How Wave Money Increased eKYC & Transactions | Insider One
2026-03-06 03:52 Diff

Streamlining Data Integration with Mixpanel Segmentation

Sensitive data like balance and transaction amounts were stored in a partner’s MixPanel platform, requiring seamless integration with Insider for effective campaign targeting.

Insider enabled the dynamic migration of MixPanel segments into Insider’s platform. This allowed Wave Money to combine these segments with Insider’s own segments, facilitating the launch of highly targeted campaigns. Through this integration, Insider achieved a one-time export or sync of segments dynamically from MixPanel to Insider, and successfully combined MixPanel segments with Insider segments to launch targeted campaigns, enhancing campaign effectiveness.