How OZSALE achieved 6.25X ROI per SMS send and a 6.07% increase in CVR with Insider
2026-03-06 03:24 Diff
https://useinsider.com/case-studies/ozsale/

Enhancing product pages to drive a 6.07% increase in CVR

OZSALE faced a challenge in boosting conversion rates and “Add to Cart” actions on its product pages, crucial touchpoints in the mid-funnel where customers decide to make a purchase. The brand needed an effective strategy to encourage more customers to take the next step toward completing their purchases.

To address this, OZSALE implemented a series of A/B tests focused on enhancing the product page experience. They used Social Proof to emphasize key messages, instilling confidence in potential buyers. Additionally, strategic changes were made to the presentation of discount prices, including adjusting their size, color, and location on the page to draw more attention and urgency.

Using Architect to recover 16.8% of abandoned carts and enhance customer engagement

OZSALE needed an efficient way to continuously engage with customers who abandoned their carts or browsing sessions, using automated journeys across reachable channels without requiring manual intervention.

To address this, OZSALE implemented Architect across both Email and Web Push channels to recover abandoned carts and browsing sessions. By leveraging a combination of these channels based on customer reachability, the brand ensured that each customer received the most relevant message in the most appropriate channel. This approach also eliminated the risk of customers receiving duplicate notifications via both Web Push and Email.

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