Insider named #1 Best Customer Data Platform by G2
2026-03-06 00:10 Diff
https://useinsider.com/g2/insider-named-1-best-customer-data-platform-by-g2/

Why settle for anything less than the best? Insider outranks every other solution provider with a perfect user satisfaction score of 100/100.

  • 99% of users ranked us #1 for fastest integration
  • 98% of users voted our customer support as the best
  • 98% of users believe in our visionary product roadmap

See how Insider compares to other vendors

Ratings

Ease of Setup

91%

66%

77%

75%

77%

72%

Ratings

Meets Requirements

95%

83%

89%

85%

86%

80%

Ratings

Ease of Use

95%

73%

83%

84%

85%

76%

Ratings

Has the product been a good partner in doing business?

95%

77%

91%

90%

91%

79%

Ratings

Quality of Support

96%

74%

93%

85%

90%

74%

Insider

1,052 reviews

Adobe

2,526 reviews

Bloomreach

629 reviews

Braze

1,092 reviews

Iterable

606 reviews

Salesforce

2,369 reviews

Ease of Setup

91%

66%

77%

75%

77%

72%

Meets Requirements

95%

83%

89%

85%

86%

80%

Ease of Use

95%

73%

83%

84%

85%

76%

Has the product been a good partner in doing business?

95%

77%

91%

90%

91%

79%

Quality of Support

96%

74%

93%

85%

90%

74%

We provide 3X faster time to value (TTV) compared to other players

We provide 3X faster time to value (TTV) compared to other players

We offer the fastest time to value (TTV)—up to 3X quicker than other industry players—thanks to our fast integration, industry-specific best practices across 26 countries, expert growth consultation, and localized support which helps customers realize ROI much faster.

Why top brands choose Insider

Thanks to Insider, we now have a unified profile for each user and a detailed view of their preferences and behavior. These insights have helped us understand our customers better, which has allowed us to improve our communication.

Product & E-commerce Owner

Ease of Use

Insider helped stitch together scattered, anonymous, and known data into actionable customer profiles. We’re using their best-in-class CDP to craft personalized omnichannel experiences that reach customers on their favorite channels.

Product Capabilities

Insider’s growth team suggested we combine CDP and Architect to combine data and activate cross-channel journeys. With the CDP we collected data from every source to improve the CX. We saw a 40% uplift in our overall sales.

Best Results

We’ve managed to overhaul our on-site personalization with Insider’s CDP platform. It has helped us harness all of our user data, and their AI-powered user segmentation makes it possible to engage users with contextual recommendations.

Head of Digital Marketing

Ease of Setup
Ease of Use

Thanks to Insider, we now have a unified profile for each user and a detailed view of their preferences and behavior. These insights have helped us understand our customers better, which has allowed us to improve our communication.

Product & E-commerce Owner

Product Capabilities

Insider helped stitch together scattered, anonymous, and known data into actionable customer profiles. We’re using their best-in-class CDP to craft personalized omnichannel experiences that reach customers on their favorite channels.

Best Results

Insider’s growth team suggested we combine CDP and Architect to combine data and activate cross-channel journeys. With the CDP we collected data from every source to improve the CX. We saw a 40% uplift in our overall sales.

Ease of Setup

We’ve managed to overhaul our on-site personalization with Insider’s CDP platform. It has helped us harness all of our user data, and their AI-powered user segmentation makes it possible to engage users with contextual recommendations.

Head of Digital Marketing

Voted #1 for outstanding CDP capabilities

Use 360-degree profiles for data-driven customer experiences to boost conversions and CLTV. Combine and activate your data across multiple sub-brands to better leverage first party data. Target the right audience with 120+ segmentation options and personalized messages on the ideal channel based on user behavior.

Industry-leading Customer Data Platform capabilities

The AI-native CDP for enterprise-level CX orchestration

Insider’s robust Customer Data Platform eliminates data siloes and creates unified user profiles to activate experiences across 12+ channels. It helps build data-driven, relevant customer experiences across all touchpoints of the customer lifecycle.

Integrate with any data source for complete and reliable customer profiles

Insider scored 99/100 for its Integration capabilities—10% higher than the industry average. Sync customer, engagement, and product data across your entire tech stack with 100+ out-of-the-box integrations in 20+ categories, including CRM, data warehouses analytics, paid ads, social media, and more.

Build unified profiles and analyze customer behavior across the entire lifecycle

Eliminate data siloes and customer knowledge gaps by seamlessly stitching together every interaction and transaction across all channels and touchpoints—including web, mobile app, and even offline. Build data-driven, relevant customer experiences with 360-degree profiles to drive conversions and boost CLTV.

Cross-brand unification and segmentation

Combine and activate your data across multiple brands under the same parent company. Effortlessly access, manage, and segment your customer data to reduce CAC and increase ROAS, no matter which of your brands they’re engaging with.

Data Transformation

Insider ensures data integrity by transforming event formats as they flow into our CDP to prevent issues like duplicate data collection. We enable marketers to maintain accurate and consistent data across platforms to avoid the costly problem of data loss and redundancy.

The AI-native CDP for enterprise-level CX orchestration

Insider’s robust Customer Data Platform eliminates data siloes and creates unified user profiles to activate experiences across 12+ channels. It helps build data-driven, relevant customer experiences across all touchpoints of the customer lifecycle.

Integrate with any data source for complete and reliable customer profiles

Insider scored 99/100 for its Integration capabilities—10% higher than the industry average. Sync customer, engagement, and product data across your entire tech stack with 100+ out-of-the-box integrations in 20+ categories, including CRM, data warehouses analytics, paid ads, social media, and more.

Build unified profiles and analyze customer behavior across the entire lifecycle

Eliminate data siloes and customer knowledge gaps by seamlessly stitching together every interaction and transaction across all channels and touchpoints—including web, mobile app, and even offline. Build data-driven, relevant customer experiences with 360-degree profiles to drive conversions and boost CLTV.

Cross-brand unification and segmentation

Combine and activate your data across multiple brands under the same parent company. Effortlessly access, manage, and segment your customer data to reduce CAC and increase ROAS, no matter which of your brands they’re engaging with.

Data Transformation

Insider ensures data integrity by transforming event formats as they flow into our CDP to prevent issues like duplicate data collection. We enable marketers to maintain accurate and consistent data across platforms to avoid the costly problem of data loss and redundancy.

Introducing Agent One™

Introducing Agent One™

Autonomous agents for superior customer engagement

Agent One™ brings together purpose-built AI experts (aka agents) to help you deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making.

Agent One™ brings together purpose-built AI experts (aka agents) to help you deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making.

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#1 AI-native Omnichannel Experience and Customer Engagement Platform

The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.

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