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Original 2026-01-01

Modified 2026-03-06

1 Insider Leads Across 11 Categories in G2 Winter 2026 Reports with a Perfect 100/100 User Satisfaction Score and a Visionary Product Roadmap

2 NEW YORK, NY (Dec 4, 2025)- Insider, the leading AI-native omnichannel experience and customer engagement platform, today announced that it has extended its market dominance in G2’s Winter ’26 reports, earning #1 rankings across all 11 categories. Insider achieved a perfect100/100 user satisfaction scorein every category, reinforcing its position as the world’s most trusted AI-native omnichannel platform for marketers.

3 For the eighth consecutive year, Insider holds the top position in<a>Personalization Software</a>,<a>Customer Data Platforms (CDP)</a>,<a>Mobile Marketing</a>,<a>SMS Marketing</a>,<a>WhatsApp Marketing</a>,<a>Ecommerce Search</a>,<a>Conversational Commerce Platforms</a>,<a>Personalization Engines,</a>and<a>Ecommerce Personalization</a>, while maintaining its leadership in<a>Customer Journey Analytics</a>and<a>Marketing Automation</a>categories.

4 Insider was also recognized as the#6 Best Software Product globally, standing alongside global tech innovators like Google and HubSpot. This year’s Winter ’26 reports awarded Insider more than365 badges across 410 reports, including Enterprise Leader, Easiest to Use, Easiest Setup, Best Results, Most Implementable, Best Meets Requirements, and more.

5 <h3>Visionary Roadmap: The Highest Product Score of Any Vendor (99/100)</h3>

6 Insider earned a99/100 product roadmap score, the highest of any vendor evaluated, underscoring its position as the most visionary AI-native marketing platform. With97% of customers willing to recommend Insider, global marketing, CRM, and eCommerce teams trust Insider to shape the future of customer experience.

7 Following its recent$500M Series E investment, Insider is accelerating industry-first innovations and expanding AI-driven development across the entire customer lifecycle.

8 <h3>Time-To-Value: Highest Ease of Use and Setup Scores (97/100)</h3>

9 Insider received97/100 for Ease of Use and Setupand98/100 for Onboarding & Support, ranking as the easiest platform for brands to switch to and scale. With localized teams in 28 countries, Insider offers seamless onboarding, rapid implementation, and customized migration playbooks.

10 In the past year alone,150 brands have migrated from legacy marketing clouds to Insider, achieving up to5X faster time-to-valuethanks to Insider’s automatic migrator, pre-built integrations, and white-glove migration blueprint.

11 <h3>Insider Outperforms Adobe, Bloomreach, Braze, Iterable, Salesforce, and All Other Vendors Across All Capabilities</h3>

12 For the eighth consecutive year, Insider outperforms every vendor across all categories, grids, indexes, and criteria, surpassing Adobe, Bloomreach, Braze, CleverTap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and others.ap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and more.

13 <a>See the full comparison report of Insider x Adobe x Braze x Bloomreach x Iterable x Salesforce</a>

14 <h3>#1 Omnichannel Journey Orchestration Platform</h3>

15 As the #1 Leader inCDP, Customer Journey Analytics, and Marketing Automation, Insider enables enterprise brands to unify data, activate predictive audiences, and automate hyper-personalized journeys at global scale.

16 With perfect scores in CDP and top rankings across Journey Analytics and Marketing Automation, Insider empowers brands likeSamsung, Burger King, and Estee Lauderto deliver predictive, real-time personalization powered by advanced AI insights.

17 <h3>#1 Customer Engagement Solution</h3>

18 Insider leads across Personalization, Ecommerce Search, and Conversational Commerce, establishing its position as the most comprehensive customer engagement platform.

19 <ul><li>#1 Personalization Platform(100/100)</li>

20 <li>#1 Ecommerce Search Platform(96/100)</li>

21 <li>#1 Conversational Commerce Platform(new category, 89/100)</li>

22 </ul>Insider’s AI-powered recommendations, dynamic search experiences, and real-time conversational capabilities help brands deliver human-like, revenue-driving interactions at every touchpoint.

23 <h3>#1 Mobile Marketing Solution</h3>

24 Insider remains the #1 Mobile Marketing platform with leadership scores in:

25 <ul><li>Mobile Marketing: 99/100</li>

26 <li>SMS Marketing: 94/100</li>

27 <li>WhatsApp Marketing: 98/100</li>

28 </ul>By unifying App Push, In-App, SMS, WhatsApp, and mobile email under one AI-native stack, Insider helps brands deliver fast, contextual, high-impact mobile engagement. Brands likeDomino’s, Birkenstock, and Pumarely on Insider to drive app adoption, increase conversions, and improve retention with deeply personalized mobile journeys.

29 <h3>The #1 AI-Native Omnichannel Experience and Customer Engagement Platform</h3>

30 Insider’s leadership across 11 categories, combined with unmatched scores in AI innovation, usability, customer

31 As more brands shift away from fragmented point solutions and legacy clouds, Insider continues to raise the bar for speed, intelligence, and enterprise-grade impact.

32 With a visionary roadmap, enterprise-ready migration capabilities, and a suite of AI-native solutions built for scale, Insider empowers global enterprises to transform customer experiences and unlock growth beyond what traditional platforms can deliver.

33 The message from customers and analysts is clear:Insider is the #1 choice for brands leading in the AI era.

34 <a>Discover more reviews from happy customers on G2 ></a>

35 <a>Book a personalized demo</a>with one of Insider’s growth consultants to discover how Insider can help you achieve your growth goals.