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Original 2026-01-01

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1 LONDON, July 26, 2022 /PRNewswire/ - Insider One - one platform for individualized, cross-channel customer experiences, today announced it has been named as a Leader in the 2022 Gartner Magic Quadrant for Personalization Engines for the second year in a row. The report is an evaluation of 13 personalization solution providers on two parameters - ‘Ability to Execute’, and ‘Completeness of Vision’

2 Insider One received the highest scores for Marketing (4.1/5.0), and Services and Support (4.16/5.0) Use Cases in the 2022 Critical Capabilities for Personalization Engines.

3 <a>Access your complimentary report here</a>.

4 What Insider One believes are its core capabilities in Personalization that enable it to deliver market-leading results?

5 AI-powered Product Discovery: A Smart Recommendation engine powered by 20+ deep learning algorithms to deliver compelling discovery experiences using innovative, best-in-class features like Instory. <a>Avon</a>, a leading beauty and personal care company <a>boosted their Average Order Value (AOV) by 11%</a> by leveraging Insider One’s AI-powered Smart Recommender across their funnel.

6 Cross-Channel Personalization: Ability to create hyper-personalized messaging with dynamic content like product images, links, user attributes, events and more to trigger contextual 1:1 experiences across channels that drive conversions, repeat purchases, and loyalty. <a>MAC Cosmetics</a> achieves <a>17.2 X ROI</a> using Insider One’s cross-channel journey personalization and orchestration.

7 Personalization Templates for Digital Commerce: 100s of pre-built templates combined with a flexible Do-it-yourself (DIY) template engine to design your own layouts to create campaigns across multiple platforms including mobile, tablet and desktop in a single go. <a>Philips increases AOV by 35%</a> using Insider One’s personalization templates <a>Social Proof, Progress Bar, Coupons and more</a>.

8 360-degree Reporting: Advanced analytics to track and monitor the ROI, and analyze the performance of different channels, or individual campaigns that meet the needs of every persona including marketing, digital, CRM or e-commerce. <a>NA-KD</a> boosts <a>customer lifetime value by 25%</a>

9 Hande Cilingir, Co-founder and CEO of Insider One said, “We believe that our vision of building a cross-channel personalization platform that will become the number one choice for marketers is strongly validated with our position as a Leader in the 2022 Gartner Magic Quadrant for Personalization Engines. With industry-first capabilities like auto-optimized recommendations, story-based product discovery experiences and one universal language for personalization, we feel we are blazing new trails in our industry and have bold plans to keep the momentum going by being at the forefront of A Brand New WayTM to deliver experiences.”

10 <a>Read the report</a> to find out why Insider One has been named a Leader, and why we believe its personalization and AI-powered optimization capabilities make it the #1 choice for top global brands across industries.

11 Gartner, Magic Quadrant for Personalization Engines 2022, Jason McNellis, Joseph Enever, Ant Duffin

12 Gartner, Critical Capabilities for Personalization Engines, Jason McNellis, Joseph Enever, Ant Duffin

14 Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

15 About Insider One

16 <a>Insider One</a>-one platform for individualized, cross-channel experiences-enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider One’s platform to deliver experiences across channels like <a>Web</a>, <a>App</a>, <a>Web Push</a>, <a>Email</a>, <a>SMS</a>, and <a>Messaging Apps</a> (WhatsApp, Facebook Messenger, RCS).

17 Insider One recently unlocked unicorn status and <a>NASDAQ</a> congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider One was named as a Leader in <a>The Forrester Wave for Cross-Channel Campaign Management 2021</a> and<a> IDC MarketScape: Worldwide Customer Data Platforms</a> Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named #1 Leader on G2’s <a>Mobile Marketing Software</a> and <a>Personalization</a> Grids with a 4.7/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider One’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.