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1 <h4>18 July 2024 | 10:00 AM - 5:00 PM | Eureka 89, Melbourne</h4>

2 <h2>#1 Customer Experience and Growth Summit Tour</h2>

3 This exclusive event is designed for marketing and customer experience (CX) leaders in Australia who are passionate about pushing boundaries and achieving breakthrough results.

4 In association with:

5 days

6 hours

7 minutes

8 seconds

9 <h2>Trusted bymarketingteams at 1,200+ brands, from high-growth start-ups to enterprise players</h2>

10 <h2>The Speakers</h2>

11 Nicola Clement

12 Advisor, Digital, eCommerce, Tech

13 Advisor, Digital, eCommerce, Tech

14 Paul Vark

15 CX Design Manager

16 Anna Kismet

17 Head of Digital

18 Christopher Lowe

19 Partner Success Director

20 Richard Taylor

21 Managing Director

22 Nicola Clement

23 Advisor, Digital, eCommerce, Tech

24 Advisor, Digital, eCommerce, Tech

25 Paul Vark

26 CX Design Manager

27 Anna Kismet

28 Head of Digital

29 Christopher Lowe

30 Partner Success Director

31 Richard Taylor

32 Managing Director

33 Nicola Clement

34 Advisor, Digital, eCommerce, Tech

35 Paul Vark

36 CX Design Manager

37 Anna Kismet

38 Head of Digital

39 Christopher Lowe

40 Partner Success Director

41 Richard Taylor

42 Managing Director

43 <h2>Don't miss this opportunity to connect, learn, and shape the future of customer experience!</h2>

44 Are you a:

45 ✔️ Marketing leader or director?✔️ Digital strategist or innovator?✔️ E-commerce manager focused on growth?✔️ Working at a leading brand and looking to stay ahead of the curve?

46 If you answered yes, then Growth Makers Club is for you!

47 <h5>Thursday, 18 July at 10:00 AM</h5>

48 In a city that thrives on food, wine & culture, there are few better places to experience the heart and soul of Melbourne than the Eureka 89 dining room. Towering 300 metres above sea level, enjoy breathtaking views of Melbourne whilst indulging in our chefs tasting menus curated by award-winning Executive Chef, Renee Martillano.

49 Address: Eureka Tower, Level 89/7 Riverside Quay, Southbank VIC 3006

50 Agenda

51 10:00 - 11:00 AM

52 Registration, Networking

53 Eureka 89

54 11:00 - 11:15 AM

55 Welcoming Remarks & Product Roadmap

56 Get ready to peek into the future! Our product roadmap session will unveil the latest innovations coming to the Insider platform in 2024.

57 11:15 AM - 11:45 PM

58 Keynote: Optimising eCommerce Profitability

59 In this 30-minute keynote session, Nicola Clement, a renowned consultant and advisor, delves into the critical strategies for optimising eCommerce profitability. Drawing from her extensive experience, Nicola presents a fast-paced yet comprehensive synopsis of a 20-hour course, tailored for professionals with a foundational understanding of Profit & Loss (P&L) statements. Attendees will explore key concepts such as EBIT (Earnings Before Interest and Tax), operational costs, marketing and channel costs, and technology expenses. Nicola emphasises practical approaches to enhance EBIT, providing actionable insights and real-world examples to help businesses navigate the evolving digital landscape and improve their bottom line.

60 11:45 AM - 12:00 PM

61 Industry Insights from a Leading Digital Transformation Agency, Digital Balance

62 12:00 - 1:00 PM

63 Lunch, Networking

64 Eureka 89

65 1:00 - 1:30 PM

66 Unlocking Growth: Strategies from Paul Vark (Chemist Warehouse) & Anna Kismit (Mitre 10)

67 The speakers, Paul Vark and Anna Kismet, will address how to prepare businesses for change and how to leverage data to personalise customer experiences. Vark will discuss how Chemist Warehouse drove change and how they are integrating their CRO function. Kismet will focus on Mitre 10's experience with personalisation and the challenges of managing data across independent locations. The key takeaways from the event are to prepare the business for transformation, identify opportunities through data analysis, and take action without waiting for everything to be perfect.

68 1:30 - 2:00 PM

69 Roundtable / Interactive Group Activities

70 Group discussions and exercises on customer journey optimisation for various scenarios using mockups

71 2:00 - 2:15 PM

72 2:15 - 3:00 PM

73 Debriefing Session: Group Activity Findings & Implications

74 Discussion about key findings from the interactive group activity

75 3:00 - 4:30 PM

76 Networking Drinks and Canapes

77 <h2>One platform for individualized, cross-channel customer experiences</h2>

78 Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.