Insider One Tops Spring’21 G2 Grids in Mobile Marketing and Personalization
With 5 million monthly buyers and counting on G2 Crowd, it’s the ultimate platform where businesses go to find and review software.
No spin. Just pure unfiltered opinions from everyday users of the Insider One platform.
So to lead G2 Grids in the Spring 2021 Report is a testament to Insider One partners who provide unmatched insights into our performance. A huge thank you for choosing our growth management platform to help you save money and market with confidence.
AI-led personalization that gets at the person behind the experience
#1 Leader on the Personalization Grid for the Enterprise Segment
G2 Grid® for Personalization Software
Personalization software is what marketers use to create individualized customer experiences across channels. Using unified data profiles, deep segmentation, and AI-led recommendation strategies, marketers can build experiences that mirror how each customer thinks.
Personalization software that qualifies for G2’s Personalization Grid must:
- Track user behavior on mobile, web, email, and other channels
- Create personalized messaging and product recommendations
- Create & deliver custom messages based on a user’s behavior and historical patterns
- Have AI and machine learning capabilities that analyze user recommendations and apply those insights to website analytics
Insider One Products Designed for Personalization
Insider One’s Growth Management Platform unites disconnected customer data from offline and online channels into one easy-to-manage dashboard for marketers. The platform’s AI allows marketers to segment customers on an individual level and build subgoals to help each user get to their desired goal faster as they move between channels and devices.
Enhancing personalization with customer segmentation
Your customers are seeking to accomplish their goals and make decisions. Imagine how many questions run through each customer’s head as they’re considering purchasing a new coat.
Would this look good one me?
Can I afford it?
How often will I need to dry clean it?
Effective marketers think about all the steps in each individual’s mental journey and ask the questions that pop up along the way.
Insider One’s personalization and behavioral segmentation tools help marketers create a consistent, contextually relevant experience and mirror what happens in each customer’s mind on-screen, across multiple channels and device interfaces.
Superhuman segmentation with a human-machine combination
As marketers you’re probably aware of the power of personalization, maybe you’ve even experienced its power firsthand and want to replicate that experience for your customers.
Let’s take a look at Insider One’s customer segmentation and personalization tools to understand how you can achieve singularly brilliant experiences for each customer.
Predictive segments and behavioral segmentation – Insider One’s predictive segmentation engine runs on AI and machine-learning backed algorithms that track customer behavior across channels and turns that data into actionable segments. With 120+ behavioral segments such as Likelihood to Purchase (LTP), discount affinity and Likelihood to Churn, marketers can segment customers by what appeals to them, enhances their lives, and helps them achieve their spoken (and unspoken) goals on a product, category, and brand level.
AI-powered recommendations – Insider One’s platform uses multiple recommendation strategies to create individualized experiences for each customer, such as:
Insider One’s Smart Recommender uses AI to determine trending products, recently viewed items, location-based bestsellers, view together, purchased together, and custom recommendations strategies for personalization. To see this feature in action, learn how Selsey boosted conversions by 8% with smart recommendations.
Onsite Engagement
With attention spans in short supply, getting the user’s attention and keeping it is half the battle. Use surveys, display notifications, and coupon codes to level up onsite engagement.
Discover how Insider One helped Philips achieve a 35% increase in average order value (AOV) with onsite engagement and personalization.
Category Optimizer
Welcome visitors with a personalized view of your website or app. Change the order of categories and individualize your menu with easy drag and drop features.
Want even more cool features? Dynamically change categories based on user behaviors in real time.
100+ pre-optimized personalization templates – Marketers can stand on the shoulders of giants, and make headway quicker with 100+ personalization templates built for maximum engagement and conversion. Insider One behavioral segmentation and predictive segments use AI to drive engagement, influence customers’ micro-decisions and drive them towards the right goals.
WhatsApp Business API
Take time-sensitive and transactional conversations right to the table with our WhatsApp Business API integration. Marketers can now engage users, who opt-in to receive updates via WhatsApp, directly on the messaging app. Whatsapp Business API enables marketers to deliver automated and personalized WhatsApp messages following an on-site transaction, such as purchase confirmation, boarding pass, event ticket, and more.
Facebook Messenger
More than 70% of customers are confident about a brand they can message directly. With Insider One’s Facebook Messenger integration, marketers can continue the engagement on Messenger—doesn’t get more personal than that. This integration enables brands to send automated cart abandonment messages, promote seasonal sales, and deliver non-promotional news and updates to engage customers.
InStory
Bring the best of Instagram-like stories to web and mobile channels. Excite and engage customers, show them personalized product recommendations, trending products, and more. Up the interactive quotient of your website a notch with Insider One’s powerful InStory layover for your onsite engagement.
Gamified Templates
Who doesn’t love the curiosity of a scratch-coupon or the thrill of spinning a wheel? Get the best out of your customers’ curiosity with gamified templates. Marketers can introduce these gamified elements to their onsite strategy to offer discounts, free subscriptions, free +1 offers, free shipping, and much more. Check out our gamified template store.
Social Proof
A templated (or from scratch) approach to creating urgency around your products and content. Let visitors see the popularity of a product when stock is getting low, and how many people viewed the item they’re looking at.
Level up your social proof game with customized banners that speak to what a user is experiencing in real-time.
Let’s say, there are only three jackets left in the visitor’s size, you can mirror the social proof message letting on your website banners and let the user know this is a high-demand item with Insider One’s Banner Management capabilities.
But social proof isn’t just for eCommerce. Publishing sites can benefit from social proof too. If you’ve published a post on “The 10 Most Amazing Beaches in the World” to attract readers let them know how many people already read the blog.
Purchase Progress
Show customers how close they are to hitting a target with purchase progress.
Let’s say a shopper has 50 dollars worth of clothing in their cart and needs to hit $75 to snag free shipping. A purchase progress bar can show them how close they are to hitting your desired target.
Showing shoppers how close they are to a reward will entice them to add more items to their cart and increase their average order value (AOV). (https://insiderone.com/case-studies/philips/)
Leading the category with a mobile-first approach
#1 Leader on the Mobile Marketing Overall and for the Enterprise Segment
G2 Grid® for Mobile Marketing Software
More than 60% of the traffic to digital channels comes from the mobile, yet only 20% of conversions take place on this channel as poor experiences cause users to drop off. A McKinsey report states that 40% of potential mobile web customers are lost to competitors because of poor experiences, further highlighting the need for a flawless mobile web experience.
There is a significant leak in the mobile conversion funnel, and the only way to plug it is to have marketers adopt a mobile-first strategy to win back lost opportunities.
Insider One also leads G2’s Mobile Marketing Software Grid, backed by detailed reviews from customers about their experience and our mobile-first capabilities. Our mobile marketing suite comes with powerful engagement and conversion tools optimized for mobile web and mobile apps. With the right mobile marketing software, marketers across industries can engage users on mobile web, mobile apps, and web browsers and connect with users despite the smaller screen sizes.
From mobile web history to a user’s location, Insider One’s mobile marketing solutions actively track data collected along the many touchpoints in a customer’s journey to win more sales, gain subscribers, and compel users to take action.
Mobile marketing software that qualifies for G2’s Mobile Marketing Grid must:
- Empower marketers to reach users on their mobile devices
- Reach users on mobile web browsers, with mobile push notifications, and in-app
- Have templates for mobile ad campaigns
- Track user interactions with each ad
- Be compatible or offer proximity analytics software for delivering targeted ads
Insider One’s Mobile-first Products
Mobile app users expect the same great experience they know on the desktop to extend to mobile. Leaving mobile apps as an afterthought is going to hurt your brand.
Insider One designs mobile-first features to help marketers create captivating experiences on the smaller screens without sacrificing the features traditionally reserved for website optimization only.
Let’s explore them in more detail.
Insider One Mobile Marketing Capabilities
Mobile-first personalization
Insider One gives marketers the tools to design immersive experiences on mobile with InStory, a personalized brand story builder to speed up product discovery. Pre-optimized and gamified templates within the platform keep engagement levels high and the world’s first exit intent feature for mobile helps marketers retain users.
Push notifications and in-app messaging
Rich push notifications, geofencing, and ready-to-go in-app messaging templates allow marketers to make the most of mobile interactions and drive conversions and loyalty.
Mobile App Push Notifications
Personalized mobile app push notifications can increase user engagement, conversions, and retention rates. With the right message at the right time, you can give people who download your app a person to keep using it.
Personalized mobile app push notifications can increase user engagement, conversions, and retention rates. With the right message at the right time, you can give people who download your app a person to keep using it.
Let’s discover the different types of mobile app push notifications.
- Standard Push Notifications
Mobile app push notifications with titles and descriptions. Standard push notifications can be sent to users instantly or can be scheduled.
Mobile app push notifications enriched with an image. Rich push notifications can be delivered to users instantly or can be scheduled.
- Carousel & Slider Push Notifications
Carousels allow you to add images and enter the title and description for your products. Carousel and Sliders require a minimum of three products or content pieces. You can add up to six products. The order of the products can be changed by dragging and dropping the images. Brands are now competing to draw users’ attention in a relatively small space, that’s why it’s key to test and do something different from the competition and stand out from the crowd.
- Recurring Push Notifications
Automation campaigns can have strong use cases when it comes to saving time and making sure users don’t get cold with scheduled automated push campaigns that can be sent at a specific time and date.
- Conversion Push Notifications
Automated campaigns that are triggered by user behavior in the app are called conversion push campaigns. Conversion scenarios work as short funnels, in which you expect the user to complete specific steps. If they don’t, you send them a notification.
- Geofence Push Notifications
Automated campaigns that are triggered by the user’s current location are geofence push campaigns. A Geofence is a tracked area of a pinpoint location on a map based within a given radius. If a user enters or exits the tracked geofence, a push notification will be sent.
- Cart Reminder Push Notifications
Cart Reminder Notifications are very similar to conversion push notifications, but they’re more restricted. When a user adds items to the cart and ends the session, a push will be triggered. Depending on the number of items in the cart, the user will receive either one image notification or a carousel notification with the image, name, and price of the items.
Insider One’s Definitive Guide to Mobile Marketing: From setting goals to optimizing design, messaging, and delivery, learn everything you need to know about getting started with mobile marketing personalization.
Individualized mobile experiences & recommendations
Content optimization tools tailor mobile experiences for each user and ease navigation. AI-led recommendations speed up decisions on smaller screens and improve average order value. Marketers can also run mobile experiments to test their ideas before investing in permanent changes.
Content Optimizer for Mobile
Content Optimizer for Mobile lets marketers change and test any element (button color, copy, font), slider image order, title, subtitle, or images without time-consuming and expensive app development or app store deployments.
Learn more about Content Optimizer for Mobile and how you can bridge the desktop-to-mobile experience gap with individualized mobile app personalization.
Mobile App Survey
Create a feedback loop with your mobile app users. A mobile app survey can give you unfiltered insight into what users like and dislike about your app. Use survey responses to fuel product innovation and prioritize feature development.
Mobile App Smart Recommender
Create mobile-first experiences in the age of always-connected consumers with smart recommendations for mobile.
AI analyzes user behavior and history to make relevant and contextual recommendations to mobile app users.
When you don’t have a whole of space to convince and convert, showing mobile users products and content already aligned with their interests reduces the risk of them exiting (and even uninstalling) your app.
With consumer patience in short supply, you can’t risk a few bad experiences with irrelevant content.
How Insider One won customers’ hearts on Valentine’s Day and beyond with mobile-first experiences.
Don’t stop at mobile apps. Explore how to create converting conversations on the mobile web, with our definitive guide to mobile web marketing.
What Customers are Saying About Insider One on G2 Crowd
We are what our customers think. At Insider One, we’re committed to learning and growing—and taking the good, with the bad and the ugly—to emerge stronger and build products marketers love and want to use and tell others about.
G2 Customer Reviews on Insider One Personalization Capabilities
“Insider One helps our website to generate more traffic and conversions and enhance/customize UX“
“When we started working with Insider One our goal was to improve our eCommerce arm. By using Insider One’s mobile and desktop web personalization tools, web push notifications, smart recommendation and triggered emails, we quickly achieved 6X ROI !”
“Best CRM and personalization tool we’ve used“
“Their CRM API is one of the best that we’ve used and it allows us to manage all our data in one place. And when we combine this with Architect, another Insider One product, we get one of the most advanced personalization tools in the market.”
“Humanized connection with our customers through data insights“
“We are able to deliver hyper-personalized experiences to micro-segments of app users based on their historical and behavioral data in real-time. We are able to engage and delight our customers through 1:1 messages, product recommendations, and gamified promotions that are truly tailored for them. We feel like we know our customers better.”
G2 Customer Reviews on Insider One Mobile Marketing Capabilities
“Best tool for conversions increasing AOV”
“Our goal was to combat user drop-off and improve retention. It was vital that we were able to increase the AOV on our mobile web. With the Insider One platform, we realized we could create unique campaigns with custom experiences, and when combined with tools like exit intent the resulting experiences were remarkable.”
“Once we knew where we were losing, we had all the power to fix it“
“We leveraged many Insider One’s features like in-app feedback and smart incentives with contextual 1:1 communication for all the users to improve retention. Those who had recently uninstalled our app were re-targeted with FB ads. […] Within a month’s time, we could see the number of apps uninstalls dropping and conversion rates rising.”
“Engaging mobile users personally has never been easier”
“What we really enjoy about using Insider One is their segmentation capability which helps us to engage with users in a very efficient way. The next best thing is the InStory product which greatly improves the engagement on our mobile web as these are Instagram-like stories where we can tell our customers about important things like offers, new plans etc.”
“Engaging mobile users personally has never been easier“
“With Insider One, we were able to show amazing stories on our mobile web using their InStory product. The engagement improvement was almost immediate and our CTR increased 2X from before. Insider One’s app push feature has helped us send highly targeted app push notifications, almost 21 million in the past 6 months.”
G2 Customer Reviews on Insider One Customer Journey Analytics Capabilities
“Excellent tool to increase interaction with websites“
“It is a simple, fast and easy to use platform, it is really adaptable and understands user behavior, also its account management support is amazing, it also has one of the newest and most attractive functions to show recommendations, the tools can improve the current website by providing more messages and reminders, the best is its detailed analytics platform that provides amazing information about the performance of our campaigns, it is one of the best we have used and allows us to manage all our data in one place.”
G2 Customer Reviews on Insider One ROI
“A growth marketing platform with zero IT dependency and 100% ROI“
“During this year, we managed to improve our conversion rate by 14% and also observed an uplift in our AOV by 32.9% after using Insider One. Insider One’s web push product works amazing well at giving results, infact our conversion rate from Insider One’s Conversion Push Notifications was 2X higher than the industry average. Highly recommend this platform for others looking to optimize their UX.”
“Great functions that understand customers to provide better experiences“
“The platform has helped us in engaging each customer in a much personalized manner according to their preferences and needs. And what makes it even better is that the platform makes use of the data from our website to predict customer behavior with accuracy. All this combined creates a greater package to boost conversion and ROI throughout the conversion funnel.”
What Insider One’s Growth Management Platform Can Do for Your Omnichannel Marketing Strategy
With customer behavior rapidly changing in a mobile-first and messaging-first age, it’s critical for you to have the right tools you need to create, track, optimize, and personalize experiences for each user at scale.
But having almighty capabilities isn’t enough. You need to have a solid foundation to get off the ground running. You need the full support of a marketing expert community behind you that’s already tested and learned, taking the guesswork and initial growing pains out of the learning curve for you.
From scratch, semi-customized, or ready-to-launch templates, you have the freedom and flexibility to build customer journeys and market the way you want with speed and baked intelligence that will steer you and your customers clear from detours.
Want to see Insider One’s powerful personalization and mobile marketing in action? Request a personalized demo today.
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<h1 class="post-title">Insider One named #1 in G2 Spring’21 report for Personalization and Mobile Marketing</h1>
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<p class="author-info"><span class="authname"><a href="https://insiderone.com/author/christopher-lowe/">Christopher Lowe</a></span><span class="hipen"> - </span>Partner Success Director</p>
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20 min. </p>
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<p><strong>Updated</strong> on Jan 13, 2021</p>
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<h4 class="sidebar-heading">Table of Contents</h4>
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<div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#insider-one-tops-spring-21-g2-grids-in-mobile-marketing-and-personalization">Insider One Tops Spring’21 G2 Grids in Mobile Marketing and Personalization</a><li class="parent-level-item"><a href="#ai-led-personalization-that-gets-at-the-person-behind-the-experience">AI-led personalization that gets at the person behind the experience</a><ul><li><a href="#insider-one-products-designed-for-personalization">Insider One Products Designed for Personalization</a></li></ul></li><li class="parent-level-item"><a href="#leading-the-category-with-a-mobile-first-approach">Leading the category with a mobile-first approach</a><ul><li><a href="#insider-one-s-mobile-first-products">Insider One’s Mobile-first Products </a></li><li><a href="#insider-one-mobile-marketing-capabilities">Insider One Mobile Marketing Capabilities </a></li></ul></li><li class="parent-level-item"><a href="#what-customers-are-saying-about-insider-one-on-g2-crowd">What Customers are Saying About Insider One on G2 Crowd</a><ul><li><a href="#g2-customer-reviews-on-insider-one-personalization-capabilities">G2 Customer Reviews on Insider One Personalization Capabilities </a></li><li><a href="#g2-customer-reviews-on-insider-one-mobile-marketing-capabilities">G2 Customer Reviews on Insider One Mobile Marketing Capabilities </a></li><li><a href="#g2-customer-reviews-on-insider-one-customer-journey-analytics-capabilities">G2 Customer Reviews on Insider One Customer Journey Analytics Capabilities </a></li><li><a href="#g2-customer-reviews-on-insider-one-roi">G2 Customer Reviews on Insider One ROI</a></li></ul></li><li class="parent-level-item"><a href="#what-insider-one-s-growth-management-platform-can-do-for-your-omnichannel-marketing-strategy">What Insider One’s Growth Management Platform Can Do for Your Omnichannel Marketing Strategy</a></li></ul></div> <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><h2 class="wp-block-heading" id="insider-one-tops-spring-21-g2-grids-in-mobile-marketing-and-personalization">Insider One Tops Spring’21 G2 Grids in Mobile Marketing and Personalization</h2>
<p>With 5 million monthly buyers and counting on G2 Crowd, it’s the ultimate platform where businesses go to find and review software. </p>
<p>No spin. Just pure unfiltered opinions from everyday users of the Insider One platform. </p>
<p>So to lead G2 Grids in the Spring 2021 Report is a testament to Insider One partners who provide unmatched insights into our performance. A huge thank you for choosing our growth management platform to help you save money and market with confidence.</p>
<h2 class="wp-block-heading" id="ai-led-personalization-that-gets-at-the-person-behind-the-experience">AI-led personalization that gets at the person behind the experience</h2>
<p>#1 Leader on the Personalization Grid for the Enterprise Segment</p>
<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="448" src="https://insiderone.com/assets/media/2021/02/g2-winter-21-report-blog.png" alt="" class="wp-image-724" srcset="https://insiderone.com/assets/media/2021/02/g2-winter-21-report-blog.png 1024w, https://insiderone.com/assets/media/2021/02/g2-winter-21-report-blog-300x131.png 300w, https://insiderone.com/assets/media/2021/02/g2-winter-21-report-blog-768x336.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p><a rel="noreferrer noopener nofollow" href="https://www.g2.com/categories/personalization" target="_blank">G2 Grid® for Personalization Software</a></p>
<p>Personalization software is what marketers use to create individualized customer experiences across channels. Using unified data profiles, deep segmentation, and AI-led recommendation strategies, marketers can build experiences that mirror how each customer thinks. </p>
<p>Personalization software that qualifies for G2’s Personalization Grid must:</p>
<ul class="wp-block-list">
<li>Track user behavior on mobile, web, email, and other channels</li>
<li>Create personalized messaging and product recommendations </li>
<li>Create & deliver custom messages based on a user’s behavior and historical patterns</li>
<li>Have AI and machine learning capabilities that analyze user recommendations and apply those insights to website analytics </li>
</ul>
<h3 class="wp-block-heading" id="insider-one-products-designed-for-personalization">Insider One Products Designed for Personalization</h3>
<p>Insider One’s Growth Management Platform unites disconnected customer data from offline and online channels into one easy-to-manage dashboard for marketers. The platform’s AI allows marketers to segment customers on an individual level and build subgoals to help each user get to their desired goal faster as they move between channels and devices<strong>. </strong></p>
<p><strong>Enhancing personalization with customer segmentation </strong></p>
<p>Your customers are seeking to accomplish their goals and make decisions. Imagine how many questions run through each customer’s head as they’re considering purchasing a new coat.</p>
<p><em>Would this look good one me?</em></p>
<p><em>Can I afford it?</em></p>
<p><em>How often will I need to dry clean it? </em></p>
<p>Effective marketers think about all the steps in each individual’s mental journey and ask the questions that pop up along the way.<br><br>Insider One’s personalization and behavioral segmentation tools help marketers create a consistent, contextually relevant experience and mirror what happens in each customer’s mind on-screen, across multiple channels and device interfaces. </p>
<p><strong>Superhuman segmentation with a human-machine combination</strong></p>
<p>As marketers you’re probably aware of the power of personalization, maybe you’ve even experienced its power firsthand and want to replicate that experience for your customers. </p>
<p>Let’s take a look at Insider One’s customer segmentation and personalization tools to understand how you can achieve singularly brilliant experiences for each customer. </p>
<p>Predictive segments and behavioral segmentation – Insider One’s predictive segmentation engine runs on AI and machine-learning backed algorithms that track customer behavior across channels and turns that data into actionable segments. With 120+ behavioral segments such as Likelihood to Purchase (LTP), discount affinity and Likelihood to Churn, marketers can segment customers by what appeals to them, enhances their lives, and helps them achieve their spoken (and unspoken) goals on a product, category, and brand level.</p>
<p><strong>AI-powered recommendations –</strong> Insider One’s platform uses multiple recommendation strategies to create individualized experiences for each customer, such as:</p>
<p>Insider One’s <a href="https://insiderone.com/individualize/" target="_blank" rel="noreferrer noopener">Smart Recommender</a> uses AI to determine trending products, recently viewed items, location-based bestsellers, view together, purchased together, and custom recommendations strategies for personalization. To see this feature in action, learn how <a href="https://insiderone.com/case-studies/selsey/" target="_blank" rel="noreferrer noopener">Selsey boosted conversions by 8% with smart recommendations</a>.</p>
<p><strong>Onsite Engagement</strong></p>
<p>With attention spans in short supply, getting the user’s attention and keeping it is half the battle. Use surveys, display notifications, and coupon codes to level up onsite engagement.<br>Discover how Insider One helped <a href="https://insiderone.com/case-studies/philips/" target="_blank" rel="noreferrer noopener">Philips achieve a 35% increase in average order value (AOV)</a> with onsite engagement and personalization. </p>
<p><strong>Category Optimizer</strong></p>
<p>Welcome visitors with a personalized view of your website or app. Change the order of categories and individualize your menu with easy drag and drop features. </p>
<p>Want even more cool features? Dynamically change categories based on user behaviors in real time. </p>
<p>100+ pre-optimized personalization templates – Marketers can stand on the shoulders of giants, and make headway quicker with 100+ personalization templates built for maximum engagement and conversion. Insider One behavioral segmentation and predictive segments use AI to drive engagement, influence customers’ micro-decisions and drive them towards the right goals. </p>
<p><strong>WhatsApp Business API</strong></p>
<p>Take time-sensitive and transactional conversations right to the table with our WhatsApp Business API integration. Marketers can now engage users, who opt-in to receive updates via WhatsApp, directly on the messaging app. Whatsapp Business API enables marketers to deliver automated and personalized WhatsApp messages following an on-site transaction, such as purchase confirmation, boarding pass, event ticket, and more.</p>
<p><strong>Facebook Messenger</strong></p>
<p>More than 70% of customers are confident about a brand they can message directly. With Insider One’s Facebook Messenger integration, marketers can continue the engagement on Messenger—doesn’t get more personal than that. This integration enables brands to send automated cart abandonment messages, promote seasonal sales, and deliver non-promotional news and updates to engage customers.</p>
<p><strong>InStory</strong></p>
<p>Bring the <a href="https://insiderone.com/individualize/discover/" target="_blank" rel="noreferrer noopener">best of Instagram-like stories to web and mobile</a> channels. Excite and engage customers, show them personalized product recommendations, trending products, and more. Up the interactive quotient of your website a notch with Insider One’s powerful InStory layover for your onsite engagement.</p>
<p><strong>Gamified Templates</strong></p>
<p>Who doesn’t love the curiosity of a scratch-coupon or the thrill of spinning a wheel? Get the best out of your customers’ curiosity with gamified templates. Marketers can introduce these gamified elements to their onsite strategy to offer discounts, free subscriptions, free +1 offers, free shipping, and much more. <a href="https://insiderone.com/channels/web/" target="_blank" rel="noreferrer noopener"><strong>Check out our gamified template store</strong></a>.</p>
<p><strong>Social Proof</strong></p>
<p>A templated (or from scratch) approach to creating urgency around your products and content. Let visitors see the popularity of a product when stock is getting low, and how many people viewed the item they’re looking at. </p>
<p>Level up your social proof game with customized banners that speak to what a user is experiencing in real-time. </p>
<p>Let’s say, there are only three jackets left in the visitor’s size, you can mirror the social proof message letting on your website banners and let the user know this is a high-demand item with Insider One’s <a href="https://insiderone.com/introducing-real-time-interaction-management/" target="_blank" rel="noreferrer noopener"><strong>Banner Management capabilities</strong></a><strong>.</strong> </p>
<p><em>But social proof isn’t just for eCommerce.</em> Publishing sites can benefit from social proof too. If you’ve published a post on “The 10 Most Amazing Beaches in the World” to attract readers let them know how many people already read the blog. </p>
<p><strong>Purchase Progress</strong></p>
<p>Show customers how close they are to hitting a target with purchase progress. </p>
<p>Let’s say a shopper has 50 dollars worth of clothing in their cart and needs to hit $75 to snag free shipping. A purchase progress bar can show them how close they are to hitting your desired target. </p>
<p>Showing shoppers how close they are to a reward will entice them to add more items to their cart and increase their average order value (AOV). (<a href="https://insiderone.com/case-studies/philips/" target="_blank" rel="noreferrer noopener">https://insiderone.com/case-studies/philips/</a>) </p>
<h2 class="wp-block-heading" id="leading-the-category-with-a-mobile-first-approach"><strong>Leading the category with a mobile-first approach</strong></h2>
<p>#1 Leader on the Mobile Marketing Overall and for the Enterprise Segment</p>
<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="451" src="https://insiderone.com/assets/media/2021/02/g2-winter-21-report-blog-2.png" alt="" class="wp-image-726" srcset="https://insiderone.com/assets/media/2021/02/g2-winter-21-report-blog-2.png 1024w, https://insiderone.com/assets/media/2021/02/g2-winter-21-report-blog-2-300x132.png 300w, https://insiderone.com/assets/media/2021/02/g2-winter-21-report-blog-2-768x338.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p><a href="https://www.g2.com/categories/mobile-marketing" target="_blank" rel="noreferrer noopener nofollow">G2 Grid® for Mobile Marketing Software</a></p>
<p>More than 60% of the traffic to digital channels comes from the mobile, yet only 20% of conversions take place on this channel as poor experiences cause users to drop off. A McKinsey report states that 40% of potential mobile web customers are lost to competitors because of poor experiences, further highlighting the need for a flawless mobile web experience.</p>
<p>There is a significant leak in the mobile conversion funnel, and the only way to plug it is to have marketers adopt a mobile-first strategy to win back lost opportunities. </p>
<p>Insider One also leads G2’s Mobile Marketing Software Grid, backed by detailed reviews from customers about their experience and our mobile-first capabilities. Our mobile marketing suite comes with powerful engagement and conversion tools optimized for <a href="https://insiderone.com/channels/web/" target="_blank" rel="noreferrer noopener">mobile web</a> and <a href="https://insiderone.com/channels/app/" target="_blank" rel="noreferrer noopener">mobile apps</a>. With the right mobile marketing software, marketers across industries can engage users on mobile web, mobile apps, and web browsers and connect with users despite the smaller screen sizes. </p>
<p>From mobile web history to a user’s location, Insider One’s mobile marketing solutions actively track data collected along the many touchpoints in a customer’s journey to win more sales, gain subscribers, and compel users to take action. </p>
<p>Mobile marketing software that qualifies for G2’s Mobile Marketing Grid must:</p>
<ul class="wp-block-list">
<li>Empower marketers to reach users on their mobile devices</li>
<li>Reach users on mobile web browsers, with mobile push notifications, and in-app</li>
<li>Have templates for mobile ad campaigns</li>
<li>Track user interactions with each ad</li>
<li>Be compatible or offer proximity analytics software for delivering targeted ads </li>
</ul>
<h3 class="wp-block-heading" id="insider-one-s-mobile-first-products"><strong>Insider One’s Mobile-first Products </strong></h3>
<p>Mobile app users expect the same great experience they know on the desktop to extend to mobile. Leaving mobile apps as an afterthought is going to hurt your brand. </p>
<p>Insider One designs mobile-first features to help marketers create captivating experiences on the smaller screens without sacrificing the features traditionally reserved for website optimization only.</p>
<p>Let’s explore them in more detail. </p>
<h3 class="wp-block-heading" id="insider-one-mobile-marketing-capabilities"><strong>Insider One Mobile Marketing Capabilities </strong></h3>
<p><strong>Mobile-first personalization</strong></p>
<p>Insider One gives marketers the tools to design immersive experiences on mobile with <a href="https://insiderone.com/individualize/discover/" target="_blank" rel="noreferrer noopener"><strong>InStory</strong></a><strong>,</strong> a personalized brand story builder to speed up product discovery. Pre-optimized and gamified templates within the platform keep engagement levels high and the <a href="https://insiderone.com/mobile-web-meets-exit-intent-technology/?utm_campaign=pressrelease-g2winter21leader&utm_source=pressrelease&utm_medium=pressrelease&utm_content=mobile-web-meets-intent" target="_blank" rel="noreferrer noopener"><strong>world’s first exit intent feature for mobile</strong> </a>helps marketers retain users.</p>
<p><strong>Push notifications and in-app messaging</strong></p>
<p><a href="https://insiderone.com/channels/app/" target="_blank" rel="noreferrer noopener"><strong>Rich push notifications</strong></a>, geofencing, and ready-to-go in-app messaging templates allow marketers to make the most of mobile interactions and <a href="https://insiderone.com/a-definitive-guide-to-mobile-marketing/?utm_campaign=pressrelease-g2winter21leader&utm_source=pressrelease&utm_medium=pressrelease&utm_content=mobile-marketing-blog" target="_blank" rel="noreferrer noopener"><strong>drive conversions and loyalty.</strong></a></p>
<p><strong>Mobile App Push Notifications</strong></p>
<p>Personalized <a href="https://insiderone.com/channels/app/" target="_blank" rel="noreferrer noopener">mobile app push</a> notifications can increase user engagement, conversions, and retention rates. With the right message at the right time, you can give people who download your app a person to keep using it. </p>
<p>Personalized <a href="https://insiderone.com/channels/app/" target="_blank" rel="noreferrer noopener">mobile app push</a> notifications can increase user engagement, conversions, and retention rates. With the right message at the right time, you can give people who download your app a person to keep using it. </p>
<p>Let’s discover the different types of mobile app push notifications. </p>
<ul class="wp-block-list">
<li><strong>Standard Push Notifications</strong></li>
</ul>
<p>Mobile app push notifications with titles and descriptions. Standard push notifications can be sent to users instantly or can be scheduled.</p>
<ul class="wp-block-list">
<li><strong>Rich Push Notifications</strong></li>
</ul>
<p>Mobile app push notifications enriched with an image. Rich push notifications can be delivered to users instantly or can be scheduled.</p>
<ul class="wp-block-list">
<li><strong>Carousel & Slider Push Notifications</strong></li>
</ul>
<p>Carousels allow you to add images and enter the title and description for your products. Carousel and Sliders require a minimum of three products or content pieces. You can add up to six products. The order of the products can be changed by dragging and dropping the images. Brands are now competing to draw users’ attention in a relatively small space, that’s why it’s key to test and do something different from the competition and stand out from the crowd.</p>
<ul class="wp-block-list">
<li><strong>Recurring Push Notifications</strong></li>
</ul>
<p>Automation campaigns can have strong use cases when it comes to saving time and making sure users don’t get cold with scheduled automated push campaigns that can be sent at a specific time and date. </p>
<ul class="wp-block-list">
<li><strong>Conversion Push Notifications</strong></li>
</ul>
<p>Automated campaigns that are triggered by user behavior in the app are called conversion push campaigns. Conversion scenarios work as short funnels, in which you expect the user to complete specific steps. If they don’t, you send them a notification.</p>
<ul class="wp-block-list">
<li><strong>Geofence Push Notifications</strong></li>
</ul>
<p>Automated campaigns that are triggered by the user’s current location are geofence push campaigns. A Geofence is a tracked area of a pinpoint location on a map based within a given radius. If a user enters or exits the tracked geofence, a push notification will be sent.</p>
<ul class="wp-block-list">
<li><strong>Cart Reminder Push Notifications</strong></li>
</ul>
<p>Cart Reminder Notifications are very similar to conversion push notifications, but they’re more restricted. When a user adds items to the cart and ends the session, a push will be triggered. Depending on the number of items in the cart, the user will receive either one image notification or a carousel notification with the image, name, and price of the items.</p>
<p><a href="https://insiderone.com/a-definitive-guide-to-mobile-marketing/#:~:text=Insider%20One%20changed%20it%20with%20the%20world%E2%80%99s%20first%20Social,tool%20%E2%80%93%20InStory%20%E2%80%93%20for%20the%20mobile%20web." target="_blank" rel="noreferrer noopener"><strong>Insider One’s Definitive Guide to Mobile Marketing</strong></a>: From setting goals to optimizing design, messaging, and delivery, learn everything you need to know about getting started with mobile marketing personalization. </p>
<p><strong>Individualized mobile experiences & recommendations</strong></p>
<p><a href="https://insiderone.com/individualize/experiment/" target="_blank" rel="noreferrer noopener"><strong>Content optimization tools</strong></a> tailor mobile experiences for each user and ease navigation. AI-led recommendations speed up decisions on smaller screens and improve average order value. Marketers can also run mobile experiments to test their ideas before investing in permanent changes.</p>
<p><strong>Content Optimizer for Mobile</strong></p>
<p>Content Optimizer for Mobile lets marketers change and test any element (button color, copy, font), slider image order, title, subtitle, or images without time-consuming and expensive app development or app store deployments. </p>
<p>Learn more about Content Optimizer for Mobile and how you can bridge the desktop-to-mobile experience gap with individualized mobile app personalization.</p>
<p><strong>Mobile App Survey</strong></p>
<p>Create a feedback loop with your mobile app users. A <a href="https://insiderone.com/channels/web/" target="_blank" rel="noreferrer noopener">mobile app </a>survey can give you unfiltered insight into what users like and dislike about your app. Use survey responses to fuel product innovation and prioritize feature development. </p>
<p><strong>Mobile App Smart Recommender</strong></p>
<p>Create mobile-first experiences in the age of always-connected consumers with smart recommendations for mobile.<br><br>AI analyzes user behavior and history to make relevant and contextual recommendations to mobile app users.<br><br>When you don’t have a whole of space to convince and convert, showing mobile users products and content already aligned with their interests reduces the risk of them exiting (and even uninstalling) your app.<br><br>With consumer patience in short supply, you can’t risk a few bad experiences with irrelevant content. </p>
<p><a href="https://markets.businessinsider.com/news/stocks/deliver-lovable-mobile-first-experiences-on-valentine-s-day-and-beyond-with-insider-named-leader-in-the-g2-crowd-grid-r-for-mobile-marketing-for-12-consecutive-quarters-1028895957" target="_blank" rel="noreferrer noopener nofollow">How Insider One won customers’ hearts on Valentine’s Day</a> and beyond with mobile-first experiences. </p>
<p>Don’t stop at mobile apps. Explore how to create converting conversations on the mobile web, with our <a href="https://insiderone.com/ebook/converting-ebook-mobile-web/" target="_blank" rel="noreferrer noopener">definitive guide to mobile web marketing</a>.</p>
<h2 class="wp-block-heading" id="what-customers-are-saying-about-insider-one-on-g2-crowd"><strong>What Customers are Saying About Insider One on G2 Crowd</strong></h2>
<p>We are what our customers think. At Insider One, we’re committed to learning and growing—and taking the good, with the bad and the ugly—to emerge stronger and build products marketers love and want to use and tell others about.</p>
<h3 class="wp-block-heading" id="g2-customer-reviews-on-insider-one-personalization-capabilities"><strong>G2 Customer Reviews on Insider One Personalization Capabilities </strong></h3>
<p><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-4277037" target="_blank" rel="noreferrer noopener nofollow">“<strong>Insider One helps our website to generate more traffic and conversions and enhance/customize UX</strong>“</a></p>
<p>“<em>When we started working with Insider One our goal was to improve our eCommerce arm. By using Insider One’s mobile and desktop web personalization tools, web push notifications, smart recommendation and triggered emails, we quickly achieved 6X ROI !</em>”</p>
<p><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-4255567" target="_blank" rel="noreferrer noopener nofollow">“<strong>Best CRM and personalization tool we’ve used</strong>“</a></p>
<p>“<em>Their CRM API is one of the best that we’ve used and it allows us to manage all our data in one place. And when we combine this with Architect, another Insider One product, we get one of the most advanced personalization tools in the market.</em>”</p>
<p><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-1156975" target="_blank" rel="noreferrer noopener nofollow">“<strong>Humanized connection with our customers through data insights</strong>“</a></p>
<p>“<em>We are able to deliver hyper-personalized experiences to micro-segments of app users based on their historical and behavioral data in real-time. We are able to engage and delight our customers through 1:1 messages, product recommendations, and gamified promotions that are truly tailored for them. We feel like we know our customers better.</em>”</p>
<h3 class="wp-block-heading" id="g2-customer-reviews-on-insider-one-mobile-marketing-capabilities"><strong>G2 Customer Reviews on Insider One Mobile Marketing Capabilities </strong></h3>
<p><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-4443019" target="_blank" rel="noreferrer noopener nofollow"><strong>“Best tool for conversions increasing AOV”</strong></a></p>
<p>“<em>Our goal was to combat user drop-off and improve retention. It was vital that we were able to increase the AOV on our mobile web. With the Insider One platform, we realized we could create unique campaigns with custom experiences, and when combined with tools like exit intent the resulting experiences were remarkable.” </em></p>
<p><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-1686470" target="_blank" rel="noreferrer noopener nofollow"><strong>“Once we knew where we were losing, we had all the power to fix it</strong></a><strong>“</strong></p>
<p>“<em>We leveraged many Insider One’s features like in-app feedback and smart incentives with contextual 1:1 communication for all the users to improve retention. Those who had recently uninstalled our app were re-targeted with FB ads. […] Within a month’s time, we could see the number of apps uninstalls dropping and conversion rates rising.</em>”</p>
<p><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-4443019" target="_blank" rel="noreferrer noopener nofollow"><strong>“Engaging mobile users personally has never been easier”</strong></a></p>
<p><em>“What we really enjoy about using Insider One is their segmentation capability which helps us to engage with users in a very efficient way. The next best thing is the InStory product which greatly improves the engagement on our mobile web as these are Instagram-like stories where we can tell our customers about important things like offers, new plans etc.”</em></p>
<p><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-4443019" target="_blank" rel="noreferrer noopener nofollow">“<strong>Engaging mobile users personally has never been easier</strong>“</a></p>
<p>“<em>With Insider One, we were able to show amazing stories on our mobile web using their InStory product. The engagement improvement was almost immediate and our CTR increased 2X from before. Insider One’s app push feature has helped us send highly targeted app push notifications, almost 21 million in the past 6 months.</em>”</p>
<h3 class="wp-block-heading" id="g2-customer-reviews-on-insider-one-customer-journey-analytics-capabilities"><strong>G2 Customer Reviews on Insider One Customer Journey Analytics Capabilities </strong></h3>
<p><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-4540999" target="_blank" rel="noreferrer noopener nofollow">“<strong>Excellent tool to increase interaction with websites</strong>“</a></p>
<p>“<em>It is a simple, fast and easy to use platform, it is really adaptable and understands user behavior, also its account management support is amazing, it also has one of the newest and most attractive functions to show recommendations, the tools can improve the current website by providing more messages and reminders, the best is </em><em>its detailed analytics platform</em><em> that provides amazing information about the performance of our campaigns, it is one of the best we have used and allows us to manage all our data in one place.</em>”</p>
<h3 class="wp-block-heading" id="g2-customer-reviews-on-insider-one-roi"><strong>G2 Customer Reviews on Insider One ROI</strong></h3>
<p><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-4536637" target="_blank" rel="noreferrer noopener nofollow">“<strong>A growth marketing platform with zero IT dependency and 100% ROI</strong>“</a></p>
<p>“<em>During this year, we managed to improve our conversion rate by 14% and also observed an uplift in our AOV by 32.9% after using Insider One. Insider One’s web push product works amazing well at giving results, infact our conversion rate from Insider One’s Conversion Push Notifications was 2X higher than the industry average. Highly recommend this platform for others looking to optimize their UX.</em>”</p>
<p><a href="https://www.g2.com/products/insider-insider/reviews/insider-review-4146911" target="_blank" rel="noreferrer noopener nofollow">“<strong>Great functions that understand customers to provide better experiences</strong>“</a></p>
<p>“<em>The platform has helped us in engaging each customer in a much personalized manner according to their preferences and needs. And what makes it even better is that the platform makes use of the data from our website to predict customer behavior with accuracy. All this combined creates a greater package to boost conversion and ROI throughout the conversion funnel.</em>”</p>
<h2 class="wp-block-heading" id="what-insider-one-s-growth-management-platform-can-do-for-your-omnichannel-marketing-strategy"><strong>What Insider One’s Growth Management Platform Can Do for Your Omnichannel Marketing Strategy</strong></h2>
<p>With customer behavior rapidly changing in a mobile-first and messaging-first age, it’s critical for you to have the right tools you need to create, track, optimize, and personalize experiences for each user at scale. </p>
<p>But having almighty capabilities isn’t enough. You need to have a solid foundation to get off the ground running. You need the full support of a marketing expert community behind you that’s already tested and learned, taking the guesswork and initial growing pains out of the learning curve for you.</p>
<p>From scratch, semi-customized, or ready-to-launch templates, you have the freedom and flexibility to build customer journeys and market the way you want with speed and baked intelligence that will steer you and your customers clear from detours.</p>
<p>Want to see Insider One’s powerful personalization and mobile marketing in action? <a href="https://insiderone.com/request-a-demo/" target="_blank" rel="noreferrer noopener">Request a personalized demo</a> today.</p>
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<a href="https://insiderone.com/author/christopher-lowe/">
<span>Christopher Lowe </span>
</a>
</span>
<span class="hipen px-2 text-decoration-none"> - </span>
Partner Success Director </p>
<p class="author-bio">Christopher has a long history of driving value and creating personalized, omnichannel journeys that enhance customer experience. He's passionate about learning and development and has a keen interest in developing economies, especially ones with a lot of room for digital growth.</p>
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var expires = "; expires=" + date.toUTCString();
document.cookie = "selectedLanguage=" + languageCode + expires + "; path=/";
});
});
}
});
</script>
<script type='text/javascript'>
const lazyloadRunObserver = () => {
const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` );
const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => {
entries.forEach( ( entry ) => {
if ( entry.isIntersecting ) {
let lazyloadBackground = entry.target;
if( lazyloadBackground ) {
lazyloadBackground.classList.add( 'e-lazyloaded' );
}
lazyloadBackgroundObserver.unobserve( entry.target );
}
});
}, { rootMargin: '200px 0px 200px 0px' } );
lazyloadBackgrounds.forEach( ( lazyloadBackground ) => {
lazyloadBackgroundObserver.observe( lazyloadBackground );
} );
};
const events = [
'DOMContentLoaded',
'elementor/lazyload/observe',
];
events.forEach( ( event ) => {
document.addEventListener( event, lazyloadRunObserver );
} );
</script>
<div class="wt-cli-cookie-bar-container" data-nosnippet="true"><!--googleoff: all--><div id="cookie-law-info-bar" role="dialog" aria-live="polite" aria-label="cookieconsent" aria-describedby="wt-cli-cookie-banner" data-cli-geo-loc="0" style="text-align:left; padding:15px 30px; border-color:rgb(51, 51, 51); font-weight:400; font-size:10px; background:radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0) 75%), linear-gradient(0deg, rgb(255, 255, 255) 0%, rgba(255, 255, 255, 0.7) 100%), rgba(239, 235, 228, 0.7); border-radius:24px; box-shadow:0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));" class="wt-cli-cookie-bar"><div class="cli-wrapper"><h5 role="heading" aria-level="5" tabindex="0" id="wt-cli-cookie-banner-title" style="display:block; background-color:rgba(0, 0, 0, 0); border-color:rgb(38, 26, 40); color:rgb(38, 26, 40); font-family:var(--Font-Family-Sans-Serif, Figtree); font-size:var(--Font-Font-Size-L, 20px); font-style:normal; font-weight:var(--Font-Font-Weight-Semi-Bold, 600); line-height:var(--Font-Line-Height-XL, 28px); letter-spacing:var(--Font-Letter-Spacing-M, 0.2px);">This website uses cookies</h5><span id="wt-cli-cookie-banner"><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message" style="font-size:10px!important">Cookies are used on this website to personalize content and ads and to provide analytics about website usage. We also share information about your use of our website with our social media, advertising, and analytics partner. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the Services. Please make your individual settings about the types of cookies that should be allowed. Please note that due to your setting, all functions of the website may no longer be available. You can also revoke your consent at any time.<br />
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Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under <a id="wt-cli-settings-btn" tabindex="0" role='button' style="border-bottom:1px solid rgb(137, 136, 136); text-decoration:none; border-top-color:rgb(137, 136, 136); border-right-color:rgb(137, 136, 136); border-left-color:rgb(137, 136, 136); font-family:gilroy,Arial,sans-serif,apple color emoji,segoe ui emoji,segoe ui symbol,noto color emoji; ;"class="wt-cli-element cli_settings_button" >cookie settings</a> and in our <a href="https://insiderone.com/privacy-policy/">privacy policy.</a> <a href="https://insiderone.com/legal/">Legal information.</a><br />
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<div class="cli-bar-btn_container"><a id="wt-cli-accept-all-btn" tabindex="0" role='button' style="border-radius:22px; padding:8px 25px; border-color:rgb(255, 255, 255); font-size:12px; font-weight:500;" data-cli_action="accept_all" class="wt-cli-element medium cli-plugin-button wt-cli-accept-all-btn cookie_action_close_header cli_action_button" >Accept All</a><a id="wt-cli-accept-btn" tabindex="0" role='button' style="margin:5px 0px 5px 10px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-family:Figtree, Arial, sans-serif, 'apple color emoji', 'segoe ui emoji', 'segoe ui symbol', 'noto color emoji'; font-size:12px;" data-cli_action="accept" class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >Only Necessary</a><a id="wt-cli-reject-btn" tabindex="0" role='button' style="margin:5px 5px 5px 0px; border-radius:50px; padding:8px 25px; border-color:rgb(255, 255, 255); font-weight:400; font-size:12px;" class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header_reject cli_action_button" data-cli_action="reject">Decline All</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true">
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<button aria-label="Close" type="button" class="cli-modal-close" id="cliModalClose">
<svg class="" viewBox="0 0 24 24"><path d="M19 6.41l-1.41-1.41-5.59 5.59-5.59-5.59-1.41 1.41 5.59 5.59-5.59 5.59 1.41 1.41 5.59-5.59 5.59 5.59 1.41-1.41-5.59-5.59z"></path><path d="M0 0h24v24h-24z" fill="none"></path></svg>
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<div class="cli-privacy-overview">
<h4 id='wt-cli-privacy-title'>Privacy Overview</h4> <div class="cli-privacy-content">
<div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
Necessary </a>
<div class="wt-cli-necessary-checkbox">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
<label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
</div>
<span class="cli-necessary-caption">
Always Enabled </span>
</div>
<div class="cli-tab-content">
<div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
<div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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</div>
<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
Functional </a>
<div class="cli-switch">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional" />
<label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
</div>
</div>
<div class="cli-tab-content">
<div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
<div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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</div>
</div>
<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
Performance </a>
<div class="cli-switch">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance" />
<label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
</div>
</div>
<div class="cli-tab-content">
<div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
<div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
</div>
</div>
</div>
<div class="cli-tab-section">
<div class="cli-tab-header">
<a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
Analytics </a>
<div class="cli-switch">
<input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics" />
<label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
</div>
</div>
<div class="cli-tab-content">
<div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
<div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_zitok</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">aka_edgescape_country</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaalb_enterprise_aws</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_bobbibrowncosmetics_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dd_anonymous_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-c</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-current-currency</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. This cookie is used for calculating the impact of special campaigns.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-storage-version</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">insdrPushCookieStatus</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by the provider Insider One. This cookie is used for web push recieving.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">js_enabled</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">RUL</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UserMatchHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">WMF-Uniq</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr></tbody></table></div>
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