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2026-01-01
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<p><strong>Insider One and Contentsquare Join Forces for an Exclusive Digital Experience Leaders Lunch in Sydney</strong></p>
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<p><strong>Insider One and Contentsquare Join Forces for an Exclusive Digital Experience Leaders Lunch in Sydney</strong></p>
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<p><strong>Sydney, 14 November 2024</strong>- Digital customer experience leaders Insider One and Contentsquare hosted an exclusive lunch event on 14 November at Chophouse in Sydney, drawing together a select group of industry experts and e-commerce leaders to discuss the latest approaches for optimising customer journeys and driving impactful results.</p>
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<p><strong>Sydney, 14 November 2024</strong>- Digital customer experience leaders Insider One and Contentsquare hosted an exclusive lunch event on 14 November at Chophouse in Sydney, drawing together a select group of industry experts and e-commerce leaders to discuss the latest approaches for optimising customer journeys and driving impactful results.</p>
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<p>Themed<em>Designing Seamless Customer Journeys That Drive Results,</em>the event featured an engaging panel discussion focused on moving beyond traditional linear funnels to gain a deeper understanding of complex user journeys. The panellists offered valuable insights into leveraging advanced data tools to enhance every touchpoint of the user journey, from initial engagement to conversion.</p>
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<p>Themed<em>Designing Seamless Customer Journeys That Drive Results,</em>the event featured an engaging panel discussion focused on moving beyond traditional linear funnels to gain a deeper understanding of complex user journeys. The panellists offered valuable insights into leveraging advanced data tools to enhance every touchpoint of the user journey, from initial engagement to conversion.</p>
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<p><strong>Key Takeaways:</strong></p>
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<p><strong>Key Takeaways:</strong></p>
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<ul><li><strong>Optimising Customer Journeys:</strong>Leading tools and strategies for uncovering hidden behaviours and boosting conversion rates.</li>
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<ul><li><strong>Optimising Customer Journeys:</strong>Leading tools and strategies for uncovering hidden behaviours and boosting conversion rates.</li>
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<li><strong>Frameworks for Personalisation:</strong>Data-driven approaches for overcoming journey challenges and creating high-impact personalised campaigns.</li>
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<li><strong>Frameworks for Personalisation:</strong>Data-driven approaches for overcoming journey challenges and creating high-impact personalised campaigns.</li>
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<li><strong>Securing Stakeholder Buy-In:</strong>Practical strategies for gaining internal support for innovation, even within resource-constrained environments.</li>
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<li><strong>Securing Stakeholder Buy-In:</strong>Practical strategies for gaining internal support for innovation, even within resource-constrained environments.</li>
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</ul><p>The event featured respected voices from the digital experience sector, including:</p>
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</ul><p>The event featured respected voices from the digital experience sector, including:</p>
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<ul><li><a><strong>Maddy Baxter-Smith</strong></a><strong>, Ecommerce Manager at</strong><a><strong>New Balance</strong></a></li>
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<ul><li><a><strong>Maddy Baxter-Smith</strong></a><strong>, Ecommerce Manager at</strong><a><strong>New Balance</strong></a></li>
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<li><a><strong>Katie Van Leeuwen,</strong></a><strong>CX Manager at</strong><a><strong>Spotlight Retail Group</strong></a></li>
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<li><a><strong>Katie Van Leeuwen,</strong></a><strong>CX Manager at</strong><a><strong>Spotlight Retail Group</strong></a></li>
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<li><a><strong>Damon Etherington</strong></a><strong>, Head of Enterprise ANZ at</strong><a><strong>Contentsquare</strong></a></li>
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<li><a><strong>Damon Etherington</strong></a><strong>, Head of Enterprise ANZ at</strong><a><strong>Contentsquare</strong></a></li>
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</ul><p><strong>Panel Discussion Highlights:</strong></p>
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</ul><p><strong>Panel Discussion Highlights:</strong></p>
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<p><em>Top digital priorities for 2025</em><em></em><strong>Maddy</strong>: “Our focus for 2025 is all about enhancing CRO and evolving omni-channel loyalty programmes to build lasting customer relationships.”<strong>Katie</strong>: “We’re concentrating on creating seamless omni-channel journeys to provide a unified experience across online and offline touchpoints.”</p>
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<p><em>Top digital priorities for 2025</em><em></em><strong>Maddy</strong>: “Our focus for 2025 is all about enhancing CRO and evolving omni-channel loyalty programmes to build lasting customer relationships.”<strong>Katie</strong>: “We’re concentrating on creating seamless omni-channel journeys to provide a unified experience across online and offline touchpoints.”</p>
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<p><em>Game-changing platforms and tools</em><em></em><strong>Maddy</strong>: “Contentsquare has been instrumental in helping us visually understand customer paths, from entry to navigation on our site, making it easier to optimise their journey.”<strong>Katie</strong>: “Insider One provides us with a comprehensive, integrated view of customer behaviour, allowing us to create personalised, data-driven experiences at scale.”</p>
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<p><em>Game-changing platforms and tools</em><em></em><strong>Maddy</strong>: “Contentsquare has been instrumental in helping us visually understand customer paths, from entry to navigation on our site, making it easier to optimise their journey.”<strong>Katie</strong>: “Insider One provides us with a comprehensive, integrated view of customer behaviour, allowing us to create personalised, data-driven experiences at scale.”</p>
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<p><em>Unexpected customer behaviours and how they shape strategy</em><em></em><strong>Maddy</strong>: “We noticed a significant increase in add-to-cart actions that didn’t translate into conversions. Adjusting our cart policy for the Black Friday period allowed us to capture these customers when they were ready to purchase.”<strong>Katie</strong>: “After testing our navigation, we saw that many users were shifting to search, leading to higher conversions. We’re now prioritising search functionality to streamline the user experience.”</p>
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<p><em>Unexpected customer behaviours and how they shape strategy</em><em></em><strong>Maddy</strong>: “We noticed a significant increase in add-to-cart actions that didn’t translate into conversions. Adjusting our cart policy for the Black Friday period allowed us to capture these customers when they were ready to purchase.”<strong>Katie</strong>: “After testing our navigation, we saw that many users were shifting to search, leading to higher conversions. We’re now prioritising search functionality to streamline the user experience.”</p>
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<p><em>Approach to securing buy-in for tech investments like Insider One and Contentsquare</em><em></em><strong>Maddy</strong>: “We presented data-driven cases showing potential ROI, competitor trends, and cross-functional benefits.”<strong>Katie</strong>: “Starting with a pilot programme allowed us to demonstrate early value, which was critical in gaining leadership’s confidence to expand.”</p>
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<p><em>Approach to securing buy-in for tech investments like Insider One and Contentsquare</em><em></em><strong>Maddy</strong>: “We presented data-driven cases showing potential ROI, competitor trends, and cross-functional benefits.”<strong>Katie</strong>: “Starting with a pilot programme allowed us to demonstrate early value, which was critical in gaining leadership’s confidence to expand.”</p>
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<p>Attendees left with actionable insights to help streamline their customer journeys and enhance conversion rates for 2025. The collaboration between Insider One and Contentsquare empowers businesses with the knowledge and tools needed to achieve a deeper understanding of their customers and to drive sustained revenue growth.</p>
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<p>Attendees left with actionable insights to help streamline their customer journeys and enhance conversion rates for 2025. The collaboration between Insider One and Contentsquare empowers businesses with the knowledge and tools needed to achieve a deeper understanding of their customers and to drive sustained revenue growth.</p>
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<p><strong><em></em></strong><strong><em>Contentsquare</em></strong><em>: Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, you can quickly gain a deep understanding of your customers’ entire online journey.</em></p>
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<p><strong><em></em></strong><strong><em>Contentsquare</em></strong><em>: Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, you can quickly gain a deep understanding of your customers’ entire online journey.</em></p>
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<p><strong><em>Insider One</em></strong><em>: The #1 AI-native Omnichannel Experience and Customer Engagement Platform. Insider One is an end-to-end solution with an integrated CDP that fuels journey orchestration across the broadest range of channels, delivering experiences as unique as each customer-with the fastest ROI, higher efficiency, and improved results.</em></p>
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<p><strong><em>Insider One</em></strong><em>: The #1 AI-native Omnichannel Experience and Customer Engagement Platform. Insider One is an end-to-end solution with an integrated CDP that fuels journey orchestration across the broadest range of channels, delivering experiences as unique as each customer-with the fastest ROI, higher efficiency, and improved results.</em></p>
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<p>For more information about Insider One and Contentsquare, please visit<a>Insider One</a>or<a>Contentsquare</a>.</p>
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<p>For more information about Insider One and Contentsquare, please visit<a>Insider One</a>or<a>Contentsquare</a>.</p>
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