Rivalry2

How Intersport increased AOV by 4% with personalized onsite promotions | Insider
2026-03-06 01:20 Diff
https://useinsider.com/fr/case-studies/intersport/
Personnaliser l’expérience client avec des recommandations produits pertinentes
Les produits d’Intersport sont fortement influencés par la saisonnalité. Avec des milliers d’articles dans son catalogue, l’enseigne souhaitait intégrer cette saisonnalité pour améliorer la pertinence de ses recommandations et offres. Cependant, les recommandations n’étaient pas adaptées aux besoins actuels – par exemple, proposer des vestes de pluie et des chaussures de course en plein été n’aidait pas à stimuler les ventes.
Découvrez d’autres histoires inspirantes
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/* Start Custom Fonts CSS */@font-face {
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.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
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}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


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/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

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		z-index: 999999999999;
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	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
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}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
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    align-items: center;
}



.cli-bar-btn_container{
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}

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	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
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}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
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.footer-badges .badge{
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	height: 64px;
}

.footer-badges .badge img{
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}

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	.header-menu-list{
	overflow-x:hidden;
}
}

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	.header-menu-item-lang.show svg {
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ease-in;
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.header-menu-item-lang.show{
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ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
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	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
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	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
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}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
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}
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    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
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    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








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    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
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a.insiderone-text-with-image-rows-item-cta-link:hover span {
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.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
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@media screen and (min-width: 1440px) {
    .insiderone-hero-banner-container {
        background-position-y: bottom;
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}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
		padding:20px !important
	}
	@media screen and (min-width: 768px) {
    .insiderone-hero-banner-container .insiderone-hero-banner-content {
        gap: 80px;
    }
}
    .insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
        padding: 12px 0;
        line-height: 16px;
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}

.insiderone-locations-slider-slides .swiper-slide {
    /*margin-right: 24px !important;*/
}

.homepage-case-study {
    background: linear-gradient(180deg, #efebe4, #fafafa);
}


.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
    font-family: 'Red Hat Display' !important;
}

.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
	    font-family: "Figtree", sans-serif !important;

}


.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
    color: #F4482B;
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.insiderone-simple-testimonial-inner-container a {
    transition: 0.4s;
}

.insiderone-simple-testimonial-inner-container a:hover {
    color: #F4482B;
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}

.insiderone-comparison-general-container.mobile-cloned {
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}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
	stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
    color: #E92E2F;
}
 
.insiderone-glossy-metrics_wrapper h2 {
    font-weight: 400 !important;
}

.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
		transition:all .2s ease-in-out;

}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
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@media screen and (max-width: 1024px) {
    .insiderone-text-with-image-container .insiderone-text-with-image-visual {
        max-height: fit-content !important;
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}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
    color: #261A28 !important;
}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
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.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
    height: 96px !important;
}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
    padding: 144px 0 32px 0 !important;
}
	a.insiderone-report-tabs-nav-item {
    white-space: pre-line !important;
}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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				<div class="elementor-element elementor-element-83c634c elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="83c634c" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>5,300</p>						</div>
				</div>
				<div class="elementor-element elementor-element-7fa38ea elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="7fa38ea" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>nouveaux <br />leads</p>						</div>
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					</div>
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					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-89c9862 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="89c9862" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e707023" data-id="e707023" data-element_type="column">
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						<div class="elementor-container elementor-column-gap-default">
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				<div class="elementor-widget-container">
							<p><strong>Industry</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-ec66124 elementor-widget elementor-widget-text-editor" data-id="ec66124" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><span style="white-space-collapse: preserve;">Retail</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-29f95d4 elementor-widget elementor-widget-text-editor" data-id="29f95d4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Category</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-25e3572 elementor-widget elementor-widget-text-editor" data-id="25e3572" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Personnalisation</p>						</div>
				</div>
				<div class="elementor-element elementor-element-d1a2d54 elementor-widget elementor-widget-text-editor" data-id="d1a2d54" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CDP</p>						</div>
				</div>
				<div class="elementor-element elementor-element-6011366 elementor-widget elementor-widget-text-editor" data-id="6011366" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Marketing Cross-Canal</p>						</div>
				</div>
				<div class="elementor-element elementor-element-a0d76a9 elementor-widget elementor-widget-text-editor" data-id="a0d76a9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Channels</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-123a37f elementor-widget elementor-widget-text-editor" data-id="123a37f" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Onsite</p>						</div>
				</div>
				<div class="elementor-element elementor-element-f64a6e9 elementor-widget elementor-widget-text-editor" data-id="f64a6e9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Email</p>						</div>
				</div>
				<div class="elementor-element elementor-element-c023c32 elementor-widget elementor-widget-text-editor" data-id="c023c32" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Recommendations</p>						</div>
				</div>
				<div class="elementor-element elementor-element-91c7f18 elementor-widget elementor-widget-text-editor" data-id="91c7f18" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Solutions</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-3f4e764 elementor-widget elementor-widget-text-editor" data-id="3f4e764" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Architect<br />Smart Recommender<br />Weather Targeting<br />Offline to Online</p>						</div>
				</div>
					</div>
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					</div>
		</section>
					</div>
		</div>
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													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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				<div class="elementor-widget-container">
							<p>« Grâce à Insider, nous n&rsquo;avons plus besoin de gérer manuellement chaque campagne, ce qui a significativement boosté notre efficacité et notre productivité. »</p>						</div>
				</div>
				<div class="elementor-element elementor-element-9cb025a elementor-widget elementor-widget-text-editor" data-id="9cb025a" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Omnichannel Director, Intersport Poland</p>						</div>
				</div>
				<div class="elementor-element elementor-element-e1f47c8 elementor-widget elementor-widget-image" data-id="e1f47c8" data-element_type="widget" data-widget_type="image.default">
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													<img decoding="async" width="281" height="116" src="https://insiderone.com/assets/media/2024/01/intersport-logo.png" class="attachment-full size-full wp-image-454745" alt="" />													</div>
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		</section>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1014f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1014f80" data-element_type="section">
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				<div class="elementor-widget-container">
							<p>Sommaire exécutif</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3f5b6f6 elementor-widget elementor-widget-text-editor" data-id="3f5b6f6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Les expériences on-site d&rsquo;Intersport étaient génériques, compromettant la confiance et l’engagement des clients. Avec un catalogue immense, l’entreprise recherchait une plateforme de personnalisation capable de fournir du contenu hyper-personnalisé à ses clients afin d’accroître la fidélité et de stimuler le chiffre d’affaires. Les capacités de segmentation approfondie d’Insider, avec plus de 120 attributs filtrables, ont permis à Intersport de créer des expériences contextuelles, personnalisées en fonction des conditions météo à l’emplacement de chaque visiteur.</p><p>Cette personnalisation a permis de rendre l’expérience plus pertinente, entraînant une augmentation du chiffre d’affaires de 4 %. Insider a également soutenu Intersport avec une stratégie offline-to-online, visant à faire passer les acheteurs en magasin vers le digital, pour renforcer les points de contact et augmenter la fréquence des interactions. Résultat : 5 300 nouvelles inscriptions à la newsletter d’Intersport, comblant le fossé entre les canaux de vente.</p>						</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-7758954 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7758954" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2024/11/Intersport-case-study-fr.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Téléchargez le PDF</span>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/fr/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Demandez une démo</span>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section">
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						<div class="elementor-element elementor-element-59a3a70 elementor-widget elementor-widget-text-editor" data-id="59a3a70" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A propos Intersport</p>						</div>
				</div>
				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Fondée en 1968, INTERSPORT International Corporation est un leader mondial de la distribution d’articles de sport. Présente dans 63 pays avec 5 830 magasins, c&rsquo;est l’une des enseignes les plus reconnues et appréciées au monde. Passionnée par l’idée de « rendre le sport accessible à tous », elle propose un vaste catalogue de produits pour les sportifs de tout âge et niveau.</p>						</div>
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				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1090" height="941" src="https://insiderone.com/assets/media/2024/01/about-intersport.png" class="attachment-full size-full wp-image-454744" alt="" srcset="https://insiderone.com/assets/media/2024/01/about-intersport.png 1090w, https://insiderone.com/assets/media/2024/01/about-intersport-300x259.png 300w, https://insiderone.com/assets/media/2024/01/about-intersport-1024x884.png 1024w, https://insiderone.com/assets/media/2024/01/about-intersport-768x663.png 768w" sizes="(max-width: 1090px) 100vw, 1090px" />													</div>
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		</section>
		<div class="elementor-element elementor-element-87f2c7c e-flex e-con-boxed e-con e-parent" data-id="87f2c7c" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-7f9f5da e-con-full e-flex e-con e-child" data-id="7f9f5da" data-element_type="container">
				<div class="elementor-element elementor-element-8acbe4e elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="8acbe4e" data-element_type="widget" data-widget_type="image.default">
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													<img loading="lazy" decoding="async" width="1148" height="2175" src="https://insiderone.com/assets/media/2024/01/iPhone-11-extra-Shadow-6-3.png" class="attachment-full size-full wp-image-454747" alt="" srcset="https://insiderone.com/assets/media/2024/01/iPhone-11-extra-Shadow-6-3.png 1148w, https://insiderone.com/assets/media/2024/01/iPhone-11-extra-Shadow-6-3-158x300.png 158w, https://insiderone.com/assets/media/2024/01/iPhone-11-extra-Shadow-6-3-540x1024.png 540w, https://insiderone.com/assets/media/2024/01/iPhone-11-extra-Shadow-6-3-768x1455.png 768w" sizes="(max-width: 1148px) 100vw, 1148px" />													</div>
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		<div class="elementor-element elementor-element-8e6774f e-con-full e-flex e-con e-child" data-id="8e6774f" data-element_type="container">
				<div class="elementor-element elementor-element-e20b5ee elementor-widget elementor-widget-text-editor" data-id="e20b5ee" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">CAS D&rsquo;USAGE #1</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-162c4aa elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="162c4aa" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Personnaliser l’expérience client avec des recommandations produits pertinentes</p>						</div>
				</div>
				<div class="elementor-element elementor-element-7792a79 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="7792a79" data-element_type="widget" data-widget_type="image.default">
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													<img loading="lazy" decoding="async" width="1148" height="2175" src="https://insiderone.com/assets/media/2024/01/inter-use-1-mobile.png" class="attachment-full size-full wp-image-454752" alt="" srcset="https://insiderone.com/assets/media/2024/01/inter-use-1-mobile.png 1148w, https://insiderone.com/assets/media/2024/01/inter-use-1-mobile-158x300.png 158w, https://insiderone.com/assets/media/2024/01/inter-use-1-mobile-540x1024.png 540w, https://insiderone.com/assets/media/2024/01/inter-use-1-mobile-768x1455.png 768w" sizes="(max-width: 1148px) 100vw, 1148px" />													</div>
				</div>
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				<div class="elementor-widget-container">
							<p>Le challenge</p>						</div>
				</div>
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				<div class="elementor-widget-container">
							<p>Les produits d&rsquo;Intersport sont fortement influencés par la saisonnalité. Avec des milliers d’articles dans son catalogue, l’enseigne souhaitait intégrer cette saisonnalité pour améliorer la pertinence de ses recommandations et offres. Cependant, les recommandations n’étaient pas adaptées aux besoins actuels – par exemple, proposer des vestes de pluie et des chaussures de course en plein été n’aidait pas à stimuler les ventes.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-e411dd9 elementor-widget elementor-widget-text-editor" data-id="e411dd9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solution</p>						</div>
				</div>
				<div class="elementor-element elementor-element-6815cee elementor-widget elementor-widget-text-editor" data-id="6815cee" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>L’équipe Insider a recommandé l’utilisation de la suite Web pour créer des expériences en ligne uniques pour chaque visiteur, basées sur des déclencheurs et attributs spécifiques de la Customer Data Platform (CDP) d’Insider. Intersport a activé le ciblage météo, lançant des pop-ups et bannières promotionnelles en fonction du climat local des visiteurs.</p><p>En cas de temps humide et froid, la page d’accueil affichait des offres sur des vestes de pluie ; par temps chaud, des bannières promouvaient des chaussures de course et des vêtements légers. Cette personnalisation saisonnière a augmenté l’AOV de 4 %.</p>						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-6d36649 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6d36649" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
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				<div class="elementor-widget-container">
							<p>Résultats</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-d9b091a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d9b091a" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9fdc044" data-id="9fdc044" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c359630 elementor-widget elementor-widget-text-editor" data-id="c359630" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>4%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-70a1f85 elementor-widget elementor-widget-text-editor" data-id="70a1f85" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>d&rsquo;augmentation de l&rsquo;AOV</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-d8c832d elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="d8c832d" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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							<p><span style="white-space-collapse: preserve;">La campagne a été entièrement automatisée, avec des bannières météo déclenchées dynamiquement. Nous avons pu concentrer nos efforts sur d’autres initiatives marketing, sachant que la plateforme Insider gérait la personnalisation en fonction des conditions météo pour nous. »</span></p>						</div>
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							<p>Omnichannel Director, Intersport Poland</p>						</div>
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													<img decoding="async" width="281" height="116" src="https://insiderone.com/assets/media/2024/01/intersport-logo.png" class="attachment-full size-full wp-image-454745" alt="" />													</div>
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							<p><span style="white-space: pre-wrap;">CAS D&rsquo;USAGE #2</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-12cda04 elementor-widget elementor-widget-text-editor" data-id="12cda04" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Réduire l’écart entre le offline et le online avec les modèles de lead generation d’Insider</p>						</div>
				</div>
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													<img loading="lazy" decoding="async" width="731" height="1490" src="https://insiderone.com/assets/media/2024/01/inter-use-2-mobile.png" class="attachment-full size-full wp-image-454757" alt="" srcset="https://insiderone.com/assets/media/2024/01/inter-use-2-mobile.png 731w, https://insiderone.com/assets/media/2024/01/inter-use-2-mobile-147x300.png 147w, https://insiderone.com/assets/media/2024/01/inter-use-2-mobile-502x1024.png 502w" sizes="(max-width: 731px) 100vw, 731px" />													</div>
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							<p>Le challenge</p><p> </p>						</div>
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							<p><span style="white-space-collapse: preserve;">Intersport cherchait à augmenter le nombre d’inscriptions à sa newsletter pour tenir ses clients informés des derniers produits et campagnes. La plupart des clients en magasin ne faisaient qu’un passage rapide, sans être convertis en utilisateurs digitaux. Amener ces clients sur le digital permettrait d’augmenter les points de contact et la visibilité de la marque. L’équipe s’est donc tournée vers Insider pour des suggestions sur la capture des visiteurs en magasin.<br /></span></p>						</div>
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							<p>La solution</p>						</div>
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				<div class="elementor-element elementor-element-be9983e elementor-widget elementor-widget-text-editor" data-id="be9983e" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><span style="white-space-collapse: preserve;">Insider a proposé une approche offline-to-online avec des QR codes en magasin, permettant aux clients de s’inscrire à la newsletter en échange d’une réduction de 5 %. Des affichages dans les magasins invitaient les clients à scanner le code QR, recueillant ainsi leurs informations via le modèle de lead generation d’Insider. Cette stratégie a été un succès, générant 5 300 nouveaux prospects et inscriptions à la newsletter. Intersport a ensuite pu engager ces clients avec des offres ciblées et des promotions directement via des points de contact digitaux.<br /></span></p>						</div>
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													<img loading="lazy" decoding="async" width="1078" height="1400" src="https://insiderone.com/assets/media/2024/01/inter-use-2.png" class="attachment-full size-full wp-image-454756" alt="" srcset="https://insiderone.com/assets/media/2024/01/inter-use-2.png 1078w, https://insiderone.com/assets/media/2024/01/inter-use-2-231x300.png 231w, https://insiderone.com/assets/media/2024/01/inter-use-2-788x1024.png 788w, https://insiderone.com/assets/media/2024/01/inter-use-2-768x997.png 768w" sizes="(max-width: 1078px) 100vw, 1078px" />													</div>
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													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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							<p><span style="white-space-collapse: preserve;">En collaboration avec Insider, nous avons conçu une stratégie de lead generation qui fusionne les mondes offline et online, générant plus de 5 300 nouveaux clients potentiels. »<br /></span></p>						</div>
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							<p>Omnichannel Director, Intersport Poland</p>						</div>
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													<img decoding="async" width="281" height="116" src="https://insiderone.com/assets/media/2024/01/intersport-logo.png" class="attachment-full size-full wp-image-454745" alt="" />													</div>
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							<p>Résultats</p>						</div>
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						<div class="elementor-element elementor-element-7843a7f elementor-widget elementor-widget-text-editor" data-id="7843a7f" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>5,300</p>						</div>
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							<p>nouveaux leads collectés</p>						</div>
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							<p>En résumé</p>						</div>
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							<p><span style="white-space-collapse: preserve;">« Insider nous a permis de répondre à tous nos besoins en matière de marketing digital et d’e-commerce, tout en facilitant la communication et l’amélioration de nos indicateurs clés. Nous avons tout en un seul endroit, ce qui rend la création et le lancement des campagnes rapide et sans support IT. »</span></p><p>Omnichannel Director, Intersport Poland</p>						</div>
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							<p>Perspectives d&rsquo;avenir</p>						</div>
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							<p><span style="white-space-collapse: preserve;">Intersport prévoit d&rsquo;intégrer d&rsquo;autres solutions Insider dans ses stratégies marketing, dont WhatsApp Commerce. WhatsApp Commerce est une solution de messagerie bidirectionnelle qui favorise la découverte produit et offre une expérience d’achat de bout en bout. Intersport vise à tirer parti de cette solution pour augmenter les conversions et faciliter la recherche de produits complémentaires et pertinents pour ses clients.<br /></span></p>						</div>
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       Fonctionnalité préférée

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    Customer 
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    <p class="favorite_text">La fonctionnalité préférée d’Intersport est la Customer Data Platform (CDP) d’Insider, qui unifie les données clients et fournit des profils complets à 360 degrés. Cette CDP permet une personnalisation avancée, comme dans les promotions contextuelles et météo d’Intersport.

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							<p><span style="white-space-collapse: preserve;">Découvrez d&rsquo;autres histoires inspirantes</span></p>						</div>
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							<p><b>+</b><strong>1,200</strong> marques dans le monde font confiance à Insider</p>						</div>
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