Rivalry2

Cómo Virgin Megastore logró aumentar un 350% su tasa de conversión con la personalización de Insider | Insider
2026-03-06 02:35 Diff
https://useinsider.com/es/case-studies/virgin/
Obteniendo una visión 360° del cliente con la Plataforma de Datos del Cliente accionable de Insider
Virgin quería ofrecer una experiencia de marca consistente en todos los canales y buscaba un socio tecnológico que pudiera unificar sus datos online y offline en una sola plataforma. Virgin Megastore necesitaba una CDP accionable, que no solo unificara sus datos de clientes, sino que también los activara para obtener resultados.
La Plataforma de Datos del Cliente líder en la industria de Insider era justo lo que Virgin Megastore necesitaba. Al integrar los datos offline con los online, pudo obtener una vista 360° de cada cliente para entender mejor sus deseos, necesidades y preferencias. Además, Insider unificó todos estos datos en una interfaz única y fácil de usar, lo que hizo que los datos de los clientes fueran más accionables que nunca.
Usando notificaciones Web Push personalizadas para aumentar la tasa de conversión un 350%
Con los datos ahora unificados en una sola plataforma, Virgin Megastore buscaba formas de mejorar sus métricas clave y obtener mejores resultados en su sitio web. Quería usar los datos recopilados para ofrecer experiencias personalizadas a cada cliente, que los cautivaran y los animaran a convertir.
Insider’s Web Push capability allowed Virgin Megastore to engage its audience with consistent, timely, and relevant messaging. With 120+ ready-made attributes to segment users (including traits, behaviors, preferences, and more), Insider empowered Virgin Megastore’s marketing team to quickly build and launch new, expertly segmented Web Push campaigns to highly targeted audiences.
Insider recomendó utilizar Social Proof, una función que aumenta las conversiones al mostrar datos de comportamiento en tiempo real de otros clientes en las páginas de detalles de productos. Social Proof destaca cuántas personas tienen artículos en su carrito, están viendo un producto o lo han comprado previamente. Esta estrategia ayudó a resaltar la popularidad de los productos, animando a los compradores potenciales a realizar una compra influenciados por la multitud.
La funcionalidad de Encuestas Inteligentes de Insider resultó ser una herramienta valiosa para Virgin Megastore al obtener rápidamente información sobre el comportamiento de los clientes online. La marca utilizó una de las plantillas de encuesta predefinidas y aprobadas por expertos de Insider para lanzar una encuesta emergente en el sitio en minutos, animando a los clientes a compartir sus opiniones sobre la experiencia de usuario. Virgin Megastore luego utilizó esta información para mejorar áreas del sitio según los comentarios de los usuarios.
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  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link .ins-button-text {
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    font-size: 20px;
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}

/*# sourceMappingURL=style-index.css.map*/
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<style id='insider-custom-gutenberg-blocks-custom-image-with-caption-block-style-inline-css'>
/*!***************************************************************************************************************************************************************************************************************************************!*\
  !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***!
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/**
 * The following styles get applied both on the front of your site
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.wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
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}
@media only screen and (min-width: 480px) {
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    margin-bottom: 40px;
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}

.ins-image {
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  height: auto;
  display: block;
}

.ins-caption {
  font-size: 12px;
  color: #394157;
  padding: 10px;
  background-color: #fff;
  letter-spacing: 0.01rem;
}
@media only screen and (min-width: 480px) {
  .ins-caption {
    text-align: center;
    padding: 11px 30px;
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}

/*# sourceMappingURL=style-index.css.map*/
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:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
</style>
<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
<link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.6' media='all' />
<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
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    .container{
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}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
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@font-face {
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	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff2') format('woff2'),
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	font-weight: 300;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff2') format('woff2'),
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@font-face {
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	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Medium-1.woff') format('woff');
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@font-face {
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	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff2') format('woff2'),
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@font-face {
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	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff2') format('woff2'),
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@font-face {
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	font-weight: 700;
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	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff');
}
/* End Custom Fonts CSS */
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background: -moz-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
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background: -ms-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
background: -moz-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
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    font-family: Gilroy;
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    font-style: normal;
    font-weight: 700;
    line-height: normal;
    margin-left: 70px;
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    font-style: normal;
    font-weight: 500;
    line-height: 148%;
    margin-top: 20px;
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        <div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VISIÓN GENERAL</h3></div><ul><li class=""><a class="" href="/es/platform/" target=""><span data-text="Descripción general de la plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Descripción general de la plataforma</span><p data-text="Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.">Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ 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			<h6 class="elementor-heading-title elementor-size-default">Encuestas</h6>		</div>
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		</section>
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					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e84d1d7" data-id="e84d1d7" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ef58515 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="ef58515" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>350%</p>
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							<p>de incremento en la tasa de conversión</p>						</div>
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						<section class="elementor-section elementor-inner-section elementor-element elementor-element-06fb961 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06fb961" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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							<p><strong>Sector</strong></p>
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							<p>Retail</p>
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				<div class="elementor-element elementor-element-a0d76a9 elementor-widget elementor-widget-text-editor" data-id="a0d76a9" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><strong>Categoría</strong></p>
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				<div class="elementor-element elementor-element-0a5c9a4 elementor-widget elementor-widget-text-editor" data-id="0a5c9a4" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Personalización<br />CDP</p>
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				<div class="elementor-element elementor-element-dec3fc1 elementor-widget elementor-widget-text-editor" data-id="dec3fc1" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><strong>Canales</strong></p>
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							<p>Onsite (Web)<br />Web Push</p>
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				<div class="elementor-element elementor-element-91c7f18 elementor-widget elementor-widget-text-editor" data-id="91c7f18" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><strong>Soluciones</strong></p>
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							<p>Segment Push<br />Survey<br />Social Proof</p>
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													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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				<div class="elementor-widget-container">
							<p>“Insider es una plataforma de marketing todo en uno que nos da acceso a las tecnologías más avanzadas. Es perfecta para quienes buscan crear experiencias impactantes para sus clientes.”</p>
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							<p>Ecommerce Manager</p>
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													<img fetchpriority="high" decoding="async" width="264" height="296" src="https://insiderone.com/assets/media/2024/06/virgin-logo.png" class="attachment-full size-full wp-image-482986" alt="" />													</div>
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							<p>Resumen Ejecutivo</p>
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							<p>Virgin Megastore necesitaba una solución para consolidar los datos de sus clientes online y offline y ofrecer una experiencia de marca sin fisuras. La <strong>Plataforma de Datos del Cliente</strong> (CDP) de Insider integró diferentes fuentes de datos en una vista unificada, permitiendo a Virgin Megastore comprender mejor las preferencias individuales de sus clientes. Con datos accionables al alcance, lograron un aumento del 350% en la tasa de conversión gracias a <strong>notificaciones Web Push </strong>personalizadas. Además, el uso de <strong>Social Proof</strong>, que mostró datos de comportamiento en tiempo real de los visitantes del sitio, impulsó un incremento del <strong>15,3%</strong> en la tasa de conversión.   </p>
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							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2024/12/ES_Virgin.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Descargar como PDF</span>
					</span>
					</a>
				</div>
						</div>
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							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/es/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Solicita una demo</span>
					</span>
					</a>
				</div>
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					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section">
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						<div class="elementor-element elementor-element-59a3a70 elementor-widget elementor-widget-text-editor" data-id="59a3a70" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Sobre Virgin</p>
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							<p>Virgin Megastore, una marca global de entretenimiento, es el principal destino comercial en la región MENA y África del Norte, con 41 tiendas en 9 mercados. Desde su creación, Virgin Megastore ha tenido como objetivo ampliar su oferta de productos para satisfacer las crecientes tendencias y expectativas de la región. Con su experiencia de compra única, atiende a los líderes de tendencias y los aficionados a la tecnología.  </p>
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				<div class="elementor-widget-container">
													<img decoding="async" width="530" height="471" src="https://insiderone.com/assets/media/2024/06/about-virgin.png" class="attachment-full size-full wp-image-482987" alt="" srcset="https://insiderone.com/assets/media/2024/06/about-virgin.png 530w, https://insiderone.com/assets/media/2024/06/about-virgin-300x267.png 300w" sizes="(max-width: 530px) 100vw, 530px" />													</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-965891b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="965891b" data-element_type="section">
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				<div class="elementor-widget-container">
							<p>¿Por qué Insider?</p>
						</div>
				</div>
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							<p>Diseñar y ofrecer una experiencia de compra omnicanal única y en constante evolución es un reto para los minoristas. Las marcas deben gestionar cuidadosamente el rendimiento de las tiendas físicas y online, además de una serie de canales y servicios de valor para ofrecer una experiencia de marca que sorprenda y encante a una base de clientes cada vez más diversa. La plataforma de Insider permitió a Virgin Megastore unificar sus datos online y offline y aprovecharlos para enviar mensajes personalizados en más de 12 canales, un nivel avanzado de soporte nativo que ningún otro proveedor ofrece.  </p>
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		</section>
		<div class="elementor-element elementor-element-64d73ee e-flex e-con-boxed e-con e-parent" data-id="64d73ee" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-9cf489b e-con-full e-flex e-con e-child" data-id="9cf489b" data-element_type="container">
				<div class="elementor-element elementor-element-de32d84 elementor-widget elementor-widget-text-editor" data-id="de32d84" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>CASO DE USO #1</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-86c13d8 elementor-widget elementor-widget-text-editor" data-id="86c13d8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Obteniendo una visión 360° del cliente con la Plataforma de Datos del Cliente accionable de Insider</p>
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				</div>
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													<img loading="lazy" decoding="async" width="531" height="740" src="https://insiderone.com/assets/media/2024/06/virgin-1-mobile.png" class="attachment-full size-full wp-image-482990" alt="" srcset="https://insiderone.com/assets/media/2024/06/virgin-1-mobile.png 531w, https://insiderone.com/assets/media/2024/06/virgin-1-mobile-215x300.png 215w" sizes="(max-width: 531px) 100vw, 531px" />													</div>
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													<img loading="lazy" decoding="async" width="2965" height="3932" src="https://insiderone.com/assets/media/2024/06/virgin-1.png" class="attachment-full size-full wp-image-482989" alt="" srcset="https://insiderone.com/assets/media/2024/06/virgin-1.png 2965w, https://insiderone.com/assets/media/2024/06/virgin-1-226x300.png 226w, https://insiderone.com/assets/media/2024/06/virgin-1-772x1024.png 772w, https://insiderone.com/assets/media/2024/06/virgin-1-768x1018.png 768w" sizes="(max-width: 2965px) 100vw, 2965px" />													</div>
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							<p>El desafío<br></p>
<p></p>						</div>
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							<p>Virgin quería ofrecer una experiencia de marca consistente en todos los canales y buscaba un socio tecnológico que pudiera unificar sus datos online y offline en una sola plataforma. Virgin Megastore necesitaba una CDP accionable, que no solo unificara sus datos de clientes, sino que también los activara para obtener resultados. </p>
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							<p>La solución</p>
						</div>
				</div>
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				<div class="elementor-widget-container">
							<p>La <a target="_blank" href="https://insiderone.com/es/customer-data-management/unified-profiles/">Plataforma de Datos del Cliente</a> líder en la industria de Insider era justo lo que Virgin Megastore necesitaba. Al integrar los datos offline con los online, pudo obtener una vista 360° de cada cliente para entender mejor sus deseos, necesidades y preferencias. Además, Insider unificó todos estos datos en una interfaz única y fácil de usar, lo que hizo que los datos de los clientes fueran más accionables que nunca.  </p>
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					</div>
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							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-d72192c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d72192c" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71a5a5b" data-id="71a5a5b" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a6d0fc0 elementor-widget elementor-widget-text-editor" data-id="a6d0fc0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>360º</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-359c37c elementor-widget elementor-widget-text-editor" data-id="359c37c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>de vista de cada cliente alcanzado</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1a582c" data-id="f1a582c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-cd7d2a1 elementor-widget elementor-widget-text-editor" data-id="cd7d2a1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Data</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-1ee34c4 elementor-widget elementor-widget-text-editor" data-id="1ee34c4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>ahora fácilmente accionable</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-ecc6247 e-flex e-con-boxed e-con e-parent" data-id="ecc6247" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-3e1b827 e-con-full e-flex e-con e-child" data-id="3e1b827" data-element_type="container">
				<div class="elementor-element elementor-element-7ca04b5 elementor-widget elementor-widget-text-editor" data-id="7ca04b5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CASO DE USO #2</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-2ed41ed elementor-widget elementor-widget-text-editor" data-id="2ed41ed" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Usando notificaciones Web Push personalizadas para aumentar la tasa de conversión un 350%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-1294e08 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="1294e08" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="536" height="546" src="https://insiderone.com/assets/media/2024/06/virgin-2-mobile.png" class="attachment-full size-full wp-image-482992" alt="" srcset="https://insiderone.com/assets/media/2024/06/virgin-2-mobile.png 536w, https://insiderone.com/assets/media/2024/06/virgin-2-mobile-295x300.png 295w" sizes="(max-width: 536px) 100vw, 536px" />													</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-01963d6 e-flex e-con-boxed e-con e-parent" data-id="01963d6" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-ca6fbf0 e-con-full elementor-hidden-mobile e-flex e-con e-child" data-id="ca6fbf0" data-element_type="container">
				<div class="elementor-element elementor-element-84a6ce9 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="84a6ce9" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1019" height="1038" src="https://insiderone.com/assets/media/2024/06/virgin-2.png" class="attachment-full size-full wp-image-482991" alt="" srcset="https://insiderone.com/assets/media/2024/06/virgin-2.png 1019w, https://insiderone.com/assets/media/2024/06/virgin-2-295x300.png 295w, https://insiderone.com/assets/media/2024/06/virgin-2-1005x1024.png 1005w, https://insiderone.com/assets/media/2024/06/virgin-2-768x782.png 768w" sizes="(max-width: 1019px) 100vw, 1019px" />													</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-70b7947 e-con-full e-flex e-con e-child" data-id="70b7947" data-element_type="container">
				<div class="elementor-element elementor-element-d903445 elementor-widget elementor-widget-text-editor" data-id="d903445" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-d16cf8f elementor-widget elementor-widget-text-editor" data-id="d16cf8f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Con los datos ahora unificados en una sola plataforma, Virgin Megastore buscaba formas de mejorar sus métricas clave y obtener mejores resultados en su sitio web. Quería usar los datos recopilados para ofrecer experiencias personalizadas a cada cliente, que los cautivaran y los animaran a convertir. </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-9ace952 elementor-widget elementor-widget-text-editor" data-id="9ace952" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-bffb03e elementor-widget elementor-widget-text-editor" data-id="bffb03e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							Insider’s <a target="_blank" href="https://insiderone.com/es/channels/web-push/">Web Push</a> capability allowed Virgin Megastore to engage its audience with consistent, timely, and relevant messaging. With 120+ ready-made attributes to segment users (including traits, behaviors, preferences, and more), Insider empowered Virgin Megastore’s marketing team to quickly build and launch new, expertly segmented <strong>Web Push</strong> campaigns to highly targeted audiences. 						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-81016aa elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="81016aa" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6040c8d" data-id="6040c8d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ca08e25 elementor-widget elementor-widget-image" data-id="ca08e25" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-7a8d19a elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor" data-id="7a8d19a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>“Insider nos ha permitido implementar ideas de forma rápida y efectiva, lo cual es clave para cumplir nuestra promesa de ofrecer una experiencia de marca interactiva y responsiva. Además, en los 10 meses que hemos trabajado con Insider, siempre hemos podido contactarlos y comunicarnos para resolver cualquier problema que surja.”</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-c506bce elementor-widget elementor-widget-text-editor" data-id="c506bce" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Ecommerce Manager</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-51fb3bd elementor-widget elementor-widget-image" data-id="51fb3bd" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="264" height="296" src="https://insiderone.com/assets/media/2024/06/virgin-logo.png" class="attachment-full size-full wp-image-482986" alt="" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-aac9947 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aac9947" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7571a6c" data-id="7571a6c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-892dcaa elementor-widget elementor-widget-text-editor" data-id="892dcaa" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-50d3715 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="50d3715" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d8e98a0" data-id="d8e98a0" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8a45ac0 elementor-widget elementor-widget-text-editor" data-id="8a45ac0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>350%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-57fee80 elementor-widget elementor-widget-text-editor" data-id="57fee80" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento en la tasa de conversión a través de Notificaciones Web Push</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-00cc15f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="00cc15f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dff9b80" data-id="dff9b80" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-9263049 elementor-widget elementor-widget-text-editor" data-id="9263049" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">CASO DE USO #3</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-ed92994 elementor-widget elementor-widget-text-editor" data-id="ed92994" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Impulsando decisiones de compra con Prueba Social para aumentar la tasa de conversión un 15,3%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-3afff28 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="3afff28" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="527" height="734" src="https://insiderone.com/assets/media/2024/06/virgin-3mobile.png" class="attachment-full size-full wp-image-482994" alt="" srcset="https://insiderone.com/assets/media/2024/06/virgin-3mobile.png 527w, https://insiderone.com/assets/media/2024/06/virgin-3mobile-215x300.png 215w" sizes="(max-width: 527px) 100vw, 527px" />													</div>
				</div>
				<div class="elementor-element elementor-element-532fb10 elementor-widget elementor-widget-text-editor" data-id="532fb10" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-ff8fbf2 elementor-widget elementor-widget-text-editor" data-id="ff8fbf2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Virgin Megastore quería reducir el número de personas que visitaban frecuentemente las páginas de detalles de productos pero no añadían artículos a su carrito. Necesitaban una solución para motivar a estos compradores indecisos a realizar una compra, en lugar de abandonar el sitio. </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-c15fb6c e-flex e-con-boxed e-con e-parent" data-id="c15fb6c" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-d48df06 e-con-full e-flex e-con e-child" data-id="d48df06" data-element_type="container">
				<div class="elementor-element elementor-element-e54b91e elementor-widget elementor-widget-text-editor" data-id="e54b91e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">La solución</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-c6f9c5e elementor-widget elementor-widget-text-editor" data-id="c6f9c5e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Insider recomendó utilizar <strong>Social Proof</strong>, una función que aumenta las conversiones al mostrar datos de comportamiento en tiempo real de otros clientes en las páginas de detalles de productos.<strong> Social Proof</strong> destaca cuántas personas tienen artículos en su carrito, están viendo un producto o lo han comprado previamente. Esta estrategia ayudó a resaltar la popularidad de los productos, animando a los compradores potenciales a realizar una compra influenciados por la multitud. </p>
						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-60b6708 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent" data-id="60b6708" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-bb58627 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="bb58627" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1462" height="1080" src="https://insiderone.com/assets/media/2024/06/virgin-3.png" class="attachment-full size-full wp-image-482993" alt="" srcset="https://insiderone.com/assets/media/2024/06/virgin-3.png 1462w, https://insiderone.com/assets/media/2024/06/virgin-3-300x222.png 300w, https://insiderone.com/assets/media/2024/06/virgin-3-1024x756.png 1024w, https://insiderone.com/assets/media/2024/06/virgin-3-768x567.png 768w" sizes="(max-width: 1462px) 100vw, 1462px" />													</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-b0e31ce elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b0e31ce" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd042ad" data-id="cd042ad" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-24d884b elementor-widget elementor-widget-text-editor" data-id="24d884b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-0dfe87c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0dfe87c" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68f7ec8" data-id="68f7ec8" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-f85ab73 elementor-widget elementor-widget-text-editor" data-id="f85ab73" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>15.3%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-fbb9e4d elementor-widget elementor-widget-text-editor" data-id="fbb9e4d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento en la tasa de conversión a través de Social Proof</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-8827a3f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8827a3f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b75b28" data-id="3b75b28" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-25cfff2 elementor-widget elementor-widget-text-editor" data-id="25cfff2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">USE CASE #4</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-77f89ed elementor-widget elementor-widget-text-editor" data-id="77f89ed" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Usando Encuestas Inteligentes para mejorar la experiencia online y reducir las tasas de rebote</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-110a0e8 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="110a0e8" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="780" height="662" src="https://insiderone.com/assets/media/2024/06/usecase-2-4.png" class="attachment-full size-full wp-image-483048" alt="" srcset="https://insiderone.com/assets/media/2024/06/usecase-2-4.png 780w, https://insiderone.com/assets/media/2024/06/usecase-2-4-300x255.png 300w, https://insiderone.com/assets/media/2024/06/usecase-2-4-768x652.png 768w" sizes="(max-width: 780px) 100vw, 780px" />													</div>
				</div>
				<div class="elementor-element elementor-element-0a8f72d elementor-widget elementor-widget-text-editor" data-id="0a8f72d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-ed44afe elementor-widget elementor-widget-text-editor" data-id="ed44afe" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Virgin Megastore quería mejorar aún más su experiencia de cliente online y buscaba una forma rápida y sencilla de recopilar opiniones de los usuarios. La marca quería utilizar estos datos para optimizar el sitio y obtener mejores resultados. </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-87f0c1b e-flex e-con-boxed e-con e-parent" data-id="87f0c1b" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-066ac89 e-con-full e-flex e-con e-child" data-id="066ac89" data-element_type="container">
				<div class="elementor-element elementor-element-3374f36 elementor-widget elementor-widget-text-editor" data-id="3374f36" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">La solución</span></p>
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							<p>La funcionalidad de Encuestas Inteligentes de Insider resultó ser una herramienta valiosa para Virgin Megastore al obtener rápidamente información sobre el comportamiento de los clientes online. La marca utilizó una de las plantillas de encuesta predefinidas y aprobadas por expertos de Insider para lanzar una encuesta emergente en el sitio en minutos, animando a los clientes a compartir sus opiniones sobre la experiencia de usuario. Virgin Megastore luego utilizó esta información para mejorar áreas del sitio según los comentarios de los usuarios.  </p>
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					<div class="e-con-inner">
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													<img loading="lazy" decoding="async" width="1408" height="802" src="https://insiderone.com/assets/media/2024/06/virgin-use-4.png" class="attachment-full size-full wp-image-483047" alt="" srcset="https://insiderone.com/assets/media/2024/06/virgin-use-4.png 1408w, https://insiderone.com/assets/media/2024/06/virgin-use-4-300x171.png 300w, https://insiderone.com/assets/media/2024/06/virgin-use-4-1024x583.png 1024w, https://insiderone.com/assets/media/2024/06/virgin-use-4-768x437.png 768w" sizes="(max-width: 1408px) 100vw, 1408px" />													</div>
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							<p>Los resultados</p>
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						<div class="elementor-element elementor-element-05c2a30 elementor-widget elementor-widget-text-editor" data-id="05c2a30" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Disminuir</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-f9b89d8 elementor-widget elementor-widget-text-editor" data-id="f9b89d8" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>la tasa de rebote</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-40d56d6" data-id="40d56d6" data-element_type="column">
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							<p>Aumentar</p>
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				<div class="elementor-element elementor-element-c6db9d9 elementor-widget elementor-widget-text-editor" data-id="c6db9d9" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>la tasa de engagement</p>
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							<p>Resumen</p>
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							<p>Desde que se asoció con Insider, Virgin Megastore ha visto con satisfacción cómo su tasa de conversión (CVR) se disparaba un 350% gracias a una estrategia de Notificaciones <a href="https://insiderone.com/es/channels/web-push/">Web Push</a>. La marca ahora puede dirigirse a los clientes con mensajes relevantes a través de más de 12 canales, lo que ha mejorado enormemente la interacción y lealtad de los clientes. </p>
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							<p>Mirando hacia el futuro</p>
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							<p>Tras el éxito de su colaboración con Insider, Virgin Megastore está deseando explorar nuevos canales emergentes para mejorar la interacción y comunicación con sus clientes dentro de la plataforma de Insider. El equipo está investigando cómo utilizar los segmentos predictivos de IA de Insider para predecir el comportamiento de los clientes y personalizar cada punto de contacto, basándose en la intención predicha en tiempo real. </p>
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			<img decoding="async" src="https://insiderone.com/assets/media/2024/06/web-push.svg">
<div class="favorite_container">
    <p class="favorite_header"> Solución Favorita </p>
    <p class="favorite_name"> Web Push </p>
    <p class="favorite_text"> La función favorita de Virgin Megastore en Insider es Notificaciones <a target="_blank" href="https://insiderone.com/es/channels/web-push/">Web Push</a>, que ha permitido a la marca aumentar su tasa de conversión (CVR) un <strong>350%</strong> gracias a mensajes personalizados y oportunos. </p>
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							<p><span style="white-space-collapse: preserve;">Descubre más historias inspiradoras</span></p>
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