Rivalry2

CDP for financial services: Unify customer data & drive revenue
2026-03-06 03:26 Diff
https://useinsider.com/financial-services-cdp/
However, many financial services teams who decide to invest in a CDP face two common challenges:
Complex setup process and slow implementation. This makes it difficult to see a quick return on investment (ROI) and slows down the overall time-to-value.
Lack of built-in data activation channels and capabilities. This forces teams to use a combination of different point solutions (each with different credentials, pricing plans, and UIs) to activate their data, leading to complex workflows and expensive martech stacks.
In this guide, we’ll show you how Insider One — our industry-leading CDP and cross-channel personalization solution — can help you unify your customer data while overcoming both issues and driving conversions, revenue, and retention as quickly as possible.
Organizations in financial services (Allianz, Garanti BBVA, Etiqa), telecommunications (Vodafone, Inea, Circles.life), beauty and cosmetics (Avon, Mac Cosmetics, Clarins), and many other industries use Insider One for centralized customer data management, audience segmentation, behavioral analytics, and data activation across 12+ channels.
To learn more about Insider One, book a demo with our team or try the platform yourself.
Fast and guided implementation process

Implementing a CDP can be a difficult task, especially in the financial services sector. From identifying all relevant data sources and stakeholders to setting up the platform and ensuring it’s working correctly, the process often takes tons of effort and engineering time.
We’ve seen many clients struggle during the process, which leads to slow time-to-value and ROI. That’s why we’ve strived to eliminate as many of these setbacks as possible.
First, our Integration Hub lets you easily connect to 100+ tools across 20+ categories with minimal reliance on technical teams. Some of these solutions include:
CRMs like Salesforce, Pipedrive, Zoho, and Microsoft Dynamics CRM.
Email marketing platforms like Mailchimp, ActiveCampaign, and Constant Contact.
Analytics and attribution platforms like Mixpanel, Amplitude, and AppsFlyer.
Marketing automation tools like Pardot, Keap, and Marketo.
Other CDPs like Segment, mParticle, and Tealium.
Live chat software like Drift and Intercom.
And many other popular SaaS solutions.
You can also connect to any other online or offline source (e.g., legacy systems) using our flexible API. Put simply, Insider One’s versatility lets you seamlessly plug it into your existing data sources, tech ecosystem, and workflows.
During the process, our experienced global support team:
Helps you set up Insider One with no extra setup charge. Our team ensures you’re by involving the right stakeholders in the process, bringing together the right data points (, integrating with all key solutions, and much more.
Shows you how the platform works based on your needs. They also analyze your current analytics data to give you ideas for implementing marketing strategies right away, which helps you generate ROI as fast as possible.
Migrates customer journeys to our platform. If you have any automated campaigns or journeys in other platforms — e.g., email welcome flows, SMS alerts, or cross-channel survey campaigns — our team will migrate them to our customer journey builder for you.
Answers and resolves questions quickly. As a global company with 26 offices on six continents, we can provide fast support to businesses all over the world. Plus, our teams are all trained and working in-house, so you can be sure that your queries will be handled by people with the necessary know-how and experience.
Thanks to the versatile setup options and best-in-class support team, customers consistently rank Insider One as the best CDP in terms of ease of setup, ease of use, and quality of support.
Detailed 360-degree customer profiles

Once set up, our CDP automatically creates 360-degree profiles of all your customers. These profiles can aggregate essential first-, second-, and third-party data, including:
Names, demographics, and contact info.
Predictive characteristics, like likelihood to purchase or engage.
Behavioral data, like interactions with your website or messaging channels.
Last purchased, visited, and abandoned products.
Survey responses and other first-party data.
We store this unified information for five years but that period can be extended depending on your business needs. Plus, our platform automatically updates these profiles in real-time as customers continue to interact with your brand online (e.g., via your site, mobile app, or emails) and offline (e.g., at your branch offices).
Our CDP even creates unified profiles for all anonymous visitors who browse your site. This enables you to employ anonymous visitor personalization — the process of tailoring the on-site experience to people who haven’t shared contact information with you yet.
By doing that, you can drastically reduce the time and money it takes to convert new visitors into leads and customers.
Powerful segmentation and behavioral analytics

With your data unified, you can start segmenting your audiences to find the right customers to target with your marketing efforts. Insider One helps you do this with 120+ attributes, including traits, behaviors, and preferences across three different audience types:
Standard, which include characteristics like locations, demographics, devices, operating systems, and more.
Predefined, which include leads, cart and browser abandoners, mobile app users, customers who’ve interacted with your brand on a specific channel, and more.
Predictive (powered by our AI algorithms), like customers with a discount affinity, with a high likelihood of buying or engaging on a specific channel, and more. For more details, check out our in-depth guide to predictive marketing.
Insider One also makes it possible to use your unified data to perform detailed analyses of your audiences and come up with granular, actionable insights for your campaigns.
For example, using our behavioral analytics capabilities, you can:
Build funnels around goals, such as lead collection, survey responses, loan and card applications, and other key conversions. Our funnels will show you where most drop-offs occur, so you can focus on the areas that need attention.
Analyze message frequency for different types of customers (e.g., inactive, loyal, VIPs, and more). This can help you determine the optimal messaging frequency per channel.
Analyze channel reachability for different segments. This can help you plan your campaigns around the touchpoints customers are actually using, so you can maximize every interaction.
In short, Insider One’s segmentation and behavioral analytics enable you to power your decision-making, customer targeting, and overall business strategy with reliable insights.
Built-in channel access, personalization capabilities, and marketing automation

Up to this point, we’ve covered the more classic CDP use cases — data unification, segmentation, and analytics. While important, these activities don’t cover the process of data activation, i.e., actually using your unified data to create personalized campaigns that drive revenue.
This is an area where traditional CDPs struggle as they don’t have built-in activation channels and personalization capabilities. Instead, they rely on passing their data to third-party systems, like email platforms, push notification tools, personalization software, and so on.
As a result, marketers must constantly navigate between different solutions in order to build, manage, and analyze their campaigns. This overcomplicates their workflows and increases the total cost of ownership (TCO) of the entire martech stack.
Insider One avoids that issue by bringing together 12+ activation channels, advanced personalization capabilities, and a customer journey builder under the same umbrella as our enterprise CDP.
In fact, Insider One is also a leader in various categories based on reviews from customers and industry experts, including:
Mobile marketing software by G2.
Personalization engines by Gartner.
Omnichannel marketing platforms by IDC.
Versatile channel access

Insider One enables you to reach your customers where they’re at by supporting a variety of channels, including:
Websites and mobile apps.
Email.
SMS.
WhatsApp.
Push notifications.
Online ads (e.g., on Google, Facebook, and TikTok).
And more.
This means you can drastically reduce the number of point solutions you’re using in favor of a truly unified marketing platform. We’ve seen plenty of companies do this to reduce their martech stack’s complexity and TCO.
At the same time, you don’t have to use all of Insider One’s channels and capabilities right away.
For example, one of our biggest clients in the financial services industry (Allianz) started by using Insider One’s CDP to unify their data and our push notifications to increase opt-in rates. They saw the fantastic ROI our solution delivered, so they’re planning to expand to other channels (like WhatsApp) and use cases (like journey orchestration).
Advanced personalization

While the ability to reach customers on different channels is important, being able to personalize the experience across all touchpoints is what can skyrocket your ROI.
Insider One was built specifically for the personalization era, so it enables you to individualize every touchpoint, including your:
Website and mobile app: You can tailor everything from content, messaging, banners, and more to each individual customer. This is crucial for improving conversion rates and maximizing your marketing budget. For example, Etiqa Insurance used Insider One to personalize their homepage banner, resulting in a conversion rate of over 4.74% (against a sitewide average of 2.17%).
Email and SMS communications: These two channels have become a must for marketers in many industries, including financial services. Insider One enables you to build coordinated flows and campaigns to maximize your efforts across both channels. For example, you can send personalized financial product suggestions or surveys via email, event reminders via SMS, and much more.
WhatsApp marketing efforts: Insider One makes it possible to take full advantage of WhatsApp’s marketing potential. This includes sending personalized promo messages (e.g., based on what customers browsed on your site), limited-time offers, and event reminders. You can also have two-way conversions to answer customers’ questions and guide them to the best options for their needs.
Online ads, push notifications, chatbot communications, and more.
Omnichannel campaign orchestration

Besides personalizing each touchpoint, Insider One lets you tie all channel interactions into a cohesive experience using Architect — our customer journey builder and marketing automation solution.
Architect lets you create all sorts of different customer journeys using a simple drag-and-drop editor shown below.
You can easily set the channels and rules (e.g., wait times, conditions, and so on) for each journey, as well as A/B test different messages and journey flows against each other.
You also have detailed analytics into each customer journey’s performance right inside Architect or in a separate, fully customizable dashboard, like the one shown below.
Put simply, you can use Architect for tons of use cases, including:
Creating simple email welcome flows for people who just subscribed to your newsletter.
Running email surveys and following them up with relevant product recommendations across your website and messaging channels. You can even use AMP emails to let customers answer survey questions right in the email.
Building cart and browser abandonment automations across web push notifications, SMS, and WhatsApp. For example, Vodafone used on-site cart reminders to increase conversion rates by 159%.
Creating other complex omnichannel marketing automations (e.g., to upsell or cross-sell different financial products) that are personalized to each customer’s preferences.
And many others.
These consistent experiences across all touchpoints can help you exceed your customers’ expectations and improve key metrics like engagement, revenue, and retention.
Industry-leading machine learning and AI for marketers

Machine learning and AI technologies have experienced a massive advancement to the point of becoming a must for many marketers, including in the financial services industry.
As we mentioned earlier, Insider One offers some essential capabilities in this regard, like predictive segmentation and personalized product suggestions. That’s just the tip of the iceberg though, as our platform offers a plethora of other AI-powered features, including:
Next-Best Channel Selection: This feature analyzes customers’ behaviors and automatically sends messages on the touchpoint they’re most likely to engage on. It’s a great way to save time and effort on your send, while also guaranteeing you’re using the channels your customers like.
Send-Time Optimization (STO): Similar to the previous feature, STO also analyzes customer behavior and predicts the most optimal times to trigger each message. STO can be enabled for each individual message in your campaigns.
A/B Test Winner Auto-Selection: One of the most time-consuming tasks around A/B testing is checking the results, interpreting them, and adjusting your journeys accordingly. This feature takes that off your plate by automatically guiding users to the winning path in an A/B test, based on a metric you select beforehand (e.g., open rates, conversion rates, or revenue).
Journey creation: Our platform can generate entire customer journeys (or autocomplete journey paths) based on your text prompts. You just need to provide an end goal, like generating more survey responses or preventing churn. This is possible thanks to Sirius AI — our AI solution that combines the power of large language models and machine learning, including predictive, conversational, and generative AI.
Copy and image generation: You can also provide simple text prompts and our platform will quickly create copy and images for your campaigns. Again, all you have to do is provide the end goal and our platform’s generative AI will do the rest.
Automate conversations: Sirius AI uses advanced natural language processing to understand the intent and context behind any customer query. This lets you have unstructured two-way conversations on WhatsApp (or via chatbots) while ensuring consistency and confidence in your bot’s tone of voice.
How Allianz used Insider One’s financial services CDP to deliver ROI in days

Now that you know how Insider One’s platform works, let’s look at a real-life example featuring one of the top financial services companies in the world.
Allianz is a leader in the financial services industry with an extensive network spanning 4,000 agencies, 1,500 branches, and over 7,200 contracted institutions. The company is known for offering digital-first solutions to their customers, which is why they wanted a technology partner that could enable them to deliver personalized, timely, and relevant digital experiences.
Specifically, they needed a platform that could help them deliver better customer experiences without the need for tons of dev support. In order to improve key metrics and make data-driven decisions, they also need to centralize their customer data.
Our platform was just the right solution for the job. By connecting their data, Allianz was able to overcome data silos and uncover useful insights much faster and with much less reliance on technical teams.
Insider One also enabled Allianz to build AI-powered segments and deliver tailored customer experiences. For example, they were able to achieve an 80% opt-in rate using our mobile app push notifications.
Overall, the ease of setup and our platform’s versatility enabled Allianz to achieve ROI in days and increase their customer lifetime value (CLTV).
Here’s what their Marketing and Service Design Group Head said about working with Insider One:
“Insider One gives us the unified customer view we were searching for. The platform offers real-time server-to-server integration and an encrypted identification approach, which gives us the security and freedom to create precise AI-powered segments and use them to build better customer journeys.”
For more examples of how financial services companies benefit from working with Insider One, you can check out the following case studies:
How Garanti BBVA increased conversion rates by 502%.
How Credissimo generated a 48% conversion uplift with a simple tweak.
How Etiqua used on-site personalization and uncovered why users were dropping off.
Unify your customer data, predict future behaviors, and deliver personalized experiences with Insider One

Insider One is an ideal financial services CDP and enterprise marketing platform if you’re looking to:
Keep your customer data secure by default and comply with data privacy regulations like GDPR.
Unify customer data from any online or offline source — including CRMs, CMSs, APIs, POS devices, analytics software, and more — and get accurate, 360-degree customer profiles.
Work with an experienced, global support team that can guide you through the implementation and ensure you’re taking maximum advantage of the platform.
Simplify your martech stack, and save resources. Insider One’s built-in activation channels, personalization tools, and automation capabilities enable you to unify your marketing stack into a single, enterprise-grade platform.
See a meaningful ROI quickly. Insider One’s broad channel support, experienced support team, and extensive templates enable you to unify and activate your data as fast as possible (with minimal reliance on technical teams).
Personalize every touchpoint and drive customer engagement. You can tailor content, messaging, and financial product recommendations across your website and mobile app, as well as external channels like email, push notifications, SMS, WhatsApp, chatbots, and more.
Click here to book a demo with our team and learn how Insider One can help you reach your business goals.
Discover the power of Insider One — explore our interactive product demos now.
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ease-in;
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ease-in;
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.header-menu-item-lang-list {
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}
	
	
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}	

	.cli-bar-btn_container{
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.cli-bar-btn_container a{
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	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
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}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
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}
.cli-tab-section {
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}
.cli-switch input:checked + .cli-slider {
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}
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}
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}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

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}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
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}
a#wt-cli-settings-btn {
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}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
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}
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    display: flex;
    flex-wrap: wrap;
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}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
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}
}








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filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
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@media screen and (max-width: 1023px) {
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.insiderone-text-over-image-container:after {
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		        font-size: 56px !important;

}
	
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                        <h1 class="post-title">CDP for financial services: Unify customer data &amp; drive revenue</h1>


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                                <p><span style="font-weight: 400;">Customer data platforms (CDP) are now a staple for many financial institutions. Their ability to aggregate customer data is essential for overcoming data silos and setting a foundation for delivering exceptional customer experiences.</span></p>
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                                    <p class="author-info"><span class="authname"><a href="https://insiderone.com/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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                                        14 min.                                    </p>
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                                                                <!--<p><span>Published</span> on </p>-->
                                <p><strong>Updated</strong> on 24 Feb 2026</p>

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                                        14 min.                                    </p>


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                            <div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#fast-and-guided-implementation-process">Fast and guided implementation process</a><li class="parent-level-item"><a href="#detailed-360-degree-customer-profiles">Detailed 360-degree customer profiles</a><li class="parent-level-item"><a href="#powerful-segmentation-and-behavioral-analytics">Powerful segmentation and behavioral analytics</a><li class="parent-level-item"><a href="#built-in-channel-access-personalization-capabilities-and-marketing-automation">Built-in channel access, personalization capabilities, and marketing automation</a><ul><li><a href="#versatile-channel-access">Versatile channel access</a></li><li><a href="#advanced-personalization">Advanced personalization</a></li><li><a href="#omnichannel-campaign-orchestration">Omnichannel campaign orchestration</a></li></ul></li><li class="parent-level-item"><a href="#industry-leading-machine-learning-and-ai-for-marketers">Industry-leading machine learning and AI for marketers</a><li class="parent-level-item"><a href="#how-allianz-used-insider-one-s-financial-services-cdp-to-deliver-roi-in-days">How Allianz used Insider One’s financial services CDP to deliver ROI in days</a><li class="parent-level-item"><a href="#unify-your-customer-data-predict-future-behaviors-and-deliver-personalized-experiences-with-insider-one">Unify your customer data, predict future behaviors, and deliver personalized experiences with Insider One</a></li></ul></div>                            <div class="social-links-container">
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                        <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
<?xml encoding="utf-8" ?><html><body><p>However, many financial services teams who decide to invest in a CDP face two common challenges:</p>



<ul class="wp-block-list">
<li><strong>Complex setup process and slow implementation. </strong>This makes it difficult to see a quick return on investment (ROI) and slows down the overall time-to-value.</li>



<li><strong>Lack of built-in data activation channels and capabilities. </strong>This forces teams to use a combination of different point solutions (each with different credentials, pricing plans, and UIs) to activate their data, leading to complex workflows and expensive martech stacks.</li>
</ul>



<p>In this guide, we&rsquo;ll show you how Insider One &mdash; our <a href="https://www.g2.com/categories/customer-data-platform-cdp#grid" target="_blank" rel="noreferrer noopener">industry-leading CDP</a> and cross-channel personalization solution &mdash; can help you unify your customer data while overcoming both issues and driving conversions, revenue, and retention as quickly as possible.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img fetchpriority="high" decoding="async" width="1024" height="661" src="https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-1-1024x661.png" alt="Insider One is the leader in G2 CDP Grid" class="wp-image-467253" srcset="https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-1-1024x661.png 1024w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-1-300x194.png 300w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-1-768x496.png 768w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-1.png 1691w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p><em>Organizations in financial services (Allianz, Garanti BBVA, Etiqa), telecommunications (Vodafone, Inea, Circles.life), beauty and cosmetics (Avon, Mac Cosmetics, Clarins), and many other industries use Insider One for centralized customer data management, audience segmentation, behavioral analytics, and data activation across 12+ channels.</em></p>



<p><em>To learn more about Insider One, </em><a href="https://insiderone.com/request-a-demo/" target="_blank" rel="noreferrer noopener"><strong><em>book a demo with our team</em></strong></a><strong><em> or </em></strong><a href="https://insiderone.com/product-demo-hub/" target="_blank" rel="noreferrer noopener"><strong><em>try the platform yourself</em></strong></a><strong><em>.</em></strong></p>



<h2 class="wp-block-heading" id="fast-and-guided-implementation-process">Fast and guided implementation process</h2>



<p>Implementing a CDP can be a difficult task, especially in the financial services sector. From identifying all relevant data sources and stakeholders to setting up the platform and ensuring it&rsquo;s working correctly, the process often takes tons of effort and engineering time.</p>



<p>We&rsquo;ve seen many clients struggle during the process, which leads to slow time-to-value and ROI. That&rsquo;s why we&rsquo;ve strived to eliminate as many of these setbacks as possible.</p>



<p>First, <strong>our </strong><a href="https://insiderone.com/integration-hub/" target="_blank" rel="noreferrer noopener"><strong>Integration Hub</strong></a><strong> lets you easily connect to 100+ tools across 20+ categories with minimal reliance on technical teams. </strong>Some of these solutions include:</p>



<ul class="wp-block-list">
<li>CRMs like Salesforce, Pipedrive, Zoho, and Microsoft Dynamics CRM.</li>



<li><a href="https://insiderone.com/best-email-marketing-platforms/" target="_blank" rel="noreferrer noopener">Email marketing platforms</a> like Mailchimp, ActiveCampaign, and Constant Contact.</li>



<li>Analytics and attribution platforms like Mixpanel, Amplitude, and AppsFlyer.</li>



<li><a href="https://insiderone.com/marketing-automation-platforms/" target="_blank" rel="noreferrer noopener">Marketing automation tools</a> like Pardot, Keap, and Marketo.</li>



<li>Other CDPs like Segment, mParticle, and Tealium.</li>



<li>Live chat software like Drift and Intercom.</li>



<li>And many other popular SaaS solutions.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="1024" height="619" src="https://insiderone.com/assets/media/2024/01/image27-min-1024x619.png" alt="Insider One integrations" class="wp-image-456544" srcset="https://insiderone.com/assets/media/2024/01/image27-min-1024x619.png 1024w, https://insiderone.com/assets/media/2024/01/image27-min-300x181.png 300w, https://insiderone.com/assets/media/2024/01/image27-min-768x464.png 768w, https://insiderone.com/assets/media/2024/01/image27-min.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>You can also connect to any other online or offline source (e.g., legacy systems) using our flexible API. Put simply, <strong>Insider One&rsquo;s versatility lets you seamlessly plug it into your existing data sources, tech ecosystem, and workflows.</strong></p>



<p>During the process, our experienced global support team:</p>



<ul class="wp-block-list">
<li><strong>Helps you set up Insider One with no extra setup charge.</strong> Our team ensures you&rsquo;re by involving the right stakeholders in the process, bringing together the right data points (, integrating with all key solutions, and much more.</li>



<li><strong>Shows you how the platform works based on your needs. </strong>They also analyze your current analytics data to give you ideas for implementing marketing strategies right away, which helps you generate ROI as fast as possible.</li>



<li><strong>Migrates customer journeys to our platform. </strong>If you have any automated campaigns or journeys in other platforms &mdash; e.g., email welcome flows, SMS alerts, or cross-channel survey campaigns &mdash; our team will migrate them to our <a href="https://insiderone.com/customer-journey-builder/" target="_blank" rel="noreferrer noopener">customer journey builder</a> for you.</li>



<li><strong>Answers and resolves questions quickly. </strong>As a global company with 26 offices on six continents, we can provide fast support to businesses all over the world. Plus, our teams are all trained and working in-house, so you can be sure that your queries will be handled by people with the necessary know-how and experience.</li>
</ul>



<p>Thanks to the versatile setup options and best-in-class support team, customers consistently rank Insider One as <a href="https://www.g2.com/categories/customer-data-platform-cdp?tab=easiest_to_use" target="_blank" rel="noreferrer noopener nofollow">the best CDP in terms of ease of setup, ease of use, and quality of support</a>.</p>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="623" src="https://insiderone.com/assets/media/2023/12/dynamic-yield-competitors-3-1024x623.png" alt="Insider One G2 profile" class="wp-image-451347" srcset="https://insiderone.com/assets/media/2023/12/dynamic-yield-competitors-3-1024x623.png 1024w, https://insiderone.com/assets/media/2023/12/dynamic-yield-competitors-3-300x183.png 300w, https://insiderone.com/assets/media/2023/12/dynamic-yield-competitors-3-768x468.png 768w, https://insiderone.com/assets/media/2023/12/dynamic-yield-competitors-3.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading" id="detailed-360-degree-customer-profiles">Detailed 360-degree customer profiles</h2>



<p>Once set up, our CDP automatically creates <a href="https://insiderone.com/360-degree-customer-view/" target="_blank" rel="noreferrer noopener">360-degree profiles of all your customers</a>. These profiles can aggregate essential first-, second-, and third-party data, including:</p>



<ul class="wp-block-list">
<li>Names, demographics, and contact info.</li>



<li>Predictive characteristics, like likelihood to purchase or engage.</li>



<li>Behavioral data, like interactions with your website or messaging channels.</li>



<li>Last purchased, visited, and abandoned products.</li>



<li>Survey responses and other first-party data.</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="859" height="1024" src="https://insiderone.com/assets/media/2024/01/image14-min-859x1024.png" alt="Insider One's CDP automatically creates detailed, 360-degree customer profiles" class="wp-image-457536" srcset="https://insiderone.com/assets/media/2024/01/image14-min-859x1024.png 859w, https://insiderone.com/assets/media/2024/01/image14-min-252x300.png 252w, https://insiderone.com/assets/media/2024/01/image14-min-768x915.png 768w, https://insiderone.com/assets/media/2024/01/image14-min.png 1294w" sizes="(max-width: 859px) 100vw, 859px" /></figure>



<p>We store this unified information for five years but that period can be extended depending on your business needs. Plus, our platform automatically updates these profiles in real-time as customers continue to interact with your brand online (e.g., via your site, mobile app, or emails) and offline (e.g., at your branch offices).</p>



<p>Our CDP even creates unified profiles for all <strong>anonymous visitors who browse your site. </strong>This enables you to employ <a href="https://insiderone.com/anonymous-visitor-personalization/" target="_blank" rel="noreferrer noopener">anonymous visitor personalization</a> &mdash; the process of tailoring the on-site experience to people who haven&rsquo;t shared contact information with you yet.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="573" src="https://insiderone.com/assets/media/2023/10/cdp-marketing-2-1024x573.png" alt="Insider One marketing CDP use case personalize experiences for anonymous users" class="wp-image-442046" srcset="https://insiderone.com/assets/media/2023/10/cdp-marketing-2-1024x573.png 1024w, https://insiderone.com/assets/media/2023/10/cdp-marketing-2-300x168.png 300w, https://insiderone.com/assets/media/2023/10/cdp-marketing-2-768x430.png 768w, https://insiderone.com/assets/media/2023/10/cdp-marketing-2.png 1149w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>By doing that, you can drastically reduce the time and money it takes to convert new visitors into leads and customers.</p>



<h2 class="wp-block-heading" id="powerful-segmentation-and-behavioral-analytics">Powerful segmentation and behavioral analytics</h2>



<p>With your data unified, you can start segmenting your audiences to find the right customers to target with your marketing efforts. Insider One helps you do this with 120+ attributes, including traits, behaviors, and preferences across three different audience types:</p>



<ul class="wp-block-list">
<li><strong>Standard, </strong>which include characteristics like locations, demographics, devices, operating systems, and more.&nbsp;</li>



<li><strong>Predefined, </strong>which include leads, cart and browser abandoners, mobile app users, customers who&rsquo;ve interacted with your brand on a specific channel, and more.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="1999" height="898" src="https://insiderone.com/assets/media/2024/01/image18-min.png" alt="Advanced marketing segmentation features of Insider One" class="wp-image-456562" srcset="https://insiderone.com/assets/media/2024/01/image18-min.png 1999w, https://insiderone.com/assets/media/2024/01/image18-min-300x135.png 300w, https://insiderone.com/assets/media/2024/01/image18-min-1024x460.png 1024w, https://insiderone.com/assets/media/2024/01/image18-min-768x345.png 768w" sizes="(max-width: 1999px) 100vw, 1999px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Predictive </strong>(powered by our AI algorithms),<strong> </strong>like customers with a discount affinity, with a high likelihood of buying or engaging on a specific channel, and more. For more details, check out our <a href="https://insiderone.com/predictive-marketing/" target="_blank" rel="noreferrer noopener">in-depth guide to predictive marketing</a>.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="1024" height="698" src="https://insiderone.com/assets/media/2024/02/ecommerce-email-marketing-1-1.png" alt="Segmentation pr&eacute;dictive - Insider One" class="wp-image-462279" srcset="https://insiderone.com/assets/media/2024/02/ecommerce-email-marketing-1-1.png 1024w, https://insiderone.com/assets/media/2024/02/ecommerce-email-marketing-1-1-300x204.png 300w, https://insiderone.com/assets/media/2024/02/ecommerce-email-marketing-1-1-768x524.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>Insider One also makes it possible to use your unified data to<strong> perform detailed analyses of your audiences and come up with granular, actionable insights for your campaigns.</strong>&nbsp;</p>



<p>For example, using our behavioral analytics capabilities, you can:</p>



<ul class="wp-block-list">
<li><strong>Build funnels around goals</strong>, such as lead collection, survey responses, loan and card applications, and other key conversions. Our funnels will show you where most drop-offs occur, so you can focus on the areas that need attention.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="947" height="628" src="https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2.png" alt="Building funnels around goals in behavioral analytics" class="wp-image-467262" srcset="https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2.png 947w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2-300x199.png 300w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2-768x509.png 768w" sizes="(max-width: 947px) 100vw, 947px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Analyze message frequency</strong> for different types of customers (e.g., inactive, loyal, VIPs, and more). This can help you determine the optimal messaging frequency per channel.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="678" src="https://insiderone.com/assets/media/2024/03/omnichannel-marketing-10-1024x678.png" alt="Insider One's message frequency analysis" class="wp-image-466894" srcset="https://insiderone.com/assets/media/2024/03/omnichannel-marketing-10-1024x678.png 1024w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-10-300x199.png 300w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-10-768x508.png 768w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-10.png 1026w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Analyze channel reachability </strong>for different segments. This can help you plan your campaigns around the touchpoints customers are actually using, so you can maximize every interaction.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="1022" height="673" src="https://insiderone.com/assets/media/2024/03/omnichannel-marketing-11.png" alt="Insider One's channel reachability analytics" class="wp-image-466897" srcset="https://insiderone.com/assets/media/2024/03/omnichannel-marketing-11.png 1022w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-11-300x198.png 300w, https://insiderone.com/assets/media/2024/03/omnichannel-marketing-11-768x506.png 768w" sizes="(max-width: 1022px) 100vw, 1022px" /></figure></div>


<p>In short, Insider One&rsquo;s segmentation and behavioral analytics enable you to power your decision-making, <a href="https://insiderone.com/customer-targeting/" target="_blank" rel="noreferrer noopener">customer targeting</a>, and overall business strategy with reliable insights.</p>



<h2 class="wp-block-heading" id="built-in-channel-access-personalization-capabilities-and-marketing-automation">Built-in channel access, personalization capabilities, and marketing automation</h2>



<p>Up to this point, we&rsquo;ve covered the more classic <a href="https://insiderone.com/cdp-use-cases/" target="_blank" rel="noreferrer noopener">CDP use cases</a> &mdash; data unification, segmentation, and analytics. While important, these activities don&rsquo;t cover the process of data activation, i.e., actually using your unified data to create personalized campaigns that drive revenue.</p>



<p>This is an area where traditional CDPs struggle as they <strong>don&rsquo;t have built-in activation channels and personalization capabilities</strong>. Instead, they rely on passing their data to third-party systems, like email platforms, push notification tools, <a href="https://insiderone.com/ecommerce-personalization-software/" target="_blank" rel="noreferrer noopener">personalization software</a>, and so on.</p>



<p>As a result, marketers must constantly navigate between different solutions in order to build, manage, and analyze their campaigns. This overcomplicates their workflows and increases the total cost of ownership (TCO) of the entire martech stack.&nbsp;</p>



<p>Insider One avoids that issue by <strong>bringing together 12+ activation channels, advanced personalization capabilities, and a customer journey builder</strong> under the same umbrella as our <a href="https://insiderone.com/enterprise-cdp/" target="_blank" rel="noreferrer noopener">enterprise CDP</a>.&nbsp;</p>



<p>In fact, Insider One is also a leader in various categories based on reviews from customers and industry experts, including:</p>



<ul class="wp-block-list">
<li><a href="https://www.g2.com/categories/mobile-marketing" target="_blank" rel="noreferrer noopener nofollow">Mobile marketing software</a> by G2.</li>



<li><a href="https://insiderone.com/gartner-magic-quadrant-for-personalization-engines-2023/" target="_blank" rel="noreferrer noopener">Personalization engines</a> by Gartner.</li>



<li><a href="https://insiderone.com/leader-in-idc-omnichannel-marketing-platforms-2023/" target="_blank" rel="noreferrer noopener">Omnichannel marketing platforms</a> by IDC.</li>
</ul>



<h3 class="wp-block-heading" id="versatile-channel-access">Versatile channel access</h3>



<p>Insider One enables you to reach your customers where they&rsquo;re at by supporting a variety of channels, including:</p>



<ul class="wp-block-list">
<li>Websites and mobile apps.</li>



<li>Email.</li>



<li>SMS.</li>



<li>WhatsApp.</li>



<li>Push notifications.</li>



<li>Online ads (e.g., on Google, Facebook, and TikTok).</li>



<li>And more.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="400" src="https://insiderone.com/assets/media/2023/12/cdp-for-ecommerce-3-1024x400.png" alt="Insider One's channels" class="wp-image-452402" srcset="https://insiderone.com/assets/media/2023/12/cdp-for-ecommerce-3-1024x400.png 1024w, https://insiderone.com/assets/media/2023/12/cdp-for-ecommerce-3-300x117.png 300w, https://insiderone.com/assets/media/2023/12/cdp-for-ecommerce-3-768x300.png 768w, https://insiderone.com/assets/media/2023/12/cdp-for-ecommerce-3.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>This means you can <strong>drastically reduce the number of point solutions you&rsquo;re using in favor of a truly </strong><a href="https://insiderone.com/unified-marketing-platform/" target="_blank" rel="noreferrer noopener"><strong>unified marketing platform</strong></a>. We&rsquo;ve seen plenty of companies do this to reduce their martech stack&rsquo;s complexity and TCO.</p>



<p>At the same time, you don&rsquo;t have to use all of Insider One&rsquo;s channels and capabilities right away.</p>



<p>For example, one of our biggest clients in the financial services industry (<a href="https://insiderone.com/case-studies/allianz/" target="_blank" rel="noreferrer noopener">Allianz</a>) started by using Insider One&rsquo;s CDP to unify their data and our push notifications to increase opt-in rates. They saw the fantastic ROI our solution delivered, so they&rsquo;re planning to expand to other channels (like WhatsApp) and use cases (like <a href="https://insiderone.com/journey-orchestration-platforms/" target="_blank" rel="noreferrer noopener">journey orchestration</a>).&nbsp;</p>



<h3 class="wp-block-heading" id="advanced-personalization">Advanced personalization</h3>



<p>While the ability to reach customers on different channels is important, <strong>being able to personalize the experience across all touchpoints is what can skyrocket your ROI.</strong>&nbsp;</p>



<p>Insider One was built specifically for the personalization era, so it enables you to individualize every touchpoint, including your:</p>



<ul class="wp-block-list">
<li><strong>Website and mobile app: </strong>You can tailor everything from content, messaging, banners, and more to each individual customer. This is crucial for improving conversion rates and maximizing your marketing budget. For example, <a href="https://insiderone.com/case-studies/etiqa-insurance/" target="_blank" rel="noreferrer noopener">Etiqa Insurance used Insider One to personalize their homepage banner</a>, resulting in a conversion rate of over 4.74% (against a sitewide average of 2.17%).</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="742" height="1024" src="https://insiderone.com/assets/media/2022/12/etiqa-insurance-usecase-1.png" alt="Etiqa Insurance used Insider One to personalize their homepage banne" class="wp-image-379956" srcset="https://insiderone.com/assets/media/2022/12/etiqa-insurance-usecase-1.png 742w, https://insiderone.com/assets/media/2022/12/etiqa-insurance-usecase-1-217x300.png 217w" sizes="(max-width: 742px) 100vw, 742px" /></figure></div>


<ul class="wp-block-list">
<li><a href="https://insiderone.com/best-email-and-sms-marketing-software/" target="_blank" rel="noreferrer noopener"><strong>Email and SMS communications</strong></a><strong>: </strong>These two channels have become a must for marketers in many industries, including financial services. Insider One enables you to build coordinated flows and campaigns to maximize your efforts across both channels. For example, you can send personalized financial product suggestions or surveys via email, event reminders via SMS, and much more.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="787" src="https://insiderone.com/assets/media/2024/01/image11-min-2-1024x787.png" alt="Example of email after the purchase" class="wp-image-457545" srcset="https://insiderone.com/assets/media/2024/01/image11-min-2-1024x787.png 1024w, https://insiderone.com/assets/media/2024/01/image11-min-2-300x231.png 300w, https://insiderone.com/assets/media/2024/01/image11-min-2-768x591.png 768w, https://insiderone.com/assets/media/2024/01/image11-min-2.png 1562w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<ul class="wp-block-list">
<li><a href="https://insiderone.com/whatsapp-marketing/" target="_blank" rel="noreferrer noopener"><strong>WhatsApp marketing</strong></a><strong> efforts: </strong>Insider One makes it possible to take full advantage of WhatsApp&rsquo;s marketing potential. This includes sending personalized promo messages (e.g., based on what customers browsed on your site), limited-time offers, and event reminders. You can also have two-way conversions to answer customers&rsquo; questions and guide them to the best options for their needs.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="841" src="https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2-1-1024x841.png" alt="personalized promo messages on whatsapp marketing" class="wp-image-467272" srcset="https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2-1-1024x841.png 1024w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2-1-300x246.png 300w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2-1-768x631.png 768w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-2-1.png 1372w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Online ads, push notifications, chatbot communications, and more.</strong></li>
</ul>



<h3 class="wp-block-heading" id="omnichannel-campaign-orchestration">Omnichannel campaign orchestration</h3>



<p>Besides personalizing each touchpoint, Insider One lets you <strong>tie all channel interactions into a cohesive experience using Architect</strong> &mdash; our <a href="https://insiderone.com/customer-journey-builder/" target="_blank" rel="noreferrer noopener">customer journey builder</a> and marketing automation solution.</p>



<p>Architect lets you create all sorts of different customer journeys using a simple drag-and-drop editor shown below.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="495" src="https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-3-1024x495.png" alt="Architect &mdash; Insider One's customer journey builder and marketing automation solution" class="wp-image-467276" srcset="https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-3-1024x495.png 1024w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-3-300x145.png 300w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-3-768x372.png 768w, https://insiderone.com/assets/media/2024/03/cdp-for-financial-services-3.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>You can easily set the channels and rules (e.g., wait times, conditions, and so on) for each journey, as well as A/B test different messages and journey flows against each other.</p>



<p>You also have detailed analytics into each customer journey&rsquo;s performance right inside Architect or in a separate, fully customizable dashboard, like the one shown below.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="1600" height="755" src="https://insiderone.com/assets/media/2024/02/email-marketing-platforms-27-1.png" alt="Insider One Architect analytics" class="wp-image-459459" srcset="https://insiderone.com/assets/media/2024/02/email-marketing-platforms-27-1.png 1600w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-27-1-300x142.png 300w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-27-1-1024x483.png 1024w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-27-1-768x362.png 768w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure></div>


<p>Put simply, you can use Architect for tons of use cases, including:</p>



<ul class="wp-block-list">
<li>Creating simple email welcome flows for people who just subscribed to your newsletter.</li>



<li>Running email surveys and following them up with relevant product recommendations across your website and messaging channels. You can even use <a href="https://insiderone.com/amp-for-email/" target="_blank" rel="noreferrer noopener">AMP emails</a> to let customers answer survey questions right in the email.</li>



<li>Building cart and browser abandonment automations across web push notifications, SMS, and WhatsApp. For example, <a href="https://insiderone.com/case-studies/vodafone/" target="_blank" rel="noreferrer noopener">Vodafone used on-site cart reminders</a> to increase conversion rates by 159%.</li>



<li>Creating other complex <a href="https://insiderone.com/omnichannel-marketing-automation/" target="_blank" rel="noreferrer noopener">omnichannel marketing automations</a> (e.g., to upsell or cross-sell different financial products) that are personalized to each customer&rsquo;s preferences.&nbsp;</li>



<li>And many others.</li>
</ul>



<p>These consistent experiences across all touchpoints can help you exceed your customers&rsquo; expectations and improve key metrics like engagement, revenue, and retention.</p>



<h2 class="wp-block-heading" id="industry-leading-machine-learning-and-ai-for-marketers">Industry-leading machine learning and AI for marketers</h2>



<p>Machine learning and AI technologies have experienced a massive advancement to the point of becoming a must for many marketers, including in the financial services industry.&nbsp;</p>



<p>As we mentioned earlier, Insider One offers some essential capabilities in this regard, like predictive segmentation and personalized product suggestions. That&rsquo;s just the tip of the iceberg though, as our platform offers a plethora of other AI-powered features, including:</p>



<ul class="wp-block-list">
<li><strong>Next-Best Channel Selection: </strong>This<strong> </strong>feature analyzes customers&rsquo; behaviors and automatically sends messages on the touchpoint they&rsquo;re most likely to engage on.<strong> </strong>It&rsquo;s a great way to save time and effort on your send, while also guaranteeing you&rsquo;re using the channels your customers like.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="631" src="https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1-1024x631.png" alt="Insider One next best channel predictions" class="wp-image-459460" srcset="https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1-1024x631.png 1024w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1-300x185.png 300w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1-768x473.png 768w, https://insiderone.com/assets/media/2024/02/email-marketing-platforms-26-1.png 1275w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<ul class="wp-block-list">
<li><strong>Send-Time Optimization (STO): </strong>Similar to the previous feature, STO also analyzes customer behavior and predicts the most optimal times to trigger each message. STO can be enabled for each individual message in your campaigns.</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="829" src="https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-13-1-1024x829.png" alt="Insider One - Send time optimization" class="wp-image-458894" srcset="https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-13-1-1024x829.png 1024w, https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-13-1-300x243.png 300w, https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-13-1-768x622.png 768w, https://insiderone.com/assets/media/2024/02/marketing-automation-platforms-13-1.png 1532w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<ul class="wp-block-list">
<li><strong>A/B Test Winner Auto-Selection: </strong>One of the most time-consuming tasks around <a href="https://insiderone.com/your-guide-to-ab-testing/" target="_blank" rel="noreferrer noopener">A/B testing</a> is checking the results, interpreting them, and adjusting your journeys accordingly. This feature takes that off your plate by automatically guiding users to the winning path in an A/B test, based on a metric you select beforehand (e.g., open rates, conversion rates, or revenue).</li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="980" src="https://insiderone.com/assets/media/2024/01/image8-min-2-1024x980.png" alt="The A/B Test Winner-Autoselection" class="wp-image-457550" srcset="https://insiderone.com/assets/media/2024/01/image8-min-2-1024x980.png 1024w, https://insiderone.com/assets/media/2024/01/image8-min-2-300x287.png 300w, https://insiderone.com/assets/media/2024/01/image8-min-2-768x735.png 768w, https://insiderone.com/assets/media/2024/01/image8-min-2.png 1278w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ul class="wp-block-list">
<li><strong>Journey creation: </strong>Our platform can generate entire customer journeys (or autocomplete journey paths) based on your text prompts. You just need to provide an end goal, like generating more survey responses or preventing churn. This is possible thanks to <a href="https://insiderone.com/sirius-ai-generative-ai-solution-for-customer-experience/" target="_blank" rel="noreferrer noopener">Sirius AI</a><strong> </strong>&mdash; our AI solution that combines the power of large language models and machine learning, including predictive, conversational, and generative AI.</li>
</ul>


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></div>


<ul class="wp-block-list">
<li><strong>Copy and image generation: </strong>You can also provide simple text prompts and our platform will quickly create copy and images for your campaigns. Again, all you have to do is provide the end goal and our platform&rsquo;s generative AI will do the rest.</li>
</ul>


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<ul class="wp-block-list">
<li><strong>Automate conversations: </strong>Sirius AI uses advanced natural language processing to understand the intent and context behind any customer query. This lets you have unstructured two-way conversations on WhatsApp (or via chatbots) while ensuring consistency and confidence in your bot&rsquo;s tone of voice.</li>
</ul>



<h2 class="wp-block-heading" id="how-allianz-used-insider-one-s-financial-services-cdp-to-deliver-roi-in-days">How Allianz used Insider One&rsquo;s financial services CDP to deliver ROI in days</h2>



<p>Now that you know how Insider One&rsquo;s platform works, let&rsquo;s look at a real-life example featuring one of the top financial services companies in the world.</p>



<p>Allianz is a leader in the financial services industry with an extensive network spanning 4,000 agencies, 1,500 branches, and over 7,200 contracted institutions. The company is known for offering digital-first solutions to their customers, which is why they wanted a technology partner that could enable them to deliver personalized, timely, and relevant digital experiences.</p>



<p>Specifically, they needed a platform that could help them <strong>deliver better customer experiences without the need for tons of dev support</strong>. In order to improve key metrics and make data-driven decisions, they also need to centralize their customer data.&nbsp;</p>



<p>Our platform was just the right solution for the job. By connecting their data, Allianz was able to overcome data silos and uncover useful insights much faster and with much less reliance on technical teams.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://insiderone.com/assets/media/2023/10/360-degree-customer-view-2-1024x683.png" alt="Unified customer profile, or 360-degree customer view, from Insider One" class="wp-image-442089" srcset="https://insiderone.com/assets/media/2023/10/360-degree-customer-view-2-1024x683.png 1024w, https://insiderone.com/assets/media/2023/10/360-degree-customer-view-2-300x200.png 300w, https://insiderone.com/assets/media/2023/10/360-degree-customer-view-2-768x512.png 768w, https://insiderone.com/assets/media/2023/10/360-degree-customer-view-2.png 1452w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<p>Insider One also enabled Allianz to <strong>build AI-powered segments and deliver tailored customer experiences. </strong>For example, they were able to achieve an 80% opt-in rate using our mobile app push notifications.</p>



<p>Overall, the ease of setup and our platform&rsquo;s versatility enabled Allianz to <strong>achieve ROI in days and increase their customer lifetime value (CLTV).&nbsp;</strong></p>



<p>Here&rsquo;s what their Marketing and Service Design Group Head said about working with Insider One:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em>&ldquo;Insider One gives us the unified customer view we were searching for. The platform offers real-time server-to-server integration and an encrypted identification approach, which gives us the security and freedom to create precise AI-powered segments and use them to build better customer journeys.&rdquo;</em></p>
</blockquote>



<p>For more examples of how financial services companies benefit from working with Insider One, you can check out the following case studies:</p>



<ul class="wp-block-list">
<li><a href="https://insiderone.com/case-studies/garanti-bbva-success-story/" target="_blank" rel="noreferrer noopener">How Garanti BBVA increased conversion rates by 502%</a>.</li>



<li><a href="https://insiderone.com/case-studies/credissimo/" target="_blank" rel="noreferrer noopener">How Credissimo generated a 48% conversion uplift with a simple tweak</a>.</li>



<li><a href="https://insiderone.com/case-studies/etiqa-insurance/" target="_blank" rel="noreferrer noopener">How Etiqua used on-site personalization and uncovered why users were dropping off.</a></li>
</ul>



<h2 class="wp-block-heading" id="unify-your-customer-data-predict-future-behaviors-and-deliver-personalized-experiences-with-insider-one">Unify your customer data, predict future behaviors, and deliver personalized experiences with Insider One</h2>



<p>Insider One is an ideal financial services CDP and <a href="https://insiderone.com/enterprise-marketing-platforms/" target="_blank" rel="noreferrer noopener">enterprise marketing platform</a> if you&rsquo;re looking to:</p>



<ul class="wp-block-list">
<li><strong>Keep your customer data secure</strong> by default and comply with data privacy regulations like GDPR.</li>



<li><strong>Unify customer data from any online or offline source</strong> &mdash; including CRMs, CMSs, APIs, POS devices, analytics software, and more &mdash; and get accurate, 360-degree customer profiles.</li>



<li><strong>Work with an experienced, global support team</strong> that can guide you through the implementation and ensure you&rsquo;re taking maximum advantage of the platform.</li>



<li><strong>Simplify your martech stack, and save resources. </strong>Insider One&rsquo;s built-in activation channels, personalization tools, and automation capabilities enable you to unify your marketing stack into a single, enterprise-grade platform.&nbsp;</li>



<li><strong>See a meaningful ROI quickly.</strong> Insider One&rsquo;s broad channel support, experienced support team, and extensive templates enable you to unify and activate your data as fast as possible (with minimal reliance on technical teams).</li>



<li><strong>Personalize every touchpoint and drive customer engagement. </strong>You can tailor content, messaging, and financial product recommendations across your website and mobile app, as well as external channels like email, push notifications, SMS, WhatsApp, chatbots, and more.</li>
</ul>



<p><strong><em>Click here to <a href="https://insiderone.com/request-a-demo/">book a demo</a> with our team and learn how Insider One can help you reach your business goals.&nbsp;</em></strong></p>



<p><em>Discover the power of Insider One &mdash; explore our <a href="https://insiderone.com/product-demo-hub/" target="_blank" rel="noreferrer noopener">interactive product demos</a> now.</em></p>



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                        <h4 id='wt-cli-privacy-title'>Privacy Overview</h4>                        <div class="cli-privacy-content">
                            <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab">
                                Necessary                            </a>
                                                                                        <div class="wt-cli-necessary-checkbox">
                                    <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" />
                                    <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label>
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                                <span class="cli-necessary-caption">
                                    Always Enabled                                </span>
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                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary">
                            <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ENID</td><td class="cookielawinfo-column-3">1 year 1 month</td><td class="cookielawinfo-column-4">The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cfuvid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_GRECAPTCHA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_essential</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALBCORS</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Amazon Web Services set this cookie for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">connect.sid</td><td class="cookielawinfo-column-3">2 hours</td><td class="cookielawinfo-column-4">This cookie is used for authentication and for secure log-in. It registers the log-in information.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">datadome</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This is a security cookie set by Force24 to detect BOTS and malicious traffic.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">elementor</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">localization</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The localization cookie stores user preferences for language and region to provide a personalized browsing experience.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::a</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::b</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::c</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">rc::f</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's cookie consent state for the current domain.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-functional" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-functional" aria-controls="wt-cli-tab-functional" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab">
                                Functional                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-functional" aria-label="functional" data-id="checkbox-functional" role="switch" aria-controls="wt-cli-tab-link-functional" aria-labelledby="wt-cli-tab-link-functional"  />
                                    <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">functional</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-functional" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-functional" class="cli-tab-pane cli-fade" data-id="functional">
                            <div class="wt-cli-cookie-description">Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hssc</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-available</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-cast-installed</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-fast-check-period</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-app</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-session-name</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ytidb::LAST_RESULT_ENTRY_KEY</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-performance" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-performance" aria-controls="wt-cli-tab-performance" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab">
                                Performance                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-performance" aria-label="performance" data-id="checkbox-performance" role="switch" aria-controls="wt-cli-tab-link-performance" aria-labelledby="wt-cli-tab-link-performance"  />
                                    <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">performance</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-performance" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-performance" class="cli-tab-pane cli-fade" data-id="performance">
                            <div class="wt-cli-cookie-description">Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AWSALB</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">INGRESSCOOKIE</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table></div>
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                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab">
                                Analytics                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics"  />
                                    <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
                            <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics">
                            <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-81205217-1</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_session</td><td class="cookielawinfo-column-3">4 hours</td><td class="cookielawinfo-column-4">6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gd_visitor</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_s</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_shopify_y</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is associated with Shopify's analytics suite.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AEC</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">AEC cookies are used to ensure user data remains consistent during an Analytics session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table></div>
                            </div>
                        </div>
                    </div>
                                    <div class="cli-tab-section">
                        <div class="cli-tab-header">
                            <a id="wt-cli-tab-link-advertisement" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-advertisement" aria-controls="wt-cli-tab-advertisement" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab">
                                Advertisement                            </a>
                                                                                        <div class="cli-switch">
                                    <input type="checkbox" class="cli-user-preference-checkbox"  id="wt-cli-checkbox-advertisement" aria-label="advertisement" data-id="checkbox-advertisement" role="switch" aria-controls="wt-cli-tab-link-advertisement" aria-labelledby="wt-cli-tab-link-advertisement"  />
                                    <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">advertisement</span></label>
                                </div>
                                                    </div>
                        <div class="cli-tab-content">
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">c</td><td class="cookielawinfo-column-3">6 months 2 days</td><td class="cookielawinfo-column-4">Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div>
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<table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cflb</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">This cookie is used by Cloudflare for load balancing.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-ROLLOUT_TOKEN</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YEC</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__Secure-YNID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__tld__</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_an_uid</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dd_s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_w_session</td><td class="cookielawinfo-column-3">14 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr 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class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">akaas_audseg_origins_com</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Akamai-Edgescape</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">authenticity_token</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td 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class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ins-gaSSId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">This cookie is set by the useinsider. 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