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Original 2026-01-01

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1 [Dubai, 2024] - Insider One launches Migration Mission to help MEA & India’s top brands make the move to the #1 AI-native platform for individualized, cross-channel customer experiences.

2 Insider One is on a mission to help more brands switch from clunky cloud players or multiple-point solutions while removing implementation and migration barriers. Whether a brand’s existing platform is overburdened, outdated, or has simply outgrown it, martech migration is fast becoming an inevitable part of business transformation. With a proven track record, Insider One has successfully migrated leading brands such as KAVAK, E&Money, Samsung, and Webook, helping them overcome the challenges posed by outdated platforms. These businesses are now empowered with Insider One’s innovative tools to solve key issues in their customer experience strategies-delivering enhanced personalization, seamless journey orchestration, and real-time engagement capabilities.

3 Insider One recognizes the challenges brands face when transitioning to a new marketing technology platform and the concerns that can arise during such a critical decision. To address these concerns, the company offers a seamless migration process, supported by industry-leading expertise, ensuring that brands can unlock the full potential of their marketing efforts without disruption.

4 “At Insider One, we believe migration shouldn’t feel like a leap into the unknown. We’ve redefined the migration process to be as it should be - fast, frictionless, and focused on immediate results. Our goal is simple: to empower brands to break free from outdated solutions and unlock their full potential with zero downtime and maximum impact. “ - Serhat Soyuerel, Co-Founder and CRO of Insider One

5 Through its innovative solutions, Insider One has empowered leading brands to make the move to its innovative technology-including one-third of the Fortune 500, like Coca-Cola, Adidas, Slazenger, Vodafone, Samsung, Estée Lauder, Virgin, GAP, Santander, and Singapore Airlines. By providing advanced capabilities that streamline tech stacks and drive higher ROI and revenue, Insider One gives businesses immediate access to solutions that elevate customer experiences.

6 We’re seeing rapid growth in MEA & Indiaas moreMiddle Eastern brandsare moving away from outdated, cumbersome cloud providers and choosing Insider One. Through our Migration Mission program, they benefit from a seamless transition with zero downtime and minimal effort, ensuring the fastest time to value. This allows marketing teams to boost growth while increasing productivity and efficiency,” says Ajish Pillai, Commercial Director of MEA & India at Insider.

7 <h2>Insider One’s latest product updates:</h2>

8 Insider One continues to lead the charge in transforming how businesses interact with their customers by delivering cutting-edge innovations across user engagement, journey orchestration, and AI-powered personalization. From intelligent search capabilities to real-time product recommendations and two-way support on platforms like WhatsApp, Insider One is committed to providing brands with the tools they need to create tailored, meaningful experiences for every user.

9 This latest update takes personalization to unprecedented levels, powered by AI-driven advancements like Sirius AI™ Co-Pilot for journey orchestration and Eureka’s enhanced search algorithms, which refine the user experience in real time. Whether it’s streamlining product discovery or improving customer retention through WhatsApp Utility, Insider One’s suite of new features ensures that businesses can effortlessly meet-and exceed-the expectations of their customers.

10 <h2>Speedy Product Discovery with Intelligent Search Algorithms </h2>

11 It takes an average of 3 searches for users to get to their desired product leading to higher bounce-offs and broken experiences. Delivering<a>personalized and intuitive product discovery experiences</a>is key to better customer engagement. With<a>Eureka’s</a>latest intelligent search enhancements, businesses can now offer more tailored and impactful search journeys that cater to individual user preferences.

12 Key Features:

13 <ul><li>Smart Auto-Completion: Refines search in real-time, offering relevant product suggestions as users type, speeding up the process and reducing drop-offs.</li>

14 <li>Affinity-Based Personalization: Learns from user behavior to show products aligned with their preferences, boosting engagement and conversions.</li>

15 <li>Global Merchandising Rules: Ensures top-priority products (e.g., best-sellers, promotions) are visible, helping maintain control over product display and drive conversions.</li>

16 </ul>Seamless Retention with WhatsApp Utility and Support

17 Keeping customers engaged and supported requires swift, personalized communication through their preferred channels. Insider One’s WhatsApp Utility and WhatsApp Support make it simple to offer real-time updates and two-way support conversations, backed by AI. Whether your goal is to automate routine interactions or deliver personalized service, WhatsApp enables a seamless customer experience that boosts satisfaction and drives retention.

18 WhatsApp Utility: Real-time updates with scalability

19 <ul><li>Sends real-time, automated notifications (e.g., order confirmations, shipping updates) at scale.</li>

20 <li>AI-powered templates with instant Meta approvals enable quick, efficient messaging.</li>

21 </ul>WhatsApp Support: Two-way conversation with Gen AI and live agent deflection

22 <ul><li>Offers two-way, personalized conversations that feel human-like and in your brand’s voice with AI bots for FAQs and live agent deflection.</li>

23 <li>Reduces call center load by up to 30%, allowing agents to focus on complex inquiries while maintaining smooth customer service.</li>

24 </ul>Drive Instant Relevance with Insider One’s New Real-Time User Engagement Model

25 Insider One’s<a>recommendation engine</a>has been delivering real-time personalization, ensuring that product suggestions adjust based on user behavior dynamically. Now, we’re introducing the Real-Time User Engagement Model to elevate personalized shopping experiences even further. This model brings enhanced precision and adaptability to deliver recommendations that respond instantly to each user’s unique browsing patterns, creating a seamless and highly tailored journey.

26 What sets it apart?

27 <ul><li><a>Real-time decision-making</a>: The algorithm tracks each user’s interactions within a session, instantly adjusting recommendations to match their most recent activity.</li>

28 <li>Personalization from the first click: Even after a single product view, Insider One’s algorithm starts offering personalized suggestions. As users continue to explore, the recommendations evolve based on their unique browsing patterns.</li>

29 <li>Tailored for precision: By analyzing product attributes like category, price, and color, Insider One ensures that each recommendation is personalized to reflect the user’s preferences.</li>

30 </ul><h3>Elevating Journey Orchestration with Sirius AI™ Co-Pilot</h3>

31 Insider One has taken journey orchestration to the next level with the introduction ofSirius AI™<a>Co-Pilot</a>-a dynamic chatbot that transforms the way users interact with the<a>Smart Journey Creator</a>. This latest enhancement brings more usability, flexibility, and seamless control, making journey creation more intuitive and efficient.

32 Sirius AI™ Co-Pilot Features:

33 <ul><li>Conversational Journey Editing: Update and customize customer journeys via chatbot commands (e.g., switch SMS to WhatsApp) without manual steps.</li>

34 <li>Insightful Decision-Making: ‘Show Reasons’ feature provides transparency on AI decision points for better control.</li>

35 <li>Instant Undo/Redo: Easily experiment with changes, undo or redo, without rebuilding journeys.</li>

36 <li>Start Fresh Anytime: Begin new journeys instantly by clearing conversation history.</li>

37 </ul>These features enhance productivity, simplify cross-channel experiences, and help marketers focus on customer experience.

38 Other feature launches in Q3

39 As brands strive to build stronger, longer-lasting relationships with their customers, Insider One’s Q3 product releases offer the perfect solution. From enhanced personalization with real-time user engagement to dynamic AI-driven journey orchestration, every feature is designed to elevate the customer experience. However, Insider One didn’t stop at personalization-compliance, analytics, and subscriber managementare equally important.

40 Other feature launches included:

41 <ul><li><a>Silent Hours for SMS</a>ensure compliance with regional regulations, reducing spam reports and unsubscriptions while delivering timely, respectful messages.</li>

42 </ul><ul><li>Insider One provides<a>deliverability insights</a>for SMS, WhatsApp, and Web Push campaigns, allowing marketers to track performance, identify errors, and optimize messaging in real time. This helps improve engagement and boost conversion rates.</li>

43 </ul>With Insider One’s comprehensive suite of tools-from cutting-edge personalization to robust analytics and compliance controls-businesses can drive meaningful, data-driven engagement while safeguarding both customer trust and regulatory adherence.

44 <h2>Here’s what Insider One’s customers have to say</h2>

45 “Insider One’s tools helped us raise awareness of our services and boosted customer engagement, leading to the collection of 70k leads. Their Web Push and opt-in features allowed us to send personalized recommendations and increase user acquisition without intrusive pop-ups.”

46 <ul><li>First Bank Nigeria</li>

47 </ul>“Architect allowed us to offer personalized experiences, improving user engagement and boosting conversions with Smart Recommender. The Mobile App’s user-friendly design further enhanced the overall user experience.”

48 <ul><li>Klinq</li>

49 </ul>“Insider One’s mobile app suite and app push notifications helped us re-engage users and run targeted campaigns easily with pre-built templates. Their Email product improved deliverability and open rates, and the team has provided excellent support throughout the process.”

50 <ul><li>VUZ</li>

51 </ul><h2>Insider One’s recent recognition</h2>

52 Insider One’s momentum is recognized in its most recent milestones and recognitions, including:

53 <ul><li>Insider One named the<a>#3 Best Software Company in the</a>EMEA in G2’s 2024 Software Awards.</li>

54 <li>Insider One Expands Leadership Across 10 Categories including WhatsApp in G2 Fall’24 Reports,<a>Solidifying its #1 Leadership</a>in the Industry</li>

55 <li>Named the #1 Leader in<a>IDC’s inaugural MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023</a>, where Gerry Murray, Research Director, Marketing and Sales Technology at IDC, stated:“The big names in the market no longer have a decisive technological advantage, which is symptomatic of a mature market. In fact, a group of disruptors led by platforms like Insider One are either at or above technical parity with the conventional solutions.” </li>

56 <li>Named the #1 Leader in the<a>2023 Gartner® Magic Quadrant™ for Personalization Engines</a>for the third year running. Insider One received the highest scores in all three personalization use cases: Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0), achieving the highest scores of any other vendor.</li>

57 </ul>Named the<a>#1 Leader in G2’s Spring 2024 reports</a>in more than six grids including Mobile Marketing, Customer Data Platforms (CDP), Personalization Engines, Customer Journey Analytics, and E-commerce Personalization, with a100/100 user satisfaction score, the highest of any vendor.