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<h1 class="m-0 case-study-main-heading" data-animate="fade-in" data-animate-way="bottom-top" data-animated="false" data-animate-delay="1">Maty augmente la valeur du panier moyen de 6% en personnalisant son expérience client grâce à l’IA</h1>
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<h2><strong>À propos de MATY</strong></h2><p>“Aimer, créer et servir” est le motto de MATY.</p><p>MATY est un des principaux fabricants français d’horlogerie et de joaillerie, fondé en 1951.</p><p>La société gère 35 magasins et un site de commerce électronique, MATY.COM, qui reçoit plus de 16 millions de visites chaque année.</p><p>En tant que marque de confiance disposant d’une importante base de données de courriers électroniques opt-in, MATY devait trouver un nouveau canal de communication pour communiquer avec ses clients et les fidéliser.</p> </div>
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<p>À l’avenir, MATY s’appuiera sur les puissantes capacités de segmentation et de personnalisation d’Insider basées sur l’IA pour créer des groupes de clients uniques, qui pourront ensuite être ciblés par des campagnes de vente croisée. Le géant de la bijouterie cherche également à innover en utilisant les outils d’Insider, avec pour objectif de développer la communication sur les nouveaux produits.</p><p>La marque prévoit de continuer à optimiser les chiffres de la VMC ainsi que l’engagement sur site, tout en cherchant à améliorer sa stratégie de fidélisation, à stimuler les achats répétés, à fidéliser et à améliorer la valeur de la vie du client (CLV) en offrant une expérience client individualisée.</p> </div>
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