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Original
2026-01-01
Modified
2026-03-06
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<h3>Using Social Proof to increase conversion rates, sales and revenue</h3>
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<h2>About Samsung</h2>
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<p>After doing well in online sales during COVID and moving to a WFH model, Samsung's growth targets for its internal online business grew by 80% in 2021. However, the team was uncertain of how to maintain growth once people started returning to the offices in Australia in 2021.</p>
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<p>An international conglomerate headquartered in South Korea, The Samsung Group has over 90 subsidiaries worldwide. Lee Byung-chul founded the company as a trading company in 1938. Over the next three decades, the group expanded into food processing, textiles, insurance, securities, and retail. </p>
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<p>Therefore, Insider was introduced to drive incremental sales and revenue. By establishing mini-goals throughout the process, we were able to go step by step through the sales funnel and begin implementing solutions at each stage.</p>
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<p>The company entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Samsung has increasingly globalized both its electronics and activities since 1990, and its mobile phones and semiconductors have become its most important revenue sources. Samsung has the 8th highest global brand value as of 2020.</p>
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<p>The use of notifications and reminders drove people further down the sales funnel, regardless of where they were in the buyer's journey. Using social proof, we have also created FOMO (fear of missing out).</p>
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<p>Social proof not only drives FOMO but also builds trust and credibility by helping prospective customers make informed choices about a product or service.</p>
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<p>It can be in the form of reviews, case studies, or awards. The goal of social proof is to increase conversion rates and sales.</p>
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