Rivalry2

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Original 2026-01-01

Modified 2026-03-06

1 <a>Insider One</a>, a unified online marketing platform out of Turkey, has secured a $2.2 million Series A round of financing, bringing its total funding since launching in 2012 to $3.3 million. That may not sound a lot, but it’s a lot for the region and considering it’s targeting a global market, especially emerging markets outside the US. Assuming its product is competitive, it can therefore use its capital efficiency to take on bigger and better-funded competitors that wouldn’t be able to make emerging markets their worth-while.

2 The 107 employee startup now has offices in London, Singapore, Dubai, Warsaw, İstanbul, Kuala Lumpur and Jakarta.

3 The platform is aimed at optimizing marketing spend, and targeting online campaigns. Competitors include <a>AgilOne</a> ($41M raised), <a>Custora</a> ($6.5M raid) and <a>Retention Science</a> ($9.5M raised).

4 The round was led by <a>212</a>, with participation by <a>Wamda Capital</a> and Dogan Group’s <a>Oncu GSYO</a> venture capital firms, alongside existing investors from <a>Galata Business Angels</a> (Melih Odemiş, Emre Kurttepeli and Erinc Ozada).

5 <a>Hande Cilingir</a>, the CEO and co-founder, said the funding will be used to invest in predictive modelling, segmentation and auto-optimization. “Unlike others we help marketer optimize spend from the get go, rather than just promising higher conversions and revenue,” she said.

6 Marketers can use it to post campaigns with AdWords and Facebook, and to send a discount only to those customers who are less likely to buy/or subscribe (based on the sector), rather than sending it to those customers who were already planning to make a purchase.

7 The model is subscription-based for a monthly fee, or does “benefit pricing” (charging a commission based on the revenue generated on a campaign). It claims to be able to access 600 million unique users/month across partners.

8 The startup has 6 co-founders: Hande Cilingir, Serhat Soyuerel; Arda Koterin; M. Sinan Toktay; Okan Yedibela; and Muharrem Derinkok.

9 The startup was initially a true bootstrapped project. Hande and Serhat built Insider One after making their money via an English-language school in Turkey.