6 added
30 removed
Original
2026-01-01
Modified
2026-03-06
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<h6>Success Story</h6>
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<p>site revenue in one month</p>
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<h2>Leading Digital Wallet LinkAja Boosts Transactions by 146% and Conversions by 93% in One Month</h2>
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<p>overall recommendation CTR</p>
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<h6>App Personalization</h6>
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<h6>Predictive Audience</h6>
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<h6>A/B Testing</h6>
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<p>transaction amount uplift</p>
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<p>uplift in KYC submissions</p>
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<p>A/B Testing & Optimization Advanced Segmentation Cross-Channel Journeys Efficiency Gains Migration Unified Customer Database</p>
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<p>App Personalization App Push SMS Web Personalization WhatsApp</p>
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<p>Architect CDP Predictive Segments Web Templates</p>
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<p>“Insider has transformed the way we engage our users. With unified data and advanced personalization, we’ve seen a dramatic increase in conversion rates and transaction value-metrics that are critical to our business growth in the financial services sector.”</p>
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<p><strong>Sari Saraswati</strong>AVP Brand & Marketing Channel</p>
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<p>LinkAja, a leading Indonesian financial services platform, partnered with Insider to overcome challenges in data fragmentation and campaign personalization. By leveraging Insider’s Customer Data Platform, Predictive Audience, and A/B Testing tools, LinkAja unified its customer data, streamlined marketing processes, and delivered highly targeted campaigns. In just one month, LinkAja achieved a 146% uplift in transaction amount, a 93% conversion rate, and a 7.8% increase in KYC submissions, driving substantial business growth.</p>
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<p>LinkAja is a digital financial services platform based in Indonesia, originally launched as Telkomsel’s digital wallet. As part of PT Fintek Karya Nusantara, LinkAja provides seamless payment, transfer, and financial solutions to millions of users nationwide.</p>
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<p>LinkAja is a digital financial services platform based in Indonesia, originally launched as Telkomsel’s digital wallet. As part of PT Fintek Karya Nusantara, LinkAja provides seamless payment, transfer, and financial solutions to millions of users nationwide.</p>
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<p>LinkAja chose Insider for its ability to unify fragmented customer data and deliver personalized marketing at scale. After experiencing high costs and limited support with their previous provider, Braze, LinkAja needed a partner that could offer both advanced technology and responsive service. Insider’s proven track record with Telkomsel, combined with its robust Customer Data Platform and automation capabilities, provided the confidence LinkAja needed to switch. The result: faster, more efficient campaign execution and a significant boost in user engagement and revenue.</p>
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<h6>USE CASE #1</h6>
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<p>Unifying Data and Accelerating User Engagement</p>
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<p>LinkAja faced significant hurdles in leveraging its customer data for effective marketing. Data was fragmented across multiple systems, requiring extensive manual effort to unify and analyze. This fragmentation made it difficult to obtain a comprehensive view of users, hampering the ability to deliver personalized, targeted campaigns and slowing down key initiatives like KYC (Know Your Customer) submissions.</p>
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<p>By implementing Insider’s Customer Data Platform (CDP) and Predictive Audience tools, LinkAja unified customer data from various sources into a single, actionable view. This eliminated manual processes and enabled real-time segmentation. With a holistic understanding of each user, LinkAja could launch highly targeted, personalized marketing campaigns that resonated with their audience and drove engagement at scale.</p>
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<p>transaction amount uplift</p>
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<p>transaction amount uplift</p>
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<p>uplift in KYC submissions</p>
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<p>uplift in KYC submissions</p>
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<p>higher likelihood to engage</p>
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<p>higher likelihood to engage</p>
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<h6>USE CASE #2</h6>
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<p>LinkAja is exploring opportunities to further enhance customer engagement by potentially expanding into WhatsApp messaging with Insider One. By evaluating new channels, the brand aims to deliver even more personalized and timely communications as part of its future growth strategy.</p>
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<p>Optimizing Campaign Performance with A/B Testing</p>
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<p>LinkAja’s favorite feature is Predictive Audience, which allows the brand to identify and target high-value user segments with precision, maximizing the impact of every campaign and driving sustainable growth.</p>
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<p>Before Insider, LinkAja struggled to optimize campaigns due to limited A/B testing and automation tools. Manual processes made it difficult to test creative assets, personalize messaging, and accurately measure results. This slowed campaign improvements and limited their ability to boost open rates, conversions, and transaction value, ultimately impacting marketing effectiveness and business growth.</p>
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<p>Insider empowered LinkAja to run robust A/B tests, quickly identifying the most effective creative and messaging for its audience. This data-driven approach enabled continuous optimization of campaigns</p>
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<p>transaction amount uplift</p>
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<p>Insider’s advanced personalization and data unification tools enabled LinkAja to drive measurable improvements across key business metrics. By streamlining campaign execution and delivering relevant, timely messaging, LinkAja achieved remarkable growth in user engagement, conversion, and transaction value.</p>
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<p>LinkAja is exploring opportunities to further enhance customer engagement by potentially expanding into WhatsApp messaging with Insider. By evaluating new channels, the brand aims to deliver even more personalized and timely communications as part of its future growth strategy.</p>
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<p>Favorite feature</p>
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<p>Predictive Audience</p>
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<p>LinkAja’s favorite feature is Predictive Audience, which allows the brand to identify and target high-value user segments with precision-maximizing the impact of every campaign and driving sustainable growth.</p>
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<p>Discover more inspirational stories</p>
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<p>Discover more inspirational stories</p>
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<p>Trusted by over<strong>1,200</strong>global brands</p>
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<p>Trusted by over 2,000+ customers</p>
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<p>Want to learn what Insider can do for you?</p>
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<p>Want to learn what Insider One can do you for?</p>
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