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Original 2026-01-01
Modified 2026-03-06
1 <p>Lytics is a 100% Google Cloud-native CDP, offering a composable and modern architecture that fits with and accelerates cloud data strategy.</p>
1 <p>Lytics is a 100% Google Cloud-native CDP, offering a composable and modern architecture that fits with and accelerates cloud data strategy.</p>
2 <p><a>Get a demo</a><a>View more integrations</a></p>
2 <p><a>Get a demo</a><a>View more integrations</a></p>
3 <h2>Lytics and Insider</h2>
3 <h2>Lytics and Insider</h2>
4 <p>With Lytics' next-gen CDP &amp; AI-enriched customer profiles and Insider's industry-leading multi-channel personalization &amp; messaging capabilities, brands can elevate customer engagement and provide unmatched personalized experiences.</p>
4 <p>With Lytics' next-gen CDP &amp; AI-enriched customer profiles and Insider's industry-leading multi-channel personalization &amp; messaging capabilities, brands can elevate customer engagement and provide unmatched personalized experiences.</p>
5 <h2>Sync Lytics audiences</h2>
5 <h2>Sync Lytics audiences</h2>
6 <p>Sync your C360 audience profiles to Insider via batch or real-time processing to activate customer data in personalized messaging on 12+ channels, including email, SMS, WhatsApp, and more.</p>
6 <p>Sync your C360 audience profiles to Insider via batch or real-time processing to activate customer data in personalized messaging on 12+ channels, including email, SMS, WhatsApp, and more.</p>
7 <h2>Sync Lytics events</h2>
7 <h2>Sync Lytics events</h2>
8 <p>Leverage your Lytics events in one-of-a-kind personalized web experiences such as social-media-like stories or social proof campaigns. Trigger cross-channel journeys for every step of the customer journey with synced events.</p>
8 <p>Leverage your Lytics events in one-of-a-kind personalized web experiences such as social-media-like stories or social proof campaigns. Trigger cross-channel journeys for every step of the customer journey with synced events.</p>
9 <h2>Sync Lytics attributes</h2>
9 <h2>Sync Lytics attributes</h2>
10 <p>Leverage Lytics' user attributes in cross-channel operations by taking users into a journey immediately when their attribute changes from its current value to a new value. For example, target customers whose membership status changes to celebrate or retain them.</p>
10 <p>Leverage Lytics' user attributes in cross-channel operations by taking users into a journey immediately when their attribute changes from its current value to a new value. For example, target customers whose membership status changes to celebrate or retain them.</p>
11 <h3>Explore other integrations</h3>
11 <h3>Explore other integrations</h3>
12 <p>CDP</p>
12 <p>CDP</p>
13 <h6>Segment</h6>
13 <h6>Segment</h6>
14 <p>Segment is a customer data platform that helps companies harness first-party customer data.</p>
14 <p>Segment is a customer data platform that helps companies harness first-party customer data.</p>
15 <a>Explore</a><p>CDP</p>
15 <a>Explore</a><p>CDP</p>
16 <h6>Tealium CDP</h6>
16 <h6>Tealium CDP</h6>
17 <p>Tealium’s CDP connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers.</p>
17 <p>Tealium’s CDP connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers.</p>
18 <a>Explore</a><p>CDP</p>
18 <a>Explore</a><p>CDP</p>
19 <h6>mParticle</h6>
19 <h6>mParticle</h6>
20 <p>mParticle is a customer data platform that simplifies how users collect and connect data without needing to manage multiple integrations.</p>
20 <p>mParticle is a customer data platform that simplifies how users collect and connect data without needing to manage multiple integrations.</p>
21 <a>Explore</a>Your browser does not support the video tag.
21 <a>Explore</a>Your browser does not support the video tag.