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What is Behavioral Targeting? Benefits, and Examples | Insider
2026-03-06 01:17 Diff
https://useinsider.com/behavioral-targeting/
Tracking behavioral data and using it to accurately target users with relevant ads is an essential strategy for any online business. However, the development of new marketing technologies has drastically expanded the potential of behavioral targeting across channels and use cases.
Today, marketers can leverage user interaction data to deliver highly personalized messages across all channels — including their websites, mobile apps, email, messaging channels, and more. AI and machine learning algorithms can also use this data to accurately predict future behaviors, which opens a whole set of new possibilities for marketing teams.
In this guide, you’ll learn how to take advantage of proven behavioral targeting techniques to engage customers, drive revenue, and improve retention. But first, we’ll start by discussing what behavioral targeting is and why it’s so crucial.
Behavioral targeting is a combination of techniques that use people’s actions — like website interactions, purchase and browsing histories, and more — to deliver highly relevant marketing messages.
This is in stark contrast to standard contextual targeting which relies on the content on a given page to deliver ads, instead of using information about the user or their actions.
In the strict sense, behavioral targeting’s goal is to deliver more relevant ads (which is why it’s sometimes referred to as behavioral advertising). Advertisers and publishers use it to build personalized ad campaigns across platforms like Facebook, Google, Amazon, and TikTok.
However, the principles of behavioral targeting can also be used to create a personalized customer experience on all channels and touchpoints. For example, you can use data about customers’ interactions with your brand to:
Show them relevant product recommendations across your website or mobile app.
Trigger each message in your campaigns at the time and on the channel (e.g., email, push notifications, SMS, or WhatsApp) they’re most likely to engage with.
Tailor all elements of your website — including banners, pop-ups, site search results, and more — to each visitor’s behaviors and preferences.
And much more.
This type of behavioral marketing ensures your campaigns are based on a solid understanding of how users interact with your brand, resulting in higher engagement and conversion rates, more revenue, and a better customer experience.
4 types of behavioral targeting for marketers

Behavioral targeting is a broad category that includes various techniques and sources of targeting data (e.g., website interactions, previous purchases, and so on). Below, we’ll look at four proven behavioral targeting methods, organized by the data that’s required to put them into practice.
Website and mobile app interactions

Tracking which pages users visit and where they click on your site is one of the easiest and most powerful ways to target them effectively. It’s also essential for optimizing the on-site experience and improving conversion rates, so you can maximize the budget you spend on getting people to the site or app.
That’s why eCommerce stores collect data about the categories and products each website visitor browses. This data can be used to create targeted digital advertising campaigns across search engines and social media, as well as to deliver relevant website content, messaging, and product recommendations.
For a real-life example, check out our case study with Sapphire. This fashion brand wanted to recreate its great in-store experience across its website by customizing the experience to each user’s preferences.
To do that, they started using Insider One to collect website data and target visitors with:
Personalized banners, based on people’s locations and the time of year. These banners promoted new products and highlighted events and holidays, like Valentine’s Day, leading to a 244% increase in conversions, a 93% boost in average order value (AOV), and a 53x return on investment (ROI).
Tailored product recommendations, based on what people had shown interest in. They did this by adding Insider One’s AI-powered Smart Recommender widget on every product page. This tool showcased relevant items that aligned with users’ interests, leading to a 12x ROI.
Browsing and purchase history

Targeting customers based on their purchase history is another powerful way to deliver highly relevant offers.
As we showed in the previous section, a good product recommendation engine can use browsing and purchase history data (alongside other useful insights) to determine the best possible products to show to each specific customer.
This is especially useful for eCommerce websites with large product catalogs where product discovery becomes a big challenge.
It’s also a proven way to optimize metrics like click-through rates (CTR), acquisition costs, and return on ad spend (ROAS) by targeting customers with online ads based on the products they’re interested in.
A popular strategy here is to show retargeting ads across search engines and social media with products that users browsed or added to their carts.
Email and messaging channels campaign engagement

This type of targeting is based on how users interact with your campaigns — e.g., which messages they click on, which channels they engage with the most, which offers to catch their attention, and so on.
These insights enable you to optimize your campaigns during the entire customer lifecycle.
For example, the fashion brand Remix used behavioral targeting in combination with email automation to encourage first purchases by new leads.
They did that by creating an automated email campaign with steps based on user behaviors.
If a user signed up for the newsletter but didn’t make a purchase within a week, an email was triggered that prompted them to save their search filters. After a few days, a second email was sent that showed users how to mark a brand as a favorite.
Finally, a third email followed a few days later showing users how to combine orders and save money on shipping.
This email targeting technique resulted in a 104% increase in first purchases compared to the previous quarter.
Again, similar techniques can easily be applied to other channels like push notifications, SMS, and WhatsApp. The key is to have reliable behavioral data and use it to target users, based on their interactions with your previous messages (and your other channels).
Predictive behavioral targeting

Traditional marketing tools can target people based on behaviors they’ve already exhibited, like subscribing to a newsletter, browsing a category, or adding an item to their carts.
However, recent advancements in machine learning and AI have enabled brands to also target customers based on what they’re likely to do in the future. This is possible thanks to a collection of techniques falling under the umbrella of predictive marketing.
For example, you can use a predictive engine to determine a customer’s likelihood to purchase a product or engage on a specific channel. This helps you spend your budget more efficiently by focusing on the customers and channels that have the highest likelihood of generating revenue for your business.
For a real-life example, check out our case study with U.S. Polo Assn. They used Insider One’s predictive targeting to uncover customers with the highest purchase intent and show them personalized Google ads. This resulted in a 311% increase in conversion rates, a 135% boost in ROAS, and a 58% decrease in customer acquisition costs.
Step-by-step guide to implementing behavioral targeting

As you can see, behavioral targeting can be used for a variety of use cases and channels. Despite this versatility, there are three key steps that pretty much all teams must go through to succeed in this endeavor:
Data collection and unification.
Behavioral segmentation and analytics.
Data activation across channels.
Below, we’ll explore all three steps in detail using Insider One to show how you can put each one into practice. We’ll also cover three real-life use cases of successful behavioral targeting and the impact on conversions, AOV, and ROI.
Data collection and unification

Accurate behavioral targeting is only possible through reliable user data.
You need information on how people interact with your brand across all channels — including your website, emails, messaging channel communications, online ads, and more — to understand their journeys and target them effectively.
Today, much of the data collection process is automated. For example, analytics platforms like Google Analytics automatically collect tons of useful website interaction data, while popular channel-specific tools gather insights into campaign performance across different touchpoints.
However, most marketing teams face a big challenge here as their behavioral data is siloed off these different solutions, including analytics tools, email and SMS platforms, content management systems (CMSs), customer relationship management systems (CRMs), and so on.
As a result, many teams lack a true understanding of their customers’ omnichannel journeys. They also can’t leverage all the available data without investing tons of time and engineering hours into complex integrations.
That’s why a customer data platform (CDP) can drastically improve your behavioral targeting efforts. CDPs are solutions built specifically to:
Unify customer data from different sources into a single convenient database, which overcomes data silos.
Resolve omnichannel identities and give you detailed, 360-degree customer views. These user profiles contain everything you need to target customers effectively, including their demographics, favorite channels, purchase and browsing histories, and much more.
For example, the screenshot below shows a 360-degree customer profile created with Insider One’s enterprise CDP. As you can see, this view offers all sorts of useful insights for your behavioral targeting efforts, including last purchased, browsed, and abandoned products, projected spending, likelihood to purchase, and discount affinity.
Put simply, a good CDP gives you a solid foundation to target customers effectively, based on all the available real-time data you have about them. This data can be provided by customers directly, collected on your channels (i.e., zero- and first-party data), and even collected by other domains (although the importance of third-party cookies is diminishing).
Behavioral segmentation and analytics

Once your data is unified, the next step is to organize it in a way that makes sense for your behavioral targeting process. This is where behavioral segmentation comes in.
Behavioral segmentation consists of dividing leads and customers into segments based on their behavioral characteristics, like their visiting behaviors, purchasing habits, channel preferences and engagement, and much more.
It’s usually combined with other types of segmentation — like demographic and geographic segmentation — to create detailed audience segments. For example, with Insider One, you can segment using 120+ behaviors, traits, and attributes across three different audience types:
Standard, which includes characteristics like locations, devices, and demographics.
Predefined, which are automatically created groups of users who abandoned their carts, interacted with your brand on a specific channel, installed your mobile app, and more.
Predictive, which are created by our AI-powered algorithms to detect customers’ likelihood to purchase or engage on a channel, projected spending, and more. If you’re interested, we explore this topic in detail in our article on predictive marketing.
These versatile segmentation options let you organize your audiences based on the behaviors and traits that drive revenue and retention for your business.
For example, you can create segments of customers who:
Have shown interest in a specific product.
Have engaged with your messages on a specific channel.
Have a high likelihood of purchasing and a high potential customer lifetime value (CLTV).
Targeting audience segments with relevant content based on their needs and interests has a much higher chance of driving conversions compared to using only contextual or demographic targeting. You can also set up automations to trigger messages at the times each customer in this segment is most likely to respond.
Additionally, segmentation lets you analyze your most important customers in detail to understand their behaviors and find ways to improve the user experience. For example, here are a few useful behavioral analytics features you can use to uncover valuable insights:
Retention cohorts: You can build cohorts for any user behavior — like web page views or product purchases — to uncover the long-term value of each segment and find out how to keep customers engaged over the long term.
Purchase behavior analytics: These capabilities let you analyze the purchase decisions of important customer segments, including their AOV, purchases per customer, the categories and products that drive the most revenue, and so on.
Channel reachability and message frequency analytics: These features help you understand where and how specific customer segments prefer to be contacted. You can track what percentage of your audiences is reachable on each channel and see the optimal message frequency for those audiences.
You can learn more about how to analyze customer behavior across all touchpoints in our guide to the best customer journey analytics platforms.
Data activation across channels

The final step of the behavioral targeting process is to use your data and segments to reach users with relevant offers on the right channels and at the right times. This is sometimes referred to as data activation since you’re putting your data into action to drive key results like engagement, revenue, and retention.
For example, if you’re using an enterprise marketing platform like Insider One, you can reach customers on 12+ channels. More importantly, each message you send can be personalized based on customers’ needs, interests, and preferences.
Since improving ad targeting is the classic use case of behavioral targeting, we’ll start with that as an example.
As we said, you can use Insider One to create highly detailed customer segments for your campaigns. Then, using our integrations with Facebook, Google, and TikTok, you can target these segments with all kinds of ads, including:
Standard Google and Facebook Ads.
Google Shopping ads.
Display ads.
TikTok remarketing ads.
These ads can be personalized based on customer’s preferences and interests — e.g., the products they browsed or added to their shopping carts — as well as predictive characteristics, such as their likelihood to purchase. Pierre Cardin used this marketing strategy to achieve a 67.96% reduction in cost per acquisition and a 445% uplift in conversion rate.
You can also apply the same behavioral targeting strategies across all other touchpoints including:
Your website and mobile app. You can deliver personalized product recommendations, site search results, banners, and categories to each user. This is a powerful way to optimize conversion rates and make the most out of the budget you spend getting people to your site or app.
Your email marketing campaigns. Each email you send can be tailored depending on factors such as the products customers browsed on your site, recent milestones they’ve had (e.g., birthdays or anniversaries), how they reacted to your previous campaigns, and so on.
Your messaging channel communications. Just like with email, you can use Insider One to send individual messages across SMS, WhatsApp, Facebook Messenger, and LINE. Again, these can include all sorts of personalized elements, like names, cart items, upcoming events, and more.
Lastly, you can use our AI-powered customer journey builder to trigger automated messages at the right times and on the right channels. This is possible thanks to our Next-Best Channel and Send-Time Optimization (STO) features that analyze users’ behaviors and automatically trigger each message at the time and on the channel they’re most likely to engage on.
For a deeper dive into the topic of journey orchestration and automation, check out our guide to the top marketing automation platforms.
3 Examples of successful behavioral targeting

All these behavioral targeting techniques sound great in theory. However, they can be tricky to implement in practice, especially without the right martech stack and an experienced customer success team to guide you through the process.
Below, we’ll discuss three quick examples of companies that overcame the challenges with Insider One and successfully targeted customers with personalized offers. To demonstrate the versatility of behavioral targeting, we’ve selected companies from different industries — sports, automotive, and cosmetics.
Adidas: The giant sports company used Insider One to target site visitors with different coupon codes, which resulted in a 259% increase in AOV from new users and a 35.3% boost to conversion rates from returning ones. The brand also personalized how categories were presented to each visitor and the product recommendations they saw on the site, leading to an additional 50% increase in mobile conversion rates and a 13% improvement in homepage conversion rates.
Toyota: This leading automotive company used Insider One to target customers based on their browsing behaviors and the cars they showed interest in. First, the brand’s digital marketing team utilized strategic exit intent overlays that increased test drive applications by 166%. Then, they identified visitor segments and optimized mobile layouts based on the previous behaviors and preferences of each user, which helped them increase traffic by 54%.
Avon: This multinational cosmetics company used Insider One to show highly relevant product recommendations to users on their website. Specifically, they started targeting users with products that were closely linked to their previous behavior and intent. This ensured visitors stayed on the site longer and increased the chances of them making a purchase. Overall, this behavioral targeting strategy resulted in a 78% increase in conversions.
You can find even more examples of successful behavioral targeting by visiting the case studies section on our website.
Use Insider One to segment target audiences and drive revenue across 12+ channels

Insider One can help you target customers with personalized messages across all channels using 120+ attributes, including behaviors, traits, characteristics, preferences, and more.
You can choose from a broad range of standard, automatically created, and predictive audiences to build detailed segments for your campaigns. Plus, our enterprise CDP lets you unify your customer data to overcome data silos and get a clear view of your customers’ journeys.
You can also use Insider One to:
Predict customer behaviors, like how much specific segments are projected to spend and how likely they are to buy or engage with your brand on a specific channel.
Use the full power of AI and machine learning to automate tasks, like choosing the right channels and moments to engage customers, generating copy and images, having unstructured, two-way conversations with customers, and a lot more.
Use versatile and intuitive tools to deliver personalized experiences that drive revenue across all online and offline channels — from your physical stores to your website, mobile app, emails, push notifications, SMS messages, and more.
Finally, our vast template library and best-in-class customer support team will help you get started with Insider One and see a return on your investment as quickly as possible.
To learn more about how Insider One can benefit your business, click here to book a demo with our team.
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ease-in;
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.header-menu-item-lang.show{
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ease-in;
}
.header-menu-item-lang-list {
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}
	
	
	@media screen and (min-width:768px){
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	font-size:10px!important;
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}	

	.cli-bar-btn_container{
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.cli-bar-btn_container a{
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		width:30%!important;
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	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
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}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
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}
.cli-tab-section {
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}
.cli-switch input:checked + .cli-slider {
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}
.cli-tab-footer .wt-cli-privacy-accept-btn {
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}
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}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
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div#cookie-law-info-bar {
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}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
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}
a#wt-cli-settings-btn {
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}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
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}
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    display: flex;
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}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
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}
}








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@media screen and (min-width: 1024px) {
	
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a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
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filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
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@media screen and (max-width: 1024px) {
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.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
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.insiderone-text-over-image-container:after {
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		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
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	.comparison-ratings .brand-mobile {
    width: 100px !important;
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}		</style>
		
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                        <h1 class="post-title">Mastering Behavioral Targeting for Smarter Marketing Campaigns</h1>


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                                    <p class="author-info"><span class="authname"><a href="https://insiderone.com/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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                                <p><strong>Updated</strong> on 25 Feb 2026</p>

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                            <div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#what-is-behavioral-targeting-definition-and-benefits">What is behavioral targeting? (Definition and benefits)</a><li class="parent-level-item"><a href="#4-types-of-behavioral-targeting-for-marketers">4 types of behavioral targeting for marketers</a><ul><li><a href="#website-and-mobile-app-interactions">Website and mobile app interactions</a></li><li><a href="#browsing-and-purchase-history">Browsing and purchase history</a></li><li><a href="#email-and-messaging-channels-campaign-engagement">Email and messaging channels campaign engagement</a></li><li><a href="#predictive-behavioral-targeting">Predictive behavioral targeting</a></li></ul></li><li class="parent-level-item"><a href="#step-by-step-guide-to-implementing-behavioral-targeting">Step-by-step guide to implementing behavioral targeting</a><ul><li><a href="#data-collection-and-unification">Data collection and unification</a></li><li><a href="#behavioral-segmentation-and-analytics">Behavioral segmentation and analytics</a></li><li><a href="#data-activation-across-channels">Data activation across channels</a></li><li><a href="#3-examples-of-successful-behavioral-targeting">3 Examples of successful behavioral targeting</a></li></ul></li><li class="parent-level-item"><a href="#use-insider-one-to-segment-target-audiences-and-drive-revenue-across-12-channels">Use Insider One to segment target audiences and drive revenue across 12+ channels</a></li></ul></div>                            <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><p>Tracking behavioral data and using it to accurately target users with relevant ads is an essential strategy for any online business. However, the development of new marketing technologies has drastically expanded the potential of behavioral targeting across channels and use cases.</p>



<p>Today, marketers can <strong>leverage user interaction data to deliver highly personalized messages across all channels</strong> &mdash; including their websites, mobile apps, email, messaging channels, and more. AI and machine learning algorithms can also use this data to accurately predict future behaviors, which opens a whole set of new possibilities for marketing teams.</p>



<p>In this guide, you&rsquo;ll learn how to take advantage of proven behavioral targeting techniques to engage customers, drive revenue, and improve retention. But first, we&rsquo;ll start by discussing what behavioral targeting is and why it&rsquo;s so crucial.</p>



<h2 class="wp-block-heading" id="what-is-behavioral-targeting-definition-and-benefits">What is behavioral targeting? (Definition and benefits)</h2>



<p>Behavioral targeting is a combination of techniques that use people&rsquo;s actions &mdash; like website interactions, purchase and browsing histories, and more &mdash; to deliver highly relevant marketing messages.&nbsp;</p>



<p>This is in stark contrast to standard contextual targeting which relies on the content on a given page to deliver ads, instead of using information about the user or their actions.</p>



<p>In the strict sense, behavioral targeting&rsquo;s goal is to deliver more relevant ads (which is why it&rsquo;s sometimes referred to as behavioral advertising). Advertisers and publishers use it to build personalized ad campaigns across platforms like Facebook, Google, Amazon, and TikTok.</p>



<p>However, <strong>the principles of </strong><strong>behavioral targeting</strong><strong> can also be used to create a </strong><a href="https://insiderone.com/personalized-customer-experience/"><strong>personalized customer experience</strong></a><strong> on all channels and touchpoints.</strong> For example, you can use data about customers&rsquo; interactions with your brand to:</p>



<ul class="wp-block-list">
<li>Show them relevant product recommendations across your website or mobile app.</li>



<li>Trigger each message in your campaigns at the time and on the channel (e.g., email, push notifications, SMS, or WhatsApp) they&rsquo;re most likely to engage with.</li>



<li>Tailor all elements of your website &mdash; including banners, pop-ups, site search results, and more &mdash; to each visitor&rsquo;s behaviors and preferences.</li>



<li>And much more.</li>
</ul>



<p>This type of behavioral marketing ensures your campaigns are based on a solid understanding of how users interact with your brand, resulting in <strong>higher engagement and </strong><strong>conversion rates</strong><strong>, more revenue, and a better customer experience</strong>.</p>



<h2 class="wp-block-heading" id="4-types-of-behavioral-targeting-for-marketers">4 types of behavioral targeting for marketers</h2>



<p>Behavioral targeting is a broad category that includes various techniques and sources of targeting data (e.g., website interactions, previous purchases, and so on). Below, we&rsquo;ll look at four proven behavioral targeting methods, organized by the data that&rsquo;s required to put them into practice.</p>



<h3 class="wp-block-heading" id="website-and-mobile-app-interactions">Website and mobile app interactions</h3>



<p>Tracking which pages users visit and where they click on your site is one of the easiest and most powerful ways to target them effectively. It&rsquo;s also essential for <strong>optimizing the </strong><strong>on-site</strong><strong> experience and improving </strong><strong>conversion rates</strong>, so you can maximize the budget you spend on getting people to the site or app.</p>



<p>That&rsquo;s why eCommerce stores collect data about the categories and products each website visitor browses. This data can be used to create targeted digital advertising campaigns across search engines and social media, as well as to deliver relevant website content, messaging, and product recommendations.&nbsp;</p>



<p>For a real-life example, check out <a href="https://insiderone.com/case-studies/sapphire/">our case study with Sapphire</a>. This fashion brand wanted to recreate its great in-store experience across its website by customizing the experience to each user&rsquo;s preferences.</p>



<p>To do that, they started using Insider One to collect website data and target visitors with:</p>



<ul class="wp-block-list">
<li><strong>Personalized banners</strong>, based on people&rsquo;s locations and the time of year. These banners promoted new products and highlighted events and holidays, like Valentine&rsquo;s Day, leading to a 244% increase in conversions, a 93% boost in average order value (AOV), and a 53x return on investment (ROI).</li>



<li><strong>Tailored product recommendations</strong>, based on what people had shown interest in. They did this by adding Insider One&rsquo;s AI-powered Smart Recommender widget on every product page. This tool showcased relevant items that aligned with users&rsquo; interests, leading to a 12x ROI.&nbsp;</li>
</ul>



<h3 class="wp-block-heading" id="browsing-and-purchase-history">Browsing and purchase history</h3>



<p>Targeting customers based on their purchase history is another powerful way to deliver highly relevant offers.&nbsp;</p>



<p>As we showed in the previous section, a good <a href="https://insiderone.com/product-recommendation-engine/">product recommendation engine</a> can use browsing and purchase history data (alongside other useful insights) to determine the best possible products to show to each specific customer.</p>



<p>This is especially useful for eCommerce websites with large product catalogs where product discovery becomes a big challenge.&nbsp;</p>



<p>It&rsquo;s also a proven way to <strong>optimize </strong><strong>metrics</strong><strong> like </strong><strong>click-through rates</strong><strong> (CTR), acquisition costs, and return on ad spend (ROAS)</strong> by targeting customers with online ads based on the products they&rsquo;re interested in.&nbsp;</p>



<p>A popular strategy here is to show retargeting ads across search engines and social media with products that users browsed or added to their carts.</p>



<h3 class="wp-block-heading" id="email-and-messaging-channels-campaign-engagement">Email and messaging channels campaign engagement</h3>



<p>This type of targeting is based on how users interact with your campaigns &mdash; e.g., which messages they click on, which channels they engage with the most, which offers to catch their attention, and so on.</p>



<p>These insights enable you to optimize your campaigns during the entire customer lifecycle.</p>



<p>For example, <a href="https://insiderone.com/case-studies/omnichannel-customer-journeys-help-remix-achieve-22-23-higher-conversions/">the fashion brand Remix</a> used behavioral targeting in combination with email automation to encourage first purchases by new leads.&nbsp;</p>



<p>They did that by creating an automated email campaign with steps based on user behaviors.</p>



<p>If a user signed up for the newsletter but didn&rsquo;t make a purchase within a week, an email was triggered that prompted them to save their search filters. After a few days, a second email was sent that showed users how to mark a brand as a favorite.&nbsp;</p>



<p>Finally, a third email followed a few days later showing users how to combine orders and save money on shipping.</p>



<p>This email targeting technique resulted in <strong>a 104% increase in first purchases compared to the previous quarter.</strong></p>



<p>Again, similar techniques can easily be applied to other channels like push notifications, SMS, and <a href="https://insiderone.com/whatsapp-marketing/">WhatsApp</a>. The key is to have reliable behavioral data and use it to target users, based on their interactions with your previous messages (and your other channels).&nbsp;</p>



<h3 class="wp-block-heading" id="predictive-behavioral-targeting">Predictive behavioral targeting</h3>



<p>Traditional marketing tools can target people based on behaviors they&rsquo;ve already exhibited, like subscribing to a newsletter, browsing a category, or adding an item to their carts.&nbsp;</p>



<p>However, recent advancements in machine learning and AI have enabled brands to also<strong> </strong><strong>target customers</strong><strong> based on what they&rsquo;re likely to do in the future. </strong>This is possible thanks to a collection of techniques falling under the umbrella of <a href="https://insiderone.com/predictive-marketing/">predictive marketing</a>.</p>



<p>For example, you can use a predictive engine to determine a customer&rsquo;s likelihood to purchase a product or engage on a specific channel. This helps you spend your budget more efficiently by <strong>focusing on the customers and channels that have the highest likelihood of generating revenue for your business.</strong></p>



<p>For a real-life example, check out <a href="https://insiderone.com/case-studies/us-polo-association/">our case study with U.S. Polo Assn</a>. They used Insider One&rsquo;s predictive targeting to <strong>uncover customers with the highest purchase intent and show them personalized Google ads</strong>. This resulted in a 311% increase in conversion rates, a 135% boost in ROAS, and a 58% decrease in customer acquisition costs.</p>



<h2 class="wp-block-heading" id="step-by-step-guide-to-implementing-behavioral-targeting">Step-by-step guide to implementing behavioral targeting</h2>



<p>As you can see, behavioral targeting can be used for a variety of use cases and channels. Despite this versatility, there are three key steps that pretty much all teams must go through to succeed in this endeavor:</p>



<ol class="wp-block-list">
<li>Data collection and unification.</li>



<li>Behavioral segmentation and analytics.</li>



<li>Data activation across channels.</li>
</ol>



<p>Below, we&rsquo;ll explore all three steps in detail using Insider One to show how you can put each one into practice. We&rsquo;ll also cover three real-life use cases of successful behavioral targeting and the impact on conversions, AOV, and ROI.</p>



<h3 class="wp-block-heading" id="data-collection-and-unification">Data collection and unification</h3>



<p>Accurate behavioral targeting is only possible through reliable user data.&nbsp;</p>



<p>You need information on how people interact with your brand across all channels &mdash; including your website, emails, messaging channel communications, online ads, and more &mdash; to understand their journeys and target them effectively.</p>



<p>Today, much of the data collection process is automated. For example, analytics platforms like Google Analytics automatically collect tons of useful website interaction data, while popular channel-specific tools gather insights into campaign performance across different touchpoints.</p>



<p>However, most marketing teams face a big challenge here as<strong> their </strong><strong>behavioral data</strong><strong> is siloed off these different solutions</strong>, including analytics tools, <a href="https://insiderone.com/best-email-and-sms-marketing-software/">email and SMS platforms</a>, content management systems (CMSs), customer relationship management systems (CRMs), and so on.&nbsp;</p>



<p>As a result, many teams lack a true understanding of their customers&#8217; <a href="https://insiderone.com/omnichannel-customer-journey/">omnichannel journeys</a>. They also can&rsquo;t leverage all the available data without investing tons of time and engineering hours into complex integrations.</p>



<p>That&rsquo;s why a customer data platform (CDP) can drastically improve your behavioral targeting efforts. CDPs are solutions built specifically to:</p>



<ul class="wp-block-list">
<li>Unify customer data from different sources into a single convenient database, which overcomes data silos.</li>



<li>Resolve omnichannel identities and give you detailed, <a href="https://insiderone.com/360-degree-customer-view/">360-degree customer views</a>. These user profiles contain everything you need to target customers effectively, including their demographics, favorite channels, purchase and browsing histories, and much more.</li>
</ul>



<p>For example, the screenshot below shows a 360-degree customer profile created with Insider One&rsquo;s <a href="https://insiderone.com/enterprise-cdp/">enterprise CDP</a>. As you can see, this view offers all sorts of useful insights for your behavioral targeting efforts, including last purchased, browsed, and abandoned products, projected spending, likelihood to purchase, and discount affinity.</p>



<p>Put simply, <strong>a good CDP gives you a solid foundation to </strong><strong>target customers</strong><strong> effectively</strong>, based on all the available real-time data you have about them. This data can be provided by customers directly, collected on your channels (i.e., zero- and first-party data), and even collected by other domains (although the importance of third-party cookies is diminishing).</p>



<h3 class="wp-block-heading" id="behavioral-segmentation-and-analytics">Behavioral segmentation and analytics</h3>



<p>Once your data is unified, the next step is to organize it in a way that makes sense for your behavioral targeting process. This is where <a href="https://insiderone.com/behavioral-segmentation/">behavioral segmentation</a> comes in.</p>



<p>Behavioral segmentation consists of <strong>dividing leads and customers into segments based on their behavioral characteristics</strong>, like their visiting behaviors, purchasing habits, channel preferences and engagement, and much more.</p>



<p>It&rsquo;s usually combined with other types of segmentation &mdash; like demographic and geographic segmentation &mdash; to create detailed audience segments. For example, with Insider One, you can segment using 120+ behaviors, traits, and attributes across three different audience types:</p>



<ul class="wp-block-list">
<li><strong>Standard</strong>, which includes characteristics like locations, devices, and demographics.</li>



<li><strong>Predefined</strong>, which are automatically created groups of users who abandoned their carts, interacted with your brand on a specific channel, installed your mobile app, and more.</li>



<li><strong>Predictive</strong>, which are created by our AI-powered algorithms to detect customers&rsquo; likelihood to purchase or engage on a channel, projected spending, and more. If you&rsquo;re interested, we explore this topic in detail in <a href="https://insiderone.com/predictive-marketing/">our article on predictive marketing</a>.</li>
</ul>



<p>These versatile segmentation options let you organize your audiences based on the behaviors and traits that drive revenue and retention for your business.&nbsp;</p>



<p>For example, you can create segments of customers who:</p>



<ul class="wp-block-list">
<li>Have shown interest in a specific product.</li>



<li>Have engaged with your messages on a specific channel.</li>



<li>Have a high likelihood of purchasing and a high potential customer lifetime value (CLTV).</li>
</ul>



<p>Targeting audience segments with relevant content based on their needs and interests has <strong>a much higher chance of driving conversions compared to using only contextual or </strong><strong>demographic</strong><strong> targeting</strong>. You can also set up automations to trigger messages at the times each customer in this segment is most likely to respond.</p>



<p>Additionally, segmentation lets you analyze your most important customers in detail to understand their behaviors and find ways to improve the user experience. For example, here are a few useful <a href="https://insiderone.com/behavioral-analytics/">behavioral analytics features</a> you can use to uncover valuable insights:</p>



<ul class="wp-block-list">
<li><strong>Retention cohorts: </strong>You can build cohorts for any user behavior &mdash; like web page views or product purchases &mdash; to uncover the long-term value of each segment and find out how to keep customers engaged over the long term.</li>
</ul>



<ul class="wp-block-list">
<li><strong>Purchase behavior</strong><strong> analytics: </strong>These capabilities let you analyze the purchase decisions of important customer segments, including their AOV, purchases per customer, the categories and products that drive the most revenue, and so on.</li>
</ul>



<ul class="wp-block-list">
<li><strong>Channel reachability and message frequency analytics: </strong>These features help you understand where and how specific customer segments prefer to be contacted. You can track what percentage of your audiences is reachable on each channel and see the optimal message frequency for those audiences.</li>
</ul>



<p>You can learn more about how to analyze customer behavior across all touchpoints in our guide to <a href="https://insiderone.com/customer-journey-analytics-software/">the best customer journey analytics platforms</a>.</p>



<h3 class="wp-block-heading" id="data-activation-across-channels">Data activation across channels</h3>



<p>The final step of the behavioral targeting process is to use your data and segments to reach users with relevant offers on the right channels and at the right times. This is sometimes referred to as data activation since you&rsquo;re putting your data into action to drive key results like engagement, revenue, and retention.</p>



<p>For example, if you&rsquo;re using an <a href="https://insiderone.com/enterprise-marketing-platforms/">enterprise marketing platform</a> like Insider One, <strong>you can reach customers on 12+ channels</strong>. More importantly, each message you send can be personalized based on customers&rsquo; needs, interests, and preferences.</p>



<p>Since improving ad targeting is the classic use case of behavioral targeting, we&rsquo;ll start with that as an example.&nbsp;</p>



<p>As we said, you can use Insider One to create highly detailed customer segments for your campaigns. Then, using our integrations with Facebook, Google, and TikTok, you can <strong>target these segments with all kinds of ads</strong>, including:</p>



<ul class="wp-block-list">
<li>Standard Google and Facebook Ads.</li>



<li>Google Shopping ads.</li>



<li>Display ads.</li>



<li>TikTok remarketing ads.</li>
</ul>



<p>These ads can be personalized based on customer&rsquo;s preferences and interests &mdash; e.g., the products they browsed or added to their shopping carts &mdash; as well as predictive characteristics, such as their likelihood to purchase. <a href="https://insiderone.com/case-studies/pierre-cardin/">Pierre Cardin used this marketing strategy</a> to achieve a 67.96% reduction in cost per acquisition and a 445% uplift in conversion rate.</p>



<p>You can also apply the same behavioral targeting strategies across all other touchpoints including:</p>



<ul class="wp-block-list">
<li><strong>Your website and </strong><strong>mobile app</strong><strong>. </strong>You can deliver personalized product recommendations, site search results, banners, and categories to each user. This is a powerful way to optimize conversion rates and make the most out of the budget you spend getting people to your site or app.</li>
</ul>



<ul class="wp-block-list">
<li><strong>Your </strong><strong>email marketing campaigns</strong><strong>. </strong>Each email you send can be tailored depending on factors such as the products customers browsed on your site, recent milestones they&rsquo;ve had (e.g., birthdays or anniversaries), how they reacted to your previous campaigns, and so on.&nbsp;</li>
</ul>



<ul class="wp-block-list">
<li><strong>Your messaging channel communications. </strong>Just like with email, you can use Insider One to send individual messages across SMS, WhatsApp, Facebook Messenger, and LINE. Again, these can include all sorts of personalized elements, like names, cart items, upcoming events, and more.</li>
</ul>



<p>Lastly, you can use our AI-powered <a href="https://insiderone.com/customer-journey-builder/">customer journey builder</a> to trigger automated messages at the right times and on the right channels. This is possible thanks to our Next-Best Channel and Send-Time Optimization (STO) features that analyze users&rsquo; behaviors and automatically trigger each message at the time and on the channel they&rsquo;re most likely to engage on.</p>



<p>For a deeper dive into the topic of journey orchestration and automation, check out our guide to <a href="https://insiderone.com/marketing-automation-platforms/">the top marketing automation platforms</a>.</p>



<h3 class="wp-block-heading" id="3-examples-of-successful-behavioral-targeting">3 Examples of successful behavioral targeting</h3>



<p>All these behavioral targeting techniques sound great in theory. However, they can be tricky to implement in practice, especially without the right martech stack and an experienced customer success team to guide you through the process.</p>



<p>Below, we&rsquo;ll discuss three quick examples of companies that overcame the challenges with Insider One and successfully targeted customers with personalized offers. To demonstrate the versatility of behavioral targeting, we&rsquo;ve selected companies from different industries &mdash; sports, automotive, and cosmetics.</p>



<ol class="wp-block-list">
<li><a href="https://insiderone.com/case-studies/adidas/"><strong>Adidas</strong></a><strong>: </strong>The giant sports company used Insider One to target site visitors with different coupon codes, which resulted in a 259% increase in AOV from new users and a 35.3% boost to conversion rates from returning ones. The brand also personalized how categories were presented to each visitor and the product recommendations they saw on the site, leading to an additional 50% increase in mobile conversion rates and a 13% improvement in homepage conversion rates.</li>
</ol>



<ol start="2" class="wp-block-list">
<li><a href="https://insiderone.com/case-studies/toyota/"><strong>Toyota</strong></a><strong>: </strong>This leading automotive company used Insider One to target customers based on their browsing behaviors and the cars they showed interest in. First, the brand&rsquo;s digital marketing team utilized strategic exit intent overlays that increased test drive applications by 166%. Then, they identified visitor segments and optimized mobile layouts based on the previous behaviors and preferences of each user, which helped them increase traffic by 54%.&nbsp;</li>
</ol>



<ol start="3" class="wp-block-list">
<li><a href="https://insiderone.com/case-studies/avon-success-story/"><strong>Avon</strong></a><strong>: </strong>This multinational cosmetics company used Insider One to show highly relevant product recommendations to users on their website. Specifically, they started targeting users with products that were closely linked to their previous behavior and intent. This ensured visitors stayed on the site longer and increased the chances of them making a purchase. Overall, this behavioral targeting strategy resulted in a 78% increase in conversions.&nbsp;</li>
</ol>



<p>You can find even more examples of successful behavioral targeting by <a href="https://insiderone.com/resources/?asset-type=case-studies">visiting the case studies section on our website</a>.</p>



<h2 class="wp-block-heading" id="use-insider-one-to-segment-target-audiences-and-drive-revenue-across-12-channels">Use Insider One to segment target audiences and drive revenue across 12+ channels</h2>



<p>Insider One can help you <a href="https://insiderone.com/customer-targeting/">target customers</a> with personalized messages across all channels using 120+ attributes, including behaviors, traits, characteristics, preferences, and more.&nbsp;</p>



<p>You can choose from a broad range of standard, automatically created, and predictive audiences to build detailed segments for your campaigns. Plus, our <a href="https://insiderone.com/enterprise-cdp/">enterprise CDP</a> lets you unify your customer data to overcome data silos and get a clear view of your customers&rsquo; journeys.</p>



<p>You can also use Insider One to:</p>



<ul class="wp-block-list">
<li>Predict customer behaviors, like how much specific segments are projected to spend and how likely they are to buy or engage with your brand on a specific channel.</li>



<li>Use the full power of AI and machine learning to automate tasks, like choosing the right channels and moments to engage customers, generating copy and images, having unstructured, two-way conversations with customers, and a lot more.</li>



<li>Use versatile and intuitive tools to deliver personalized experiences that drive revenue across all online and offline channels &mdash; from your physical stores to your website, mobile app, emails, push notifications, SMS messages, and more.</li>
</ul>



<p>Finally, our vast template library and best-in-class customer support team will help you get started with Insider One and see a return on your investment as quickly as possible.&nbsp;</p>



<p><strong><em>To learn more about how Insider One can benefit your business, </em></strong><a href="https://insiderone.com/request-a-demo/"><strong><em>click here to book a demo with our team</em></strong></a><strong><em>.</em></strong></p>
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                                                    <p class="author-bio">Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One&#039;s brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let&#039;s just say that he shouldn&#039;t give up the day job just yet.</p>
                        
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<div class="cli-bar-btn_container"><a id="wt-cli-accept-all-btn" tabindex="0" role='button' style="border-radius:22px; padding:8px 25px; border-color:rgb(255, 255, 255); font-size:12px; font-weight:500;" data-cli_action="accept_all"  class="wt-cli-element medium cli-plugin-button wt-cli-accept-all-btn cookie_action_close_header cli_action_button" >Accept All</a><a id="wt-cli-accept-btn" tabindex="0" role='button' style="margin:5px 0px 5px 10px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-family:Figtree, Arial, sans-serif, 'apple color emoji', 'segoe ui emoji', 'segoe ui symbol', 'noto color emoji'; font-size:12px;" data-cli_action="accept"  class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >Only Necessary</a><a id="wt-cli-reject-btn" tabindex="0" role='button' style="margin:5px 5px 5px 0px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-size:12px;"  class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header_reject cli_action_button"  data-cli_action="reject">Decline All</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true">
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                        <h4 id='wt-cli-privacy-title'>Privacy Overview</h4>                        <div class="cli-privacy-content">
                            <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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                                    <div class="cli-tab-section">
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                            <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
                                Necessary                            </a>
                                                                                        <div class="wt-cli-necessary-checkbox">
                                    <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
                                    <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
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                                    Always Enabled                                </span>
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                            <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
                            <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
                                Functional                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional"  />
                                    <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
                            <div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
                                Performance                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance"  />
                                    <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
                            <div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
                                Analytics                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics"  />
                                    <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
                            <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_zitok</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape_country</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaalb_enterprise_aws</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_bobbibrowncosmetics_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dd_anonymous_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-c</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-current-currency</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. 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