customer experience across all your digital properties.</p>
4 <p>Here are 6 proven approaches to drive more<b>revenue</b>,<b>growth</b>and<b>loyalty</b>by delivering a compelling, connected and personalized customer experience across all your digital properties.</p>
5 <h2>Learn how to:</h2>
5 <h2>Learn how to:</h2>
6 <p>Enhance product discovery on mobile with snackable storiesBoost engagement and with made-to-convert gamified templatesCross-sell with confidence and drive relevant second category purchasesMaximize loyalty and CLV with timely replenishment remindersDeliver relevant messages via a customer’s preferred channel at scaleGenerate revenue through messaging channels</p>
6 <p>Enhance product discovery on mobile with snackable storiesBoost engagement and with made-to-convert gamified templatesCross-sell with confidence and drive relevant second category purchasesMaximize loyalty and CLV with timely replenishment remindersDeliver relevant messages via a customer’s preferred channel at scaleGenerate revenue through messaging channels</p>
7 <h3>Enhance product discovery with snackable stories</h3>
7 <h3>Enhance product discovery with snackable stories</h3>
8 <p>Attention spans are short. With InStory, you can<strong>capture your visitors’ imagination</strong>. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to<strong>reduce mobile bounce rates</strong>and help users find what they’re looking for.</p>
8 <p>Attention spans are short. With InStory, you can<strong>capture your visitors’ imagination</strong>. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to<strong>reduce mobile bounce rates</strong>and help users find what they’re looking for.</p>
9 <p><strong>Not a designer?</strong>Not a problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.</p>
9 <p><strong>Not a designer?</strong>Not a problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.</p>
10 <h3>Boost engagement and with made-to-convert gamified templates</h3>
10 <h3>Boost engagement and with made-to-convert gamified templates</h3>
11 <p>Turn unknown visitors into known customers with<strong>gamified made-to-convert templates</strong>. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.</p>
11 <p>Turn unknown visitors into known customers with<strong>gamified made-to-convert templates</strong>. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.</p>
12 <p>The best part?<strong>You don’t need an IT department</strong>to build these experiences. Transform the traditional experience with an extraordinary twist.</p>
12 <p>The best part?<strong>You don’t need an IT department</strong>to build these experiences. Transform the traditional experience with an extraordinary twist.</p>
13 <p>Previous slide</p>
13 <p>Previous slide</p>
14 <p>Next slide</p>
14 <p>Next slide</p>
15 <h3>Cross-sell with confidence and drive relevant second category purchases</h3>
15 <h3>Cross-sell with confidence and drive relevant second category purchases</h3>
16 <p>Enticing customers to consider additional product categories, outside their usual hero product, can be tricky.</p>
16 <p>Enticing customers to consider additional product categories, outside their usual hero product, can be tricky.</p>
17 <p>By leveraging custom segments, as well as algorithms such as Frequently Purchased Together, Users Also Buy or Trending Products, you can introduce customers to the most relevant products.</p>
17 <p>By leveraging custom segments, as well as algorithms such as Frequently Purchased Together, Users Also Buy or Trending Products, you can introduce customers to the most relevant products.</p>
18 <p>Use AI-powered recommendations to match every customer with the perfect product to increase cross-selling success.</p>
18 <p>Use AI-powered recommendations to match every customer with the perfect product to increase cross-selling success.</p>
19 <h3>Maximize loyalty and CLV with timely replenishment reminders</h3>
19 <h3>Maximize loyalty and CLV with timely replenishment reminders</h3>
20 <p>With so many retailers vying for your customers’ attention, how do you ensure that when the time comes, they re-buy<strong>from you</strong>?</p>
20 <p>With so many retailers vying for your customers’ attention, how do you ensure that when the time comes, they re-buy<strong>from you</strong>?</p>
21 <p>Send your customers replenishment reminders on and off-site to<strong>drive them back to your site</strong>, right before their favorite product is likely to run out.</p>
21 <p>Send your customers replenishment reminders on and off-site to<strong>drive them back to your site</strong>, right before their favorite product is likely to run out.</p>
22 <p>The Insider platform uses machine learning to create<strong>powerful customer segments</strong>, meaning every message can be tailored to where your customer is in their journey -<strong>perfectly timed</strong>,<strong>every time</strong>.</p>
22 <p>The Insider platform uses machine learning to create<strong>powerful customer segments</strong>, meaning every message can be tailored to where your customer is in their journey -<strong>perfectly timed</strong>,<strong>every time</strong>.</p>
23 <h3>Increase customer loyalty and lifetime value through cross-channel journey orchestration</h3>
23 <h3>Increase customer loyalty and lifetime value through cross-channel journey orchestration</h3>
24 <p>With Architect, Insider’s<strong>cross-channel journey orchestrator</strong>, you can make every customer interaction dependent on: what are they interested in? What do they click? What have they purchases? Which is the best channel to engage?</p>
24 <p>With Architect, Insider’s<strong>cross-channel journey orchestrator</strong>, you can make every customer interaction dependent on: what are they interested in? What do they click? What have they purchases? Which is the best channel to engage?</p>
25 <p>Create<strong>powerful</strong>,<strong>personalized cross-channel experiences</strong>that deliver relevant messages via a customer’s preferred channel.</p>
25 <p>Create<strong>powerful</strong>,<strong>personalized cross-channel experiences</strong>that deliver relevant messages via a customer’s preferred channel.</p>
26 <h3>Generate revenue through messaging channels</h3>
26 <h3>Generate revenue through messaging channels</h3>
27 <p><strong>Email engagement rates</strong>continue to<strong>decline</strong>. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.</p>
27 <p><strong>Email engagement rates</strong>continue to<strong>decline</strong>. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.</p>
28 <p>Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.</p>
28 <p>Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.</p>
29 <p>Utilise web push notifications, app push, WhatsApp, Facebook Messenger, Email, SMS and RCS</p>
29 <p>Utilise web push notifications, app push, WhatsApp, Facebook Messenger, Email, SMS and RCS</p>
30 <h3>Trusted by 1000+ businesses, including:</h3>
30 <h3>Trusted by 1000+ businesses, including:</h3>
31 <p><strong>Yves Rocher achieves an 18% increase in conversion rate</strong></p>
31 <p><strong>Yves Rocher achieves an 18% increase in conversion rate</strong></p>
32 <p><strong> Avon increases average order value by 11% and click-through rate by 13%</strong></p>
32 <p><strong> Avon increases average order value by 11% and click-through rate by 13%</strong></p>
33 <p><strong> MAC Cosmetics achieves 123.5% uplift in conversions </strong></p>
33 <p><strong> MAC Cosmetics achieves 123.5% uplift in conversions </strong></p>
34 <h2>Ready to learn more?</h2>
34 <h2>Ready to learn more?</h2>
35 <p>If you would like to discuss how any of these strategies would bring value to the L’Oreal customer experience, don’t hesitate to get in touch. </p>
35 <p>If you would like to discuss how any of these strategies would bring value to the L’Oreal customer experience, don’t hesitate to get in touch. </p>
36 <p>© 2021 Powered by Insider. All rights reserved.</p>
36 <p>© 2021 Powered by Insider. All rights reserved.</p>
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