Rivalry2

Allianz utilizó las capacidades de segmentación con IA de Insider para lograr un retorno de inversión en pocos días
2026-03-06 01:04 Diff
https://insiderone.com/es/case-studies/allianz/
Caso de Éxito

Cómo Allianz utilizó las capacidades de segmentación basadas en IA de Insider

para obtener un ROI en cuestión de días
App Push

Cross-Sell

Smart Recommender

tasa de opt-in a través de
Notificaciones App Push
Vista unificada de datos del cliente
Datos unificados del cliente
Lo que más nos impresionó fueron las capacidades de segmentación con IA de Insider. La plataforma aprende del comportamiento de los clientes e identifica qué productos y servicios les interesan más. Esta potente inteligencia nos ayuda a maximizar nuestras tasas de engagement y ofrecer experiencias relevantes y oportunas. También nos sorprendió gratamente que Insider cumpliera su promesa de una integración rápida y sin complicaciones: fue muy fácil ponerla en marcha y la plataforma comenzó a generar retorno de inversión en pocos días.
Marketing and Service Design Group Head
Con la experiencia del cliente prevista como el principal factor diferenciador frente al precio y los productos en el sector de servicios financieros, Allianz buscaba un partner tecnológico que les ayudara a ofrecer experiencias excepcionales a través de sus canales digitales.
Cada vez más, los clientes esperan que las interacciones con sus compañías de seguros sean tan inmediatas y personalizadas como las de otros sectores, por lo que la experiencia del cliente fue una prioridad para el equipo de Allianz.
Allianz es un líder en la industria de servicios financieros, con una extensa red que abarca 4.000 agencias, 1.500 sucursales y más de 7.200 instituciones contratadas. La compañía ha construido una reputación por su excepcional experiencia del cliente, agilidad, simplicidad, digitalización, compromiso de los empleados, sostenibilidad e innovación.
Con su lema «Te aseguramos el futuro», la marca se compromete a ayudar a sus clientes a lograr sus objetivos financieros.
Allianz es un pionero en innovación digital, reconocido por ofrecer soluciones digitales de primera para sus clientes de servicios financieros. Buscaban un partner tecnológico que les ayudara a ofrecer experiencias digitales personalizadas, oportunas y relevantes para cumplir y superar las expectativas de sus clientes. Insider les ofreció todo lo que necesitaban para llevar su estrategia digital al siguiente nivel.
CASO DE USO #1

Uso de la plataforma de datos de clientes (CDP) de Insider para obtener una vista de 360 grados de cada cliente
Las restricciones de privacidad de datos y los ciclos de ventas complejos a menudo impiden que los responsables de marketing en seguros obtengan una visión integral de los clientes. Tradicionalmente, la dependencia de los equipos técnicos ha sido alta, lo que impide que los responsables de marketing sean tan ágiles y autónomos como necesitan.
Allianz necesitaba una plataforma que les ayudara a ofrecer mejores experiencias a los clientes sin depender de un gran soporte de TI y desarrollo. También necesitaban una herramienta que pudiera centralizar sus datos de clientes, facilitando la toma de decisiones basadas en datos y mejorando los resultados clave.
El equipo de Allianz recurrió a Insider. Nuestra plataforma única para crear experiencias personalizadas y omnicanal fue justo la herramienta que necesitaban.
Al conectar los datos a través de los canales, predecir el comportamiento futuro con IA y ofrecer la capacidad de personalizar las experiencias de los clientes, Insider permitió a Allianz crear segmentos impulsados por IA y ofrecer mejores experiencias a sus clientes.
Aumentando el engagement y el CLTV con opt-ins impulsados por IA y segmentación avanzada
Para las marcas de servicios financieros, mantener a los clientes informados sobre los últimos productos y ofertas disponibles es clave para aumentar el valor del tiempo de vida del cliente (CLTV). Allianz quería asegurarse de no perder nunca una oportunidad para compartir ofertas relevantes, oportunas y personalizadas con sus clientes.
Trabajando de cerca con los expertos en crecimiento de Insider, Allianz desarrolló una estrategia de notificaciones push en la app que animaba a los usuarios a suscribirse para recibir futuras comunicaciones y novedades de la marca.
Las capacidades de segmentación con IA de Insider permitieron a Allianz reactivar a los clientes con notificaciones push justo a tiempo para la renovación, ofreciendo comunicaciones oportunas en el momento adecuado.
tasa de opt-in
a través de
App Push
tasa de opt-in más alta que el promedio de la industria
Insider nos ofrece la vista unificada de los clientes que estábamos buscando. La plataforma proporciona una integración en tiempo real de servidor a servidor y un enfoque de identificación encriptada, lo que nos da la seguridad y la libertad para crear segmentos precisos impulsados por IA y utilizarlos para construir mejores trayectorias de cliente.
Marketing and Service Design Group Head
Durante los últimos seis años, Allianz ha confiado en Insider para ayudarles a ofrecer increíbles experiencias digitales a sus clientes. Ahora, esperan seguir mejorando su experiencia del cliente explorando nuevos canales de comunicación innovadores y funcionalidades como WhatsApp Commerce y Architect, la herramienta de orquestación de trayectorias de clientes omnicanal de Insider.
Descubre más historias inspiradoras
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@media only screen and (min-width: 768px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-wrapper {
    font-size: 23px;
  }
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-wrapper .ins-quote {
  display: inline;
  color: #051235;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info {
  margin-bottom: 20px;
  display: flex;
  flex-direction: column;
  flex-wrap: nowrap;
  justify-content: center;
  align-items: center;
  font-size: 16px;
}
@media only screen and (min-width: 768px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info {
    flex-direction: row;
  }
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info .quote-owner-role-wrapper {
  display: flex;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info .quote-owner-role-wrapper .quote-owner-role {
  font-weight: 700;
  margin: 0;
  color: #051235;
  letter-spacing: 0.01rem;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-quote-owner-info .quote-owner-role-wrapper .separator {
  margin: 0 10px;
}
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  font-weight: 500;
  letter-spacing: 0.01rem;
  color: #051235;
  margin: 0;
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link {
  width: 100%;
}
@media only screen and (min-width: 768px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link {
    width: auto;
  }
}
.wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link .ins-button-text {
  color: #051235;
  font-size: 5.2vw;
  font-weight: 700;
  display: inline-block;
  padding: 15px;
  border-radius: 50px;
  border: 3px solid #051235;
  text-decoration: underline;
  width: 100%;
}
@media only screen and (min-width: 768px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link .ins-button-text {
    padding: 16px 45px;
    font-size: 20px;
  }
}

/*# sourceMappingURL=style-index.css.map*/
</style>
<style id='insider-custom-gutenberg-blocks-custom-image-with-caption-block-style-inline-css'>
/*!***************************************************************************************************************************************************************************************************************************************!*\
  !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***!
  \***************************************************************************************************************************************************************************************************************************************/
/**
 * The following styles get applied both on the front of your site
 * and in the editor.
 *
 * Replace them with your own styles or remove the file completely.
 */
.wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
  margin-bottom: 20px;
}
@media only screen and (min-width: 480px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
    margin-bottom: 40px;
  }
}

.ins-image {
  width: 100%;
  height: auto;
  display: block;
}

.ins-caption {
  font-size: 12px;
  color: #394157;
  padding: 10px;
  background-color: #fff;
  letter-spacing: 0.01rem;
}
@media only screen and (min-width: 480px) {
  .ins-caption {
    text-align: center;
    padding: 11px 30px;
  }
}

/*# sourceMappingURL=style-index.css.map*/
</style>
<style id='global-styles-inline-css'>
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:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
</style>
<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
<link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.6' media='all' />
<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
</style>
<link rel='stylesheet' id='wpml-legacy-horizontal-list-0-css' href='https://insiderone.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-list-horizontal/style.min.css?ver=1' media='all' />
<link rel='stylesheet' id='wpml-menu-item-0-css' href='https://insiderone.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/menu-item/style.min.css?ver=1' media='all' />
<link rel='stylesheet' id='gew_style-css' href='https://insiderone.com/wp-content/plugins/generic-webinar-widgets//build/css/app.min.css?ver=1709728547' media='all' />
<link rel='stylesheet' id='wprt_style-css' href='https://insiderone.com/wp-content/plugins/growth-makers-club-widgets-main//build/css/app.min.css?ver=1709032311' media='all' />
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<link rel='stylesheet' id='cms-navigation-style-base-css' href='https://insiderone.com/wp-content/plugins/wpml-cms-nav/res/css/cms-navigation-base.css?ver=1.5.6' media='screen' />
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<link rel='stylesheet' id='elementor-frontend-css' href='https://insiderone.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=3.25.0' media='all' />
<style id='elementor-frontend-inline-css'>
.elementor-kit-960{--e-global-color-primary:#6EC1E4;--e-global-color-secondary:#54595F;--e-global-color-text:#7A7A7A;--e-global-color-accent:#61CE70;--e-global-color-ba76b60:#F6F9FC;--e-global-color-d5a3a31:#051235;--e-global-color-3b67f95:#FFB19D;--e-global-color-b1438ce:#FFFFFF;--e-global-color-c875cf4:#F9FF79;--e-global-typography-primary-font-family:"Figtree";--e-global-typography-primary-font-size:18px;--e-global-typography-primary-font-weight:500;--e-global-typography-primary-line-height:1.5em;--e-global-typography-secondary-font-family:"Roboto Slab";--e-global-typography-secondary-font-weight:400;--e-global-typography-text-font-family:"Roboto";--e-global-typography-text-font-weight:400;--e-global-typography-accent-font-family:"Roboto";--e-global-typography-accent-font-weight:500;--e-global-typography-b1103e1-font-family:"Gilroy";--e-global-typography-b1103e1-font-size:20px;--e-global-typography-b1103e1-line-height:1.47em;}.elementor-kit-960 e-page-transition{background-color:#FFBC7D;}.elementor-section.elementor-section-boxed > .elementor-container{max-width:1140px;}.e-con{--container-max-width:1140px;}.elementor-widget:not(:last-child){margin-block-end:20px;}.elementor-element{--widgets-spacing:20px 20px;}{}h1.entry-title{display:var(--page-title-display);}@media(max-width:1024px){.elementor-section.elementor-section-boxed > .elementor-container{max-width:1024px;}.e-con{--container-max-width:1024px;}}@media(max-width:767px){.elementor-section.elementor-section-boxed > .elementor-container{max-width:767px;}.e-con{--container-max-width:767px;}}/* Start custom CSS */@media (min-width: 1024px) and (max-width: 1310px) {
    .container{
        max-width: 100%;
    }
}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 100;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 400;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Regular-1.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 500;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Medium-1.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 800;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 900;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 600;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 700;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff');
}
/* End Custom Fonts CSS */
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.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
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.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
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li.hs-form-checkbox span {
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.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
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    align-items: center !important;
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.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

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    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
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}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
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}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
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    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
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        <div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VISIÓN GENERAL</h3></div><ul><li class=""><a class="" href="/es/platform/" target=""><span data-text="Descripción general de la plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Descripción general de la plataforma</span><p data-text="Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.">Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ 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src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Insider One AI</span></a></li><li class=""><a class="" href="/es/customer-data-management/" target=""><span data-text="Gestión de datos de clientes"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Gestión de datos de clientes</span></a></li><li class=""><a class="" href="/es/ai-personalization/" target=""><span data-text="Personalización"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-hover.svg"></i>Personalización</span></a></li><li class=""><a class="" href="/es/customer-journey/orchestration/" target=""><span data-text="Orquestación de journeys"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-hover.svg"></i>Orquestación de journeys</span></a></li><li class=""><a class="" href="/es/reporting-analytics/" target=""><span data-text="Reportes y datos"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>Reportes y datos</span></a></li><li class=""><a class="indented" href="/es/behavioral-analytics/" target=""><span data-text="Analítica del comportamiento"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-hover.svg"></i>Analítica del comportamiento</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CANALES</h3></div><ul><li class=""><a class="" href="/es/channels/web/" target=""><span data-text="Web"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-hover.svg"></i>Web</span></a></li><li class=""><a class="" href="/es/channels/email/" target=""><span data-text="Email"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-hover.svg"></i>Email</span></a></li><li class=""><a class="" href="/es/eureka-search/" target=""><span data-text="Búsqueda en el sitio"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-hover.svg"></i>Búsqueda en el sitio</span></a></li><li class=""><a class="" href="/es/conversational-cx/" target=""><span data-text="CX conversacional"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-hover.svg"></i>CX conversacional</span></a></li><li class=""><a class="" href="/es/channels/whatsapp/" target=""><span data-text="WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp</span></a></li><li class=""><a class="" href="/es/channels/web-push/" target=""><span data-text="Notificaciones Web Push"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-hover.svg"></i>Notificaciones Web Push</span></a></li><li class=""><a class="" href="/es/instory-product-discovery-solution/" target=""><span data-text="InStory"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-hover.svg"></i>InStory</span></a></li><li class=""><a class="" href="/es/channels/app/" target=""><span data-text="App"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-hover.svg"></i>App</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>POR QUÉ INSIDER ONE</h3></div><ul><li class=""><a class="" href="https://insiderone.com/es/the-zero-dollar-migration-movement/" target=""><span data-text="Únete al $0 Migration Movement™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-hover.svg"></i>Únete al $0 Migration Movement™</span><p data-text="Migración sin miedo, sin dependencia contractual ni costos ocultos.">Migración sin miedo, sin dependencia contractual ni costos ocultos.</p></a></li><li class=""><a class="" href="/es/why-insiderone/" target=""><span data-text="Lo que hace diferente a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>Lo que hace diferente a Insider One</span><p data-text="Descubre qué nos hace diferentes">Descubre qué nos hace diferentes</p></a></li><li class=""><a class="" href="/es/compare-insiderone/" target=""><span data-text="Comparar proveedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparar proveedores</span><p data-text="Mira cómo nos comparamos con otros en la industria">Mira cómo nos comparamos con otros en la industria</p></a></li><li class=""><a class="" href="/es/insiderone-switch/" target=""><span data-text="Cámbiate a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Cámbiate a Insider One</span><p data-text="Descubre por qué las marcas más queridas del mundo eligen Insider One">Descubre por qué las marcas más queridas del mundo eligen Insider One</p></a></li></ul></div>
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Ecommerce</span><p data-text="Desde el primer clic hasta la recompra: crea experiencias que tus clientes van a amar">Desde el primer clic hasta la recompra: crea experiencias que tus clientes van a amar</p></a></li><li class=""><a class="" href="/es/industries/finance/" target=""><span data-text="Servicios financieros"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-hover.svg"></i>Servicios financieros</span><p data-text="Genera confianza y fidelidad con experiencias personalizadas que aumentan el engagement y la retención">Genera confianza y fidelidad con experiencias personalizadas que aumentan el engagement y la retención</p></a></li><li class=""><a class="" href="/es/industries/travel/" target=""><span data-text="Viajes y hostelería"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-hover.svg"></i>Viajes y hostelería</span><p data-text="Inspira a los viajeros, personaliza su recorrido, aumenta las reservas y potencia ingresos adicionales">Inspira a los viajeros, personaliza su recorrido, aumenta las reservas y potencia ingresos adicionales</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><ul><li class=""><a class="" href="/es/beauty-cosmetics/" target=""><span data-text="Belleza y cosmética"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-hover.svg"></i>Belleza y cosmética</span><p data-text="De skincare a self-care: conecta con tus clientes con personalización, precisión y estilo">De skincare a self-care: conecta con tus clientes con personalización, precisión y estilo</p></a></li><li class=""><a class="" href="/es/industries/automotive/" target=""><span data-text="Automotriz"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-hover.svg"></i>Automotriz</span><p data-text="Conecta la experiencia digital y la del showroom para impulsar el engagement, los leads y la retención">Conecta la experiencia digital y la del showroom para impulsar el engagement, los leads y la retención</p></a></li><li class=""><a class="" href="/es/industries/telecom/" target=""><span data-text="Telecomunicaciones"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>Telecomunicaciones</span><p data-text="Reduce el churn, aumenta la fidelidad y personaliza para cada cliente.">Reduce el churn, aumenta la fidelidad y personaliza para cada cliente.</p></a></li></ul></div>
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        <a href="/product-demo-hub/%20" class="header-menu-item-dropdown-item highlight-link is-bg highlight-large" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Dark.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Light-new.png);"><ul><li class=""><div class="item-link "><span data-text="Recorrido Interactivo por la Plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Recorrido Interactivo por la Plataforma</span><p data-text="Explora más de 80 demos por tu cuenta, sin formularios y sin esperar">Explora más de 80 demos por tu cuenta, sin formularios y sin esperar</p></div></li></ul></a><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>HERRAMIENTAS INTERACTIVAS</h3></div><ul><li class="is-mobile"><a class="" href="/product-demo-hub/%20" target=""><span data-text="Product Demo Hub"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Product Demo Hub</span><p data-text="Explora Insider One y vuélvete imparable. Haz un recorrido por tu cuenta por más de 80 demos y casos adaptados a tu rol, metas o industria. Sin formularios. Sin esperas.">Explora Insider One y vuélvete imparable. Haz un recorrido por tu cuenta por más de 80 demos y casos adaptados a tu rol, metas o industria. Sin formularios. Sin esperas.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="Explorador de WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>Explorador de WhatsApp</span><p data-text="Descubre el poder de WhatsApp para empresas">Descubre el poder de WhatsApp para empresas</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="Biblioteca de plantillas SMS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>Biblioteca de plantillas SMS</span><p data-text="Más de 60 plantillas para hacer SMS marketing sin complicaciones">Más de 60 plantillas para hacer SMS marketing sin complicaciones</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Aprende a activar tus datos de cliente">Aprende a activar tus datos de cliente</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OTROS RECURSOS</h3></div><ul><li class=""><a class="" href="/es/case-studies" target=""><span data-text="Casos de éxito"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Casos de éxito</span></a></li><li class=""><a class="" href="/es/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/es/resources/?asset-type=ebook" target=""><span data-text="E-books y guías"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-books y guías</span></a></li><li class=""><a class="" href="/glossary" target=""><span data-text="Glosario"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glosario</span></a></li></ul></div>
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			<h1 class="elementor-heading-title elementor-size-default">Cómo Allianz utilizó las capacidades de segmentación basadas en IA de Insider<p> para obtener un ROI en cuestión de días</h1>		</div>
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							<p>80%</p>
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							<p>tasa de opt-in a través de<br /><strong>Notificaciones App Push</strong></p>
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							Vista unificada de datos del cliente						</div>
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
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							<p>Incremento en el CLTV</p>
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							<p><strong>Sector</strong></p>
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							<p>Servicios Financieros</p>
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							<p><strong>Categoría</strong></p>
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							<p>Datos unificados del cliente</p>
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							<p>Cross-sell</p>
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							<p><strong>Canales</strong></p>
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							<p>Notificaciones Push</p>
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							<p><strong>Soluciones</strong></p>
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							<p>Smart Recommender</p>
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													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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							<p>Lo que más nos impresionó fueron las capacidades de segmentación con IA de Insider. La plataforma aprende del comportamiento de los clientes e identifica qué productos y servicios les interesan más. Esta potente inteligencia nos ayuda a maximizar nuestras tasas de engagement y ofrecer experiencias relevantes y oportunas. También nos sorprendió gratamente que Insider cumpliera su promesa de una integración rápida y sin complicaciones: fue muy fácil ponerla en marcha y la plataforma comenzó a <strong>generar retorno de inversión en pocos días</strong>.   </p>
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							<p><strong>Marketing and Service Design Group Head</strong></p>
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													<img fetchpriority="high" decoding="async" width="542" height="140" src="https://insiderone.com/assets/media/2023/07/allianz_cs-1.png" class="attachment-full size-full wp-image-426476" alt="" srcset="https://insiderone.com/assets/media/2023/07/allianz_cs-1.png 542w, https://insiderone.com/assets/media/2023/07/allianz_cs-1-300x77.png 300w" sizes="(max-width: 542px) 100vw, 542px" />													</div>
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							<p>Resumen Ejecutivo</p>
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							<p>Con la experiencia del cliente prevista como el principal factor diferenciador frente al precio y los productos en el sector de servicios financieros, Allianz buscaba un partner tecnológico que les ayudara a ofrecer experiencias excepcionales a través de sus canales digitales. </p>
<p>Cada vez más, los clientes esperan que las interacciones con sus compañías de seguros sean tan inmediatas y personalizadas como las de otros sectores, por lo que la experiencia del cliente fue una prioridad para el equipo de Allianz.</p>
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									<span class="elementor-button-text">Descargar como PDF</span>
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				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-778660e elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="778660e" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/es/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Solicita una demo</span>
					</span>
					</a>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37daa43" data-id="37daa43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-670b8c9 elementor-widget elementor-widget-text-editor" data-id="670b8c9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Sobre Allianz</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Allianz es un líder en la industria de servicios financieros, con una extensa red que abarca 4.000 agencias, 1.500 sucursales y más de 7.200 instituciones contratadas. La compañía ha construido una reputación por su excepcional experiencia del cliente, agilidad, simplicidad, digitalización, compromiso de los empleados, sostenibilidad e innovación. </p>
<p>Con su lema «Te aseguramos el futuro», la marca se compromete a ayudar a sus clientes a lograr sus objetivos financieros.</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8b458c" data-id="e8b458c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b4f0227 elementor-widget elementor-widget-image" data-id="b4f0227" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="624" height="470" src="https://insiderone.com/assets/media/2023/07/allianz_about_.png" class="attachment-full size-full wp-image-426646" alt="" srcset="https://insiderone.com/assets/media/2023/07/allianz_about_.png 624w, https://insiderone.com/assets/media/2023/07/allianz_about_-300x226.png 300w" sizes="(max-width: 624px) 100vw, 624px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-edf2ff1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="edf2ff1" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e45e7" data-id="62e45e7" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-09d95ee elementor-widget elementor-widget-text-editor" data-id="09d95ee" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>¿Por qué Insider?</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-b5f944c elementor-widget elementor-widget-text-editor" data-id="b5f944c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Allianz es un pionero en innovación digital, reconocido por ofrecer soluciones digitales de primera para sus clientes de servicios financieros. Buscaban un partner tecnológico que les ayudara a ofrecer experiencias digitales personalizadas, oportunas y relevantes para cumplir y superar las expectativas de sus clientes. Insider les ofreció todo lo que necesitaban para llevar su estrategia digital al siguiente nivel.  </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-4430955 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4430955" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e739f7f" data-id="e739f7f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1dc3f7b elementor-widget elementor-widget-heading" data-id="1dc3f7b" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h6 class="elementor-heading-title elementor-size-default">CASO DE USO #1</h6>		</div>
				</div>
				<div class="elementor-element elementor-element-e00fa17 elementor-widget elementor-widget-text-editor" data-id="e00fa17" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Uso de la plataforma de datos de clientes (CDP) de Insider para obtener una vista de 360 grados de cada cliente</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-2213392 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="2213392" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2694" height="1513" src="https://insiderone.com/assets/media/2023/07/allianz_solution.png" class="attachment-full size-full wp-image-426480" alt="" srcset="https://insiderone.com/assets/media/2023/07/allianz_solution.png 2694w, https://insiderone.com/assets/media/2023/07/allianz_solution-300x168.png 300w, https://insiderone.com/assets/media/2023/07/allianz_solution-1024x575.png 1024w, https://insiderone.com/assets/media/2023/07/allianz_solution-768x431.png 768w" sizes="(max-width: 2694px) 100vw, 2694px" />													</div>
				</div>
				<div class="elementor-element elementor-element-5cc79ac elementor-widget elementor-widget-text-editor" data-id="5cc79ac" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-6255bbf elementor-widget elementor-widget-text-editor" data-id="6255bbf" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Las restricciones de privacidad de datos y los ciclos de ventas complejos a menudo impiden que los responsables de marketing en seguros obtengan una visión integral de los clientes. Tradicionalmente, la dependencia de los equipos técnicos ha sido alta, lo que impide que los responsables de marketing sean tan ágiles y autónomos como necesitan. </p>
<p>Allianz necesitaba una plataforma que les ayudara a ofrecer mejores experiencias a los clientes sin depender de un gran soporte de TI y desarrollo. También necesitaban una herramienta que pudiera centralizar sus datos de clientes, facilitando la toma de decisiones basadas en datos y mejorando los resultados clave. </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4d76db5 elementor-widget elementor-widget-text-editor" data-id="4d76db5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-6b03421 elementor-widget elementor-widget-text-editor" data-id="6b03421" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El equipo de Allianz recurrió a Insider. Nuestra plataforma única para crear experiencias personalizadas y omnicanal fue justo la herramienta que necesitaban.  </p>
<p>Al conectar los datos a través de los canales, predecir el comportamiento futuro con IA y ofrecer la capacidad de personalizar las experiencias de los clientes, Insider permitió a Allianz crear segmentos impulsados por IA y ofrecer mejores experiencias a sus clientes.</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-528e34b elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="528e34b" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="2694" height="1513" src="https://insiderone.com/assets/media/2023/07/allianz_solution.png" class="attachment-full size-full wp-image-426480" alt="" srcset="https://insiderone.com/assets/media/2023/07/allianz_solution.png 2694w, https://insiderone.com/assets/media/2023/07/allianz_solution-300x168.png 300w, https://insiderone.com/assets/media/2023/07/allianz_solution-1024x575.png 1024w, https://insiderone.com/assets/media/2023/07/allianz_solution-768x431.png 768w" sizes="(max-width: 2694px) 100vw, 2694px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-10b9f5a e-flex e-con-boxed e-con e-parent" data-id="10b9f5a" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-b7bf832 e-con-full e-flex e-con e-child" data-id="b7bf832" data-element_type="container">
				<div class="elementor-element elementor-element-62c1f18 elementor-widget elementor-widget-text-editor" data-id="62c1f18" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CASO DE USO #2</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-725a9f4 elementor-widget elementor-widget-text-editor" data-id="725a9f4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumentando el engagement y el CLTV con opt-ins impulsados por IA y segmentación avanzada</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-c6c483a elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="c6c483a" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="547" height="822" src="https://insiderone.com/assets/media/2023/07/allianz-mob-1.png" class="attachment-full size-full wp-image-464292" alt="" srcset="https://insiderone.com/assets/media/2023/07/allianz-mob-1.png 547w, https://insiderone.com/assets/media/2023/07/allianz-mob-1-200x300.png 200w" sizes="(max-width: 547px) 100vw, 547px" />													</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-d2489ad e-flex e-con-boxed e-con e-parent" data-id="d2489ad" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-a0fc71c e-con-full elementor-hidden-mobile e-flex e-con e-child" data-id="a0fc71c" data-element_type="container">
				<div class="elementor-element elementor-element-d6a67f4 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="d6a67f4" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="967" height="1310" src="https://insiderone.com/assets/media/2023/07/allianz-1.png" class="attachment-full size-full wp-image-464291" alt="" srcset="https://insiderone.com/assets/media/2023/07/allianz-1.png 967w, https://insiderone.com/assets/media/2023/07/allianz-1-221x300.png 221w, https://insiderone.com/assets/media/2023/07/allianz-1-756x1024.png 756w, https://insiderone.com/assets/media/2023/07/allianz-1-768x1040.png 768w" sizes="(max-width: 967px) 100vw, 967px" />													</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-53b9f64 e-con-full e-flex e-con e-child" data-id="53b9f64" data-element_type="container">
				<div class="elementor-element elementor-element-4b677d9 elementor-widget elementor-widget-text-editor" data-id="4b677d9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El desafío<br></p>
<p></p>						</div>
				</div>
				<div class="elementor-element elementor-element-ad5cf76 elementor-widget elementor-widget-text-editor" data-id="ad5cf76" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Para las marcas de servicios financieros, mantener a los clientes informados sobre los últimos productos y ofertas disponibles es clave para aumentar el valor del tiempo de vida del cliente (CLTV). Allianz quería asegurarse de no perder nunca una oportunidad para compartir ofertas relevantes, oportunas y personalizadas con sus clientes. </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-393691b elementor-widget elementor-widget-text-editor" data-id="393691b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-6f635df elementor-widget elementor-widget-text-editor" data-id="6f635df" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Trabajando de cerca con los expertos en crecimiento de Insider, Allianz desarrolló una estrategia de notificaciones push en la app que animaba a los usuarios a suscribirse para recibir futuras comunicaciones y novedades de la marca. </p>
<p>Las capacidades de segmentación con IA de Insider permitieron a Allianz reactivar a los clientes con notificaciones push justo a tiempo para la renovación, ofreciendo comunicaciones oportunas en el momento adecuado. </p>
						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1042516 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1042516" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f774596" data-id="f774596" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-9ad5c0f elementor-widget elementor-widget-text-editor" data-id="9ad5c0f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Los resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-d12aa77 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d12aa77" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9c15b7a" data-id="9c15b7a" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-309ae6f elementor-widget elementor-widget-text-editor" data-id="309ae6f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>80%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-1235397 elementor-widget elementor-widget-text-editor" data-id="1235397" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>tasa de opt-in<br />a través de<br /><strong>App Push</strong></p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0ec1f25" data-id="0ec1f25" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6ffdeee elementor-widget elementor-widget-text-editor" data-id="6ffdeee" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>20%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-6dd7081 elementor-widget elementor-widget-text-editor" data-id="6dd7081" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>tasa de opt-in más alta que el promedio de la industria</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8f5ef51" data-id="8f5ef51" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-60213d0 elementor-widget elementor-widget-text-editor" data-id="60213d0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aumento<br />en CLTV</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-d978aec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d978aec" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-649daa4" data-id="649daa4" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-f30d549 elementor-widget elementor-widget-image" data-id="f30d549" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-9315380 elementor-widget elementor-widget-text-editor" data-id="9315380" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Insider nos ofrece la vista unificada de los clientes que estábamos buscando. La plataforma proporciona una integración en tiempo real de servidor a servidor y un enfoque de identificación encriptada, lo que nos da la seguridad y la libertad para crear segmentos precisos impulsados por IA y utilizarlos para construir mejores trayectorias de cliente. </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d5e9976 elementor-widget elementor-widget-text-editor" data-id="d5e9976" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Marketing and Service Design Group Head</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-66e6f24 elementor-widget elementor-widget-image" data-id="66e6f24" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="542" height="140" src="https://insiderone.com/assets/media/2023/07/allianz_cs-1.png" class="attachment-full size-full wp-image-426476" alt="" srcset="https://insiderone.com/assets/media/2023/07/allianz_cs-1.png 542w, https://insiderone.com/assets/media/2023/07/allianz_cs-1-300x77.png 300w" sizes="(max-width: 542px) 100vw, 542px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-90d65c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="90d65c8" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c13e23" data-id="7c13e23" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-7aa4a87 elementor-widget elementor-widget-text-editor" data-id="7aa4a87" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Mirando hacia el futuro</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-35a844b elementor-widget elementor-widget-text-editor" data-id="35a844b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Durante los últimos seis años, Allianz ha confiado en Insider para ayudarles a ofrecer increíbles experiencias digitales a sus clientes. Ahora, esperan seguir mejorando su experiencia del cliente explorando nuevos canales de comunicación innovadores y funcionalidades como WhatsApp Commerce y Architect, la herramienta de orquestación de trayectorias de clientes omnicanal de Insider. </p>
						</div>
				</div>
					</div>
		</div>
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