Rivalry2

How Generali increased sales with cross-channel lead scoring | Insider
2026-03-06 00:09 Diff
https://useinsider.com/case-studies/generali/
“We couldn’t believe how quickly Insider integrated with our systems. Their support meant we now run personalized, secure, and interactive experiences that keep customers engaged, not just signing up.”
Senior Vice President,
Performance Marketing
By integrating Insider’s CDP and CRM, Generali mapped behavior across all touchpoints while gamified overlays and memory-game templates turned passive site visits into interactive lead opportunities. AI-driven segmentation personalized banners for recently viewed products to nudge engagement and unlock powerful cross-sell and quote-to-policy experiences. Real-time onboarding status updates and compliance notifications assured digital trust and transparency.
20% faster sales cycles and 25% higher CLTV with AI-led lead validation for reactivation
Without automated lead validation or real-time alerts, Generali’s sales teams wasted time on cold leads, missed opportunities, and struggled to reactivate inactive customers. The lack of ongoing engagement tools resulted in low platform stickiness.
Insider’s multi-layered platform introduced AI-led lead scoring with behavioral signals, predictive Early Month on Book (EMOB) activation strategies, and personalized re-engagement plans to target low-score and inactive users, driving platform loyalty. CRM integration ensured the sales team could focus on high-intent and retained customers.
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/* Start Custom Fonts CSS */@font-face {
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height: auto;
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}

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background: -moz-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
background: linear-gradient(to right, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
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/* Start custom CSS for container, class: .elementor-element-a23d1f7 */.elementor-466198 .elementor-element.elementor-element-a23d1f7{
border-radius: 50px;

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.elementor-466198 .elementor-element.elementor-element-a23d1f7 {
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font-style: normal;
font-weight: 700;

text-decoration-line: underline;
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background: -o-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
background: -ms-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
background: -moz-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
background: linear-gradient(to right, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
}/* End custom CSS */
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background: -o-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
background: -ms-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
background: -moz-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
background: linear-gradient(to right, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
}
@media (max-width:767px){
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}/* End custom CSS */
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/* Start custom CSS for text-editor, class: .elementor-element-fb05dff */.elementor-466198 .elementor-element.elementor-element-fb05dff a{
    font-weight: 700;
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/* Start custom CSS for html, class: .elementor-element-6fba0fb */.elementor-466198 .elementor-element.elementor-element-6fba0fb .favorite_container{
    background-color: #CECDFD;
    width: 400px;
    padding:50px;
    margin-top:-90px;
    margin-left: 50px;
    border-radius: 20px;
}

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    color: #061235;
    text-align: left;
    font-family: Gilroy;
    font-size: 20px;
    font-style: normal;
    font-weight: 700;
    line-height: normal;
    margin-left: 70px;
}

.elementor-466198 .elementor-element.elementor-element-6fba0fb .favorite_name{
    color: #061235;
    text-align: left;
    font-family: Gilroy;
    font-size: 25px;
    font-style: normal;
    font-weight: 700;
    line-height: normal;
    margin-left: 30px;
}

.elementor-466198 .elementor-element.elementor-element-6fba0fb .favorite_text{
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    font-family: Gilroy;
    font-size: 14px;
    font-style: normal;
    font-weight: 500;
    line-height: 148%;
    margin-top: 20px;
    margin-bottom: -20px;
}

@media only screen and (max-width:600px){
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        margin-left:0px!important;
        width:100%;
        border-radius:0;
        padding:10vw;
        padding-bottom:15vw;
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        font-size:5vw;
        margin-left:29vw;
        
    }
    
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        font-size:7vw;
        margin-left:29vw;
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        font-size:4,5vw;
        margin-top:12vw;
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       margin-left:5vw;
       width:30vw;
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}
.elementor-466198 .elementor-element.elementor-element-6fba0fb a{
    color: black !important;
    font-weight: 700;
    text-decoration: underline
}/* End custom CSS */
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}/* End custom CSS */
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}/* End custom CSS */
/* Start custom CSS for container, class: .elementor-element-1d9e0d9 */.elementor-466198 .elementor-element.elementor-element-1d9e0d9{
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}/* End custom CSS */
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/* Start Custom Fonts CSS */@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 100;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 400;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Regular-1.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 500;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Medium-1.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 800;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 900;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
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        <div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OVERVIEW</h3></div><ul><li class=""><a class="" href="/platform/" target=""><span data-text="Platform Overview"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Platform Overview</span><p data-text="Explore Insider One, everything you need, nothing you don’t, all in one place">Explore Insider One, everything you need, nothing you don’t, all in one place</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ INTEGRATIONS</h3></div><ul><li class=""><a class="" href="/integrations/" target=""><span data-text="Integration Hub"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-hover.svg"></i>Integration Hub</span><p data-text="Connect Insider One with your entire MarTech stack, effortlessly, securely, instantly">Connect Insider One with your entire MarTech stack, effortlessly, securely, instantly</p></a></li></ul></div></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CAPABILITIES</h3></div><ul><li class=""><a class="" href="/ai-overview/" target=""><span data-text="Sirius AI™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Sirius AI™</span></a></li><li class=""><a class="" href="/customer-data-management/" target=""><span data-text="Customer Data Management"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Customer Data Management</span></a></li><li class=""><a class="" href="/ai-personalization/" target=""><span data-text="Personalization"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-hover.svg"></i>Personalization</span></a></li><li class=""><a class="" href="/customer-journey/orchestration/" target=""><span data-text="Journey Orchestration"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-hover.svg"></i>Journey Orchestration</span></a></li><li class=""><a class="" href="/reporting-analytics/" target=""><span data-text="Reporting &amp; Data"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>Reporting &amp; Data</span></a></li><li class=""><a class="indented" href="/behavioral-analytics/" target=""><span data-text="Behavioral Analytics"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-hover.svg"></i>Behavioral Analytics</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CHANNELS</h3></div><ul><li class=""><a class="" href="/channels/web/" target=""><span data-text="Web"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-hover.svg"></i>Web</span></a></li><li class=""><a class="" href="/channels/email/" target=""><span data-text="Email"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-hover.svg"></i>Email</span></a></li><li class=""><a class="" href="/eureka-search/" target=""><span data-text="Site Search"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-hover.svg"></i>Site Search</span></a></li><li class=""><a class="" href="/conversational-cx/" target=""><span data-text="Conversational CX"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-hover.svg"></i>Conversational CX</span></a></li><li class=""><a class="" href="/channels/whatsapp/" target=""><span data-text="WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp</span></a></li><li class=""><a class="" href="/channels/web-push/" target=""><span data-text="Web Push"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-hover.svg"></i>Web Push</span></a></li><li class=""><a class="" href="/instory-product-discovery-solution/" target=""><span data-text="InStory"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-hover.svg"></i>InStory</span></a></li><li class=""><a class="" href="/channels/app/" target=""><span data-text="App"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-hover.svg"></i>App</span></a></li><li class=""><a class="" href="/channels/sms/" target=""><span data-text="SMS &amp; RCS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>SMS &amp; RCS</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>WHY INSIDER ONE</h3></div><ul><li class=""><a class="" href="https://insiderone.com/the-zero-dollar-migration-movement/" target=""><span data-text="Join the $0 Migration Movement™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-hover.svg"></i>Join the $0 Migration Movement™</span><p data-text="Migration without fear, lock‑in, or hidden costs.">Migration without fear, lock‑in, or hidden costs.</p></a></li><li class=""><a class="" href="/why-insiderone/" target=""><span data-text="The Insider One Difference"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>The Insider One Difference</span><p data-text="Discover what makes us different">Discover what makes us different</p></a></li><li class=""><a class="" href="/compare-insiderone/" target=""><span data-text="Compare Vendors"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Compare Vendors</span><p data-text="Find out how we compare to other industry players">Find out how we compare to other industry players</p></a></li><li class=""><a class="" href="/insiderone-switch/" target=""><span data-text="Switch to Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Switch to Insider One</span><p data-text="Discover why world’s best-loved brands choose Insider One">Discover why world’s best-loved brands choose Insider One</p></a></li></ul></div>
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Take a self-guided tour of 80+ demos and use cases tailored to your role, goals, or industry. No forms. No delay">Explore Insider One and become unstoppable. Take a self-guided tour of 80+ demos and use cases tailored to your role, goals, or industry. No forms. No delay</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="WhatsApp Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp Explorer</span><p data-text="Discover the power of WhatsApp for business">Discover the power of WhatsApp for business</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="SMS Template Library"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>SMS Template Library</span><p data-text="60+ templates for seamless SMS marketing">60+ templates for seamless SMS marketing</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Learn how to put your customer data into action">Learn how to put your customer data into action</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OTHER RESOURCES</h3></div><ul><li class=""><a class="" href="/case-studies" target=""><span data-text="Case Studies"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Case Studies</span></a></li><li class=""><a class="" href="/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/ebook" target=""><span data-text="E-Books &amp; Guides"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-Books &amp; Guides</span></a></li><li class=""><a class="" href="/glossary" target=""><span data-text="Glossary"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossary</span></a></li></ul></div>
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		<div data-elementor-type="wp-post" data-elementor-id="466198" class="elementor elementor-466198" data-elementor-post-type="case-studies">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-ca263c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ca263c3" data-element_type="section">
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													<img fetchpriority="high" decoding="async" width="388" height="320" src="https://insiderone.com/assets/media/2024/03/generali-logo.png" class="attachment-full size-full wp-image-466204" alt="" srcset="https://insiderone.com/assets/media/2024/03/generali-logo.png 388w, https://insiderone.com/assets/media/2024/03/generali-logo-300x247.png 300w" sizes="(max-width: 388px) 100vw, 388px" />													</div>
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			<h6 class="elementor-heading-title elementor-size-default">Success Story</h6>		</div>
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			<h1 class="elementor-heading-title elementor-size-default">How Generali Achieved 3X Leads and 17% Fewer eKYC Drop-Offs with AI-Led Customer Journeys</h1>		</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-6fcb994 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="6fcb994" data-element_type="section">
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			<h6 class="elementor-heading-title elementor-size-default">Lead Scoring</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">CDP</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">Architect</h6>		</div>
				</div>
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		</div>
					</div>
		</section>
					</div>
		</div>
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													<img decoding="async" width="768" height="671" src="https://insiderone.com/assets/media/2024/03/generali-hero.png" class="attachment-full size-full wp-image-541822" alt="" srcset="https://insiderone.com/assets/media/2024/03/generali-hero.png 768w, https://insiderone.com/assets/media/2024/03/generali-hero-300x262.png 300w" sizes="(max-width: 768px) 100vw, 768px" />													</div>
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		</section>
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e84d1d7" data-id="e84d1d7" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ef58515 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="ef58515" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>3X</p>						</div>
				</div>
				<div class="elementor-element elementor-element-4c0d549 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="4c0d549" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>increase<br />in leads</p>						</div>
				</div>
				<div class="elementor-element elementor-element-ad3c8e1 elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="ad3c8e1" data-element_type="widget" data-widget_type="image.default">
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
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							<p>20%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-f75cb8a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="f75cb8a" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>faster sales cycles</p>						</div>
				</div>
				<div class="elementor-element elementor-element-d9a6b3e elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="d9a6b3e" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-828a493 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="828a493" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>17%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-7fa38ea elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="7fa38ea" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>fewer eKYC drop-offs</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-89c9862 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="89c9862" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e707023" data-id="e707023" data-element_type="column">
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c01443" data-id="1c01443" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a4bd48 elementor-widget elementor-widget-text-editor" data-id="4a4bd48" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><strong>Industry</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-ec66124 elementor-widget elementor-widget-text-editor" data-id="ec66124" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Financial Services</p>						</div>
				</div>
				<div class="elementor-element elementor-element-a0d76a9 elementor-widget elementor-widget-text-editor" data-id="a0d76a9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Category</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-0a5c9a4 elementor-widget elementor-widget-text-editor" data-id="0a5c9a4" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Cross-Channel Journey<br />Personalization<br />Customer Engagement</p>						</div>
				</div>
				<div class="elementor-element elementor-element-dec3fc1 elementor-widget elementor-widget-text-editor" data-id="dec3fc1" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><strong>Channels</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-123a37f elementor-widget elementor-widget-text-editor" data-id="123a37f" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Email<br />SMS<br />Web<br />Push Notifications</p>						</div>
				</div>
				<div class="elementor-element elementor-element-91c7f18 elementor-widget elementor-widget-text-editor" data-id="91c7f18" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Tools</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-3f4e764 elementor-widget elementor-widget-text-editor" data-id="3f4e764" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Lead Scoring<br />CDP<br />Architect</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
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													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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							<p>“We switched from our previous provider to Insider to connect all digital data and touchpoints, cut eKYC drop-offs, and boost high-quality leads. In weeks, sales cycles were faster, acquisition costs lower, and customer trust and engagement at an all-time high.”</p>						</div>
				</div>
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							<p>Senior Vice President, Performance Marketing</p>						</div>
				</div>
				<div class="elementor-element elementor-element-00b4782 elementor-widget elementor-widget-image" data-id="00b4782" data-element_type="widget" data-widget_type="image.default">
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													<img fetchpriority="high" decoding="async" width="388" height="320" src="https://insiderone.com/assets/media/2024/03/generali-logo.png" class="attachment-full size-full wp-image-466204" alt="" srcset="https://insiderone.com/assets/media/2024/03/generali-logo.png 388w, https://insiderone.com/assets/media/2024/03/generali-logo-300x247.png 300w" sizes="(max-width: 388px) 100vw, 388px" />													</div>
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		</section>
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		</div>
					</div>
		</section>
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							<p>Why Insider</p>						</div>
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							<p>Generali selected Insider for its advanced compliance features, strong security standards, and proven ability to deliver personalized journeys at scale. Using Insider’s CDP, Generali connected disparate systems for a unified customer view, enabling engagement across preferred channels. Seamless integration and data-driven cross-channel journeys improved engagement and reduced eKYC drop-offs, supporting both immediate results and long-term growth.</p>						</div>
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					</div>
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							<p>Executive summary</p>						</div>
				</div>
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							<p>Generali faced high CAC, repeated eKYC drop-offs, low digital activity, and poor platform stickiness, leading to lost revenue and weaker customer engagement. With Insider’s financial services expertise, secure local AWS hosting, and seamless CDP and CRM integration, Generali delivered personalized customer journeys across channels. These improvements drove 3X more leads, 20% faster sales cycles, 40% better onboarding, and 25% higher customer LTV.</p>						</div>
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									<span class="elementor-button-text">Get a demo</span>
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					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37daa43" data-id="37daa43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-59a3a70 elementor-widget elementor-widget-text-editor" data-id="59a3a70" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>About Generali</p>						</div>
				</div>
				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Generali is one of the largest insurance and asset management providers globally, serving 68 million customers in over 50 countries since 1831. Recent strategic reinvention has focused on efficiency, customer-centric innovation, and regulatory leadership.</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8b458c" data-id="e8b458c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b4f0227 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="b4f0227" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="606" height="522" src="https://insiderone.com/assets/media/2024/03/about-generali-1.png" class="attachment-full size-full wp-image-541823" alt="" srcset="https://insiderone.com/assets/media/2024/03/about-generali-1.png 606w, https://insiderone.com/assets/media/2024/03/about-generali-1-300x258.png 300w" sizes="(max-width: 606px) 100vw, 606px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-615606e elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="615606e" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-373fb10" data-id="373fb10" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-e1ae196 elementor-widget elementor-widget-text-editor" data-id="e1ae196" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">USE CASE #1</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-05a087a elementor-widget elementor-widget-text-editor" data-id="05a087a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>17% drop in eKYC drop-offs and 3X lead growth with gamified, personalized engagement</p>						</div>
				</div>
				<div class="elementor-element elementor-element-c09e471 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="c09e471" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2560" height="1246" src="https://insiderone.com/assets/media/2024/03/generali-use-case-scaled.png" class="attachment-full size-full wp-image-541824" alt="" srcset="https://insiderone.com/assets/media/2024/03/generali-use-case-scaled.png 2560w, https://insiderone.com/assets/media/2024/03/generali-use-case-300x146.png 300w, https://insiderone.com/assets/media/2024/03/generali-use-case-1024x498.png 1024w, https://insiderone.com/assets/media/2024/03/generali-use-case-768x374.png 768w" sizes="(max-width: 2560px) 100vw, 2560px" />													</div>
				</div>
				<div class="elementor-element elementor-element-6efe17d elementor-widget elementor-widget-text-editor" data-id="6efe17d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The challenge<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-9436e0f elementor-widget elementor-widget-text-editor" data-id="9436e0f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Generali needed to not only lower CAC and collect high-quality leads but also reduce eKYC onboarding drop-offs and increase engagement among digitally inactive customers. Previous efforts with another provider left too many anonymous visitors unconverted and the platform underutilized, stalling growth and retention.</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-872af27 e-flex e-con-boxed e-con e-parent" data-id="872af27" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-a23d1f7 e-con-full e-flex e-con e-child" data-id="a23d1f7" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
				<div class="elementor-element elementor-element-56f3dce elementor-widget elementor-widget-image" data-id="56f3dce" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-7513350 elementor-widget elementor-widget-text-editor" data-id="7513350" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>“We couldn’t believe how quickly Insider integrated with our systems. Their support meant we now run personalized, secure, and interactive experiences that keep customers engaged, not just signing up.”</p>						</div>
				</div>
				<div class="elementor-element elementor-element-8eebf35 elementor-widget elementor-widget-text-editor" data-id="8eebf35" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Senior Vice President,<br />Performance Marketing</p>						</div>
				</div>
				<div class="elementor-element elementor-element-afd37a6 elementor-widget elementor-widget-image" data-id="afd37a6" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="388" height="320" src="https://insiderone.com/assets/media/2024/03/generali-logo.png" class="attachment-full size-full wp-image-466204" alt="" srcset="https://insiderone.com/assets/media/2024/03/generali-logo.png 388w, https://insiderone.com/assets/media/2024/03/generali-logo-300x247.png 300w" sizes="(max-width: 388px) 100vw, 388px" />													</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-bae9d05 e-con-full e-flex e-con e-child" data-id="bae9d05" data-element_type="container">
				<div class="elementor-element elementor-element-7fb8845 elementor-widget elementor-widget-text-editor" data-id="7fb8845" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="color: #061235; font-size: 35px; font-weight: bold;">The solution</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-df1d439 elementor-widget elementor-widget-text-editor" data-id="df1d439" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>By integrating Insider’s CDP and CRM, Generali mapped behavior across all touchpoints while gamified overlays and memory-game templates turned passive site visits into interactive lead opportunities. AI-driven segmentation personalized banners for recently viewed products to nudge engagement and unlock powerful cross-sell and quote-to-policy experiences. Real-time onboarding status updates and compliance notifications assured digital trust and transparency.</p>						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-8be21b1 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent" data-id="8be21b1" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-b4e4a15 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="b4e4a15" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2560" height="1246" src="https://insiderone.com/assets/media/2024/03/generali-use-case-scaled.png" class="attachment-full size-full wp-image-541824" alt="" srcset="https://insiderone.com/assets/media/2024/03/generali-use-case-scaled.png 2560w, https://insiderone.com/assets/media/2024/03/generali-use-case-300x146.png 300w, https://insiderone.com/assets/media/2024/03/generali-use-case-1024x498.png 1024w, https://insiderone.com/assets/media/2024/03/generali-use-case-768x374.png 768w" sizes="(max-width: 2560px) 100vw, 2560px" />													</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-a5457b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a5457b2" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-845efd1" data-id="845efd1" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-fad44bb elementor-widget elementor-widget-text-editor" data-id="fad44bb" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The results</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-7479281 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7479281" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-33ab077" data-id="33ab077" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-cd9910d elementor-widget elementor-widget-text-editor" data-id="cd9910d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>3X</p>						</div>
				</div>
				<div class="elementor-element elementor-element-445ea9b elementor-widget elementor-widget-text-editor" data-id="445ea9b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>increase in verified leads</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ecea62f" data-id="ecea62f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1b1a130 elementor-widget elementor-widget-text-editor" data-id="1b1a130" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>17%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-ba24e69 elementor-widget elementor-widget-text-editor" data-id="ba24e69" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>reduction in eKYC drop-offs</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ac6a1ce" data-id="ac6a1ce" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a650f2d elementor-widget elementor-widget-text-editor" data-id="a650f2d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>14%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-8da4690 elementor-widget elementor-widget-text-editor" data-id="8da4690" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>improvement in policy conversion rates</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-5583e2a e-flex e-con-boxed e-con e-parent" data-id="5583e2a" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-bf59a95 e-con-full elementor-hidden-mobile e-flex e-con e-child" data-id="bf59a95" data-element_type="container">
				<div class="elementor-element elementor-element-798e472 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="798e472" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1413" height="2450" src="https://insiderone.com/assets/media/2024/03/usecase-2-4-1.png" class="attachment-full size-full wp-image-466258" alt="" srcset="https://insiderone.com/assets/media/2024/03/usecase-2-4-1.png 1413w, https://insiderone.com/assets/media/2024/03/usecase-2-4-1-173x300.png 173w, https://insiderone.com/assets/media/2024/03/usecase-2-4-1-591x1024.png 591w, https://insiderone.com/assets/media/2024/03/usecase-2-4-1-768x1332.png 768w" sizes="(max-width: 1413px) 100vw, 1413px" />													</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-ea5cd65 e-con-full e-flex e-con e-child" data-id="ea5cd65" data-element_type="container">
				<div class="elementor-element elementor-element-1ff3c6c elementor-widget elementor-widget-text-editor" data-id="1ff3c6c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>USE CASE #2</p>						</div>
				</div>
				<div class="elementor-element elementor-element-29a56b6 elementor-widget elementor-widget-text-editor" data-id="29a56b6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>20% faster sales cycles and 25% higher CLTV with AI-led lead validation for reactivation</p>						</div>
				</div>
				<div class="elementor-element elementor-element-8d20e36 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="8d20e36" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="780" height="2218" src="https://insiderone.com/assets/media/2024/03/usecase-2-mobile-1.png" class="attachment-full size-full wp-image-466302" alt="" srcset="https://insiderone.com/assets/media/2024/03/usecase-2-mobile-1.png 780w, https://insiderone.com/assets/media/2024/03/usecase-2-mobile-1-106x300.png 106w, https://insiderone.com/assets/media/2024/03/usecase-2-mobile-1-360x1024.png 360w, https://insiderone.com/assets/media/2024/03/usecase-2-mobile-1-768x2184.png 768w" sizes="(max-width: 780px) 100vw, 780px" />													</div>
				</div>
				<div class="elementor-element elementor-element-1af2cb3 elementor-widget elementor-widget-text-editor" data-id="1af2cb3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The challenge<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-78c9cbb elementor-widget elementor-widget-text-editor" data-id="78c9cbb" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Without automated lead validation or real-time alerts, Generali’s sales teams wasted time on cold leads, missed opportunities, and struggled to reactivate inactive customers. The lack of ongoing engagement tools resulted in low platform stickiness.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-cfb8c9f elementor-widget elementor-widget-text-editor" data-id="cfb8c9f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The solution</p>						</div>
				</div>
				<div class="elementor-element elementor-element-ae37263 elementor-widget elementor-widget-text-editor" data-id="ae37263" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Insider’s multi-layered platform introduced AI-led lead scoring with behavioral signals, predictive Early Month on Book (EMOB) activation strategies, and personalized re-engagement plans to target low-score and inactive users, driving platform loyalty. CRM integration ensured the sales team could focus on high-intent and retained customers.</p>						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-68f2f22 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="68f2f22" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3458bbc" data-id="3458bbc" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d51cb31 elementor-widget elementor-widget-image" data-id="d51cb31" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-ddcffe7 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor" data-id="ddcffe7" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>“Insider’s AI-powered lead scoring immediately stood out for its accuracy. Our sales team now spends far less time chasing unqualified leads and far more time engaging with customers who are ready to convert. That shift alone has made a dramatic difference in both our sales velocity and customer relationships.”</p>						</div>
				</div>
				<div class="elementor-element elementor-element-a9a8694 elementor-widget elementor-widget-text-editor" data-id="a9a8694" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Senior Vice President, Performance Marketing</p>						</div>
				</div>
				<div class="elementor-element elementor-element-19a34ed elementor-widget__width-inherit elementor-widget elementor-widget-image" data-id="19a34ed" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="388" height="320" src="https://insiderone.com/assets/media/2024/03/generali-logo.png" class="attachment-full size-full wp-image-466204" alt="" srcset="https://insiderone.com/assets/media/2024/03/generali-logo.png 388w, https://insiderone.com/assets/media/2024/03/generali-logo-300x247.png 300w" sizes="(max-width: 388px) 100vw, 388px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-932a302 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="932a302" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04694ed" data-id="04694ed" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-da33aa9 elementor-widget elementor-widget-text-editor" data-id="da33aa9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The results</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-0a1939a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0a1939a" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e62eb8" data-id="8e62eb8" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b7e3f5e elementor-widget elementor-widget-text-editor" data-id="b7e3f5e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>20%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-96bc375 elementor-widget elementor-widget-text-editor" data-id="96bc375" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>faster sales<br />cycles</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9a530a" data-id="f9a530a" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
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							<p>25%</p>						</div>
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							<p>increase in average customer lifetime value</p>						</div>
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							<p>Summary</p>						</div>
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							<p>Generali replaced a legacy martech stack with Insider’s unified platform, achieving not only 3X lead growth and a 20% faster sales cycle, but also stronger customer trust, increased business results, and compliance with the industry’s highest regulatory standards. Gamified engagement, predictive retention tools, and secure data flows have powered sustainable growth and lasting customer relationships.</p>						</div>
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							<p>Looking ahead</p>						</div>
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							<p>Generali will deepen its use of <strong>AI-powered predictive segmentation</strong>, expand gamified engagement, implement increasingly rigorous compliance features, and deploy outcome-based customer support automation to retain, reactivate, and grow its customer base for the long term.</p>						</div>
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        Favorite feature
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      Architect 
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    <p class="favorite_text">Generali’s favourite feature is Architect, Insider’s Customer Journey Orchestration Platform, and its seamless, automated AI-driven lead scoring, combined with gamified overlays, making it effortless to identify and actively engage high-value, loyal customers across every channel.
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Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under <a id="wt-cli-settings-btn" tabindex="0" role='button' style="border-bottom:1px solid rgb(137, 136, 136); text-decoration:none; border-top-color:rgb(137, 136, 136); border-right-color:rgb(137, 136, 136); border-left-color:rgb(137, 136, 136); font-family:gilroy,Arial,sans-serif,apple color emoji,segoe ui emoji,segoe ui symbol,noto color emoji; ;"class="wt-cli-element cli_settings_button"  >cookie settings</a> and in our <a href="https://insiderone.com/privacy-policy/">privacy policy.</a> <a href="https://insiderone.com/legal/">Legal information.</a><br />
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<div class="cli-bar-btn_container"><a id="wt-cli-accept-all-btn" tabindex="0" role='button' style="border-radius:22px; padding:8px 25px; border-color:rgb(255, 255, 255); font-size:12px; font-weight:500;" data-cli_action="accept_all"  class="wt-cli-element medium cli-plugin-button wt-cli-accept-all-btn cookie_action_close_header cli_action_button" >Accept All</a><a id="wt-cli-accept-btn" tabindex="0" role='button' style="margin:5px 0px 5px 10px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-family:Figtree, Arial, sans-serif, 'apple color emoji', 'segoe ui emoji', 'segoe ui symbol', 'noto color emoji'; font-size:12px;" data-cli_action="accept"  class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >Only Necessary</a><a id="wt-cli-reject-btn" tabindex="0" role='button' style="margin:5px 5px 5px 0px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-size:12px;"  class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header_reject cli_action_button"  data-cli_action="reject">Decline All</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true">
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                        <h4 id='wt-cli-privacy-title'>Privacy Overview</h4>                        <div class="cli-privacy-content">
                            <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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                            <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
                                Necessary                            </a>
                                                                                        <div class="wt-cli-necessary-checkbox">
                                    <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
                                    <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
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                                    Always Enabled                                </span>
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                            <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
                            <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
                                Functional                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional"  />
                                    <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
                            <div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
                                Performance                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance"  />
                                    <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
                            <div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
                                Analytics                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics"  />
                                    <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
                            <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. 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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr 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class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dd_anonymous_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-c</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-current-currency</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. 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