Lexus drove 12X ROI growth with Insider
2026-03-06 00:27 Diff

Increasing new leads by 104.9% with compelling product discovery experiences via InStory

Lexus was looking to improve product discovery and wanted to better engage customers with special offers and limited-time deals. They also wanted to promote new inventory in their car showrooms.

Insider’s growth experts recommended Hello Bar, an easy-to-use tool which allowed Lexus to show promotional banner messages across its website. Hello Bar helped Lexus drive more engagement and conversions by highlighting products or services on limited-time sales, helping to drive urgency to buy before the sale ended.

Improving the mobile experience to increase leads by 150.5%

Lexus was looking to enhance its mobile customer experience by simplifying and streamlining the website navigation. A simple mobile navigation which allows users to quickly achieve their goals has a direct impact on lead collection, conversion rates, and user experience.

Our growth experts suggested implementing Insider’s hamburger menu template to declutter the experience on mobile. The hamburger menu navigation style saves screen space and keeps users from getting overwhelmed with too many choices by offering a simplified layout for mobile users.

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