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5 chiến thuật sáng tạo giúp tối ưu hóa quản lý chiến dịch đa kênh - Insider
2026-03-06 03:01 Diff
https://useinsider.com/5-chien-thuat-sang-to-giup-toi-uu-hoa-quan-ly-chien-dich-da-kenh/
Tương tác online gia tăng kể từ khi đại dịch bùng phát làm leo thang kỳ vọng—giúp người tiêu dùng tiếp cận nhiều hơn với các phương thức cá nhân hóa từ các doanh nghiệp thương mại điện tử và nâng cao tiêu chuẩn cho ngành khác. Từ web đến di động và tương tác trực tiếp, người tiêu dùng giờ đây coi cá nhân hóa là tiêu chuẩn mặc định để tương tác.
Nghiên cứu McKinsey chỉ ra 71% người tiêu dùng mong đợi các công ty mang lại tương tác cá nhân hóa. Và 76% cảm thấy thất vọng khi nhu cầu này không được đáp ứng. Ba phần tư người tiêu dùng đã chuyển sang cửa hàng, sản phẩm hoặc phương thức mua sắm mới trong thời kỳ đại dịch.
Người dùng cảm thấy khó chịu với những thông điệp không liên quan, gửi sai thời điểm, và nhanh chóng rời bỏ nếu chiến dịch marketing của doanh nghiệp không kết nối được những điểm chạm khơi gợi cảm xúc của họ. Những gì doanh nghiệp cần là một nền tảng marketing được đầu tư về thiết kế dễ dàng tiếp cận khách hàng với thông điệp phù hợp vào đúng thời điểm và được gửi qua các kênh khách hàng yêu thích cũng như tương tác thường xuyên.
Bài viết này sẽ xoay quanh chủ đề quản lý chiến dịch đa kênh hiệu quả và những công cụ nổi bật từ Insider để giúp các doanh nghiệp tối ưu hóa truyền thông marketing với khách hàng và cải thiện những chỉ số quan trọng, đồng thời bám sát chiến lược của thương hiệu.
Tìm hiểu về quản lý chiến dịch đa kênh

Theo Forrester – công ty hàng đầu về nghiên cứu và tư vấn marketing, đã nhận định, khám phá và khai thác sở thích của khách hàng là chìa khóa để tăng thị phần trong thời đại kỹ thuật số. Forrester định nghĩa đa kênh được gọi là hiệu quả khi: công nghệ marketing của doanh nghiệp hỗ trợ quản lý dữ liệu khách hàng, phân tích, phân khúc, và quy trình làm việc để thiết kế, thực hiện và đánh giá chiến dịch cho các kênh digital và offline.
Tuy nhiên, bạn cần hiểu rằng sử dụng nhiều kênh để kết nối với khách hàng chưa thực sự hiệu quả. Chiến dịch marketing hiện nay cần áp dụng dữ liệu thu thập được để tạo ra nền tảng tương tác với khách hàng dựa trên sự thấu hiểu.
Để tiếp cận khách hàng hiệu quả, các nhà tiếp thị đã chuyển qua quản lý chiến dịch đa kênh để cải thiện hành trình khách hàng. Đội ngũ marketing B2C kinh nghiệm sẽ dùng dữ liệu khách hàng từ nhiều nguồn để tạo nên trải nghiệm phong phú và cá nhân hóa hơn bằng những kênh có nhiều khả năng thu hút người dùng, chuyển họ tới sales funnel và chuyển đổi thành công.
Đổi mới kênh

Trong khi những kênh digital marketing như email, web push, mobile apps, và tương tác in-app vẫn phù hợp, khách hàng ngày nay có xu hướng quan tâm tới những trải nghiệm cá nhân hóa nâng cao sử dụng nền tảng mà họ cảm thấy dễ dàng kết nối hơn. Chiến dịch marketing trên các kênh digital như Facebook Messenger, WhatsApp, Zalo, Viber, SMS và các kênh nhắn tin khác sẽ giúp doanh nghiệp mở rộng tiếp cận với tập khách hàng toàn cầu có nhiều khả năng tương tác với các nền tảng riêng lẻ này.
Insider đã phát triển công cụ trực quan có thể dễ dàng tích hợp với marketing tech stack của doanh nghiệp. Những công cụ này cung cấp tính linh hoạt nâng cao và giúp kiểm soát tương tác của doanh nghiệp trên nhiều kênh, đồng thời thuật toán dựa trên AI sẽ cung cấp độ chính xác cao hơn để nâng cấp trải nghiệm cá nhân hóa.
Những vượt trội của Insider

Forrester gần đây công bố Insider thuộc top 5 nền tảng marketing trên Forrester Wave™: Quản lý chiến dịch đa kênh Q2 2021. Insider vượt trội với giải pháp đa kênh hiệu quả hoàn toàn mới trên nền tảng có thể mở rộng, phương thức tiếp cận tối ưu dành cho khu vực và hàng loạt kênh digital.
Bản báo cáo nhấn mạnh rằng Insider đặc biệt làm tốt về cá nhân hóa trên nền tảng website, cũng như khả năng cá nhân hóa toàn diện cho tin nhắn văn bản và thông báo đẩy, nội dung in-app và nền tảng nhắn tin trên ứng dụng của các thiết bị di động.
“Insider cung cấp nền tảng hành trình tự động hóa linh hoạt nhất dựa trên khả năng tích hợp, đồng bộ dữ liệu các kênh và khả năng tuỳ biến cao.”
Công cụ quản lý dữ liệu khách hàng của Insider cho phép doanh nghiệp kết nối real-time với người dùng nhờ công nghệ dự đoán để mô phỏng mong muốn của khách hàng. Các nhà tiếp thị B2C có thể mở rộng thương hiệu với trải nghiệm khách hàng được tối ưu hóa, qua đó kết nối được những điểm chạm cảm xúc, hướng đến lòng trung thành lâu dài.
Insider là nền tảng marketing đa kênh và dễ triển khai, nền tảng này sẽ trao quyền chủ động cho khách hàng của bạn khi họ tương tác với thương hiệu.
Tối ưu hóa và nâng cấp quản lý chiến dịch đa kênh hiện có

Cạnh tranh trong môi trường kinh doanh online hiện nay luôn cần phải quan sát mọi thay đổi trong ngành digital marketing và cập nhật quy trình và công cụ là yếu tố cốt lõi để giữ vững vị trí hàng đầu cho doanh nghiệp. Chúng ta sẽ cùng bàn luận về năm cách gia tăng đa kênh hiệu quả hiện để thương hiệu của bạn luôn nổi bật.
1. Predictive segments - Dự đoán khách hàng tiềm năng

Khả năng dự đoán động thái tiếp theo của khách hàng là yếu tố quan trọng khi tạo hành trình cá nhân hóa cho người dùng (dự đoán nhóm có khả năng cao sẽ mua / chuy��n đổi, dự đoán sở thích, mức độ nhạy cảm về giá,…). Predictive segments hỗ trợ bởi nền tảng sử dụng công nghệ AI cho phép đội ngũ marketing trực tiếp gửi thông điệp hướng tới đối tượng khách hàng cụ thể chỉ với một lần click. Thay vì phải thiết kế các phân khúc từ giai đoạn đầu mà còn lãng phí thời gian thì những phân khúc này đã được thiết kế kỹ lưỡng và có sẵn trong tầm tay của bạn.
>> Xem ngay cách Hoàng Phúc Quốc Tế Dùng Automated Push & Predictive Ad Audience tăng Tỷ lệ chuyển đổi 52%
2. Next Best Channel - Tự động chọn kênh tối ưu

Quả là một thách thức lớn khi marketing với từng người dùng riêng biệt, với mỗi hành vi online khác nhau. Thật khó để biết được kênh nào hiệu quả nhất để tương tác với từng khách hàng.
Mang lại trải nghiệm ý nghĩa trên đúng kênh sẽ giúp doanh nghiệp kết nối hiệu quả hơn với tập khách hàng mong muốn. Tự động quyết định để thành thạo tiếp cận người dùng bằng việc tận dụng phân tích dữ liệu chi tiết với tính năng Next Best Channel của Insider.
Next Best Channel loại bỏ phỏng đoán bằng cách quyết định kênh tùy chọn phù hợp nhất cho từng người dùng và hướng họ đến từng kênh cụ thể. Tính năng này xác định kênh “tốt nhất” trong những lựa chọn cụ thể dựa trên khả năng tương tác cao nhất của người dùng.
3. Chiến dịch A/B test đa kênh để tìm ra hướng chuyển đổi hiệu quả nhất

Bằng cách phân nhánh hành trình khách hàng với công cụ A/B Split để so sánh hai hoặc nhiều lựa chọn thay thế khác nhau, bạn có thể đánh giá lựa chọn nào hiệu quả với doanh nghiệp của mình. Điều này sẽ giúp bạn chọn được hướng đi tối ưu hiệu quả trong chuyển đổi và doanh thu.
Duy trì sự linh hoạt và luôn thử nghiệm những ý tưởng mới, luôn tối ưu chiến lược và cải thiện hành trình khách hàng. Ví dụ, bạn có thể dàng và nhanh chóng thay đổi kênh nhắn tin hoặc chiến lược cá nhân hóa bằng cách thay đổi hành trình và chọn ra phương pháp mang lại hiệu quả nhất.
Công cụ A/B Split cho phép phân nhánh hành trình thành hai hướng riêng biệt, A và B. Sau khi phân bổ cho từng phần, công cụ sẽ ngẫu nhiên hướng người dùng tới một trong hai hướng theo dữ liệu bạn đã chọn. Bạn có thể cài đặt tỷ lệ phần trăm theo ý mình nhưng chúng tôi khuyên dùng tỷ lệ 50/50 để đạt được kết quả tốt nhất.
Ví dụ:
Phân bổ 50%-50% cho hai hướng A và B
1000 người dùng truy cập A/B Split và được chia đều theo các hướng
500 người dùng hiện đã sẵn sàng phân chia theo các hướng khác nhau trên hành trình và có thêm các lựa chọn để đánh giá
Các trường hợp có thể xảy ra của A/B testing:
Thử nghiệm với các hướng khác nhau (lineup) trên hành trình và xác định hướng nào mang lại hiệu quả tốt hơn. Ví dụ:
– Hướng A: Email – Email – Web Push
– Hướng B: App push – Email – SMS
Bạn có thể thay thế nội dung khác nhau cho cùng kênh, sử dụng hai hướng khác nhau để xem thông điệp nào mang lại kết quả tốt hơn. Ví dụ dưới đây sẽ giúp bạn dễ hình dung thay đổi về từ ngữ, emoji và các thành phần khác sẽ mang lại hiệu quả như thế nào trong việc tạo chuyển đổi hoặc giảm tình trạng bỏ qua giỏ hàng với nghiên cứu A/B Split Statistics.
– Chào [Thảo], Bạn có sản phẩm trong giỏ hàng đấy. Đừng bỏ lỡ mã giảm giảm giá này nhé!
– [Minh] ơi còn sản phẩm chưa thanh toán trong giỏ hàng. Mã giảm giá sẽ hết hạn sau 24 giờ.
Lựa chọn các kênh khác nhau sau khi sử dụng A/B Split và đánh giá xem nội dung nào hiệu quả hơn với người dùng truy cập ở giai đoạn này.
So sánh khung thời gian sẽ tốt cho việc xác định thời điểm hiệu quả nhất để gửi tin nhắn thu hút sự chú ý của người dùng.
4. Chiến dịch đa kênh đa ngôn ngữ tự động

Xu hướng toàn cầu hóa ngày càng tăng cùng với sự tiến bộ công nghệ trên những thị trường mới nổi đòi hỏi mỗi công ty phải có ít nhất một đại diện online trên nhiều quốc gia và vùng lãnh thổ. Điều này đòi hỏi các doanh nghiệp phải giao tiếp với người dùng nói và đọc hiểu nhiều ngôn ngữ khác nhau. Gần đây, chiến dịch marketing phải được thiết kế cho từng ngôn ngữ và quốc gia khác nhau.
Insider đã tìm ra giải pháp cho vấn đề này với Multi-Language Journey dành cho các đối tác B2C. Thay vì phải thiết kế từng hành trình khác nhau cho mỗi ngôn ngữ, chiến dịch marketing này có thể lựa chọn nhiều ngôn ngữ từ bước triển khai và tạo ra nhiều hướng khác nhau cho từng ngôn ngữ riêng biệt. Tính năng này cho phép bạn hướng mục tiêu đến người dùng với nhiều ngôn ngữ khác nhau trong khi chỉ sử dụng một hành trình duy nhất.
Architect, tính năng xây dựng hành trình khách hàng hỗ trợ bởi AI của Insider, có thể tự động tiếp cận người dùng trong tập khách hàng đa ngôn ngữ, đặc biệt nếu doanh nghiệp của bạn có nhiều nền tảng tương thích với nhiều ngôn ngữ. Tính năng này cho phép thu hút người dùng tham gia vào hành trình bằng cách hướng đến ngôn ngữ của họ trong khi vẫn giữ nguyên thông điệp nhất quán của thương hiệu.
5. Chiến dịch đa kênh tối ưu hóa thời gian

Mỗi người dùng có lịch làm việc và sinh hoạt khác nhau, đặc biệt khi bạn cạnh tranh trên thị trường toàn cầu với 24 múi giờ khác nhau. Điều quan trọng là bạn phải nắm được thời điểm tốt nhất để tiếp cận người theo phương thức nhắn tin mà họ ưa thích. Send Time Optimization là tính năng thông minh cho phép tương tác tự nhiên hơn với người dùng bằng cách thu hút sự chú ý khi họ sẵn sàng đón nhận thông điệp nhất.
Tính năng Send Time Optimization hiện có sẵn trên những kênh nhắn tin cơ bản như email, web push, SMS, v.v.,và theo dõi thời điểm người dùng tương tác nhiều nhất với các ứng dụng nhắn tin này và cho phép hẹn giờ gửi thông báo để mang lại kết quả tốt nhất.
Ví dụ: Thảo thường xem thông báo App Push vào khoảng 21:00 – 22:00, đây là thời điểm tối ưu vì cô ấy hay lướt điện thoại giờ này và đã từng có lịch sử truy cập website mua sắm thời trang vào khung giờ này.
Send Time Optimization tính toán thời gian phù hợp nhất cho từng người dùng và lên lịch gửi tin nhắn để đạt tiêu chí, mang lại trải nghiệm tốt hơn cho người dùng và khả năng tương tác cao hơn. Thời điểm phù hợp của người mới chưa được xác định thì tin nhắn sẽ được gửi đến họ ngay lập tức. Tính năng thông minh sẽ xác định hành vi người dùng và lên kế hoạch gửi thông điệp vào thời điểm phù hợp.
Khi tích hợp Send Time Optimization, hành trình người dùng sẽ hoãn lại ở giai đoạn kênh tới thời điểm phù hợp nhất để chuyển đổi. Điều này sẽ mang lại xác suất tương tác và chuyển đổi cao hơn.
Vì sao Insider giúp cho doanh nghiệp của bạn chiến thắng trái tim khách hàng

Trao cho khách hàng điều họ mong muốn vào đúng thời điểm luôn là chìa khóa thành công trong ngành marketing. Trước đây, không phải lúc nào cũng khả thi, nhưng nhờ có sự ra đời của công nghệ online marketing, điều này trở nên khả quan hơn bao giờ hết. Dù tốt hay xấu, xu hướng này khiến người tiêu dùng trông đợi vào trải nghiệm này. Khách hàng online có quyền nhận phương thức tiếp thị theo cách phù hợp với họ.
Các nhà kinh doanh online luôn phải thích nghi với công nghệ phát triển không ngừng và hành vi khách hàng. Những doanh nghiệp chậm chuyển đổi có thể trở nên lỗi thời. Các đối tác toàn cầu của Insider đã sẵn sàng trải nghiệm tăng trưởng với tương tác người dùng, chuyển đổi và những chỉ số quan trọng khác, cũng như nhanh chóng định hình lại phương thức giao tiếp với khách hàng để phù hợp với thị trường đang phát triển.
>> Xem thêm: Omni-channel: Hướng đi cho doanh nghiệp phát triển trong kỷ nguyên mới
Insider dẫn đầu các bảng xếp hạng

Insider đạt được danh hiệu Leader đa kênh Campaign Management (Independent Platforms) 2021 Gartner® Magic Quadrant™ ở hạng mục Personalization Engines vào Quý 3/2021. Nền tảng quản lý tăng trưởng đã được kiểm chứng về tầm nhìn cũng như khả năng thực thi khi triển khai cho các đối tác của Insider.
Với sự phát triển của các công cụ tiên tiến và hiệu quả như Architect, InStory và các phần mềm marketing ứng dụng AI, Insider mong muốn và nuôi dưỡng động lực để cùng đồng hành với doanh nghiệp để trở thành đối thủ đáng gờm trong ngành marketing đa kênh.
Báo cáo Forrester đánh giá Insider chuyên về những hạng mục sau:
Điều phối chiến dịch
Nền tảng hành trình tự động hóa
Tiếp cận thị trường
Insider cũng được xếp vị trí hàng đầu về quản lý dữ liệu, hiệu suất, lộ trình đổi mới, sản phẩm và dịch vụ hỗ trợ. Nhìn chung, Forrester đánh giá Insider là nhà cung cấp chuyên về chiến lược, sản phẩm và có chỗ đứng trên thị trường.
Lợi ích khi sử dụng Insider

Hãy mang lại giá trị cho khách hàng khi phỏng đoán chuẩn xác mong muốn và hành vi của họ. Tương tác xuyên suốt với người dùng với hành trình thông điệp ưa thích của họ, có thể là những nền tảng có sẵn hoặc những kênh truyền thông bắt kịp xu hướng hơn. Hãy tạo nên những câu chuyện, hành trình cá nhân hóa và ý nghĩa cho người dùng, kết nối họ ở những điểm chạm cảm xúc.
Insider là lựa chọn hoàn hảo để giúp doanh nghiệp của bạn phân biệt hành vi, nhu cầu và mong muốn của khách hàng để tăng giá trị thương hiệu khi tương tác với người dùng. Đánh giá của Forrester Wave™: [Quản lý chiến dịch đa kênh] nền tảng đặc trưng cho tính linh hoạt và cách tiếp cận độc đáo so với các nền tảng còn gặp khó khăn về lưu trữ dữ liệu và chiến lược marketing đơn phương, máy móc.
>> Xem thêm: Cách giúp cho Coolmate có Doanh thu tăng lên theo từng kỳ với tỷ lệ chuyển đổi tăng gấp 4 lần
Tổng kết báo cáo, Forrester nhấn mạnh: “Insider là lựa chọn đáng tin cậy cho những tổ chức đang tìm kiếm nền tảng đa kênh hiệu quả có thể tùy chỉnh, và khả năng cá nhân hóa ưu tiên thiết bị di động, đồng thời hỗ trợ hệ sinh thái martech hiện có”
Để hiểu rõ hơn về cách thức Quản lý chiến dịch đa kênh của Insider giúp thương hiệu của bạn tăng trưởng như thế nào, trải nghiệm bản demo thiết kế dành riêng cho bạn.
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.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quotation-marks-wrapper .ins-quotation-marks {
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  font-weight: 500;
  font-size: 6.3vw;
  letter-spacing: 0.01rem;
  margin-bottom: 20px;
  line-height: 1.5;
}
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    font-size: 23px;
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}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-wrapper .ins-quote {
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}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info {
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  flex-direction: column;
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  font-size: 16px;
}
@media only screen and (min-width: 768px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info {
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}
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}
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}
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}
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/*# sourceMappingURL=style-index.css.map*/
</style>
<style id='insider-custom-gutenberg-blocks-custom-image-with-caption-block-style-inline-css'>
/*!***************************************************************************************************************************************************************************************************************************************!*\
  !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***!
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/**
 * The following styles get applied both on the front of your site
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 * Replace them with your own styles or remove the file completely.
 */
.wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
  margin-bottom: 20px;
}
@media only screen and (min-width: 480px) {
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    margin-bottom: 40px;
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}

.ins-image {
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  height: auto;
  display: block;
}

.ins-caption {
  font-size: 12px;
  color: #394157;
  padding: 10px;
  background-color: #fff;
  letter-spacing: 0.01rem;
}
@media only screen and (min-width: 480px) {
  .ins-caption {
    text-align: center;
    padding: 11px 30px;
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}

/*# sourceMappingURL=style-index.css.map*/
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:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
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<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
<link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.6' media='all' />
<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
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/* Start Custom Fonts CSS */@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
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		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
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    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








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filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
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.insiderone-testimonials-slider-middle img[src=""] {
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}


@media screen and (max-width: 1023px) {
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.insiderone-text-over-image-container:after {
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		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
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}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tương tác online gia tăng kể từ khi đại dịch bùng phát làm leo thang kỳ vọng—giúp người tiêu dùng tiếp cận nhiều hơn với các phương thức cá nhân hóa từ các doanh nghiệp thương mại điện tử và nâng cao tiêu chuẩn cho ngành khác. Từ web đến di động và tương tác trực tiếp, người tiêu dùng giờ đây coi cá nhân hóa là tiêu chuẩn mặc định để tương tác.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nghiên cứu McKinsey chỉ ra 71% người tiêu dùng mong đợi các công ty mang lại tương tác cá nhân hóa. Và 76% cảm thấy thất vọng khi nhu cầu này không được đáp ứng. Ba phần tư người tiêu dùng đã chuyển sang cửa hàng, sản phẩm hoặc phương thức mua sắm mới trong thời kỳ đại dịch. </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Người dùng cảm thấy khó chịu với những thông điệp không liên quan, gửi sai thời điểm, và nhanh chóng rời bỏ nếu chiến dịch marketing của doanh nghiệp không kết nối được những điểm chạm khơi gợi cảm xúc của họ. Những gì doanh nghiệp cần là một nền tảng marketing được đầu tư về thiết kế dễ dàng tiếp cận khách hàng với thông điệp phù hợp vào đúng thời điểm và được gửi qua các kênh khách hàng yêu thích cũng như tương tác thường xuyên.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bài viết này sẽ xoay quanh chủ đề quản lý chiến dịch đa kênh hiệu quả và những công cụ nổi bật từ Insider để giúp các doanh nghiệp tối ưu hóa truyền thông marketing với khách hàng và cải thiện những chỉ số quan trọng, đồng thời bám sát chiến lược của thương hiệu.</span></p><p> </p>						</div>
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			<h2 class="elementor-heading-title elementor-size-default">Tìm hiểu về quản lý chiến dịch đa kênh</h2>		</div>
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Theo Forrester &#8211; công ty hàng đầu về nghiên cứu và tư vấn marketing, đã nhận định, khám phá và khai thác sở thích của khách hàng là chìa khóa để tăng thị phần trong thời đại kỹ thuật số. Forrester định nghĩa đa kênh được gọi là hiệu quả khi: công nghệ marketing của doanh nghiệp hỗ trợ quản lý dữ liệu khách hàng, phân tích, phân khúc, và quy trình làm việc để thiết kế, thực hiện và đánh giá chiến dịch cho các kênh digital và offline.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tuy nhiên, bạn cần hiểu rằng sử dụng nhiều kênh để kết nối với khách hàng chưa thực sự hiệu quả. Chiến dịch marketing hiện nay cần áp dụng </span><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dữ liệu</span><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> thu thập được để tạo ra nền tảng tương tác với khách hàng dựa trên sự thấu hiểu.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; font-size: 11pt; font-family: Arial; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Để tiếp cận khách hàng hiệu quả, các nhà tiếp thị đã chuyển qua quản lý chiến dịch </span><a style="background-color: #ffffff;" href="https://insiderone.com/cross-channel-marketing-101-everything-you-need-to-know/"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">đa kênh</span></a><span style="background-color: transparent; font-size: 11pt; font-family: Arial; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> để cải thiện hành trình khách hàng. Đội ngũ marketing B2C kinh nghiệm sẽ dùng dữ liệu khách hàng từ nhiều nguồn để tạo nên trải nghiệm phong phú và cá nhân hóa hơn bằng những kênh có nhiều khả năng thu hút người dùng, chuyển họ tới sales funnel và chuyển đổi thành công.</span></p>						</div>
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			<h2 class="elementor-heading-title elementor-size-default">Đổi mới kênh</h2>		</div>
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Trong khi những kênh digital marketing như email, web push, mobile apps, và tương tác in-app vẫn phù hợp, khách hàng ngày nay có xu hướng quan tâm tới những trải nghiệm cá nhân hóa nâng cao sử dụng nền tảng mà họ cảm thấy dễ dàng kết nối hơn. Chiến dịch marketing trên các kênh digital như Facebook Messenger, WhatsApp, Zalo, Viber, SMS và các kênh nhắn tin khác sẽ giúp doanh nghiệp mở rộng tiếp cận với tập khách hàng toàn cầu có nhiều khả năng tương tác với các nền tảng riêng lẻ này.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span id="docs-internal-guid-34fb1fe7-7fff-55fe-aa43-593fee436338"> </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Insider đã phát triển công cụ trực quan có thể dễ dàng tích hợp với marketing tech stack của doanh nghiệp. Những công cụ này cung cấp tính linh hoạt nâng cao và giúp kiểm soát tương tác của doanh nghiệp trên nhiều kênh, đồng thời thuật toán dựa trên AI sẽ cung cấp độ chính xác cao hơn để nâng cấp trải nghiệm cá nhân hóa.</span></p>						</div>
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			<h2 class="elementor-heading-title elementor-size-default">Những vượt trội của Insider</h2>		</div>
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><a style="text-decoration: none;" href="https://insiderone.com/optimize-cross-channel-campaign-management/"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Forrester gần đây công bố Insider thuộc top 5 nền tảng marketing</span></a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> trên Forrester Wave™: Quản lý chiến dịch đa kênh Q2 2021. Insider vượt trội với giải pháp đa kênh hiệu quả hoàn toàn mới trên nền tảng có thể mở rộng, phương thức tiếp cận tối ưu dành cho khu vực và hàng loạt kênh digital.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bản báo cáo nhấn mạnh rằng Insider đặc biệt làm tốt về cá nhân hóa trên nền tảng website, cũng như khả năng cá nhân hóa toàn diện cho tin nhắn văn bản và thông báo đẩy, nội dung in-app và nền tảng nhắn tin trên ứng dụng của các thiết bị di động.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; color: #051236; font-family: Arial; font-size: 11pt; font-weight: bold; white-space: pre-wrap; text-align: center;">“Insider cung cấp nền tảng hành trình tự động hóa linh hoạt nhất dựa trên khả năng tích hợp, đồng bộ dữ liệu các kênh và khả năng tuỳ biến cao.”</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; color: #051236; font-family: Arial; font-size: 11pt; font-weight: bold; white-space: pre-wrap; text-align: center;"> </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Công cụ quản lý dữ liệu khách hàng của Insider cho phép doanh nghiệp kết nối real-time với người dùng nhờ công nghệ dự đoán để mô phỏng mong muốn của khách hàng. Các nhà tiếp thị B2C có thể mở rộng thương hiệu với trải nghiệm khách hàng được tối ưu hóa, qua đó kết nối được những điểm chạm cảm xúc, hướng đến lòng trung thành lâu dài.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Insider là nền tảng marketing đa kênh và dễ triển khai, nền tảng này sẽ trao quyền chủ động cho khách hàng của bạn khi họ tương tác với thương hiệu.</span></p>						</div>
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			<h2 class="elementor-heading-title elementor-size-default">Tối ưu hóa và nâng cấp quản lý chiến dịch đa kênh hiện có</h2>		</div>
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span id="docs-internal-guid-fea562ce-7fff-8c55-f24f-8afbeb3e1db3"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Cạnh tranh trong môi trường kinh doanh online hiện nay luôn cần phải quan sát mọi thay đổi trong ngành digital marketing và cập nhật quy trình và công cụ là yếu tố cốt lõi để giữ vững vị trí hàng đầu cho doanh nghiệp. Chúng ta sẽ cùng bàn luận về năm cách gia tăng đa kênh hiệu quả hiện để thương hiệu của bạn luôn nổi bật.</span></span></p>						</div>
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			<h4 class="elementor-heading-title elementor-size-default">1. Predictive segments - Dự đoán khách hàng tiềm năng</h4>		</div>
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				<div class="elementor-element elementor-element-1be27f6 elementor-widget elementor-widget-text-editor" data-id="1be27f6" data-element_type="widget" data-widget_type="text-editor.default">
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Khả năng dự đoán động thái tiếp theo của khách hàng là yếu tố quan trọng khi tạo hành trình cá nhân hóa cho người dùng (dự đoán nhóm có khả năng cao sẽ mua / chuyển đổi, dự đoán sở thích, mức độ nhạy cảm về giá,&#8230;). Predictive segments hỗ trợ bởi nền tảng sử dụng công nghệ AI cho phép đội ngũ marketing trực tiếp gửi thông điệp hướng tới đối tượng khách hàng cụ thể chỉ với một lần click. Thay vì phải thiết kế các phân khúc từ giai đoạn đầu mà còn lãng phí thời gian thì những phân khúc này đã được thiết kế kỹ lưỡng và có sẵn trong tầm tay của bạn.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span id="docs-internal-guid-14048a58-7fff-12ef-bdaf-42a67c72d953"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">&gt;&gt; Xem ngay cách </span><a href="https://bit.ly/3wqTI16"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Hoàng Phúc Quốc Tế Dùng Automated Push &amp; Predictive Ad Audience tăng Tỷ lệ chuyển đổi 52%</span></a></span></p>						</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-5b76a41 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5b76a41" data-element_type="section">
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			<h4 class="elementor-heading-title elementor-size-default">2. Next Best Channel - Tự động chọn kênh tối ưu</h4>		</div>
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Quả là một thách thức lớn khi marketing với từng người dùng riêng biệt, với mỗi hành vi online khác nhau. Thật khó để biết được kênh nào hiệu quả nhất để tương tác với từng khách hàng.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Mang lại trải nghiệm ý nghĩa trên đúng kênh sẽ giúp doanh nghiệp kết nối hiệu quả hơn với tập khách hàng mong muốn. Tự động quyết định để thành thạo tiếp cận người dùng bằng việc tận dụng phân tích dữ liệu chi tiết với tính năng Next Best Channel của Insider.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Next Best Channel loại bỏ phỏng đoán bằng cách quyết định kênh tùy chọn phù hợp nhất cho từng người dùng và hướng họ đến từng kênh cụ thể. Tính năng này xác định kênh “tốt nhất” trong những lựa chọn cụ thể dựa trên khả năng tương tác cao nhất của người dùng.</span></p>						</div>
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													<img decoding="async" width="1024" height="688" src="https://insiderone.com/assets/media/2021/08/optimize-cross-channel-campaign-management-1-1024x688.png" class="attachment-large size-large wp-image-36043" alt="The image that shows the next best channel in a cross-channel campaign" srcset="https://insiderone.com/assets/media/2021/08/optimize-cross-channel-campaign-management-1-1024x688.png 1024w, https://insiderone.com/assets/media/2021/08/optimize-cross-channel-campaign-management-1-300x201.png 300w, https://insiderone.com/assets/media/2021/08/optimize-cross-channel-campaign-management-1-768x516.png 768w, https://insiderone.com/assets/media/2021/08/optimize-cross-channel-campaign-management-1.png 1598w" sizes="(max-width: 1024px) 100vw, 1024px" />													</div>
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			<h4 class="elementor-heading-title elementor-size-default">3. Chiến dịch A/B test đa kênh để tìm ra hướng chuyển đổi hiệu quả nhất</h4>		</div>
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				<div class="elementor-element elementor-element-49f2a9e elementor-widget elementor-widget-text-editor" data-id="49f2a9e" data-element_type="widget" data-widget_type="text-editor.default">
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bằng cách phân nhánh hành trình khách hàng với công cụ A/B Split để so sánh hai hoặc nhiều lựa chọn thay thế khác nhau, bạn có thể đánh giá lựa chọn nào hiệu quả với doanh nghiệp của mình. Điều này sẽ giúp bạn chọn được hướng đi tối ưu hiệu quả trong chuyển đổi và doanh thu.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b id="docs-internal-guid-48f09d1e-7fff-99b3-3f87-9514d0ee9f6d" style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Duy trì sự linh hoạt và luôn thử nghiệm những ý tưởng mới, luôn tối ưu chiến lược và cải thiện hành trình khách hàng. Ví dụ, bạn có thể dàng và nhanh chóng thay đổi kênh nhắn tin hoặc chiến lược cá nhân hóa bằng cách thay đổi hành trình và chọn ra phương pháp mang lại hiệu quả nhất.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Công cụ A/B Split cho phép phân nhánh hành trình thành hai hướng riêng biệt, A và B. Sau khi phân bổ cho từng phần, công cụ sẽ ngẫu nhiên hướng người dùng tới một trong hai hướng theo dữ liệu bạn đã chọn. Bạn có thể cài đặt tỷ lệ phần trăm theo ý mình nhưng chúng tôi khuyên dùng tỷ lệ 50/50 để đạt được kết quả tốt nhất.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ví dụ:</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Phân bổ 50%-50% cho hai hướng A và B</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1000 người dùng truy cập A/B Split và được chia đều theo các hướng</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">500 người dùng hiện đã sẵn sàng phân chia theo các hướng khác nhau trên hành trình và có thêm các lựa chọn để đánh giá</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Các trường hợp có thể xảy ra của A/B testing:</span></p><ul style="margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;"><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1"><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Thử nghiệm với các hướng khác nhau (lineup) trên hành trình và xác định hướng nào mang lại hiệu quả tốt hơn. Ví dụ:</span></p></li></ul><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&#8211; Hướng A: Email – Email – Web Push</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&#8211; Hướng B: App push – Email – SMS</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><ul style="margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;"><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1"><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bạn có thể thay thế nội dung khác nhau cho cùng kênh, sử dụng hai hướng khác nhau để xem thông điệp nào mang lại kết quả tốt hơn. Ví dụ dưới đây sẽ giúp bạn dễ hình dung thay đổi về từ ngữ, emoji và các thành phần khác sẽ mang lại hiệu quả như thế nào trong việc tạo chuyển đổi hoặc giảm tình trạng bỏ qua giỏ hàng với nghiên cứu A/B Split Statistics.</span></p></li></ul><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&#8211; Chào [Thảo], Bạn có sản phẩm trong giỏ hàng đấy. Đừng bỏ lỡ mã giảm giảm giá này nhé!</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&#8211; [Minh] ơi còn sản phẩm chưa thanh toán trong giỏ hàng. Mã giảm giá sẽ hết hạn sau 24 giờ.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> </p><ul style="margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;"><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1"><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Lựa chọn các kênh khác nhau sau khi sử dụng A/B Split và đánh giá xem nội dung nào hiệu quả hơn với người dùng truy cập ở giai đoạn này.</span></p></li><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1"><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So sánh khung thời gian sẽ tốt cho việc xác định thời điểm hiệu quả nhất để gửi tin nhắn thu hút sự chú ý của người dùng.</span></p></li></ul>						</div>
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													<img decoding="async" width="995" height="910" src="https://insiderone.com/assets/media/2021/08/optimize-cross-channel-campaign-management-2.png" class="attachment-large size-large wp-image-36049" alt="The image that shows A/B testing for cross-channel campaigns to find the best paths to conversion" srcset="https://insiderone.com/assets/media/2021/08/optimize-cross-channel-campaign-management-2.png 995w, https://insiderone.com/assets/media/2021/08/optimize-cross-channel-campaign-management-2-300x274.png 300w, https://insiderone.com/assets/media/2021/08/optimize-cross-channel-campaign-management-2-768x702.png 768w" sizes="(max-width: 995px) 100vw, 995px" />													</div>
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			<h4 class="elementor-heading-title elementor-size-default">4. Chiến dịch đa kênh đa ngôn ngữ tự động</h4>		</div>
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt; display: inline !important;"><span style="font-size: 11pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Xu hướng toàn cầu hóa ngày càng tăng cùng với sự tiến bộ công nghệ trên những thị trường mới nổi đòi hỏi mỗi công ty phải có ít nhất một đại diện online trên nhiều quốc gia và vùng lãnh thổ. Điều này đòi hỏi các doanh nghiệp phải giao tiếp với người dùng nói và đọc hiểu nhiều ngôn ngữ khác nhau. Gần đây, chiến dịch marketing phải được thiết kế cho từng ngôn ngữ và quốc gia khác nhau.</span></p><p><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; white-space: pre;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; white-space: pre;"> </span></span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Insider đã tìm ra giải pháp cho vấn đề này với Multi-Language Journey dành cho các đối tác B2C. Thay vì phải thiết kế từng hành trình khác nhau cho mỗi ngôn ngữ, chiến dịch marketing này có thể lựa chọn nhiều ngôn ngữ từ bước triển khai và tạo ra nhiều hướng khác nhau cho từng ngôn ngữ riêng biệt. Tính năng này cho phép bạn hướng mục tiêu đến người dùng với nhiều ngôn ngữ khác nhau trong khi chỉ sử dụng một hành trình duy nhất.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Architect, tính năng xây dựng hành trình khách hàng hỗ trợ bởi AI của Insider, có thể tự động tiếp cận người dùng trong tập khách hàng đa ngôn ngữ, đặc biệt nếu doanh nghiệp của bạn có nhiều nền tảng tương thích với nhiều ngôn ngữ. Tính năng này cho phép thu hút người dùng tham gia vào hành trình bằng cách hướng đến ngôn ngữ của họ trong khi vẫn giữ nguyên thông điệp nhất quán của thương hiệu.</span></p>						</div>
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													<img loading="lazy" decoding="async" width="513" height="473" src="https://insiderone.com/assets/media/2021/08/optimize-cross-channel-campaign-management-3.png" class="attachment-large size-large wp-image-36051" alt="The screenshot that shows automated multi-language cross-channel campaign" srcset="https://insiderone.com/assets/media/2021/08/optimize-cross-channel-campaign-management-3.png 513w, https://insiderone.com/assets/media/2021/08/optimize-cross-channel-campaign-management-3-300x277.png 300w" sizes="(max-width: 513px) 100vw, 513px" />													</div>
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			<h4 class="elementor-heading-title elementor-size-default">5. Chiến dịch đa kênh tối ưu hóa thời gian</h4>		</div>
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Mỗi người dùng có lịch làm việc và sinh hoạt khác nhau, đặc biệt khi bạn cạnh tranh trên thị trường toàn cầu với 24 múi giờ khác nhau. Điều quan trọng là bạn phải nắm được thời điểm tốt nhất để tiếp cận người theo phương thức nhắn tin mà họ ưa thích. Send Time Optimization là tính năng thông minh cho phép tương tác tự nhiên hơn với người dùng bằng cách thu hút sự chú ý khi họ sẵn sàng đón nhận thông điệp nhất. </span></p><p> </p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Tính năng Send Time Optimization hiện có sẵn trên những kênh nhắn tin cơ bản như email, web push, SMS, v.v.,và theo dõi thời điểm người dùng tương tác nhiều nhất với các ứng dụng nhắn tin này và cho phép hẹn giờ gửi thông báo để mang lại kết quả tốt nhất. </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Ví dụ: Thảo thường xem thông báo App Push vào khoảng 21:00 &#8211; 22:00, đây là thời điểm tối ưu vì cô ấy hay lướt điện thoại giờ này và đã từng có lịch sử truy cập website mua sắm thời trang vào khung giờ này.</span></p><p> </p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Send Time Optimization tính toán thời gian phù hợp nhất cho từng người dùng và lên lịch gửi tin nhắn để đạt tiêu chí, mang lại trải nghiệm tốt hơn cho người dùng và khả năng tương tác cao hơn. Thời điểm phù hợp của người mới chưa được xác định thì tin nhắn sẽ được gửi đến họ ngay lập tức. Tính năng thông minh sẽ xác định hành vi người dùng và lên kế hoạch gửi thông điệp vào thời điểm phù hợp.</span></p><p> </p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Khi tích hợp Send Time Optimization, hành trình người dùng sẽ hoãn lại ở giai đoạn kênh tới thời điểm phù hợp nhất để chuyển đổi. Điều này sẽ mang lại xác suất tương tác và chuyển đổi cao hơn.</span></p>						</div>
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													<img loading="lazy" decoding="async" width="963" height="521" src="https://insiderone.com/assets/media/2021/04/build-relationships-one-push-at-a-time.png" class="attachment-large size-large wp-image-16870" alt="" srcset="https://insiderone.com/assets/media/2021/04/build-relationships-one-push-at-a-time.png 963w, https://insiderone.com/assets/media/2021/04/build-relationships-one-push-at-a-time-300x162.png 300w, https://insiderone.com/assets/media/2021/04/build-relationships-one-push-at-a-time-768x416.png 768w" sizes="(max-width: 963px) 100vw, 963px" />													</div>
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			<h2 class="elementor-heading-title elementor-size-default">Vì sao Insider giúp cho doanh nghiệp của bạn chiến thắng trái tim khách hàng</h2>		</div>
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				<div class="elementor-element elementor-element-ee6c9a6 elementor-widget elementor-widget-text-editor" data-id="ee6c9a6" data-element_type="widget" data-widget_type="text-editor.default">
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Trao cho khách hàng điều họ mong muốn vào đúng thời điểm luôn là chìa khóa thành công trong ngành marketing. Trước đây, không phải lúc nào cũng khả thi, nhưng nhờ có sự ra đời của công nghệ online marketing, điều này trở nên khả quan hơn bao giờ hết. Dù tốt hay xấu, xu hướng này khiến người tiêu dùng trông đợi vào trải nghiệm này. Khách hàng online có quyền nhận phương thức tiếp thị theo cách phù hợp với họ.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b id="docs-internal-guid-5166fbe5-7fff-be14-f959-aa6f3616c615" style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Các nhà kinh doanh online luôn phải thích nghi với công nghệ phát triển không ngừng và hành vi khách hàng. Những doanh nghiệp chậm chuyển đổi có thể trở nên lỗi thời. Các đối tác toàn cầu của Insider đã sẵn sàng trải nghiệm tăng trưởng với tương tác người dùng, chuyển đổi và những chỉ số quan trọng khác, cũng như nhanh chóng định hình lại phương thức giao tiếp với khách hàng để phù hợp với thị trường đang phát triển.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> </p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&gt;&gt; Xem thêm: </span><a style="text-decoration: none;" href="https://www.vietnamplus.vn/huong-di-cho-doanh-nghiep-phat-trien-trong-ky-nguyen-moi/757226.vnp"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Omni-channel: Hướng đi cho doanh nghiệp phát triển trong kỷ nguyên mớ</span></a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">i</span></p>						</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-b50de7b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b50de7b" data-element_type="section">
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			<h4 class="elementor-heading-title elementor-size-default">Insider dẫn đầu các bảng xếp hạng</h4>		</div>
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><a style="text-decoration: none;" href="https://insiderone.com/forrester-cross-channel-campaign-management-2021/"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Insider đạt được danh hiệu Leader đa kênh Campaign Management (Independent Platforms) 2021 Gartner® Magic Quadrant™ </span></a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">ở hạng mục Personalization Engines vào Quý 3/2021. Nền tảng quản lý tăng trưởng đã được kiểm chứng về tầm nhìn cũng như khả năng thực thi khi triển khai cho các đối tác của Insider.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Với sự phát triển của các công cụ tiên tiến và hiệu quả như Architect, InStory và các phần mềm marketing ứng dụng AI, Insider mong muốn và nuôi dưỡng động lực để cùng đồng hành với doanh nghiệp để trở thành đối thủ đáng gờm trong ngành marketing đa kênh.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Báo cáo Forrester đánh giá Insider chuyên về những hạng mục sau:</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><ul style="margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;"><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1"><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Điều phối chiến dịch</span></p></li><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1"><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nền tảng hành trình tự động hóa</span></p></li><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1"><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tiếp cận thị trường</span></p></li></ul><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> </p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Insider cũng được xếp vị trí hàng đầu về quản lý dữ liệu, hiệu suất, lộ trình đổi mới, sản phẩm và dịch vụ hỗ trợ. Nhìn chung, Forrester đánh giá Insider là nhà cung cấp chuyên về chiến lược, sản phẩm và có chỗ đứng trên thị trường.</span></p>						</div>
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													<img loading="lazy" decoding="async" width="1024" height="693" src="https://insiderone.com/assets/media/2021/08/cccm-101-3-1024x693.png" class="attachment-large size-large wp-image-36019" alt="The image that shows when someone visited a store the first time, some sample questions that you can ask if they want to receive push notifications about sales and new arrivals via desktop and mobile web." srcset="https://insiderone.com/assets/media/2021/08/cccm-101-3-1024x693.png 1024w, https://insiderone.com/assets/media/2021/08/cccm-101-3-300x203.png 300w, https://insiderone.com/assets/media/2021/08/cccm-101-3-768x520.png 768w, https://insiderone.com/assets/media/2021/08/cccm-101-3.png 1583w" sizes="(max-width: 1024px) 100vw, 1024px" />													</div>
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			<h4 class="elementor-heading-title elementor-size-default">Lợi ích khi sử dụng Insider</h4>		</div>
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							<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Hãy mang lại giá trị cho khách hàng khi phỏng đoán chuẩn xác mong muốn và hành vi của họ. Tương tác xuyên suốt với người dùng với hành trình thông điệp ưa thích của họ, có thể là những nền tảng có sẵn hoặc những kênh truyền thông bắt kịp xu hướng hơn. Hãy tạo nên những câu chuyện, hành trình cá nhân hóa và ý nghĩa cho người dùng, kết nối họ ở những điểm chạm cảm xúc.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Insider là lựa chọn hoàn hảo để giúp doanh nghiệp của bạn phân biệt hành vi, nhu cầu và mong muốn của khách hàng để tăng giá trị thương hiệu khi tương tác với người dùng. Đánh giá của Forrester Wave™: [Quản lý chiến dịch đa kênh] nền tảng đặc trưng cho tính linh hoạt và cách tiếp cận độc đáo so với các nền tảng còn gặp khó khăn về lưu trữ dữ liệu và chiến lược marketing đơn phương, máy móc.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&gt;&gt; Xem thêm: </span><a style="text-decoration: none;" href="https://bit.ly/3o8wc5r"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Cách giúp cho Coolmate có </span><span style="font-size: 10pt; font-family: Arial; color: #1155cc; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Doanh thu tăng lên theo từng kỳ với tỷ lệ chuyển đổi tăng gấp 4 lần</span></a></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tổng kết báo cáo, Forrester nhấn mạnh: “Insider là lựa chọn đáng tin cậy cho những tổ chức đang tìm kiếm nền tảng đa kênh hiệu quả có thể tùy chỉnh, và khả năng cá nhân hóa ưu tiên thiết bị di động, đồng thời hỗ trợ hệ sinh thái martech hiện có”</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><b style="font-weight: normal;"> </b></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Để hiểu rõ hơn về cách thức Quản lý chiến dịch </span><a style="text-decoration: none;" href="https://insiderone.com/new-cross-channel-experience-for-insider-platform/"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">đa kênh</span></a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> của Insider giúp thương hiệu của bạn tăng trưởng như thế nào, trải nghiệm bản </span><a style="text-decoration: none;" href="https://insiderone.com/request-a-demo/"><span style="font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">demo</span></a><span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> thiết kế dành riêng cho bạn.</span></p>						</div>
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			<div class="wt-cli-cookie-bar-container" data-nosnippet="true"><!--googleoff: all--><div id="cookie-law-info-bar" role="dialog" aria-live="polite" aria-label="cookieconsent" aria-describedby="wt-cli-cookie-banner" data-cli-geo-loc="0" style="text-align:left; padding:15px 30px; border-color:rgb(51, 51, 51); font-weight:400; font-size:10px; background:radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), linear-gradient(0deg, rgb(255, 255, 255) 0%, rgba(255, 255, 255, 0.7) 100%), rgba(239, 235, 228, 0.7); border-radius:24px; box-shadow:0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));" class="wt-cli-cookie-bar"><div class="cli-wrapper"><h5 role="heading" aria-level="5" tabindex="0" id="wt-cli-cookie-banner-title" style="display:block; background-color:rgba(0, 0, 0, 0); border-color:rgb(38, 26, 40); color:rgb(38, 26, 40); font-family:var(--Font-Family-Sans-Serif, Figtree); font-size:var(--Font-Font-Size-L, 20px); font-style:normal; font-weight:var(--Font-Font-Weight-Semi-Bold, 600); line-height:var(--Font-Line-Height-XL, 28px); letter-spacing:var(--Font-Letter-Spacing-M, 0.2px);">This website uses cookies</h5><span id="wt-cli-cookie-banner"><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message" style="font-size:10px!important">Cookies are used on this website to personalize content and ads and to provide analytics about website usage. We also share information about your use of our website with our social media, advertising, and analytics partner. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the Services. Please make your individual settings about the types of cookies that should be allowed. Please note that due to your setting, all functions of the website may no longer be available. You can also revoke your consent at any time.<br />
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Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under <a id="wt-cli-settings-btn" tabindex="0" role='button' style="border-bottom:1px solid rgb(137, 136, 136); text-decoration:none; border-top-color:rgb(137, 136, 136); border-right-color:rgb(137, 136, 136); border-left-color:rgb(137, 136, 136); font-family:gilroy,Arial,sans-serif,apple color emoji,segoe ui emoji,segoe ui symbol,noto color emoji; ;"class="wt-cli-element cli_settings_button"  >cookie settings</a> and in our <a href="https://insiderone.com/privacy-policy/">privacy policy.</a> <a href="https://insiderone.com/legal/">Legal information.</a><br />
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                            <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
                                Necessary                            </a>
                                                                                        <div class="wt-cli-necessary-checkbox">
                                    <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
                                    <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
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                                    Always Enabled                                </span>
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                            <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
                            <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
                                Functional                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional"  />
                                    <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
                            <div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
                                Performance                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance"  />
                                    <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
                                </div>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
                            <div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
                                Analytics                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics"  />
                                    <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
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                            <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
                            <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table></div>
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                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-advertisement" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-advertisement" aria-controls="wt-cli-tab-advertisement" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab">
                                Advertisement                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-advertisement" aria-label="advertisement" data-id="checkbox-advertisement" role="switch" aria-controls="wt-cli-tab-link-advertisement" aria-labelledby="wt-cli-tab-link-advertisement"  />
                                    <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">advertisement</span></label>
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                            <div id="wt-cli-tab-advertisement" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-advertisement" class="cli-tab-pane cli-fade" data-id="advertisement">
                            <div class="wt-cli-cookie-description">Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
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                            <a id="wt-cli-tab-link-others" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-others" aria-controls="wt-cli-tab-others" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab">
                                Others                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-others" aria-label="others" data-id="checkbox-others" role="switch" aria-controls="wt-cli-tab-link-others" aria-labelledby="wt-cli-tab-link-others"  />
                                    <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">others</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-others" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-others" class="cli-tab-pane cli-fade" data-id="others">
                            <div class="wt-cli-cookie-description">Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_zitok</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape_country</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaalb_enterprise_aws</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_bobbibrowncosmetics_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dd_anonymous_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-c</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-current-currency</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. This cookie is used for calculating the impact of special campaigns.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-storage-version</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">insdrPushCookieStatus</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by the provider Insider One. This cookie is used for web push recieving.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">js_enabled</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">RUL</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UserMatchHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">WMF-Uniq</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr></tbody></table></div>
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                            <a id="wt-cli-tab-link-non-necessary" tabindex="0" role="tab" aria-expanded="false"  aria-controls="wt-cli-tab-non-necessary" class="cli-nav-link cli-settings-mobile" data-target="non-necessary" data-toggle="cli-toggle-tab">
                                Non-necessary                            </a>
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                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-non-necessary" aria-label="non-necessary" data-id="checkbox-non-necessary" role="switch" aria-controls="wt-cli-tab-link-non-necessary" aria-labelledby="wt-cli-tab-link-non-necessary"  />
                                    <label for="wt-cli-checkbox-non-necessary" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">non-necessary</span></label>
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                            <div id="wt-cli-tab-non-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-non-necessary" class="cli-tab-pane cli-fade" data-id="non-necessary">
                            <div class="wt-cli-cookie-description"></div>
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