Matahari achieves 356X ROI in four months with personalization | Insider
2026-03-06 00:08 Diff

We faced the challenge of low open rates due to sending a high volume of emails. Thanks to Insider’s help with personalizing our email strategy, we were able to double our open rates and increase engagement. Personalization has also helped us to develop stronger relationships with our customers.”

By leveraging Insider’s Architect, we were able to streamline and automate critical customer journeys. The automation of first transactions, new member emails, and payment notifications has significantly improved our operational efficiency and customer experience. With the implementation of engagement segmentations and A/B testing, we achieved impressive revenue growth and enhanced customer engagement.”

Senior Digital Marketer at Matahari

The answer was Insider’s AI-driven journey orchestration tool, Architect. Matahari introduced automated workflows for new members of its Membership program, ensuring a warm and engaging welcome. Architect also seamlessly integrated with communication channels, including the brand’s mobile app, Web Push, and API, to send automated payment notifications. These AI-powered journeys enabled the team to optimize customer interactions, maximizing the efficiency and effectiveness of its engagement strategy.

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