Domino's achieves 8.6X ROI with cross-channel journey orchestration
2026-03-06 01:27 Diff

They decided that a cross-channel marketing strategy would be necessary to create multiple touchpoints of engagement at different stages of the customer journey. Knowing that merely engaging website visitors and mobile app users wouldn’t be enough, Domino’s marketing team decided to craft customer journeys including channels like web push notifications, app push notifications, and email.

By engaging pizza lovers on their preferred channels with relevant messages, Domino’s was able to effectively capture customers at all stages of the customer lifecycle.