2 added
4 removed
Original
2026-01-01
Modified
2026-03-06
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<h3>Opt-in along with web push for improved UX and greater conversions</h3>
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<p>Cookies are used on this website to personalize content and ads and to provide analytics about website usage. We also share information about your use of our website with our social media, advertising, and analytics partner. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the Services. Please make your individual settings about the types of cookies that should be allowed. Please note that due to your setting, all functions of the website may no longer be available. You can also revoke your consent at any time.</p>
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<p>OTTO.nl ran this test for a month and realized that the presence of the opt-in screen did not affect user behavior on the site. On the contrary, OTTO.nl witnessed a CR uplift of 0.5% to 1% in the variation group. </p>
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<p>Further information on the details of the data involved, the storage period, access to your data by third parties, third country data transfers and your right of revocation can be found under<a>cookie settings</a>and in our<a>privacy policy.</a><a>Legal information.</a></p>
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<p>During this time, OTTO.nl launched their automated cart-abandonment, promotion and web push notifications. These automated conversion web push notifications were successful in bringing back visitors to the website and improving conversions by 5%. The automated web push notifications also aided in reducing the cart abandonment rate for OTTO.nl.</p>
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