Rivalry2

Como a Leroy Merlin utilizou o Architect para aumentar as receitas de E-commerce em 8,8%
2026-03-06 00:27 Diff
https://insiderone.com/pt/case-studies/leroy-merlin/
Reduzindo o abandono de usuários com o Architect
A Leroy Merlin enfrentava um desafio significativo com um elevado número de usuários que abandonavam o seu site antes de concluir uma compra. Este problema estava a afetar as receitas globais online da empresa e o engajamento dos clientes.
Para enfrentar este desafio, a Leroy Merlin implementou o Architect e construiu uma jornada estratégica desenhada especificamente para combater o abandono da navegação. Esta abordagem centrou-se na identificação dos pontos em que os utilizadores tinham maior probabilidade de abandonar o site e na implementação de intervenções direcionadas para os reter. Recomendações personalizadas, lembretes atempados e melhorias de navegação sem falhas foram componentes-chave desta solução.
aumento em
receita de e-commerce
Melhorando o CVR e a receita com alertas personalizados de redução de preços
A Leroy Merlin tinha como objetivo melhorar as suas taxas de conversão e as receitas globais do seu website. O desafio consistia em envolver eficazmente os usuários que já tinham navegado no site, mas não tinham concluído uma compra.
Para enfrentar este desafio, a Leroy Merlin implementou uma estratégia para anunciar reduções automáticas de preços. Utilizando o Architect, criaram jornadas de redução de preços que visavam especificamente os utilizadores que já tinham visitado o website. Estas notificações personalizadas informaram os potenciais clientes das recentes reduções de preços dos produtos em que tinham demonstrado interesse, incentivando-os a retornar e concluir as suas compras.
Ficamos muito impressionados com os resultados que conseguimos alcançar com o Insider. A ferramenta nos permitiu lançar, de forma rápida e fácil, jornadas de usuário personalizadas que são alimentadas por IA.
Growth, Media e Gerente de SEO
aumento em
receita de e-commerce
Descubra mais histórias inspiradoras
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}
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}

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  letter-spacing: 0.01rem;
}
@media only screen and (min-width: 480px) {
  .ins-caption {
    text-align: center;
    padding: 11px 30px;
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}

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<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
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<style id='cookie-law-info-gdpr-inline-css'>
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/* Start Custom Fonts CSS */@font-face {
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	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
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	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff2') format('woff2'),
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@font-face {
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.elementor-widget-wrap{align-items:center;}.elementor-513320 .elementor-element.elementor-element-cf42a3e.elementor-column.elementor-element[data-element_type="column"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-513320 .elementor-element.elementor-element-cf42a3e > .elementor-element-populated{padding:0px 0px 0px 0px;}.elementor-513320 .elementor-element.elementor-element-a9a40a0 img{width:100%;}.elementor-bc-flex-widget .elementor-513320 .elementor-element.elementor-element-6e6ffe8.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-513320 .elementor-element.elementor-element-6e6ffe8.elementor-column.elementor-element[data-element_type="column"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-513320 .elementor-element.elementor-element-6e6ffe8 > .elementor-element-populated{padding:0px 0px 0px 0px;}.elementor-513320 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.elementor-element.elementor-element-e8b458c{width:45%;}.elementor-513320 .elementor-element.elementor-element-2b05099{--width:100%;}.elementor-513320 .elementor-element.elementor-element-a2e3090{--width:52%;}.elementor-513320 .elementor-element.elementor-element-488d6e9{--width:42%;}.elementor-513320 .elementor-element.elementor-element-7e79c32{--width:100%;}.elementor-513320 .elementor-element.elementor-element-9d4d8c3{--width:52%;}.elementor-513320 .elementor-element.elementor-element-31c0a7a{--width:42%;}.elementor-513320 .elementor-element.elementor-element-6e4a6d3{--width:100%;}.elementor-513320 .elementor-element.elementor-element-51feaef{width:60%;}.elementor-513320 .elementor-element.elementor-element-4cc017c{width:40%;}}@media(max-width:767px){.elementor-513320 .elementor-element.elementor-element-f42d717 > .elementor-element-populated{margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;padding:0px 0px 0px 0px;}.elementor-513320 .elementor-element.elementor-element-1534907{text-align:center;}.elementor-513320 .elementor-element.elementor-element-49c9fd5{text-align:center;}.elementor-513320 .elementor-element.elementor-element-892187a > .elementor-widget-container{padding:0px 20px 0px 20px;}.elementor-513320 .elementor-element.elementor-element-892187a{--container-widget-width:100%;--container-widget-flex-grow:0;width:var( --container-widget-width, 100% );max-width:100%;text-align:center;}.elementor-513320 .elementor-element.elementor-element-892187a .elementor-heading-title{font-size:6.3vw;}.elementor-513320 .elementor-element.elementor-element-7c29297{padding:0vw 0vw 0vw 0vw;}.elementor-bc-flex-widget .elementor-513320 .elementor-element.elementor-element-f3c2940.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-513320 .elementor-element.elementor-element-f3c2940.elementor-column.elementor-element[data-element_type="column"] > 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0px 050px 0px;padding:0vw 18vw 0vw 18vw;}.elementor-513320 .elementor-element.elementor-element-89c9862{padding:0px 0px 0px 0px;}.elementor-513320 .elementor-element.elementor-element-4a4bd48{text-align:center;}.elementor-513320 .elementor-element.elementor-element-ec66124{text-align:center;}.elementor-513320 .elementor-element.elementor-element-29f95d4{text-align:center;}.elementor-513320 .elementor-element.elementor-element-8a6a0a5{text-align:center;}.elementor-513320 .elementor-element.elementor-element-8ad2700{text-align:center;}.elementor-513320 .elementor-element.elementor-element-b2acf47{text-align:center;}.elementor-513320 .elementor-element.elementor-element-a42a2d1{text-align:center;}.elementor-513320 .elementor-element.elementor-element-c778d8e{text-align:center;}.elementor-513320 .elementor-element.elementor-element-102da78 > .elementor-element-populated{padding:0px 0px 0px 0px;}.elementor-513320 .elementor-element.elementor-element-39e35a5{text-align:center;}.elementor-513320 .elementor-element.elementor-element-39e35a5 img{width:60px;}.elementor-513320 .elementor-element.elementor-element-705aa8b > .elementor-widget-container{padding:0vw 05vw 0vw 5vw;}.elementor-513320 .elementor-element.elementor-element-705aa8b{text-align:center;font-size:5vw;}.elementor-513320 .elementor-element.elementor-element-9cb025a > .elementor-widget-container{padding:0px 35px 0px 35px;}.elementor-513320 .elementor-element.elementor-element-9cb025a{text-align:center;font-size:5.2vw;}.elementor-513320 .elementor-element.elementor-element-c86fce1{text-align:center;}.elementor-513320 .elementor-element.elementor-element-c9d6716 > .elementor-widget-container{padding:0px 40px 0px 40px;}.elementor-513320 .elementor-element.elementor-element-c9d6716{font-size:8vw;}.elementor-513320 .elementor-element.elementor-element-3f5b6f6 > .elementor-widget-container{padding:0vw 05vw 0vw 05vw;}.elementor-513320 .elementor-element.elementor-element-3f5b6f6{font-size:4.5vw;}.elementor-513320 .elementor-element.elementor-element-b9d7ff2 .elementor-button{font-size:3.5vw;}.elementor-513320 .elementor-element.elementor-element-778660e .elementor-button{font-size:3.5vw;}.elementor-513320 .elementor-element.elementor-element-37daa43 > .elementor-element-populated{padding:0px 15px 0px 15px;}.elementor-513320 .elementor-element.elementor-element-670b8c9{text-align:center;font-size:8vw;}.elementor-513320 .elementor-element.elementor-element-775a2e2 > .elementor-widget-container{padding:0px 30px 0px 30px;}.elementor-513320 .elementor-element.elementor-element-775a2e2{text-align:center;font-size:4.5vw;}.elementor-513320 .elementor-element.elementor-element-b4f0227{width:100%;max-width:100%;}.elementor-513320 .elementor-element.elementor-element-b4f0227 img{width:100%;}.elementor-513320 .elementor-element.elementor-element-b0e8f90{padding:20px 0px 20px 0px;}.elementor-513320 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.elementor-element.elementor-element-ee3acf3{text-align:center;font-size:4.5vw;}.elementor-513320 .elementor-element.elementor-element-a2eda4e > .elementor-widget-container{margin:0px 0px -10px 0px;}.elementor-513320 .elementor-element.elementor-element-a2eda4e{text-align:center;font-size:8vw;}.elementor-513320 .elementor-element.elementor-element-ba53c5e > .elementor-widget-container{padding:0vw 05vw 010vw 5vw;}.elementor-513320 .elementor-element.elementor-element-ba53c5e{text-align:center;font-size:4.5vw;}.elementor-513320 .elementor-element.elementor-element-98b04fb.e-con{--order:99999 /* order end hack */;}.elementor-513320 .elementor-element.elementor-element-59de774.e-con{--order:99999 /* order end hack */;}.elementor-513320 .elementor-element.elementor-element-5f6ab0c{font-size:8vw;}.elementor-513320 .elementor-element.elementor-element-fc84878{--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-513320 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.elementor-element.elementor-element-3146382{text-align:center;font-size:8vw;}.elementor-513320 .elementor-element.elementor-element-19e22ce{text-align:center;}.elementor-513320 .elementor-element.elementor-element-94477ab{--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-513320 .elementor-element.elementor-element-31c0a7a{--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-513320 .elementor-element.elementor-element-1ab12ca > .elementor-widget-container{margin:0px 0px -10px 0px;padding:0px 0px 0px 0px;}.elementor-513320 .elementor-element.elementor-element-1ab12ca{text-align:center;font-size:8vw;}.elementor-513320 .elementor-element.elementor-element-ef5ee18 > .elementor-widget-container{padding:0vw 05vw 0vw 5vw;}.elementor-513320 .elementor-element.elementor-element-ef5ee18{text-align:center;font-size:4.5vw;}.elementor-513320 .elementor-element.elementor-element-e2f644c > .elementor-widget-container{margin:0px 0px -10px 0px;}.elementor-513320 .elementor-element.elementor-element-e2f644c{text-align:center;font-size:8vw;}.elementor-513320 .elementor-element.elementor-element-a96c535 > .elementor-widget-container{padding:0vw 05vw 010vw 5vw;}.elementor-513320 .elementor-element.elementor-element-a96c535{text-align:center;font-size:4.5vw;}.elementor-513320 .elementor-element.elementor-element-605dfd6.e-con{--order:99999 /* order end hack */;}.elementor-513320 .elementor-element.elementor-element-6e4a6d3{--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--padding-top:50px;--padding-bottom:50px;--padding-left:0px;--padding-right:0px;}.elementor-513320 .elementor-element.elementor-element-6e4a6d3.e-con{--order:-99999 /* order start hack */;}.elementor-513320 .elementor-element.elementor-element-89c2061{text-align:center;}.elementor-513320 .elementor-element.elementor-element-6bfe3c1{width:var( --container-widget-width, 100% );max-width:100%;--container-widget-width:100%;--container-widget-flex-grow:0;text-align:center;font-size:5.1vw;}.elementor-513320 .elementor-element.elementor-element-6bfe3c1 > .elementor-widget-container{padding:0px 30px 0px 30px;}.elementor-513320 .elementor-element.elementor-element-28fbed9 > .elementor-widget-container{padding:0px 35px 0px 35px;}.elementor-513320 .elementor-element.elementor-element-28fbed9{text-align:center;font-size:5.2vw;}.elementor-513320 .elementor-element.elementor-element-e3c504b{text-align:center;}.elementor-513320 .elementor-element.elementor-element-9e0ce6a.e-con{--order:99999 /* order end hack */;}.elementor-513320 .elementor-element.elementor-element-f5fcef5.e-con{--order:99999 /* order end hack */;}.elementor-513320 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target=""><span data-text="O diferencial da Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>O diferencial da Insider One</span><p data-text="Descubra o que nos torna diferentes">Descubra o que nos torna diferentes</p></a></li><li class=""><a class="" href="/pt/compare-insiderone/" target=""><span data-text="Comparar fornecedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparar fornecedores</span><p data-text="Veja como nos comparamos com outros players do mercado">Veja como nos comparamos com outros players do mercado</p></a></li><li class=""><a class="" href="/pt/insiderone-switch/" target=""><span data-text="Migrar para a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Migrar para a Insider One</span><p data-text="Descubra por que as marcas mais admiradas do mundo escolhem a Insider One">Descubra por que as marcas mais admiradas do mundo escolhem a Insider One</p></a></li></ul></div>
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					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d9e29d" data-id="6d9e29d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-19a9346 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="19a9346" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>8.8%</p>
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				<div class="elementor-element elementor-element-a348cba elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="a348cba" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>aumento em<br />receita de e-commerce</p>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-89c9862 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="89c9862" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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							<p><strong>Indústria</strong></p>
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							<p>Varejo</p>
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							<p><strong>Categoria</strong></p>
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							<p>Personalização</p>
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							<p><strong>Canais</strong></p>
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							<p>Architect<br />Email</p>
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							<p><strong>Soluções</strong></p>
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							<p>Architect</p>
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													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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							<p>A parceria com a Insider e a utilização da sua ferramenta Architect tem sido transformadora para a nossa estratégia de e-commerce. Ao implementar jornadas estratégicas e notificações personalizadas, reduzimos o abandono dos usuários, alcançamos um crescimento significativo da receita e melhoramos a satisfação do cliente. A Insider provou ser a escolha certa para atender às expectativas dos nossos clientes e gerar resultados.  </p>
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							<p>Diretor de Marketing</p>
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													<img decoding="async" width="187" height="113" src="https://insiderone.com/assets/media/2024/09/Leroy_Merlin-1.png" class="attachment-full size-full wp-image-496627" alt="" />													</div>
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						<div class="elementor-element elementor-element-c9d6716 elementor-widget elementor-widget-text-editor" data-id="c9d6716" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Sumário Executivo</p>
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				<div class="elementor-element elementor-element-3f5b6f6 elementor-widget elementor-widget-text-editor" data-id="3f5b6f6" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Para combater o alto abandono de usuários e as baixas taxas de conversão, a Leroy Merlin fez uma parceria com a Insider. Usando a ferramenta Architect da Insider, ela implementou jornadas estratégicas e notificações personalizadas de redução de preços. Isso levou a um aumento de 8,8% na receita, reengajando os usuários e aumentando a satisfação do cliente e as taxas de conversão.  </p>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2025/02/BR-Case-Study-Leroy-Merlin.pdf" target="_blank">
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									<span class="elementor-button-text">Baixe o PDF</span>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/pt/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Agende uma demo</span>
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					</a>
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					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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							<p>Sobre a Leroy Merlin</p>
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							<p>A Leroy Merlin é uma multinacional especializada em produtos para construção, reforma, decoração, jardinagem e DIY. Desde 1998, estabeleceu uma presença significativa no Brasil, contando com mais de 50 lojas físicas em todo o país e uma robusta plataforma de e-commerce. O sucesso da empresa é resultado de uma extensa gama de produtos de qualidade a preços competitivos, aliados a um atendimento excecional e à oferta de soluções completas para o lar. A sua forte presença online garante aos consumidores um acesso cómodo aos seus produtos e serviços.   </p>
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													<img fetchpriority="high" decoding="async" width="818" height="706" src="https://insiderone.com/assets/media/2024/09/about-leroy-merlin.png" class="attachment-full size-full wp-image-496630" alt="" srcset="https://insiderone.com/assets/media/2024/09/about-leroy-merlin.png 818w, https://insiderone.com/assets/media/2024/09/about-leroy-merlin-300x259.png 300w, https://insiderone.com/assets/media/2024/09/about-leroy-merlin-768x663.png 768w" sizes="(max-width: 818px) 100vw, 818px" />													</div>
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							<p>Por que a Insider?</p>
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							<p>A Leroy Merlin procurava melhorar as suas capacidades de personalização para os clientes na sua plataforma de e-commerce. Depois de analisar Case Studies bem sucedidos do sector varejista da região, a empresa descobriu que a Insider, uma plataforma pronta para empresas e líder reconhecida pela Gartner, Forrester e G2, era a solução ideal. A implementação da tecnologia Insider melhorou rapidamente a descoberta de produtos e a personalização para diferentes segmentos de clientes no website da Leroy Merlin.  </p>
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							<p>CASO DE USO #1</p>
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				<div class="elementor-element elementor-element-576edee elementor-widget elementor-widget-text-editor" data-id="576edee" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Reduzindo o abandono de usuários com o Architect</p>
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													<img loading="lazy" decoding="async" width="548" height="1134" src="https://insiderone.com/assets/media/2024/09/leroy-mobile-1.png" class="attachment-full size-full wp-image-496633" alt="" srcset="https://insiderone.com/assets/media/2024/09/leroy-mobile-1.png 548w, https://insiderone.com/assets/media/2024/09/leroy-mobile-1-145x300.png 145w, https://insiderone.com/assets/media/2024/09/leroy-mobile-1-495x1024.png 495w" sizes="(max-width: 548px) 100vw, 548px" />													</div>
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													<img loading="lazy" decoding="async" width="742" height="1364" src="https://insiderone.com/assets/media/2024/09/leroy-1.png" class="attachment-full size-full wp-image-496631" alt="" srcset="https://insiderone.com/assets/media/2024/09/leroy-1.png 742w, https://insiderone.com/assets/media/2024/09/leroy-1-163x300.png 163w, https://insiderone.com/assets/media/2024/09/leroy-1-557x1024.png 557w" sizes="(max-width: 742px) 100vw, 742px" />													</div>
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							<p>O desafio<br></p>
<p></p>						</div>
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							<p>A Leroy Merlin enfrentava um desafio significativo com um elevado número de usuários que abandonavam o seu site antes de concluir uma compra. Este problema estava a afetar as receitas globais online da empresa e o engajamento dos clientes. </p>
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							<p>A solução</p>
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							<p>Para enfrentar este desafio, a Leroy Merlin implementou o Architect e construiu uma jornada estratégica desenhada especificamente para combater o abandono da navegação. Esta abordagem centrou-se na identificação dos pontos em que os utilizadores tinham maior probabilidade de abandonar o site e na implementação de intervenções direcionadas para os reter. Recomendações personalizadas, lembretes atempados e melhorias de navegação sem falhas foram componentes-chave desta solução.  </p>
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		<div class="elementor-element elementor-element-59de774 e-con-full e-flex e-con e-child" data-id="59de774" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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							<p>Os resultados</p>
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							<p>8.8%</p>
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				</div>
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				<div class="elementor-widget-container">
							<p>aumento em<br />receita de e-commerce</p>
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				</div>
				</div>
				</div>
				</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-c184708 e-flex e-con-boxed e-con e-parent" data-id="c184708" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-7e79c32 e-con-full e-flex e-con e-child" data-id="7e79c32" data-element_type="container">
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							<p>USO DE CASO #2</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-3146382 elementor-widget elementor-widget-text-editor" data-id="3146382" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Melhorando o CVR e a receita com alertas personalizados de redução de preços</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-19e22ce elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="19e22ce" data-element_type="widget" data-widget_type="image.default">
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													<img loading="lazy" decoding="async" width="548" height="1134" src="https://insiderone.com/assets/media/2024/09/leroy-mobile-2.png" class="attachment-full size-full wp-image-496634" alt="" srcset="https://insiderone.com/assets/media/2024/09/leroy-mobile-2.png 548w, https://insiderone.com/assets/media/2024/09/leroy-mobile-2-145x300.png 145w, https://insiderone.com/assets/media/2024/09/leroy-mobile-2-495x1024.png 495w" sizes="(max-width: 548px) 100vw, 548px" />													</div>
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					<div class="e-con-inner">
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													<img loading="lazy" decoding="async" width="742" height="1364" src="https://insiderone.com/assets/media/2024/09/leroy-use-case-2.png" class="attachment-full size-full wp-image-496632" alt="" srcset="https://insiderone.com/assets/media/2024/09/leroy-use-case-2.png 742w, https://insiderone.com/assets/media/2024/09/leroy-use-case-2-163x300.png 163w, https://insiderone.com/assets/media/2024/09/leroy-use-case-2-557x1024.png 557w" sizes="(max-width: 742px) 100vw, 742px" />													</div>
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				<div class="elementor-widget-container">
							<p>O desafio<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-ef5ee18 elementor-widget elementor-widget-text-editor" data-id="ef5ee18" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A Leroy Merlin tinha como objetivo melhorar as suas taxas de conversão e as receitas globais do seu website. O desafio consistia em envolver eficazmente os usuários que já tinham navegado no site, mas não tinham concluído uma compra. </p>
						</div>
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							<p>A solução</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a96c535 elementor-widget elementor-widget-text-editor" data-id="a96c535" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Para enfrentar este desafio, a Leroy Merlin implementou uma estratégia para anunciar reduções automáticas de preços. Utilizando o Architect, criaram jornadas de redução de preços que visavam especificamente os utilizadores que já tinham visitado o website. Estas notificações personalizadas informaram os potenciais clientes das recentes reduções de preços dos produtos em que tinham demonstrado interesse, incentivando-os a retornar e concluir as suas compras.  </p>
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													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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							<p>Ficamos muito impressionados com os resultados que conseguimos alcançar com o Insider. A ferramenta nos permitiu lançar, de forma rápida e fácil, jornadas de usuário personalizadas que são alimentadas por IA. </p>
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							<p>Growth, Media e Gerente de SEO</p>
						</div>
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													<img decoding="async" width="187" height="113" src="https://insiderone.com/assets/media/2024/09/Leroy_Merlin-1.png" class="attachment-full size-full wp-image-496627" alt="" />													</div>
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							<p>Os resultados</p>
						</div>
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							<p>8.8%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-0640cb5 elementor-widget elementor-widget-text-editor" data-id="0640cb5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento em<br />receita de e-commerce</p>
						</div>
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				</div>
				</div>
				</div>
				</div>
				</div>
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						<div class="elementor-element elementor-element-e09d7ae elementor-widget elementor-widget-text-editor" data-id="e09d7ae" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Sumário</p>
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							<p>As abordagens direcionadas que a Leroy Merlin conseguiu implementar com o Insider, como recomendações personalizadas e notificações pontuais, reengajaram efetivamente os usuários, melhoraram a descoberta de produtos e aumentaram a satisfação geral do cliente e as taxas de conversão.</p>
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							<p>Olhando para o futuro</p>
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							<p>A Leroy Merlin pretende avançar suas estratégias de personalização para um nível de hiperpersonalização, garantindo que cada cliente seja tratado de forma única. Além disso, a Leroy Merlin está explorando a extensão dessas estratégias de personalização de seu site para seu aplicativo, com o objetivo de proporcionar uma experiência perfeita para os consumidores em todos os pontos de contato digitais da marca. </p>
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			<img decoding="async" src="https://insiderone.com/assets/media/2024/02/architect.svg">
<div class="favorite_container">
    <p class="favorite_header">
 Recurso Favorito
    </p>
    <p class="favorite_name">
 Architect
    </p>
    <p class="favorite_text">
 O que se destaca como recurso favorito é a capacidade de usar o App Surveys no Architect para personalizar a experiência do usuário. Esse recurso não só permite que eles obtenham feedback direto dos usuários, mas também que ajustem e otimizem a jornada de integração com base em insights em tempo real, o que leva a um maior envolvimento e a taxas de desistência reduzidas. 
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							<p><span style="white-space-collapse: preserve;">Descubra mais histórias inspiradoras</span></p>
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							<p>Com a confiança de mais de <strong>1,200</strong> marcas ao redor do mundo</p>
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