Rivalry2

Marks & Spencer récupère 15,1% des paniers grâce  aux notifications Web Push d'Insider One - Insider
2026-03-06 00:27 Diff
https://insiderone.com/fr/case-studies/marks-and-spencer/
Atteindre un taux de récupération de panier de 15.1% avec des notifications Web Push ciblées
Le taux moyen d’abandon de panier en e-commerce varie entre 57 % et 76 %, ce qui représente un énorme potentiel pour les marques de récupérer des revenus perdus grâce aux campagnes de récupération de panier. M&S recherchait une plateforme capable de ramener les abandonnateurs de panier sur le site pour finaliser leur achat.
Augmenter les abonnés de 20% avec une approche d’opt-in natif
Avec Insider, ils ont créé un opt-in natif pour Web Push, permettant aux clients de s’abonner aux notifications en une seule étape. Cela a éliminé les frictions dans le parcours client et a permis de garantir que davantage d’utilisateurs s’abonnent pour recevoir des recommandations et rappels pertinents et personnalisés.
Avec Insider, ils ont créé un opt-in natif pour Web Push, permettant aux clients de s’abonner aux notifications en une seule étape. Cela a éliminé les frictions dans le parcours client et a permis de garantir que davantage d’utilisateurs s’abonnent pour recevoir des recommandations et rappels pertinents et personnalisés.
Découvrez d’autres histoires inspirantes
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	font-weight: 200;
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	font-family: 'Gilroy';
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	font-weight: 400;
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@font-face {
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@font-face {
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@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 700;
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	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
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}
/* End Custom Fonts CSS */
</style>
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    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








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    filter: brightness(0.9);
}

	.homepage-case-study-body-item-content-start .number {
    text-transform: uppercase;
}

.insiderone-text-with-image-details a:hover svg path {
    stroke: #E92E2F;
    transition: none;
}

.insiderone-text-with-image-details a:hover {
    color: #E92E2F;
    transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
    width: 16px;
}


.insiderone-icon-cards-grid-item-title h3 {
    font-family: 'Figtree' !important;
    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
    stroke: #E92E2F;
}

a.insiderone-text-with-image-rows-item-cta-link:hover span {
    color: #E92E2F;
}

.insiderone-faq-container .insiderone-faq-title {
	opacity:1;
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data-text="Personnalisation"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-hover.svg"></i>Personnalisation</span></a></li><li class=""><a class="" href="/fr/customer-journey/orchestration/" target=""><span data-text="Orchestration des parcours"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-hover.svg"></i>Orchestration des parcours</span></a></li><li class=""><a class="" href="/fr/reporting-analytics/" target=""><span data-text="Reporting &amp; insights"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>Reporting &amp; insights</span></a></li><li class=""><a class="indented" href="/fr/behavioral-analytics/" target=""><span data-text="Analytique comportementale"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-hover.svg"></i>Analytique comportementale</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CANAUX</h3></div><ul><li class=""><a class="" href="/fr/channels/web/" target=""><span data-text="Web"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-hover.svg"></i>Web</span></a></li><li class=""><a class="" href="/fr/channels/email/" target=""><span data-text="Email"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope.svg"><img class="dark-svg" 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src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-hover.svg"></i>CX conversationnel</span></a></li><li class=""><a class="" href="/fr/channels/whatsapp/" target=""><span data-text="WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp</span></a></li><li class=""><a class="" href="/fr/channels/web-push/" target=""><span data-text="Notifications Web Push"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-hover.svg"></i>Notifications Web Push</span></a></li><li class=""><a class="" href="/fr/instory-product-discovery-solution/" target=""><span data-text="InStory"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-hover.svg"></i>InStory</span></a></li><li class=""><a class="" href="/fr/channels/app/" target=""><span data-text="Application mobile"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone.svg"><img class="dark-svg" 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frais cachés.">Migrer sans crainte, sans contrainte ni frais cachés.</p></a></li><li class=""><a class="" href="/fr/why-insiderone/" target=""><span data-text="La différence Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>La différence Insider One</span><p data-text="Découvrez ce qui nous rend uniques">Découvrez ce qui nous rend uniques</p></a></li><li class=""><a class="" href="/fr/compare-insiderone/" target=""><span data-text="Comparer les fournisseurs"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparer les fournisseurs</span><p data-text="Voyez comment nous nous positionnons face aux autres acteurs du marché">Voyez comment nous nous positionnons face aux autres acteurs du marché</p></a></li><li class=""><a class="" href="/fr/insiderone-switch/" target=""><span data-text="Passer à Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Passer à Insider One</span><p data-text="Découvrez pourquoi les marques les plus emblématiques au 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Découvrez plus de 80 démos et cas d’usage adaptés à votre rôle, vos objectifs ou votre secteur. Aucun formulaire. Aucun délai.">Explorez Insider One et devenez inarrêtable. Découvrez plus de 80 démos et cas d’usage adaptés à votre rôle, vos objectifs ou votre secteur. Aucun formulaire. 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			<h6 class="elementor-heading-title elementor-size-default">Success Story</h6>		</div>
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			<h1 class="elementor-heading-title elementor-size-default">Marks &amp; Spencer récupère 15,1% des paniers grâce  aux notifications Web Push d'Insider
</h1>		</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-6fcb994 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="6fcb994" data-element_type="section">
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			<h6 class="elementor-heading-title elementor-size-default">Web Push</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">Panier abandonné</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">Personnalisation</h6>		</div>
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													<img decoding="async" width="511" height="447" src="https://insiderone.com/assets/media/2023/10/ms.png" class="attachment-full size-full wp-image-442338" alt="" srcset="https://insiderone.com/assets/media/2023/10/ms.png 511w, https://insiderone.com/assets/media/2023/10/ms-300x262.png 300w" sizes="(max-width: 511px) 100vw, 511px" />													</div>
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						<div class="elementor-element elementor-element-ef58515 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="ef58515" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><span style="white-space-collapse: preserve;">15.1%</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-4c0d549 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="4c0d549" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>récupération de paniers abandonnés<br /><strong>via Web Push</strong></p>						</div>
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
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							<p><span style="white-space-collapse: preserve;">20%</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-7fa38ea elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="7fa38ea" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>augmentation des abonnés Web Push <br /><strong>via Opt-In Overlay</strong></p>						</div>
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					</div>
		</div>
					</div>
		</section>
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							<p><strong>Secteur</strong></p>						</div>
				</div>
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							<p><span style="white-space-collapse: preserve;">Retail</span></p>						</div>
				</div>
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							<p><strong>Catégorie</strong></p>						</div>
				</div>
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							<p><span style="white-space-collapse: preserve;">Panier abandonné</span></p>						</div>
				</div>
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							<p>Personnalisation</p>						</div>
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							<p>Découverte Produit</p>						</div>
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							<p><strong>Canaux</strong></p>						</div>
				</div>
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							<p>Web Push</p>						</div>
				</div>
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							<p>Web Suite</p>						</div>
				</div>
				<div class="elementor-element elementor-element-c334553 elementor-widget elementor-widget-text-editor" data-id="c334553" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Outils</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-adf28aa elementor-widget elementor-widget-text-editor" data-id="adf28aa" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><span style="white-space-collapse: preserve;">Overlays</span></p>						</div>
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		</div>
					</div>
		</section>
					</div>
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													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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							<p>Travailler avec Insider a été une très bonne expérience. L&rsquo;équipe CSM est vraiment proactive et le canal Web Push d&rsquo;Insider complète notre stack technologique existant, offrant un moyen nouveau et efficace de communiquer avec nos clients. La mise en œuvre est simple, il suffit d&rsquo;ajouter un tag sur votre site pour être opérationnel.</p>						</div>
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				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Senior CRM, Loyalty and Channel Innovation Manager</span></p>						</div>
				</div>
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													<img fetchpriority="high" decoding="async" width="337" height="200" src="https://insiderone.com/assets/media/2023/10/Mask-group-7.png" class="attachment-full size-full wp-image-442343" alt="" srcset="https://insiderone.com/assets/media/2023/10/Mask-group-7.png 337w, https://insiderone.com/assets/media/2023/10/Mask-group-7-300x178.png 300w" sizes="(max-width: 337px) 100vw, 337px" />													</div>
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					</div>
		</section>
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23ec383" data-id="23ec383" data-element_type="column">
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						<div class="elementor-element elementor-element-c9d6716 elementor-widget elementor-widget-text-editor" data-id="c9d6716" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Sommaire exécutif</p>						</div>
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				<div class="elementor-element elementor-element-3f5b6f6 elementor-widget elementor-widget-text-editor" data-id="3f5b6f6" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>M&amp;S s&rsquo;est associé à Insider pour trouver des solutions innovantes afin d&rsquo;augmenter la portée et l&rsquo;engagement des clients en dehors des canaux traditionnels tels que l&#8217;email et le courrier direct. Les capacités de la Web Suite et de Web Push d&rsquo;Insider ont permis à M&amp;S d&rsquo;élargir leur audience commercialisable et de s&rsquo;assurer qu&rsquo;ils pouvaient envoyer le bon message, au bon client, au bon moment.</p>						</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section">
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							<p><span style="white-space-collapse: preserve;">A propos de Marks &amp; Spencer </span></p>						</div>
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				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Fondée en 1884, Marks &amp; Spencer (également connue sous le nom de « M&amp;S ») est une marque de retail britannique, reconnue pour ses produits de haute qualité et son excellent service client. M&amp;S vend des vêtements, des produits pour la maison et des produits alimentaires. Elle exploite plus de 950 magasins dans 62 pays et emploie environ 70 000 personnes dans le monde entier.</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8b458c" data-id="e8b458c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b4f0227 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="b4f0227" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="545" height="471" src="https://insiderone.com/assets/media/2023/10/about-ms.png" class="attachment-full size-full wp-image-442347" alt="" srcset="https://insiderone.com/assets/media/2023/10/about-ms.png 545w, https://insiderone.com/assets/media/2023/10/about-ms-300x259.png 300w" sizes="(max-width: 545px) 100vw, 545px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-6ca1213 e-flex e-con-boxed e-con e-parent" data-id="6ca1213" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-3107d3e e-con-full e-flex e-con e-child" data-id="3107d3e" data-element_type="container">
				<div class="elementor-element elementor-element-ac4b979 elementor-widget elementor-widget-image" data-id="ac4b979" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1134" height="2168" src="https://insiderone.com/assets/media/2023/10/ms_1.png" class="attachment-full size-full wp-image-443823" alt="" srcset="https://insiderone.com/assets/media/2023/10/ms_1.png 1134w, https://insiderone.com/assets/media/2023/10/ms_1-157x300.png 157w, https://insiderone.com/assets/media/2023/10/ms_1-536x1024.png 536w, https://insiderone.com/assets/media/2023/10/ms_1-768x1468.png 768w" sizes="(max-width: 1134px) 100vw, 1134px" />													</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-b3a78fd e-con-full e-flex e-con e-child" data-id="b3a78fd" data-element_type="container">
				<div class="elementor-element elementor-element-392aa1e elementor-widget elementor-widget-text-editor" data-id="392aa1e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CAS D&rsquo;USAGE #1</p>						</div>
				</div>
				<div class="elementor-element elementor-element-a563696 elementor-widget elementor-widget-text-editor" data-id="a563696" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Atteindre un taux de récupération de panier de 15.1% avec des notifications Web Push ciblées</p>						</div>
				</div>
				<div class="elementor-element elementor-element-c3faeb3 elementor-widget elementor-widget-text-editor" data-id="c3faeb3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Le challenge</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-593ce68 elementor-widget elementor-widget-text-editor" data-id="593ce68" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Le taux moyen d&rsquo;abandon de panier en e-commerce varie entre 57 % et 76 %, ce qui représente un énorme potentiel pour les marques de récupérer des revenus perdus grâce aux campagnes de récupération de panier. M&amp;S recherchait une plateforme capable de ramener les abandonnateurs de panier sur le site pour finaliser leur achat.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-b1b7ee4 elementor-widget elementor-widget-text-editor" data-id="b1b7ee4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">La solution</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-c044a44 elementor-widget elementor-widget-text-editor" data-id="c044a44" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Les experts en croissance d&rsquo;Insider ont aidé M&amp;S à lancer leurs premières campagnes de récupération de panier pour rappeler aux visiteurs les articles laissés dans leur panier et les inciter à revenir pour compléter leur achat.<br /><br />Ces notifications de récupération de panier via <strong>Web Push</strong> ont complété la stratégie email de M&amp;S, offrant un canal de communication plus rapide et plus direct pour une réponse en première ligne. Les notifications de récupération de panier sont devenues l&rsquo;une des stratégies les plus réussies de M&amp;S pour générer des revenus.</p>						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-ee8335f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ee8335f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74b4cd6" data-id="74b4cd6" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ef8776e elementor-widget elementor-widget-text-editor" data-id="ef8776e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Résultats</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-5f4ea98 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5f4ea98" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db0f8ad" data-id="db0f8ad" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-62254ce elementor-widget elementor-widget-text-editor" data-id="62254ce" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">15.1%</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-6207924 elementor-widget elementor-widget-text-editor" data-id="6207924" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>récupération des paniers abandonnés</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-51d1f15" data-id="51d1f15" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-97dcd94 elementor-widget elementor-widget-text-editor" data-id="97dcd94" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">353X</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-9bd732b elementor-widget elementor-widget-text-editor" data-id="9bd732b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>taux de récupération de panier supérieur à la moyenne du secteur</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e167c51 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e167c51" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40c17be" data-id="40c17be" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5edab63 elementor-widget elementor-widget-text-editor" data-id="5edab63" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">CAS D&rsquo;USAGE #2</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-0227c50 elementor-widget elementor-widget-text-editor" data-id="0227c50" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Augmenter les revenus en combinant la segmentation pilotée  par IA avec des promotions pertinentes et opportunes</p>						</div>
				</div>
				<div class="elementor-element elementor-element-ebb2142 elementor-widget elementor-widget-text-editor" data-id="ebb2142" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Le challenge</p>						</div>
				</div>
				<div class="elementor-element elementor-element-b2ef49d elementor-widget elementor-widget-text-editor" data-id="b2ef49d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>M&amp;S cherchait des moyens d&rsquo;augmenter les taux de conversion et les revenus en créant des expériences en ligne pertinentes, individualisées et opportunes pour chaque client.</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-87a437e e-flex e-con-boxed e-con e-parent" data-id="87a437e" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-c5db1f9 e-con-full e-flex e-con e-child" data-id="c5db1f9" data-element_type="container">
				<div class="elementor-element elementor-element-5645382 elementor-widget elementor-widget-image" data-id="5645382" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1455" height="1220" src="https://insiderone.com/assets/media/2023/10/ms_2.png" class="attachment-full size-full wp-image-443824" alt="" srcset="https://insiderone.com/assets/media/2023/10/ms_2.png 1455w, https://insiderone.com/assets/media/2023/10/ms_2-300x252.png 300w, https://insiderone.com/assets/media/2023/10/ms_2-1024x859.png 1024w, https://insiderone.com/assets/media/2023/10/ms_2-768x644.png 768w" sizes="(max-width: 1455px) 100vw, 1455px" />													</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-05ae272 e-con-full e-flex e-con e-child" data-id="05ae272" data-element_type="container">
				<div class="elementor-element elementor-element-d1a3513 elementor-widget elementor-widget-text-editor" data-id="d1a3513" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">La solution</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-8641a8f elementor-widget elementor-widget-text-editor" data-id="8641a8f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Grâce à la Customer Data Platform (CDP) d&rsquo;Insider, M&amp;S a pu suivre les catégories et collections que les visiteurs avaient récemment consultées sans effectuer d&rsquo;achat, puis les inciter à revenir avec des promotions pertinentes et opportunes.<br /><br />M&amp;S a combiné le canal de messagerie Web Push d&rsquo;Insider avec une segmentation puissante pilotée par IA pour promouvoir des campagnes personnalisées « toujours actives » auprès de chaque client, comme les offres 3-pour-2 sur les sous-vêtements pour femmes. Ces campagnes ciblées ont réengagé les non-convertisseurs avec des promotions opportunes et pertinentes pour les encourager à effectuer un achat.</p>						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e2e2c68 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e2e2c68" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53acba7" data-id="53acba7" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-f28ce08 elementor-widget elementor-widget-text-editor" data-id="f28ce08" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Résultats</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-931fee6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="931fee6" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29f3209" data-id="29f3209" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-34acef1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="34acef1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Taux de conversion plus élevé</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-626ec9f" data-id="626ec9f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-fd99766 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="fd99766" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Augmentation des revenus</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-54fc246 e-flex e-con-boxed e-con e-parent" data-id="54fc246" data-element_type="container">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-ad8f024 elementor-widget elementor-widget-text-editor" data-id="ad8f024" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CAS D&rsquo;USAGE #3</p>						</div>
				</div>
				<div class="elementor-element elementor-element-dc89822 elementor-widget elementor-widget-text-editor" data-id="dc89822" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Augmenter les abonnés de 20% avec une approche d’opt-in natif</p>						</div>
				</div>
				<div class="elementor-element elementor-element-e522c4e elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="e522c4e" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="585" height="734" src="https://insiderone.com/assets/media/2023/10/Frame-512899-1.png" class="attachment-full size-full wp-image-442385" alt="" srcset="https://insiderone.com/assets/media/2023/10/Frame-512899-1.png 585w, https://insiderone.com/assets/media/2023/10/Frame-512899-1-239x300.png 239w" sizes="(max-width: 585px) 100vw, 585px" />													</div>
				</div>
				<div class="elementor-element elementor-element-242e5f4 elementor-widget elementor-widget-text-editor" data-id="242e5f4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Le challenge</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-a547a24 elementor-widget elementor-widget-text-editor" data-id="a547a24" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Avec Insider, ils ont créé un opt-in natif pour Web Push, permettant aux clients de s&rsquo;abonner aux notifications en une seule étape. Cela a éliminé les frictions dans le parcours client et a permis de garantir que davantage d&rsquo;utilisateurs s&rsquo;abonnent pour recevoir des recommandations et rappels pertinents et personnalisés.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-c264ecd elementor-widget elementor-widget-text-editor" data-id="c264ecd" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Le solution</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-095c679 elementor-widget elementor-widget-text-editor" data-id="095c679" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Avec Insider, ils ont créé un opt-in natif pour <strong>Web Push</strong>, permettant aux clients de s&rsquo;abonner aux notifications en une seule étape. Cela a éliminé les frictions dans le parcours client et a permis de garantir que davantage d&rsquo;utilisateurs s&rsquo;abonnent pour recevoir des recommandations et rappels pertinents et personnalisés.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-db9d868 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="db9d868" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1999" height="1123" src="https://insiderone.com/assets/media/2023/10/Group-512875-2.png" class="attachment-full size-full wp-image-443825" alt="" srcset="https://insiderone.com/assets/media/2023/10/Group-512875-2.png 1999w, https://insiderone.com/assets/media/2023/10/Group-512875-2-300x169.png 300w, https://insiderone.com/assets/media/2023/10/Group-512875-2-1024x575.png 1024w, https://insiderone.com/assets/media/2023/10/Group-512875-2-768x431.png 768w" sizes="(max-width: 1999px) 100vw, 1999px" />													</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-09aa57b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="09aa57b" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdee402" data-id="bdee402" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b61ce53 elementor-widget elementor-widget-text-editor" data-id="b61ce53" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Résultats</p>						</div>
				</div>
				<div class="elementor-element elementor-element-826c337 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="826c337" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">20%</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-8a91704 elementor-widget elementor-widget-text-editor" data-id="8a91704" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>augmentation des abonnés Web Push<br />via Opt-In Overlay</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-ed4ee96 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ed4ee96" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b75daad" data-id="b75daad" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-dddb010 elementor-widget elementor-widget-text-editor" data-id="dddb010" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>En résumé</p>						</div>
				</div>
				<div class="elementor-element elementor-element-4f15295 elementor-widget elementor-widget-text-editor" data-id="4f15295" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Travailler avec Insider a été un processus très positif. L&rsquo;équipe de gestion de compte est toujours très proactive et le canal Web Push d&rsquo;Insider complète notre stack technologique existante, offrant un moyen nouveau et efficace de communiquer avec nos clients. La mise en œuvre est simple : il suffit d&rsquo;ajouter une balise sur votre site pour être opérationnel. »</p>						</div>
				</div>
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      Notifcations web push
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    <p class="favorite_text">M&S a trouvé que les notifications Web Push d'Insider étaient très efficaces pour réduire la perte de revenus et atteindre un taux de conversion plus élevé par rapport aux campagnes d'abandon d'email. Elles sont perçues comme un ajout précieux à leur stratégie email existante, offrant un canal de communication plus direct et immédiat pour une meilleure réactivité.
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