Understanding WhatsApp for business
WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. To succeed, it’s crucial to segment your customers and provide detailed information accurately.
In this article, we’ll walk you through five strategies for using WhatsApp as a marketing channel. You’re likely already familiar with using WhatsApp to send promotional messages or have exchanges that result in customers’ clicking through to your site to complete their purchase or take the next step in the journey.
However, now businesses can also use WhatsApp Commerce, an end-to-end customer experience that allows customers to make purchases within the app–no URL, no outbound links (and no catch).
Whether you’re new to WhatsApp for business or want to enhance your current strategy, this article highlights 5 effective ways to engage your audience and achieve impressive results using Insider One’s WhatsApp Marketing solution.
We’ll explore five key use cases covering:
- Building loyalty and trust
- Increasing customer acquisition
- Improving product discovery
- Encouraging repeat purchases
- Reducing cart abandonment
Want more? Check out our Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success.
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“Insider One is a must-have tool if WhatsApp is one of your marketing channels. As a channel, WhatsApp provides immense opportunities for marketers to develop relationships with their customers. Insider One has helped us realize the full potential of WhatsApp for our business by making it incredibly accessible, easy to use, and enriching it with templates and various automation.”
Check out our exclusive Whatsapp product tours
Why do businesses need to rethink their WhatsApp strategy?
Customer expectations have changed. The most-loved brands are the ones that put their customers first, whether it’s with personalized messages and recommendations or with seamless buying experiences. There’s no room for friction, and even the slightest poor customer experience can impact your CLTV.
It’s also worth noting that because customer expectations have shifted towards personalized communication, generic mass marketing campaigns are no longer effective in capturing customers’ attention and loyalty. WhatsApp provides a direct channel for businesses to engage with customers, understand their preferences, and deliver tailored experiences that resonate with them.
It isn’t just the marketing capabilities—WhatsApp offers a range of features and tools that can significantly enhance customer satisfaction, advocacy, and loyalty. Verified business accounts inspire trust and confidence in customers, allowing businesses to provide efficient customer support.
WhatsApp also enables businesses to send transactional updates, order confirmations, and delivery notifications–keeping customers informed and engaged throughout the process. With prompt responses, real-time assistance, and personalized communication, your brand can create a smooth, satisfying customer experience for all.
Take a closer look at how Insider One’s WhatsApp solution is resetting marketing expectations for customers.
1. Build trust and loyalty with WhatsApp for business
The main agenda of any marketing or eCommerce strategy is building enough trust with your audience to convince them to do business with you. Once they have, brands must nurture users and develop ongoing relationships to build lifelong customers.
Here are two Insider One WhatsApp Marketing features that can help you do just that.
Welcome new subscribers
There’s no better feeling than making your newest subscribers feel instantly welcomed and appreciated. By sending a personalized welcome message to new opt-ins, you set the tone for a positive and engaging relationship immediately. It’s a lovely gesture and an effective way to communicate what they can expect from you.
Provide timely updates on their favorite products
Sending reminder messages about the products or services that align with your customers’ interests is an excellent way to keep them informed and engaged with your brand.
If you provide timely updates on relevant products, you can cultivate loyalty and trust among your customers. This proactive approach ensures they stay up-to-date on the products they genuinely care about, strengthening their connection to your brand.
International beauty brand increases its repurchase rate by 30% with WhatsApp
An international beauty brand was focused on re-engaging customers who abandoned purchases due to price or stock issues. It decided to implement a personalized replenishment strategy to encourage repeat purchases.
After analyzing channel adoption data, it recognized WhatsApp as a potential platform for reaching its customers. Initially, the brand was skeptical, but a conversation with Insider One’s local support team revealed the significant potential of WhatsApp for business and the convenience it offered customers.
In one of its most successful WhatsApp campaigns, the brand carefully chose a segmentation of loyal customers who had purchased products >$150 in the last 45 days. Using a conversational commerce template, it built a replenishment reminder message that reminded customers when one of their favorite products was about to run out, and gave them the option of repurchasing immediately or being reminded again later. This campaign led to a 30% increase in its repurchase rate.
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“We had a reputation for excellence, but we knew our marketing campaigns were falling short. When we first spoke to Insider One, WhatsApp was low-down on our list of potential new channels, so you can only imagine how delighted we are with our results. Our conversion rate has increased by 67%! With just one new channel! It’s totally transformed our whole marketing strategy.”
Download the Rethinking WhatsApp ebook to discover the full story.
2. Increase customer acquisition with WhatsApp for business
No matter the industry, growth is crucial for staying ahead—making customer acquisition a top priority. To help achieve this, here are two WhatsApp Commerce features that can come to the rescue and empower brands to transform casual browsers into loyal customers.
Encourage users to make their first purchase
More often than not, customers simply require a gentle push in the right direction. By sending well-timed messages containing personalized discounts, brands can effectively convert their subscriber into a buyer.
Send automated price alerts
Drive conversions by sending timely price alerts whenever there’s a drop in the price of a product that interests your customers. To create a sense of urgency and boost demand, don’t hesitate to include compelling messaging such as “grab them before they’re gone” or “don’t miss out” to generate excitement and interest in your products.
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“We saw a very high return on investment with Insider One’s WhatsApp Commerce when we combined the app’s popularity with Insider One’s segmentation and personalization capabilities. We were able to orchestrate highly-tailored messaging for our customers on their favorite channels. Since not many brands are on WhatsApp, we’re now able to catch our customers’ attention quickly.”
Download the Rethinking WhatsApp ebook to discover the full story.
3. Use WhatsApp for business to improve product discovery
Despite what you may think, competition with other brands shouldn’t be your biggest marketing concern—ignorance should be. It’s challenging to convert customers if they remain unaware of your latest offerings. If 49% of shoppers rely on Google to discover new items, imagine the impact of directly sharing your new products with them on their phones.
Promote new products and services
Have something new to offer? Ensure your customers are the first to know through a WhatsApp Promotion. The best part is, with Insider One’s advanced segmentation capabilities, you can create highly targeted and AI-driven audiences based on their previous purchasing behavior, resulting in improved return on investment.
Send product cards within WhatsApp
If you have a popular product, leverage WhatsApp Commerce to send a product card showcasing your latest must-have item directly to your customers. We mentioned that your customers won’t need to leave WhatsApp to make a purchase—with this convenient approach, they can place their orders without the need to visit your website.
4. Reduce cart abandonment and lost revenue with WhatsApp for business
For an eCommerce manager, few things are as frustrating as a customer who visits your site, browses around, and then leaves without making a purchase. This not only means missing out on the chance to engage and satisfy a new customer but also directly impacts your revenue. Every lost customer represents a blow to your bottom line. However, with WhatsApp Marketing, re-engaging those lost customers becomes effortless.
Use cart nudges to bring back browsers
Reclaim your cart abandoners by sending timely and customized cart nudges that capture their attention. Decrease abandoned cart rates by crafting personalized cart recovery messages that emphasize the exact products they showed interest in. To further incentivize their return, consider including a compelling offer, such as a 5-10% discount, which has proven to be an effective method for converting abandoners.
Looking for more inspo to recover lost revenue? Check out our Rethinking WhatsApp eBook for more use cases.
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“WhatsApp commerce just makes sense. We were struggling with our cart abandonment rate, but all our customers needed was a nudge in the right direction. We already used email to send out cart recovery messages. Still, we’ve seen a 73% increase since using WhatsApp too.”
MadeiraMadeira improves AOV and increases conversion rates by 3.5% with WhatsApp Marketing
MadeiraMadeira, Brazil’s largest home goods platform, aimed to enhance customer value through personalized content and communication. Leveraging Insider One’s pre-built WhatsApp templates, it quickly created a tailored WhatsApp marketing campaign.
With personalized, contextual, and timely messagin—including promotions, confirmations, updates, and reminders—MadeiraMadeira saw an immediate boost in average order value (AOV) and achieved a conversion rate 3.5X higher than its website average.
“I would recommend Insider One to any brand looking to bring better value to its customer communication. Insider One has a unique way of tying together channels in one single journey where we were actually able to communicate better with each customer.”
Download the Rethinking WhatsApp ebook to discover the full story.
5. Encourage repeat purchases with WhatsApp for Business
While acquiring new customers is exciting, building a loyal customer base is even more valuable. The goal should be to create a customer experience that fosters repeat business—the best kind of success lies in having customers return not just once, but potentially ten or even a hundred times.
Prioritizing strategies that encourage customer loyalty is crucial, especially considering that acquiring new customers can be five times more expensive than retaining existing ones. Here’s a valuable Insider One WhatsApp feature that can assist in achieving this objective.
Use replenishment triggers to entice customers to repurchase
Automated product reminders, known as replenishment reminders, are highly effective in driving repeat purchases. With the assistance of machine learning, your understanding of individual users becomes more profound over time, allowing you to personalize and schedule each message according to their purchase history. This convenient feature ensures that your brand reappears just as your customer’s product is running low or running out entirely.
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“WhatsApp for business just makes sense. We were struggling with average order value, but all our customers needed was a nudge in the right direction. We already used email to send out replenishment messages, but using WhatsApp too has increased our AOV by 23%.”
WhatsApp made easy with Insider One
Insider One simplifies WhatsApp Marketing. With over 40 pre-approved WhatsApp templates for inspiration, creating highly personalized campaigns is a breeze. You can also incorporate dynamic data attributes like last-visited products, while adding branded images, text, and compelling calls-to-action.
Our integration of the WhatsApp API goes beyond the basics, offering features like frequency capping and AI-driven silent hours based on predictive behavior models. With dynamic and context-sensitive media, interactive buttons, and more, users can effortlessly engage with your brand at their convenience.
Ready to get started with Insider One? Book a demo with one of our experts and start reaching your customers where they spend the most time.
What is WhatsApp business?
WhatsApp Business is a version of the WhatsApp messaging app specifically designed for businesses to communicate with their customers, features include two-way messaging, bulk promotions and WhatsApp Commerce.
What is WhatsApp business API?
WhatsApp Business API is an interface provided by WhatsApp that allows larger businesses to integrate WhatsApp’s messaging capabilities into their own applications and systems.
How to send marketing messages on WhatsApp?
To send marketing messages on WhatsApp, you can use WhatsApp Business API, which requires integration with your business systems and compliance with WhatsApp’s policies. Alternatively, you can use WhatsApp Business app’s built-in features for sending messages to customers who have opted-in to receive marketing communications. The best way to leverage WhatsApp for business is with a customer data platform such as Insider One, so you can target WhatsApp messages based on customer behaviors.
How is WhatsApp business different?
WhatsApp Business offers additional features for businesses, such as a verified business profile, automated greetings and replies, message statistics, and the ability to create labels and organize customer conversations.
How effective is WhatsApp marketing?
WhatsApp marketing can be highly effective as it allows businesses to directly engage with customers, send personalized messages, and build a more intimate and immediate connection.
Is it legal to use WhatsApp for business?
It is legal to use WhatsApp for business, but there are certain guidelines and policies set by WhatsApp that businesses must adhere to. It’s important to comply with anti-spam regulations, obtain proper consent from customers before sending marketing messages, and respect user privacy.
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display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
display: flex !important;
align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
margin-left: 10px;
}
.insiderone-ghs-hero-banner-content img[src=''] {
display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}
.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
justify-content: center !important;
}
.speaker-featured-image-container img {
height: 100% !important;
width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
align-items: initial !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
justify-content: space-between;
}
.insiderone-gmc-speaker-list-item-img {
aspect-ratio: 304 / 344;
position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
position: absolute;
bottom: 0;
}
/* Need this fixes to add the widget files */
.single-news-latest-posts .post .post-title h5{
height: 90px!important;
}
.migration-lab-reviews{
background-repeat: no-repeat;
background-size: cover;
}
/* EVENT QUICKFIXES */
.insiderone-ghs-speaker-list-item-img img{
width: 100%;
}
@media only screen and (max-width:767px){
.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
width: 50%;
}
}
/* EVENT QUICKFIXES */
.homepage-logo-reel-row, .homepage-hero-logo-reel{
height: 35px;
}
.homepage-core-differentiators-body-item-media img{
pointer-events:none;
}
@media only screen and (max-width:767px){
.wt-cli-cookie-bar-container{
position: absolute;
z-index: 999999999999;
}
.wt-cli-cookie-bar-container h5{
margin-top: 2vw!important;
}
}
.cli-bar-message a{
color:#50E9C3;
}
main.flexible-layout{
overflow-x:hidden;
}
a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
display: flex;
justify-content: center;
align-items: center;
}
.cli-bar-btn_container{
margin-top: 10px;
}
#wt-cli-accept-all-btn{
font-weight: 800!important;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn{
font-weight: 400!important;
}
.headbackground .post-head-container .post-info-container h2{
color: #F8F8F8
}
body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
color: #261a28 !important;
}
@media only screen and (min-width: 1201px) and (max-width: 1439px) {
.homepage-hero-content h1 {
font-size: 30px;
}
}
.footer-badges .badge{
width: 64px;
height: 64px;
}
.footer-badges .badge img{
width: 100%;
}
@media screen and (min-width:1024px){
.header-menu-list{
overflow-x:hidden;
}
}
@media only screen and (min-width: 320px) and (max-width: 767px) {
.header.header-insiderone .header-banner a {
font-size: 3vw;
}
}
@media only screen and (max-width:768px){
.header-menu-item-lang.show svg {
transform: rotate(180deg);
transition: all 0.3s
ease-in;
}
.header-menu-item-lang.show{
transition: all 0.3s
ease-in;
}
.header-menu-item-lang-list {
position: relative;
}
@media screen and (min-width:768px){
.cli-bar-container.cli-style-v2 .cli-bar-message{
font-size:10px!important;
}
}
.cli-bar-btn_container{
display: flex!important;
}
.cli-bar-btn_container a{
font-size:3vw!important;
width:30%!important;
padding:2vw!important;
display:flex!important;
justify-content:center!important;
align-items:center!important;
}
#wt-cli-cookie-banner .cli-bar-container .cli-bar-message{
font-size:2.5vw!important;
height: 30vw;
overflow-y: scroll;
-ms-overflow-style: none;
scrollbar-width: none;
}
#wt-cli-cookie-banner .cli-bar-container .cli-bar-message::::-webkit-scrollbar {
display: none;
}
}
#resources-post-slider{
display:none;
}
.cli-bar-message {
width:100%;
}
.cli-tab-section {
padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
background-color: #50E9C3;
color: #261A28;
font-weight: 500;
font-size: 16px;
}
.cli-tab-header {
border-radius: 10px;
background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));
/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
border-radius: var(--Radius-Curve, 3600px);
background: var(--Surface-Dark, #FAFAFA);
box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
max-width: 920px;
left: 50%;
transform: translateX(-50%);
}
.cli-bar-btn_container {
display: flex;
gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
margin-left: 0 !important;
margin-right: 0 !important;
}
a#wt-cli-settings-btn {
border: none !important;
padding: 0;
}
@media screen and (max-width:768px) {
a#wt-cli-accept-all-btn {
width: 100%;
}
.cli-bar-btn_container {
display: flex;
flex-wrap: wrap;
text-align: center;
justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
width: 48%;
}
}
a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
filter: brightness(0.9);
}
.homepage-case-study-body-item-content-start .number {
text-transform: uppercase;
}
.insiderone-text-with-image-details a:hover svg path {
stroke: #E92E2F;
transition: none;
}
.insiderone-text-with-image-details a:hover {
color: #E92E2F;
transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
width: 16px;
}
.insiderone-icon-cards-grid-item-title h3 {
font-family: 'Figtree' !important;
line-height: 40px !important;
}
a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
stroke: #E92E2F;
}
a.insiderone-text-with-image-rows-item-cta-link:hover span {
color: #E92E2F;
}
.insiderone-faq-container .insiderone-faq-title {
opacity:1;
}
.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}
@media screen and (min-width: 1440px) {
.insiderone-hero-banner-container {
background-position-y: bottom;
}
}
@media screen and (min-width: 1024px) {
.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
padding:20px !important
}
@media screen and (min-width: 768px) {
.insiderone-hero-banner-container .insiderone-hero-banner-content {
gap: 80px;
}
}
.insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
padding: 12px 0;
line-height: 16px;
}
}
.insiderone-locations-slider-slides .swiper-slide {
/*margin-right: 24px !important;*/
}
.homepage-case-study {
background: linear-gradient(180deg, #efebe4, #fafafa);
}
.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
font-family: 'Red Hat Display' !important;
}
.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
font-family: "Figtree", sans-serif !important;
}
.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
color: #F4482B;
}
.insiderone-simple-testimonial-inner-container a {
transition: 0.4s;
}
.insiderone-simple-testimonial-inner-container a:hover {
color: #F4482B;
transition: 0.4s;
}
.insiderone-comparison-general-container.mobile-cloned {
padding: 0;
background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
color: #E92E2F;
}
.insiderone-glossy-metrics_wrapper h2 {
font-weight: 400 !important;
}
.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
transition:all .2s ease-in-out;
}
a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}
@media screen and (max-width: 1024px) {
.insiderone-text-with-image-container .insiderone-text-with-image-visual {
max-height: fit-content !important;
}
}
.insiderone-testimonials-slider-middle img[src=""] {
display: none;
}
@media screen and (max-width: 1023px) {
.homepage-insider-one-ai-slide-item-content-start h3 {
color: #261A28 !important;
}
.insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
height: auto;
}
.insiderone-text-over-image-container:after {
z-index: 3 !important;
}
@media screen and (max-width:768px) {
.homepage-case-study-body-item-content-start .number {
font-size: 56px !important;
}
.homepage-case-study-body-item-content-end img {
height: 96px !important;
}
.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
padding: 144px 0 32px 0 !important;
}
a.insiderone-report-tabs-nav-item {
white-space: pre-line !important;
}
.comparison-ratings .brand-mobile {
width: 100px !important;
}
} </style>
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<h1 class="post-title">WhatsApp for business: 5 ways brands can leverage the world’s most popular messaging app</h1>
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<p><span style="font-weight: 300;">WhatsApp isn’t just an app for friends and family anymore. Its vast and active user base opens up a range of opportunities for brands looking to make their mark. Beyond personal connections, WhatsApp serves as an ideal platform for customers to engage, explore, and interact with their favorite brands, capitalizing on the convenience and seamless experience of online messaging.</span></p>
<p><span style="font-weight: 300;">Mobile messaging is all about speed and convenience. It lets businesses reach out to their audience anytime, anywhere, forging personal connections that cut through the noise. No more overcrowded channels—WhatsApp offers a more personal space for brands to connect with their customers on a deeper level. And with a </span><b>99% open rate,</b><span style="font-weight: 300;"> your target audience is practically guaranteed to pay attention, keeping your brand at the forefront of their minds.</span></p>
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<p class="author-info"><span class="authname"><a href="https://insiderone.com/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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7 min. </p>
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<p><strong>Updated</strong> on Jul 8, 2023</p>
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<div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#understanding-whatsapp-for-business">Understanding WhatsApp for business</a><li class="parent-level-item"><a href="#why-do-businesses-need-to-rethink-their-whatsapp-strategy">Why do businesses need to rethink their WhatsApp strategy?</a><li class="parent-level-item"><a href="#1-build-trust-and-loyalty-with-whatsapp-for-business">1. Build trust and loyalty with WhatsApp for business</a><ul><li><a href="#welcome-new-subscribers">Welcome new subscribers</a></li><li><a href="#provide-timely-updates-on-their-favorite-products">Provide timely updates on their favorite products</a></li><li><a href="#international-beauty-brand-increases-its-repurchase-rate-by-30-with-whatsapp">International beauty brand increases its repurchase rate by 30% with WhatsApp</a></li></ul></li><li class="parent-level-item"><a href="#2-increase-customer-acquisition-with-whatsapp-for-business">2. Increase customer acquisition with WhatsApp for business</a><ul><li><a href="#encourage-users-to-make-their-first-purchase">Encourage users to make their first purchase</a></li><li><a href="#send-automated-price-alerts">Send automated price alerts</a></li></ul></li><li class="parent-level-item"><a href="#3-use-whatsapp-for-business-to-improve-product-discovery">3. Use WhatsApp for business to improve product discovery </a><ul><li><a href="#promote-new-products-and-services">Promote new products and services</a></li><li><a href="#send-product-cards-within-whatsapp">Send product cards within WhatsApp</a></li></ul></li><li class="parent-level-item"><a href="#4-reduce-cart-abandonment-and-lost-revenue-with-whatsapp-for-business">4. Reduce cart abandonment and lost revenue with WhatsApp for business</a><ul><li><a href="#use-cart-nudges-to-bring-back-browsers">Use cart nudges to bring back browsers</a></li><li><a href="#madeiramadeira-improves-aov-and-increases-conversion-rates-by-3-5-with-whatsapp-marketing">MadeiraMadeira improves AOV and increases conversion rates by 3.5% with WhatsApp Marketing </a></li></ul></li><li class="parent-level-item"><a href="#5-encourage-repeat-purchases-with-whatsapp-for-business">5. Encourage repeat purchases with WhatsApp for Business</a><ul><li><a href="#use-replenishment-triggers-to-entice-customers-to-repurchase">Use replenishment triggers to entice customers to repurchase</a></li></ul></li><li class="parent-level-item"><a href="#whatsapp-made-easy-with-insider-one">WhatsApp made easy with Insider One</a><li class="parent-level-item"><a href="#whatsapp-for-business-faqs">WhatsApp for business FAQs</a></li></ul></div> <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><h2 class="wp-block-heading" id="understanding-whatsapp-for-business">Understanding WhatsApp for business</h2>
<p>WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. To succeed, it’s crucial to segment your customers and provide detailed information accurately.</p>
<p>In this article, we’ll walk you through five strategies for using WhatsApp as a marketing channel. You’re likely already familiar with using WhatsApp to send promotional messages or have exchanges that result in customers’ clicking through to your site to complete their purchase or take the next step in the journey.</p>
<p>However, now businesses can also use <a href="https://insiderone.com/whatsapp-commerce/" target="_blank" rel="noreferrer noopener"><strong>WhatsApp Commerce</strong></a>, an end-to-end customer experience that allows customers to make purchases within the app–no URL, no outbound links (and no catch).</p>
<p>Whether you’re new to WhatsApp for business or want to enhance your current strategy, this article highlights 5 effective ways to engage your audience and achieve impressive results using Insider One’s WhatsApp Marketing solution. </p>
<p>We’ll explore five key use cases covering:</p>
<ol class="wp-block-list">
<li><strong>Building loyalty and trust</strong></li>
<li><strong>Increasing customer acquisition</strong></li>
<li><strong>Improving product discovery</strong></li>
<li><strong>Encouraging repeat purchases</strong></li>
<li><strong>Reducing cart abandonment</strong></li>
</ol>
<p>​Want more? Check out our <a href="https://insiderone.com/ebook/the-whatsapp-marketing-playbook/" target="_blank" rel="noreferrer noopener"><strong>Rethinking WhatsApp</strong></a> ebook for an <strong>additional seven use cases</strong> to help make your WhatsApp marketing strategy a success.</p>
<div class="wp-block-image">
<figure class="aligncenter size-large"><img fetchpriority="high" decoding="async" width="1024" height="538" src="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-ebook-1024x538.png" alt="Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success." class="wp-image-426281" srcset="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-ebook-1024x538.png 1024w, https://insiderone.com/assets/media/2023/07/whatsapp-for-business-ebook-300x158.png 300w, https://insiderone.com/assets/media/2023/07/whatsapp-for-business-ebook-768x403.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>⭐️⭐️⭐️⭐️⭐️</p>
<p><strong>“Insider One is a must-have tool if WhatsApp is one of your marketing channels. </strong>As a channel, WhatsApp provides immense opportunities for marketers to develop relationships with their customers. Insider One has helped us <strong>realize the full potential of WhatsApp</strong> for our business by making it incredibly <strong>accessible</strong>, <strong>easy to use</strong>, and enriching it with <strong>templates</strong> and various <strong>automation</strong>.”</p>
<ul class="wp-block-list">
<li>Director of eCommerce | Leading retail brand | Read more <a href="https://www.g2.com/products/insider-insider/reviews/insider-review-5276286" target="_blank" rel="noreferrer noopener nofollow"><strong>5-star reviews on G2</strong></a></li>
</ul>
</blockquote>
<p><strong>Check out our exclusive</strong> <a href="https://insiderone.com/product-demo-hub/?filters=CHANNEL%3DWhatsApp" target="_blank" rel="noreferrer noopener"><strong>Whatsapp product tours</strong></a></p>
<h2 class="wp-block-heading" id="why-do-businesses-need-to-rethink-their-whatsapp-strategy">Why do businesses need to rethink their WhatsApp strategy?</h2>
<p>Customer expectations have changed. The most-loved brands are the ones that put their customers first, whether it’s with personalized messages and recommendations or with seamless buying experiences. There’s no room for friction, and even the slightest poor customer experience can impact your CLTV.</p>
<p>It’s also worth noting that because customer expectations have shifted towards personalized communication, <strong>generic mass marketing campaigns are no longer effective</strong> in capturing customers’ attention and loyalty. WhatsApp provides a direct channel for businesses to engage with customers, understand their preferences, and deliver tailored experiences that resonate with them.</p>
<p>It isn’t just the marketing capabilities—WhatsApp offers a range of features and tools that can significantly <strong>enhance customer satisfaction, advocacy, and loyalty</strong>. Verified business accounts inspire trust and confidence in customers, allowing businesses to provide efficient customer support. </p>
<p>WhatsApp also enables businesses to send transactional updates, order confirmations, and delivery notifications–keeping customers informed and engaged throughout the process. With prompt responses, real-time assistance, and personalized communication, your brand can create a smooth, satisfying customer experience for all.</p>
<p>Take a closer look at how Insider One’s <a href="https://insiderone.com/ebook/the-whatsapp-marketing-playbook/" target="_blank" rel="noreferrer noopener"><strong>WhatsApp solution is resetting marketing expectations</strong></a> for customers.</p>
<h2 class="wp-block-heading" id="1-build-trust-and-loyalty-with-whatsapp-for-business">1. Build trust and loyalty with WhatsApp for business</h2>
<p>The main agenda of any marketing or eCommerce strategy is building enough trust with your audience to convince them to do business with you. Once they have, brands must nurture users and develop ongoing relationships to build lifelong customers. </p>
<p>Here are two Insider One WhatsApp Marketing features that can help you do just that.</p>
<h3 class="wp-block-heading" id="welcome-new-subscribers">Welcome new subscribers</h3>
<p>There’s no better feeling than making your newest subscribers feel instantly welcomed and appreciated. By sending a personalized welcome message to new opt-ins, you set the tone for a positive and engaging relationship immediately. It’s a lovely gesture and an effective way to communicate what they can expect from you.</p>
<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="427" height="808" src="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-1.png" alt="Use Insider One’s WhatsApp marketing solution to welcome new subscribers " class="wp-image-426284" srcset="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-1.png 427w, https://insiderone.com/assets/media/2023/07/whatsapp-for-business-1-159x300.png 159w" sizes="(max-width: 427px) 100vw, 427px" /></figure></div>
<h3 class="wp-block-heading" id="provide-timely-updates-on-their-favorite-products">Provide timely updates on their favorite products</h3>
<p>Sending reminder messages about the products or services that align with your customers’ interests is an excellent way to keep them informed and engaged with your brand. </p>
<p>If you provide timely updates on relevant products, you can cultivate loyalty and trust among your customers. This proactive approach ensures they stay up-to-date on the products they genuinely care about, strengthening their connection to your brand.</p>
<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="508" height="934" src="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-2.png" alt="Use insider’s WhatsApp marketing solution to provide updates on customer favorites" class="wp-image-426287" srcset="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-2.png 508w, https://insiderone.com/assets/media/2023/07/whatsapp-for-business-2-163x300.png 163w" sizes="(max-width: 508px) 100vw, 508px" /></figure></div>
<h3 class="wp-block-heading" id="international-beauty-brand-increases-its-repurchase-rate-by-30-with-whatsapp">International beauty brand increases its repurchase rate by 30% with WhatsApp</h3>
<p>An international beauty brand was focused on re-engaging customers who abandoned purchases due to price or stock issues. It decided to implement a personalized replenishment strategy to encourage repeat purchases. </p>
<p>After analyzing channel adoption data, it recognized WhatsApp as a potential platform for reaching its customers. Initially, the brand was skeptical, but a conversation with Insider One’s local support team revealed the significant potential of WhatsApp for business and the convenience it offered customers.</p>
<p>In one of its most successful WhatsApp campaigns, the brand carefully chose a segmentation of loyal customers who had purchased products >$150 in the last 45 days. Using a conversational commerce template, it built a replenishment reminder message that reminded customers when one of their favorite products was about to run out, and gave them the option of repurchasing immediately or being reminded again later. This campaign led to a <strong>30% </strong>increase in its repurchase rate. </p>
<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="443" height="821" src="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-3.png" alt="An international beauty brand uses WhatsApp to increase repurchase rate by 30%" class="wp-image-426290" srcset="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-3.png 443w, https://insiderone.com/assets/media/2023/07/whatsapp-for-business-3-162x300.png 162w" sizes="(max-width: 443px) 100vw, 443px" /></figure></div>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>⭐️⭐️⭐️⭐️⭐️</p>
<p>“We had a reputation for excellence, but we knew our marketing campaigns were falling short. When we first spoke to Insider One, WhatsApp was low-down on our list of potential new channels, so you can only imagine how delighted we are with our results. <strong>Our conversion rate has increased by 67%! </strong>With just one new channel! <strong>It’s totally transformed our whole marketing strategy</strong>.”</p>
<ul class="wp-block-list">
<li>Head of eCommerce | International beauty brand | Read more <a href="https://www.g2.com/products/insider-insider/reviews/insider-review-5276286" target="_blank" rel="noreferrer noopener nofollow"><strong>5-star reviews on G2</strong></a></li>
</ul>
</blockquote>
<p>Download the <a href="https://insiderone.com/ebook/the-whatsapp-marketing-playbook/" target="_blank" rel="noreferrer noopener"><strong>Rethinking WhatsApp ebook</strong></a> to discover the full story.</p>
<h2 class="wp-block-heading" id="2-increase-customer-acquisition-with-whatsapp-for-business">2. Increase customer acquisition with WhatsApp for business</h2>
<p>No matter the industry, growth is crucial for staying ahead—making customer acquisition a top priority. To help achieve this, here are two WhatsApp Commerce features that can come to the rescue and empower brands to transform casual browsers into loyal customers.</p>
<h3 class="wp-block-heading" id="encourage-users-to-make-their-first-purchase">Encourage users to make their first purchase</h3>
<p>More often than not, customers simply require a gentle push in the right direction. By sending well-timed messages containing personalized discounts, brands can effectively convert their subscriber into a buyer.</p>
<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="427" height="808" src="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-4.png" alt="Use Insider One’s WhatsApp for business to encourage leads to make their first purchase" class="wp-image-426292" srcset="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-4.png 427w, https://insiderone.com/assets/media/2023/07/whatsapp-for-business-4-159x300.png 159w" sizes="(max-width: 427px) 100vw, 427px" /></figure></div>
<h3 class="wp-block-heading" id="send-automated-price-alerts">Send automated price alerts</h3>
<p>Drive conversions by sending timely price alerts whenever there’s a drop in the price of a product that interests your customers. To create a sense of urgency and boost demand, don’t hesitate to include compelling messaging such as “grab them before they’re gone” or “don’t miss out” to generate excitement and interest in your products.</p>
<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="427" height="808" src="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-5.png" alt="Use Insider One’s WhatsApp for business to send automated price alerts" class="wp-image-426293" srcset="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-5.png 427w, https://insiderone.com/assets/media/2023/07/whatsapp-for-business-5-159x300.png 159w" sizes="(max-width: 427px) 100vw, 427px" /></figure></div>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>⭐️⭐️⭐️⭐️⭐️</p>
<p><strong>“We saw a very high return on investment with Insider One’s WhatsApp Commerce </strong>when we combined the app’s popularity with Insider One’s segmentation and personalization capabilities. We were able to orchestrate<strong> highly-tailored messaging</strong> for our customers on their favorite channels. Since not many brands are on WhatsApp, we’re now able to catch our customers’ attention quickly.”</p>
<ul class="wp-block-list">
<li>Digital marketing manager | Healthcare brand | Read more <a href="https://www.g2.com/products/insider-insider/reviews/insider-review-5276286" target="_blank" rel="noreferrer noopener nofollow"><strong>5-star reviews on G2</strong></a></li>
</ul>
</blockquote>
<p>Download the <a href="https://insiderone.com/ebook/the-whatsapp-marketing-playbook/" target="_blank" rel="noreferrer noopener"><strong>Rethinking WhatsApp ebook</strong></a> to discover the full story.</p>
<h2 class="wp-block-heading" id="3-use-whatsapp-for-business-to-improve-product-discovery">3. Use WhatsApp for business to improve product discovery </h2>
<p>Despite what you may think, competition with other brands shouldn’t be your biggest marketing concern—ignorance should be. It’s challenging to convert customers if they remain unaware of your latest offerings. If <a href="https://www.thinkwithgoogle.com/marketing-strategies/search/google-product-discovery-statistics/" target="_blank" rel="noreferrer noopener nofollow">49% of shoppers rely on Google</a> to discover new items, imagine the impact of directly sharing your new products with them on their phones.</p>
<h3 class="wp-block-heading" id="promote-new-products-and-services">Promote new products and services</h3>
<p>Have something new to offer? Ensure your customers are the first to know through a WhatsApp Promotion. The best part is, with Insider One’s advanced segmentation capabilities, you can create highly targeted and AI-driven audiences based on their previous purchasing behavior, resulting in improved return on investment.</p>
<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="427" height="808" src="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-6.png" alt="Use Insider One’s WhatsApp for business to promote new products" class="wp-image-426294" srcset="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-6.png 427w, https://insiderone.com/assets/media/2023/07/whatsapp-for-business-6-159x300.png 159w" sizes="(max-width: 427px) 100vw, 427px" /></figure></div>
<h3 class="wp-block-heading" id="send-product-cards-within-whatsapp">Send product cards within WhatsApp</h3>
<p>If you have a popular product, leverage WhatsApp Commerce to send a product card showcasing your latest must-have item directly to your customers. We mentioned that your customers won’t need to leave WhatsApp to make a purchase—with this convenient approach, they can place their orders without the need to visit your website.</p>
<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="459" height="845" src="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-7.png" alt="Use Insider One’s WhatsApp for business to send product cards" class="wp-image-426295" srcset="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-7.png 459w, https://insiderone.com/assets/media/2023/07/whatsapp-for-business-7-163x300.png 163w" sizes="(max-width: 459px) 100vw, 459px" /></figure></div>
<h2 class="wp-block-heading" id="4-reduce-cart-abandonment-and-lost-revenue-with-whatsapp-for-business">4. Reduce cart abandonment and lost revenue with WhatsApp for business</h2>
<p>For an eCommerce manager, few things are as frustrating as a customer who visits your site, browses around, and then leaves without making a purchase. This not only means missing out on the chance to engage and satisfy a new customer but also directly impacts your revenue. Every lost customer represents a blow to your bottom line. However, with <a href="https://insiderone.com/whatsapp-marketing-software/" target="_blank" rel="noreferrer noopener">WhatsApp Marketing</a>, re-engaging those lost customers becomes effortless.</p>
<h3 class="wp-block-heading" id="use-cart-nudges-to-bring-back-browsers">Use cart nudges to bring back browsers</h3>
<p>Reclaim your cart abandoners by sending timely and customized cart nudges that capture their attention. Decrease abandoned cart rates by crafting personalized cart recovery messages that emphasize the exact products they showed interest in. To further incentivize their return, consider including a compelling offer, such as a 5-10% discount, which has proven to be an effective method for converting abandoners.</p>
<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="427" height="808" src="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-8.png" alt="Use Insider One’s WhatsApp for business to send cart nudges" class="wp-image-426297" srcset="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-8.png 427w, https://insiderone.com/assets/media/2023/07/whatsapp-for-business-8-159x300.png 159w" sizes="(max-width: 427px) 100vw, 427px" /></figure></div>
<p>Looking for more inspo to recover lost revenue? Check out our <a href="https://insiderone.com/ebook/the-whatsapp-marketing-playbook/" target="_blank" rel="noreferrer noopener"><strong>Rethinking WhatsApp eBook</strong></a><strong> </strong>for more use cases.</p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>⭐️⭐️⭐️⭐️⭐️</p>
<p>“<strong>WhatsApp commerce just makes sense. </strong>We were struggling with our cart abandonment rate, but all our customers needed was a nudge in the right direction. We already used email to send out cart recovery messages. Still, we’ve seen a <strong>73% increase </strong>since using WhatsApp too.” </p>
<ul class="wp-block-list">
<li>VP of Marketing | International sports retailer | Read more <a href="https://www.g2.com/products/insider-insider/reviews/insider-review-5276286" target="_blank" rel="noreferrer noopener nofollow"><strong>5-star reviews on G2</strong></a></li>
</ul>
</blockquote>
<h3 class="wp-block-heading" id="madeiramadeira-improves-aov-and-increases-conversion-rates-by-3-5-with-whatsapp-marketing">MadeiraMadeira improves AOV and increases conversion rates by 3.5% with WhatsApp Marketing </h3>
<p>MadeiraMadeira, Brazil’s largest home goods platform, aimed to enhance customer value through personalized content and communication. Leveraging Insider One’s pre-built WhatsApp templates, it quickly created a tailored WhatsApp marketing campaign. </p>
<p>With personalized, contextual, and timely messagin—including promotions, confirmations, updates, and reminders—MadeiraMadeira saw an immediate boost in average order value (AOV) and achieved a conversion rate 3.5X higher than its website average.</p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>“<strong>I would recommend Insider One </strong>to any brand looking to bring better value to its customer communication. Insider One has a unique way of tying together channels in one single journey where we were actually able to <strong>communicate better </strong>with each customer.”</p>
<ul class="wp-block-list">
<li>Pamela Melo | Marketing Manager at MadeiraMadeira | Read more <a href="https://www.g2.com/products/insider-insider/reviews/insider-review-5276286" target="_blank" rel="noreferrer noopener nofollow"><strong>5-star reviews on G2</strong></a></li>
</ul>
</blockquote>
<p>Download the <a href="https://insiderone.com/ebook/the-whatsapp-marketing-playbook/" target="_blank" rel="noreferrer noopener"><strong>Rethinking WhatsApp ebook</strong></a> to discover the full story.</p>
<h2 class="wp-block-heading" id="5-encourage-repeat-purchases-with-whatsapp-for-business">5. Encourage repeat purchases with WhatsApp for Business</h2>
<p>While acquiring new customers is exciting, building a loyal customer base is even more valuable. The goal should be to create a customer experience that fosters repeat business—the best kind of success lies in having customers return not just once, but potentially ten or even a hundred times. </p>
<p>Prioritizing strategies that encourage customer loyalty is crucial, especially considering that acquiring new customers can be <strong>five times more expensive</strong> than retaining existing ones. Here’s a valuable Insider One WhatsApp feature that can assist in achieving this objective.</p>
<h3 class="wp-block-heading" id="use-replenishment-triggers-to-entice-customers-to-repurchase">Use replenishment triggers to entice customers to repurchase</h3>
<p>Automated product reminders, known as replenishment reminders, are highly effective in driving repeat purchases. With the assistance of machine learning, your understanding of individual users becomes more profound over time, allowing you to personalize and schedule each message according to their purchase history. This convenient feature ensures that your brand reappears just as your customer’s product is running low or running out entirely.</p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>⭐️⭐️⭐️⭐️⭐️</p>
<p>“<strong>WhatsApp for business just makes sense. </strong>We were struggling with average order value, but all our customers needed was a nudge in the right direction. We already used email to send out replenishment messages, but using WhatsApp too has increased our AOV by <strong>23%</strong>.” </p>
<ul class="wp-block-list">
<li>VP of Marketing | International sports retailer | Read more <a href="https://www.g2.com/products/insider-insider/reviews/insider-review-5276286" target="_blank" rel="noreferrer noopener nofollow"><strong>5-star reviews on G2</strong></a></li>
</ul>
</blockquote>
<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="427" height="808" src="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-9.png" alt="Use Insider One’s WhatsApp for business to encourage repeat purchases" class="wp-image-426299" srcset="https://insiderone.com/assets/media/2023/07/whatsapp-for-business-9.png 427w, https://insiderone.com/assets/media/2023/07/whatsapp-for-business-9-159x300.png 159w" sizes="(max-width: 427px) 100vw, 427px" /></figure></div>
<h2 class="wp-block-heading" id="whatsapp-made-easy-with-insider-one">WhatsApp made easy with Insider One</h2>
<p>Insider One simplifies WhatsApp Marketing. With over <a href="https://insiderone.com/whatsapp-templates-explorer/" target="_blank" rel="noreferrer noopener"><strong>40 pre-approved WhatsApp templates</strong></a> for inspiration, creating highly personalized campaigns is a breeze. You can also incorporate dynamic data attributes like last-visited products, while adding branded images, text, and compelling calls-to-action. </p>
<p>Our integration of the WhatsApp API goes beyond the basics, offering features like frequency capping and AI-driven silent hours based on predictive behavior models. With dynamic and context-sensitive media, interactive buttons, and more, users can effortlessly engage with your brand at their convenience.</p>
<p>Ready to get started with Insider One? <a href="https://insiderone.com/request-a-demo/" target="_blank" rel="noreferrer noopener"><strong>Book a demo</strong></a><strong> </strong>with one of our experts and start reaching your customers where they spend the most time. </p>
<h2 class="wp-block-heading" id="whatsapp-for-business-faqs">WhatsApp for business FAQs</h2>
<div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1688658627736"><strong class="schema-faq-question">What is WhatsApp business?</strong> <p class="schema-faq-answer">WhatsApp Business is a version of the WhatsApp messaging app specifically designed for businesses to communicate with their customers, features include two-way messaging, bulk promotions and <a href="https://insiderone.com/whatsapp-commerce/" target="_blank" rel="noreferrer noopener">WhatsApp Commerce.</a></p> </div> <div class="schema-faq-section" id="faq-question-1688658654859"><strong class="schema-faq-question">What is WhatsApp business API?</strong> <p class="schema-faq-answer"><a href="https://insiderone.com/the-ultimate-guide-to-whatsapp-business-api/" target="_blank" rel="noreferrer noopener">WhatsApp Business API</a> is an interface provided by WhatsApp that allows larger businesses to integrate WhatsApp’s messaging capabilities into their own applications and systems.</p> </div> <div class="schema-faq-section" id="faq-question-1688658667697"><strong class="schema-faq-question">How to send marketing messages on WhatsApp?</strong> <p class="schema-faq-answer">To send marketing messages on WhatsApp, you can use WhatsApp Business API, which requires integration with your business systems and compliance with WhatsApp’s policies. Alternatively, you can use WhatsApp Business app’s built-in features for sending messages to customers who have opted-in to receive marketing communications. The best way to leverage WhatsApp for business is with a customer data platform such as <a href="https://insiderone.com/" target="_blank" rel="noreferrer noopener">Insider One,</a> so you can target <a href="https://insiderone.com/whatsapp-message-template/" target="_blank" rel="noreferrer noopener">WhatsApp messages</a> based on customer behaviors.</p> </div> <div class="schema-faq-section" id="faq-question-1688658679367"><strong class="schema-faq-question">How is WhatsApp business different?</strong> <p class="schema-faq-answer">WhatsApp Business offers additional features for businesses, such as a verified business profile, automated greetings and replies, message statistics, and the ability to create labels and organize customer conversations.</p> </div> <div class="schema-faq-section" id="faq-question-1688658691084"><strong class="schema-faq-question">How effective is WhatsApp marketing?</strong> <p class="schema-faq-answer">WhatsApp marketing can be highly effective as it allows businesses to directly engage with customers, send personalized messages, and build a more intimate and immediate connection.</p> </div> <div class="schema-faq-section" id="faq-question-1688658702295"><strong class="schema-faq-question">Is it legal to use WhatsApp for business?</strong> <p class="schema-faq-answer">It is legal to use WhatsApp for business, but there are certain guidelines and policies set by WhatsApp that businesses must adhere to. It’s important to comply with anti-spam regulations, obtain proper consent from customers before sending marketing messages, and respect user privacy.</p> </div> </div>
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<p class="author-bio">Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.</p>
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<div class="wt-cli-cookie-bar-container" data-nosnippet="true"><!--googleoff: all--><div id="cookie-law-info-bar" role="dialog" aria-live="polite" aria-label="cookieconsent" aria-describedby="wt-cli-cookie-banner" data-cli-geo-loc="0" style="text-align:left; padding:15px 30px; border-color:rgb(51, 51, 51); font-weight:400; font-size:10px; background:radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), linear-gradient(0deg, rgb(255, 255, 255) 0%, rgba(255, 255, 255, 0.7) 100%), rgba(239, 235, 228, 0.7); border-radius:24px; box-shadow:0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));" class="wt-cli-cookie-bar"><div class="cli-wrapper"><h5 role="heading" aria-level="5" tabindex="0" id="wt-cli-cookie-banner-title" style="display:block; background-color:rgba(0, 0, 0, 0); border-color:rgb(38, 26, 40); color:rgb(38, 26, 40); font-family:var(--Font-Family-Sans-Serif, Figtree); font-size:var(--Font-Font-Size-L, 20px); font-style:normal; font-weight:var(--Font-Font-Weight-Semi-Bold, 600); line-height:var(--Font-Line-Height-XL, 28px); letter-spacing:var(--Font-Letter-Spacing-M, 0.2px);">This website uses cookies</h5><span id="wt-cli-cookie-banner"><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message" style="font-size:10px!important">Cookies are used on this website to personalize content and ads and to provide analytics about website usage. We also share information about your use of our website with our social media, advertising, and analytics partner. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the Services. Please make your individual settings about the types of cookies that should be allowed. Please note that due to your setting, all functions of the website may no longer be available. You can also revoke your consent at any time.<br />
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Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under <a id="wt-cli-settings-btn" tabindex="0" role='button' style="border-bottom:1px solid rgb(137, 136, 136); text-decoration:none; border-top-color:rgb(137, 136, 136); border-right-color:rgb(137, 136, 136); border-left-color:rgb(137, 136, 136); font-family:gilroy,Arial,sans-serif,apple color emoji,segoe ui emoji,segoe ui symbol,noto color emoji; ;"class="wt-cli-element cli_settings_button" >cookie settings</a> and in our <a href="https://insiderone.com/privacy-policy/">privacy policy.</a> <a href="https://insiderone.com/legal/">Legal information.</a><br />
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<h4 id='wt-cli-privacy-title'>Privacy Overview</h4> <div class="cli-privacy-content">
<div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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<a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
Necessary </a>
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Always Enabled </span>
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<div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
Functional </a>
<div class="cli-switch">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional" />
<label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
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<div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
<div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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</div>
<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
Performance </a>
<div class="cli-switch">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance" />
<label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
</div>
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<div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
<div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
</div>
</div>
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<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
Analytics </a>
<div class="cli-switch">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics" />
<label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
</div>
</div>
<div class="cli-tab-content">
<div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
<div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_zitok</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape_country</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaalb_enterprise_aws</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_bobbibrowncosmetics_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dd_anonymous_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-c</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-current-currency</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. This cookie is used for calculating the impact of special campaigns.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-storage-version</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">insdrPushCookieStatus</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by the provider Insider One. This cookie is used for web push recieving.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">js_enabled</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">RUL</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UserMatchHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">WMF-Uniq</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr></tbody></table></div>
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