1 <p>In business and marketing, conversion refers to the desired action that a company wants a customer to take on their website or landing page, such as filling out a form, making a purchase, or signing up for a newsletter. The percentage of visitors who take this desired action is known as the conversion rate.</p>

2 <p>Brands rely heavily on advertising and customer outreach channels like<a>email</a>,<a>SMS</a>, and<a>push notifications</a>to drive conversions as part of their larger engagement, retention, and monetization strategies. </p>

3 <p>By tracking conversions, brands can better understand what factors influence their customers’ behavior, as well as how members of their audience are progressing along their<a>customer journey</a>.</p>

4 <p>Brands need to track the conversion rate uplift to understand the performance of the marketing campaigns. The higher the conversion rate, the better the performance of your marketing campaign.</p>

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