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Más de 20 estadísticas de customer engagement que necesitas conocer en 2026
2026-03-06 16:50 Diff
https://insiderone.com/es/customer-engagement-statistics/
El customer engagement ha evolucionado rápidamente, y no muestra signos de desaceleración.
La personalización impulsada por la IA, los datos más inteligentes y los hábitos de consumo en constante cambio han redefinido la forma en que las marcas conectan con los clientes en todos los puntos de contacto.
Si estás trazando tu estrategia de compromiso para 2026, probablemente te estés preguntando:
¿Qué canales generarán un impacto real?
¿Qué tipo de contenido mantendrá a las audiencias interesadas?
¿Cómo influirán la personalización y la automatización en el rendimiento?
Para responder a esta pregunta, hemos reunido más de 20 estadísticas clave que revelan hacia dónde se dirige la participación, y cómo convertir estas cifras en un crecimiento cuantificable.
Más de 20 estadísticas de customer engagement que necesitas conocer en 2026

1. Insights sobre el comportamiento del cliente

El 87 % de los consumidores espera recibir alertas de fraude de forma inmediata o en menos de cinco minutos.
El 88 % afirma que la experiencia que ofrece una empresa es tan importante como sus productos o servicios.
El 65 % de los clientes espera que las empresas se adapten a sus necesidades y preferencias cambiantes.
El 84 % de las empresas B2B considera que mejorar sus capacidades de CX es una prioridad clave.
La velocidad y la confianza están ahora estrechamente ligadas. Para la mayoría de los clientes, el tiempo forma parte de la experiencia, especialmente en temas de seguridad o actualizaciones de pedidos. Hoy, la calidad de la experiencia compite directamente con la calidad del producto.
Las marcas ganadoras entienden el engagement como un diferenciador al mismo nivel que la innovación o el precio. Los journeys estáticos han quedado atrás: las estrategias de engagement deben adaptarse al usuario en tiempo real.
2. Personalización y segmentación

El 42 % de los consumidores espera que las promociones reflejen sus preferencias individuales, mientras que el 54 %considera que las recompensas personalizadas son los mensajes más valiosos.
El 84 % de las empresas cree que ofrece una personalización “buena” o “excelente”, pero solo el 54 % de los consumidores está de acuerdo.
El 67 % de los consumidores espera que las marcas ajusten automáticamente el contenido según su contexto actual para ofrecer una experiencia personalizada en tiempo real.
El 57 % de las empresas afirma que la personalización del engagement es la principal razón para adoptar IA.
Los clientes esperan experiencias hiperrelevantes, pero muchas marcas aún no han cerrado esa brecha debido a datos fragmentados, sistemas aislados e insights poco fiables.
La personalización real depende de datos unificados, limpios y accionables. Invertir en una CDP permite transformar la personalización de campañas puntuales en momentos coherentes y significativos en todos los canales.
3. Engagement multicanal y omnicanal

El 36 % de los consumidores prefiere recibir mensajes informativos a través de múltiples canales.
El 58 % de los consumidores quiere poder elegir su canal de comunicación preferido al dar su consentimiento.
En el mismo estudio, el 87 % de los líderes empresariales afirmó estar al menos algo familiarizado con RCS (Rich Communication Services), y el 59 % de los consumidores dijo confiar más en los mensajes verificados por RCS que en los SMS.
Las marcas apuestan cada vez más por canales digitales inteligentes impulsados por IA. En particular, el uso de bots de IA y herramientas de autoservicio inteligentes aumentó un 100 %.
Fuente: InData Labs
Los clientes buscan control, y respetar esa elección genera lealtad. RCS está liderando esta evolución, convirtiendo la mensajería en un espacio donde las marcas pueden interactuar, compartir contenido multimedia y activar acciones inmediatas.
4. Impacto de la IA y la automatización

El 52 % de los consumidores confía en respuestas generadas por IA si la marca es transparente sobre su uso. (Fuente: Salesforce)
Solo el 18 % de los clientes cree poder distinguir entre IA y humanos.
El 63 % de los retailers utiliza chatbots o asistentes virtuales con IA. (Fuente: Tidio)
El 81 % de los clientes prefiere usar herramientas de autoservicio antes de contactar con un agente humano.
La IA impulsará el 95 % de las interacciones de CX para 2025. (Fuente: AI Business)
Las empresas que utilizan IA reportan un 20 % de aumento en la satisfacción del cliente.
El análisis predictivo basado en IA puede mejorar en un 20 % la anticipación de las necesidades del cliente.
De media, la IA incrementa los indicadores de satisfacción del cliente en un 12 %.
El 57 % de las empresas afirma que personalizar la CX es su principal motivación para adoptar IA.
Fuente: Tidio
La inteligencia artificial y la automatización están redefiniendo la forma en que las empresas se conectan con sus clientes, transformando el soporte, la personalización y la confianza. Aunque los consumidores están cada vez más abiertos a interacciones lideradas por IA, sus expectativas de transparencia y empatía nunca han sido tan altas.
Estas estadísticas también muestran que los clientes se sienten cada vez más cómodos con la IA. Para mantener la confianza, es clave comunicar siempre cuándo se está utilizando.
5. Retención y fidelización de clientes

El 97 % de los clientes que perciben un valor añadido comparten recomendaciones positivas.
El 82 % de los líderes cree que la retención es más rentable que la adquisición.
Un aumento de solo un 2–3 % en la retención puede generar un crecimiento de ingresos de dos dígitos. (KPMG)
La retención puede no generar titulares, pero es uno de los mayores impulsores del ROI. Reinvertir en programas de fidelización, comunidades y engagement postcompra genera retornos acumulativos a largo plazo.
Consejo práctico: audita tu customer journey para identificar “momentos de valor” en los que tu marca aporta ayuda, insights o emociones inesperadas, y refuérzalos mediante automatización o estrategias de account management.
Tendencias clave que definirán el customer engagement en 2026

En los últimos años, la personalización, la velocidad y la conveniencia se han convertido en expectativas básicas. Lo que está cambiando ahora es cómo las marcas las entregan, gracias a la IA emocionalmente inteligente, la unificación de datos y la adaptabilidad en tiempo real.
1. La IA pasará de automatizar tareas a tomar decisiones Para 2026, la IA no solo enviará emails más rápido o analizará segmentos con mayor eficiencia. Los agentes de IA decidirán cuándo y cómo interactuar con los clientes en función de su intención y emoción. El foco pasará de la productividad a la proactividad.
2. Los datos se convertirán en la nueva ventaja creativa Con regulaciones de privacidad más estrictas, los datos first-party serán el mayor diferenciador. Pero la ventaja no vendrá de la cantidad de datos, sino de la capacidad de conectarlos de forma fluida y activarlos en tiempo real.
3. La confianza y la transparencia definirán la lealtad. Los consumidores saben que la IA influye en sus interacciones y lo aceptan, siempre que se sienta humana. Marcos éticos de IA, personalización basada en consentimiento y una comunicación clara sobre la automatización serán parte esencial de la estrategia.
Estas transformaciones marcan una nueva era en la que el engagement se basa en conversaciones continuas y contextuales. Las marcas que triunfen serán aquellas capaces de escuchar, adaptarse y actuar de forma inteligente e inmediata.
Convertir los insights en acción con Insider One

Los datos son claros: el engagement ocurre en tiempo real. Así es como Insider One ayuda a convertir los insights en crecimiento medible.
1. Transforma los canales de alto rendimiento en journeys personalizados

Utiliza los insights de tus páginas con mejor conversión para crear segmentos dinámicos de newsletters. Insider One ayudó a una marca global de retail a conectar formularios web con journeys de email mediante Architect y la CDP, logrando un 47 % más de tráfico recurrente y un 22 % de aumento en engagement por email.
2. Aumenta la relevancia del contenido con personalización predictiva

Con la IA predictiva de Insider One, los marketers pueden anticipar la próxima acción del usuario y entregar contenido personalizado incluso antes de que lo solicite.
3. Optimiza los CTAs con insights en tiempo real

Gracias al tracking de comportamiento en tiempo real, Insider One permite ajustar los CTAs dinámicamente según la intención del usuario, activando emails o recordatorios por WhatsApp en el momento adecuado.
4. Equilibra la IA con la conexión humana

La automatización es clave, pero los clientes siguen valorando la autenticidad. Las herramientas de orquestación de journeys de Insider One permiten combinar flujos automatizados con puntos de contacto humanos.
5. Mide, itera y escala lo que funciona

Centraliza el análisis de tus campañas utilizando el panel de control unificado de Insider One para supervisar la participación en email, WhatsApp, push y web. A continuación, redobla la apuesta por lo que funciona, ya sea el texto de la página de destino de alta conversión o los boletines informativos sensibles al tiempo que superan sistemáticamente los resultados.
Haz del customer engagement tu principal diferenciador con Insider One

Insider One lidera el mercado en la transformación de datos en engagement significativo. Es reconocida tanto por usuarios como por analistas.
Ha sido nombrada Líder #1 en G2 en 12 categorías (verano 2025) y Customer’s Choice de Gartner 2025 para hubs de marketing multicanal. Pero más allá de los premios, los resultados hablan por sí solos.
Marcas como PUMA, Lenovo y Enklare utilizan Insider One para crear journeys personalizados de alto rendimiento. PUMA logró un 231 % de aumento en leads con engagement gamificado. Lenovo mejoró las conversiones de cross-sell con campañas omnicanal en tiempo real. Enklare redujo costes de adquisición y aumentó la calidad de leads gracias a segmentos predictivos.
La fuerza de Insider One reside en su orquestación potenciada por IA y sus análisis predictivos, que ayudan a los profesionales del marketing a diseñar y ofrecer viajes hiperpersonalizados en tiempo real a través de todos los canales: email, SMS, aplicaciones, web e incluso plataformas emergentes como RCS. Nuestra plataforma identifica automáticamente el mejor canal, el mejor momento y el mejor mensaje para cada cliente, garantizando que cada punto de contacto sea intencionado y no una interrupción.
Solicita una demo con nuestro equipo o realiza un tour por la plataforma y descubre cómo Insider One puede generar los mismos resultados para tu marca.
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:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
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:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
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<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
<link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.6' media='all' />
<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
</style>
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<link rel='stylesheet' id='uplift_style-css' href='https://insiderone.com/wp-content/plugins/uplift-widgets//build/css/app.min.css?ver=1707128215' media='all' />
<link rel='stylesheet' id='cms-navigation-style-base-css' href='https://insiderone.com/wp-content/plugins/wpml-cms-nav/res/css/cms-navigation-base.css?ver=1.5.6' media='screen' />
<link rel='stylesheet' id='cms-navigation-style-css' href='https://insiderone.com/wp-content/plugins/wpml-cms-nav/res/css/cms-navigation.css?ver=1.5.6' media='screen' />
<link rel='stylesheet' id='useinsider-style-css' href='https://insiderone.com/wp-content/themes/insiderone/style.css?ver=6.8.3' media='all' />
<link rel='stylesheet' id='useinsider-header-css' href='https://insiderone.com/wp-content/themes/insiderone/assets/css/header/index.css?ver=6.8.3' media='all' />
<link rel='stylesheet' id='useinsider-footer-css' href='https://insiderone.com/wp-content/themes/insiderone/assets/css/footer/index.css?ver=1772815835' media='all' />
<link rel='stylesheet' id='post-style-css' href='https://insiderone.com/wp-content/themes/insiderone/assets/css/blog/post.css?ver=6.8.3' media='all' />
<link rel='stylesheet' id='ins-swiper-style-css' href='https://unpkg.com/swiper@latest/swiper-bundle.min.css?ver=6.8.3' media='all' />
<script src="https://insiderone.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script>
<script src="https://insiderone.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script>
<script id="cookie-law-info-js-extra">
var Cli_Data = {"nn_cookie_ids":[],"non_necessary_cookies":[],"cookielist":{"necessary":{"id":"687","status":true,"priority":0,"title":"Necessary","strict":true,"default_state":false,"ccpa_optout":false,"loadonstart":false}},"ajax_url":"https:\/\/insiderone.com\/wp-admin\/admin-ajax.php","current_lang":"es","security":"f26918469c","eu_countries":["GB"],"geoIP":"disabled","use_custom_geolocation_api":"","custom_geolocation_api":"https:\/\/geoip.cookieyes.com\/geoip\/checker\/result.php","consentVersion":"5","strictlyEnabled":["necessary","obligatoire"],"cookieDomain":"","privacy_length":"250","ccpaEnabled":"","ccpaRegionBased":"","ccpaBarEnabled":"","ccpaType":"gdpr","triggerDomRefresh":"","secure_cookies":""};
var log_object = {"ajax_url":"https:\/\/insiderone.com\/wp-admin\/admin-ajax.php"};
</script>
<script defer src="https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.3.6" id="cookie-law-info-js"></script>
<script defer src="https://insiderone.com/wp-content/plugins/generic-webinar-widgets//build/js/app.min.js?ver=1708959490" id="gew_script-js"></script>
<script defer src="https://insiderone.com/wp-content/plugins/growth-makers-club-widgets-main//build/js/app.min.js?ver=1709032311" id="wprt_script-js"></script>
<script defer src="https://insiderone.com/wp-content/plugins/uplift-widgets//build/js/app.min.js?ver=1707113298" id="uplift_script-js"></script>
    <script>
        var redact_ad_data = false;
        // set "true" to increase the fidelity of advertising storage restrictions
        window.dataLayer = window.dataLayer || [];

        function gtag() {
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        }
        // Set default consent options
        gtag("consent", "default", {
            ad_storage: "denied",
            ad_user_data: "denied",
            ad_personalization: "denied",
            analytics_storage: "denied",
            functionality_storage: "denied",
            personalization_storage: "denied",
            security_storage: "granted",
            wait_for_update: 2000,
        });
        gtag("set", "ads_data_redaction", true);
        gtag("set", "url_passthrough", true);

        // Function to update consent based on user acceptance
        function CookieLawInfo_Accept_Callback() {
            if (CLI.consent['advertisement'] == true) {
                gtag('consent', 'update', {
                    'ad_storage': 'granted',
                    'ad_user_data': 'granted',
                    'ad_personalization': 'granted',
                });
            }
            if (CLI.consent['analytics'] == true) {
                gtag('consent', 'update', {
                    'analytics_storage': 'granted'
                });
            }
            if (CLI.consent['functional'] == true) {
                gtag('consent', 'update', {
                    'functionality_storage': 'granted',
                    'personalization_storage': 'granted',
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            set_ads_data_redaction();
        }

        function set_ads_data_redaction() {
            if (redact_ad_data && wt_cli_ad_storage == 'denied') {
                gtag('set', 'ads_data_redaction', true);
            }
        }
    </script>
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<meta name="generator" content="WPML ver:4.8.5 stt:61,1,4,29,67,2,57;" />
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				_hsq.push(["setContentType", "blog-post"]);
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    </script>
    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








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        <div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VISIÓN GENERAL</h3></div><ul><li class=""><a class="" href="/es/platform/" target=""><span data-text="Descripción general de la plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Descripción general de la plataforma</span><p data-text="Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.">Explora Insider One: todo lo que necesitas, nada de lo que no, todo en un solo lugar.</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ INTEGRACIONES</h3></div><ul><li class=""><a class="" href="/es/integrations/" target=""><span data-text="Centro de integraciones"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-hover.svg"></i>Centro de integraciones</span><p data-text="Conecta Insider One con todo tu stack MarTech de forma fácil, segura y al instante">Conecta Insider One con todo tu stack MarTech de forma fácil, segura y al instante</p></a></li></ul></div></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CAPACIDADES</h3></div><ul><li class=""><a class="" href="/es/ai-overview/" target=""><span data-text="Insider One AI"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Insider One AI</span></a></li><li class=""><a class="" href="/es/customer-data-management/" target=""><span data-text="Gestión de datos de clientes"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Gestión de datos de clientes</span></a></li><li class=""><a class="" href="/es/ai-personalization/" target=""><span data-text="Personalización"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-hover.svg"></i>Personalización</span></a></li><li class=""><a class="" href="/es/customer-journey/orchestration/" target=""><span data-text="Orquestación de journeys"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-hover.svg"></i>Orquestación de journeys</span></a></li><li class=""><a class="" href="/es/reporting-analytics/" target=""><span data-text="Reportes y datos"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>Reportes y datos</span></a></li><li class=""><a class="indented" href="/es/behavioral-analytics/" target=""><span data-text="Analítica del comportamiento"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-hover.svg"></i>Analítica del comportamiento</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CANALES</h3></div><ul><li class=""><a class="" href="/es/channels/web/" target=""><span data-text="Web"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-hover.svg"></i>Web</span></a></li><li class=""><a class="" href="/es/channels/email/" target=""><span data-text="Email"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-hover.svg"></i>Email</span></a></li><li class=""><a class="" href="/es/eureka-search/" target=""><span data-text="Búsqueda en el sitio"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-hover.svg"></i>Búsqueda en el sitio</span></a></li><li class=""><a class="" href="/es/conversational-cx/" target=""><span data-text="CX conversacional"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-hover.svg"></i>CX conversacional</span></a></li><li class=""><a class="" href="/es/channels/whatsapp/" target=""><span data-text="WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp</span></a></li><li class=""><a class="" href="/es/channels/web-push/" target=""><span data-text="Notificaciones Web Push"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-hover.svg"></i>Notificaciones Web Push</span></a></li><li class=""><a class="" href="/es/instory-product-discovery-solution/" target=""><span data-text="InStory"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-hover.svg"></i>InStory</span></a></li><li class=""><a class="" href="/es/channels/app/" target=""><span data-text="App"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-hover.svg"></i>App</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>POR QUÉ INSIDER ONE</h3></div><ul><li class=""><a class="" href="https://insiderone.com/es/the-zero-dollar-migration-movement/" target=""><span data-text="Únete al $0 Migration Movement™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-hover.svg"></i>Únete al $0 Migration Movement™</span><p data-text="Migración sin miedo, sin dependencia contractual ni costos ocultos.">Migración sin miedo, sin dependencia contractual ni costos ocultos.</p></a></li><li class=""><a class="" href="/es/why-insiderone/" target=""><span data-text="Lo que hace diferente a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>Lo que hace diferente a Insider One</span><p data-text="Descubre qué nos hace diferentes">Descubre qué nos hace diferentes</p></a></li><li class=""><a class="" href="/es/compare-insiderone/" target=""><span data-text="Comparar proveedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparar proveedores</span><p data-text="Mira cómo nos comparamos con otros en la industria">Mira cómo nos comparamos con otros en la industria</p></a></li><li class=""><a class="" href="/es/insiderone-switch/" target=""><span data-text="Cámbiate a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Cámbiate a Insider One</span><p data-text="Descubre por qué las marcas más queridas del mundo eligen Insider One">Descubre por qué las marcas más queridas del mundo eligen Insider One</p></a></li></ul></div>
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Ecommerce</span><p data-text="Desde el primer clic hasta la recompra: crea experiencias que tus clientes van a amar">Desde el primer clic hasta la recompra: crea experiencias que tus clientes van a amar</p></a></li><li class=""><a class="" href="/es/industries/finance/" target=""><span data-text="Servicios financieros"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-hover.svg"></i>Servicios financieros</span><p data-text="Genera confianza y fidelidad con experiencias personalizadas que aumentan el engagement y la retención">Genera confianza y fidelidad con experiencias personalizadas que aumentan el engagement y la retención</p></a></li><li class=""><a class="" href="/es/industries/travel/" target=""><span data-text="Viajes y hostelería"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-hover.svg"></i>Viajes y hostelería</span><p data-text="Inspira a los viajeros, personaliza su recorrido, aumenta las reservas y potencia ingresos adicionales">Inspira a los viajeros, personaliza su recorrido, aumenta las reservas y potencia ingresos adicionales</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><ul><li class=""><a class="" href="/es/beauty-cosmetics/" target=""><span data-text="Belleza y cosmética"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-hover.svg"></i>Belleza y cosmética</span><p data-text="De skincare a self-care: conecta con tus clientes con personalización, precisión y estilo">De skincare a self-care: conecta con tus clientes con personalización, precisión y estilo</p></a></li><li class=""><a class="" href="/es/industries/automotive/" target=""><span data-text="Automotriz"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-hover.svg"></i>Automotriz</span><p data-text="Conecta la experiencia digital y la del showroom para impulsar el engagement, los leads y la retención">Conecta la experiencia digital y la del showroom para impulsar el engagement, los leads y la retención</p></a></li><li class=""><a class="" href="/es/industries/telecom/" target=""><span data-text="Telecomunicaciones"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>Telecomunicaciones</span><p data-text="Reduce el churn, aumenta la fidelidad y personaliza para cada cliente.">Reduce el churn, aumenta la fidelidad y personaliza para cada cliente.</p></a></li></ul></div>
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        <a href="/product-demo-hub/%20" class="header-menu-item-dropdown-item highlight-link is-bg highlight-large" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Dark.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Light-new.png);"><ul><li class=""><div class="item-link "><span data-text="Recorrido Interactivo por la Plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Recorrido Interactivo por la Plataforma</span><p data-text="Explora más de 80 demos por tu cuenta, sin formularios y sin esperar">Explora más de 80 demos por tu cuenta, sin formularios y sin esperar</p></div></li></ul></a><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>HERRAMIENTAS INTERACTIVAS</h3></div><ul><li class="is-mobile"><a class="" href="/product-demo-hub/%20" target=""><span data-text="Product Demo Hub"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Product Demo Hub</span><p data-text="Explora Insider One y vuélvete imparable. Haz un recorrido por tu cuenta por más de 80 demos y casos adaptados a tu rol, metas o industria. Sin formularios. Sin esperas.">Explora Insider One y vuélvete imparable. Haz un recorrido por tu cuenta por más de 80 demos y casos adaptados a tu rol, metas o industria. Sin formularios. Sin esperas.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="Explorador de WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>Explorador de WhatsApp</span><p data-text="Descubre el poder de WhatsApp para empresas">Descubre el poder de WhatsApp para empresas</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="Biblioteca de plantillas SMS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>Biblioteca de plantillas SMS</span><p data-text="Más de 60 plantillas para hacer SMS marketing sin complicaciones">Más de 60 plantillas para hacer SMS marketing sin complicaciones</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="CDP Explorer"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>CDP Explorer</span><p data-text="Aprende a activar tus datos de cliente">Aprende a activar tus datos de cliente</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OTROS RECURSOS</h3></div><ul><li class=""><a class="" href="/es/case-studies" target=""><span data-text="Casos de éxito"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Casos de éxito</span></a></li><li class=""><a class="" href="/es/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/es/resources/?asset-type=ebook" target=""><span data-text="E-books y guías"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-books y guías</span></a></li><li class=""><a class="" href="/glossary" target=""><span data-text="Glosario"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glosario</span></a></li></ul></div>
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                        <h1 class="post-title">Más de 20 estadísticas de customer engagement que necesitas conocer en 2026</h1>


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                                    <p class="author-info"><span class="authname"><a href="https://insiderone.com/es/author/christopher-baldwin/">Chris Baldwin</a></span><span class="hipen"> - </span>VP Marketing, Brand and Communications</p>
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                                                                <!--<p><span>Published</span> on </p>-->
                                <p><strong>Updated</strong> on 17 Ene 2026</p>

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                            <div class="table-of-contents-accordion"><ul><li class="parent-level-item"><a href="#mas-de-20-estadisticas-de-customer-engagement-que-necesitas-conocer-en-2026">Más de 20 estadísticas de customer engagement que necesitas conocer en 2026</a><ul><li><a href="#1-insights-sobre-el-comportamiento-del-cliente">1. Insights sobre el comportamiento del cliente</a></li><li><a href="#2-personalizacion-y-segmentacion">2. Personalización y segmentación</a></li><li><a href="#3-engagement-multicanal-y-omnicanal">3. Engagement multicanal y omnicanal</a></li><li><a href="#4-impacto-de-la-ia-y-la-automatizacion">4. Impacto de la IA y la automatización</a></li><li><a href="#5-retencion-y-fidelizacion-de-clientes">5. Retención y fidelización de clientes</a></li></ul></li><li class="parent-level-item"><a href="#tendencias-clave-que-definiran-el-customer-engagement-en-2026">Tendencias clave que definirán el customer engagement en 2026</a><li class="parent-level-item"><a href="#convertir-los-insights-en-accion-con-insider-one">Convertir los insights en acción con Insider One</a><ul><li><a href="#1-transforma-los-canales-de-alto-rendimiento-en-journeys-personalizados">1. Transforma los canales de alto rendimiento en journeys personalizados</a></li><li><a href="#2-aumenta-la-relevancia-del-contenido-con-personalizacion-predictiva">2. Aumenta la relevancia del contenido con personalización predictiva</a></li><li><a href="#3-optimiza-los-ctas-con-insights-en-tiempo-real">3. Optimiza los CTAs con insights en tiempo real</a></li><li><a href="#4-equilibra-la-ia-con-la-conexion-humana">4. Equilibra la IA con la conexión humana</a></li><li><a href="#5-mide-itera-y-escala-lo-que-funciona">5. Mide, itera y escala lo que funciona</a></li></ul></li><li class="parent-level-item"><a href="#haz-del-customer-engagement-tu-principal-diferenciador-con-insider-one">Haz del customer engagement tu principal diferenciador con Insider One </a></li></ul></div>                            <div class="social-links-container">
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<?xml encoding="utf-8" ?><html><body><p>El customer engagement ha evolucionado r&aacute;pidamente, y no muestra signos de desaceleraci&oacute;n.</p>

<p>La personalizaci&oacute;n impulsada por la IA, los datos m&aacute;s inteligentes y los h&aacute;bitos de consumo en constante cambio han redefinido la forma en que las marcas conectan con los clientes en todos los puntos de contacto.</p>

<p>Si est&aacute;s trazando tu estrategia de compromiso para 2026, probablemente te est&eacute;s preguntando:</p>

<ul class="wp-block-list">
<li>&iquest;Qu&eacute; canales generar&aacute;n un impacto real?</li>



<li>&iquest;Qu&eacute; tipo de contenido mantendr&aacute; a las audiencias interesadas?</li>



<li>&iquest;C&oacute;mo influir&aacute;n la personalizaci&oacute;n y la automatizaci&oacute;n en el rendimiento?</li>
</ul>

<p>Para responder a esta pregunta, hemos reunido m&aacute;s de 20 estad&iacute;sticas clave que revelan hacia d&oacute;nde se dirige la participaci&oacute;n, y c&oacute;mo convertir estas cifras en un crecimiento cuantificable.</p>

<h2 class="wp-block-heading" id="mas-de-20-estadisticas-de-customer-engagement-que-necesitas-conocer-en-2026"><strong>M&aacute;s de 20 estad&iacute;sticas de customer engagement que necesitas conocer en 2026</strong></h2>

<h3 class="wp-block-heading" id="1-insights-sobre-el-comportamiento-del-cliente">1. <strong>Insights sobre el comportamiento del cliente</strong></h3>

<ul class="wp-block-list">
<li>El <a href="https://segment.com/learn/download/2025-customer-engagement-trends/" target="_blank" rel="noreferrer noopener">87 % de los consumidores</a> espera recibir alertas de fraude de forma inmediata o en menos de cinco minutos.</li>



<li>El <a href="https://www.salesforce.com/in/resources/research-reports/state-of-the-connected-customer/?d=tx1-txt-socc" target="_blank" rel="noreferrer noopener">88 % afirma </a>que la experiencia que ofrece una empresa es tan importante como sus productos o servicios.</li>



<li>El <a href="https://www.salesforce.com/in/resources/research-reports/state-of-the-connected-customer/?d=tx1-txt-socc" target="_blank" rel="noreferrer noopener">65 % de los clientes </a>espera que las empresas se adapten a sus necesidades y preferencias cambiantes.</li>



<li>El 84 % de las empresas B2B considera que <a href="https://business.adobe.com/resources/sdk/state-of-cx-research-report-b2b.html" target="_blank" rel="noreferrer noopener">mejorar sus capacidades de CX es una prioridad clave</a>.</li>
</ul>

<p>La velocidad y la confianza est&aacute;n ahora estrechamente ligadas. Para la mayor&iacute;a de los clientes, el tiempo forma parte de la experiencia, especialmente en temas de seguridad o actualizaciones de pedidos. Hoy, la calidad de la experiencia compite directamente con la calidad del producto.  </p>

<p>Las marcas ganadoras entienden el engagement como un diferenciador al mismo nivel que la innovaci&oacute;n o el precio. Los journeys est&aacute;ticos han quedado atr&aacute;s: las estrategias de engagement deben adaptarse al usuario en tiempo real. </p>

<h3 class="wp-block-heading" id="2-personalizacion-y-segmentacion"><strong>2. Personalizaci&oacute;n y segmentaci&oacute;n</strong></h3>

<ul class="wp-block-list">
<li>El 42 % de los consumidores <a href="https://segment.com/learn/download/2025-customer-engagement-trends/" target="_blank" rel="noreferrer noopener">espera que las promociones reflejen sus preferencias individuales</a>, mientras que el 54 %considera que las recompensas personalizadas son los mensajes m&aacute;s valiosos. </li>



<li> El 84 % de las empresas cree que ofrece una personalizaci&oacute;n &ldquo;buena&rdquo; o &ldquo;excelente&rdquo;, pero solo el <a href="https://segment.com/learn/download/2025-customer-engagement-trends/" target="_blank" rel="noreferrer noopener">54 % de los consumidores est&aacute; de acuerdo</a>.</li>



<li>El <a href="https://vwo.com/customer-engagement/customer-engagement-statistics/" target="_blank" rel="noreferrer noopener">67 % de los consumidores</a> espera que las marcas ajusten autom&aacute;ticamente el contenido seg&uacute;n su contexto actual para ofrecer una experiencia personalizada en tiempo real.</li>



<li>El <a href="https://www.freshworks.com/customer-engagement/statistics/" target="_blank" rel="noreferrer noopener">57 % de las empresas</a> afirma que la personalizaci&oacute;n del engagement es la principal raz&oacute;n para adoptar IA.</li>
</ul>

<p>Los clientes esperan experiencias hiperrelevantes, pero muchas marcas a&uacute;n no han cerrado esa brecha debido a datos fragmentados, sistemas aislados e insights poco fiables.  </p>

<p>La personalizaci&oacute;n real depende de datos unificados, limpios y accionables. Invertir en una CDP permite transformar la personalizaci&oacute;n de campa&ntilde;as puntuales en momentos coherentes y significativos en todos los canales. </p>

<h3 class="wp-block-heading" id="3-engagement-multicanal-y-omnicanal"><strong>3. Engagement multicanal y omnicanal</strong></h3>

<ul class="wp-block-list">
<li>El <a href="https://sinch.com/state-of-customer-communications/?utm_content=blog&amp;utm_term=&amp;intcmp=GL-25-Brn_SCC_blog_content" target="_blank" rel="noreferrer noopener">36 % de los consumidores</a> prefiere recibir mensajes informativos a trav&eacute;s de m&uacute;ltiples canales.</li>



<li>El <a href="https://sinch.com/state-of-customer-communications/?utm_content=blog&amp;utm_term=&amp;intcmp=GL-25-Brn_SCC_blog_content" target="_blank" rel="noreferrer noopener">58 % de los consumidores </a>quiere poder elegir su canal de comunicaci&oacute;n preferido al dar su consentimiento. </li>



<li>En el mismo estudio, el <a href="https://sinch.com/state-of-customer-communications/?utm_content=blog&amp;utm_term=&amp;intcmp=GL-25-Brn_SCC_blog_content" target="_blank" rel="noreferrer noopener">87 % de los l&iacute;deres empresariales</a> afirm&oacute; estar al menos algo familiarizado con RCS (Rich Communication Services), y el 59 % de los consumidores dijo confiar m&aacute;s en los mensajes verificados por RCS que en los SMS.</li>



<li>Las marcas apuestan cada vez m&aacute;s por canales digitales inteligentes impulsados por IA. En particular, el uso de bots de IA y herramientas de autoservicio inteligentes <a href="https://indatalabs.com/blog/customer-experience-statistics-and-trends" target="_blank" rel="noreferrer noopener">aument&oacute; un 100 %</a>. </li>
</ul>

<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="557" src="https://insiderone.com/assets/media/2025/11/image-1-1024x557.png" alt="" class="wp-image-554532" srcset="https://insiderone.com/assets/media/2025/11/image-1-1024x557.png 1024w, https://insiderone.com/assets/media/2025/11/image-1-300x163.png 300w, https://insiderone.com/assets/media/2025/11/image-1-768x418.png 768w, https://insiderone.com/assets/media/2025/11/image-1.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

<p>Fuente: <a href="https://indatalabs.com/blog/customer-experience-statistics-and-trends" target="_blank" rel="noreferrer noopener">InData Labs</a></p>

<p>Los clientes buscan control, y respetar esa elecci&oacute;n genera lealtad. RCS est&aacute; liderando esta evoluci&oacute;n, convirtiendo la mensajer&iacute;a en un espacio donde las marcas pueden interactuar, compartir contenido multimedia y activar acciones inmediatas. </p>

<h3 class="wp-block-heading" id="4-impacto-de-la-ia-y-la-automatizacion"><strong>4. Impacto de la IA y la automatizaci&oacute;n</strong></h3>

<ul class="wp-block-list">
<li>El 52 % de los consumidores conf&iacute;a en respuestas generadas por IA si la marca es transparente sobre su uso. (Fuente: <a href="https://www.salesforce.com/news/stories/generative-ai-statistics/" target="_blank" rel="noreferrer noopener">Salesforce</a>) </li>



<li>Solo el <a href="https://www.tidio.com/blog/ai-customer-service-statistics/" target="_blank" rel="noreferrer noopener">18 % de los clientes</a> cree poder distinguir entre IA y humanos.</li>



<li>El 63 % de los retailers utiliza chatbots o asistentes virtuales con IA. (Fuente: <a href="https://www.tidio.com/blog/ai-customer-service-statistics/" target="_blank" rel="noreferrer noopener">Tidio</a>) </li>



<li>El <a href="https://www.zendesk.com/blog/ai-ethics-in-cx/" target="_blank" rel="noreferrer noopener">81 % de los clientes </a>prefiere usar herramientas de autoservicio antes de contactar con un agente humano.</li>



<li>La IA impulsar&aacute; el 95 % de las interacciones de CX para 2025. (Fuente: <a href="https://aibusiness.com/automation/ai-will-power-95-of-customer-interactions-by-2025" target="_blank" rel="noreferrer noopener">AI Business</a>) </li>



<li>Las empresas que utilizan IA reportan un <a href="https://www.tidio.com/blog/ai-customer-service-statistics/" target="_blank" rel="noreferrer noopener">20 % de aumento en la satisfacci&oacute;n del cliente</a>.</li>



<li>El an&aacute;lisis predictivo basado en IA puede mejorar en un <a href="https://www.mckinsey.com.br/capabilities/growth-marketing-and-sales/our-insights/next-best-experience-how-ai-can-power-every-customer-interaction" target="_blank" rel="noreferrer noopener">20 % la anticipaci&oacute;n de las necesidades del cliente</a>.</li>



<li>De media, la IA incrementa los indicadores de <a href="https://www.tidio.com/blog/ai-customer-service-statistics/" target="_blank" rel="noreferrer noopener">satisfacci&oacute;n del cliente en un 12 %</a>.</li>



<li>El <a href="https://www.deloittedigital.com/us/en/insights/research/customer-experience-personalization-strategy.html" target="_blank" rel="noreferrer noopener">57 % de las empresas</a> afirma que personalizar la CX es su principal motivaci&oacute;n para adoptar IA.</li>
</ul>

<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="954" src="https://insiderone.com/assets/media/2025/11/image-1024x954.png" alt="" class="wp-image-554531" srcset="https://insiderone.com/assets/media/2025/11/image-1024x954.png 1024w, https://insiderone.com/assets/media/2025/11/image-300x279.png 300w, https://insiderone.com/assets/media/2025/11/image-768x715.png 768w, https://insiderone.com/assets/media/2025/11/image.png 1400w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

<p>Fuente: <a href="https://www.tidio.com/blog/ai-customer-service-statistics/" target="_blank" rel="noreferrer noopener">Tidio</a></p>

<p>La <a href="https://insiderone.com/ai-overview/?_gl=1*18dil9v*_up*MQ..*_ga*MTc1ODk5ODQwOC4xNzYwMzcyNDI5*_ga_5LPMJ6EFP5*czE3NjAzNzI0MjYkbzEkZzAkdDE3NjAzNzI0MjYkajYwJGwwJGgxNjE3NjgxOTUy" target="_blank" rel="noreferrer noopener">inteligencia artificial</a> y la automatizaci&oacute;n est&aacute;n redefiniendo la forma en que las empresas se conectan con sus clientes, transformando el soporte, la personalizaci&oacute;n y la confianza. Aunque los consumidores est&aacute;n cada vez m&aacute;s abiertos a interacciones lideradas por IA, sus expectativas de transparencia y empat&iacute;a nunca han sido tan altas. </p>

<p>Estas estad&iacute;sticas tambi&eacute;n muestran que los clientes se sienten cada vez m&aacute;s c&oacute;modos con la IA. Para mantener la confianza, es clave comunicar siempre cu&aacute;ndo se est&aacute; utilizando. </p>

<h3 class="wp-block-heading" id="5-retencion-y-fidelizacion-de-clientes"><strong>5. Retenci&oacute;n y fidelizaci&oacute;n de clientes</strong></h3>

<ul class="wp-block-list">
<li>El <a href="https://www.gartner.com.au/en/customer-service-support/trends/customer-value-advantage-ebook" target="_blank" rel="noreferrer noopener">97 % de los clientes </a>que perciben un valor a&ntilde;adido comparten recomendaciones positivas.</li>



<li>El <a href="https://www.superoffice.com/blog/customer-experience-statistics/" target="_blank" rel="noreferrer noopener">82 % de los l&iacute;deres</a> cree que la retenci&oacute;n es m&aacute;s rentable que la adquisici&oacute;n.</li>



<li>Un aumento de solo un 2&ndash;3 % en la retenci&oacute;n puede generar un crecimiento de ingresos de dos d&iacute;gitos. (<a href="https://kpmg.com/kpmg-us/content/dam/kpmg/pdf/2024/turbocharge-growth-retention-analytics.pdf" target="_blank" rel="noreferrer noopener">KPMG</a>)</li>
</ul>

<p>La retenci&oacute;n puede no generar titulares, pero es uno de los mayores impulsores del ROI. Reinvertir en programas de fidelizaci&oacute;n, comunidades y engagement postcompra genera retornos acumulativos a largo plazo. </p>

<p><strong>Consejo pr&aacute;ctico</strong>: audita tu <a href="https://insiderone.com/es/glossary/customer-journey/" target="_blank" rel="noreferrer noopener">customer journey</a> para identificar &ldquo;momentos de valor&rdquo; en los que tu marca aporta ayuda, insights o emociones inesperadas, y refu&eacute;rzalos mediante automatizaci&oacute;n o estrategias de account management. </p>

<h2 class="wp-block-heading" id="tendencias-clave-que-definiran-el-customer-engagement-en-2026"><strong>Tendencias clave que definir&aacute;n el customer engagement en 2026</strong></h2>

<p>En los &uacute;ltimos a&ntilde;os, la personalizaci&oacute;n, la velocidad y la conveniencia se han convertido en expectativas b&aacute;sicas. Lo que est&aacute; cambiando ahora es c&oacute;mo las marcas las entregan, gracias a la <a href="https://insiderone.com/ai-overview/?_gl=1*bbapio*_up*MQ..*_ga*MTc1ODk5ODQwOC4xNzYwMzcyNDI5*_ga_5LPMJ6EFP5*czE3NjAzNzI0MjYkbzEkZzAkdDE3NjAzNzI0MjYkajYwJGwwJGgxNjE3NjgxOTUy" target="_blank" rel="noreferrer noopener">IA emocionalmente inteligente</a>, la <a href="https://insiderone.com/individualize/journey-orchestration/?_gl=1*bvmf04*_up*MQ..*_ga*MTc1ODk5ODQwOC4xNzYwMzcyNDI5*_ga_5LPMJ6EFP5*czE3NjAzNzI0MjYkbzEkZzAkdDE3NjAzNzI0MjYkajYwJGwwJGgxNjE3NjgxOTUy" target="_blank" rel="noreferrer noopener">unificaci&oacute;n de datos</a> y la adaptabilidad en tiempo real. </p>

<p><strong>1. La IA pasar&aacute; de automatizar tareas a tomar decisiones </strong>Para 2026, la IA no solo enviar&aacute; emails m&aacute;s r&aacute;pido o analizar&aacute; segmentos con mayor eficiencia. <a href="https://insiderone.com/ai/agent-one/?_gl=1*17t9ipj*_up*MQ..*_ga*MTc1ODk5ODQwOC4xNzYwMzcyNDI5*_ga_5LPMJ6EFP5*czE3NjAzNzI0MjYkbzEkZzAkdDE3NjAzNzI0MjYkajYwJGwwJGgxNjE3NjgxOTUy" target="_blank" rel="noreferrer noopener">Los agentes de IA</a> decidir&aacute;n cu&aacute;ndo y c&oacute;mo interactuar con los clientes en funci&oacute;n de su intenci&oacute;n y emoci&oacute;n. El foco pasar&aacute; de la productividad a la proactividad.  </p>

<p><strong>2. Los datos se convertir&aacute;n en la nueva ventaja creativa </strong>Con regulaciones de privacidad m&aacute;s estrictas, los datos first-party ser&aacute;n el mayor diferenciador. Pero la ventaja no vendr&aacute; de la cantidad de datos, sino de la capacidad de conectarlos de forma fluida y activarlos en tiempo real.  </p>

<p><strong>3. La confianza y la transparencia definir&aacute;n la lealtad. </strong>Los consumidores saben que la IA influye en sus interacciones y lo aceptan, siempre que se sienta humana. Marcos &eacute;ticos de IA, <a href="https://insiderone.com/individualize/?_gl=1*17t9ipj*_up*MQ..*_ga*MTc1ODk5ODQwOC4xNzYwMzcyNDI5*_ga_5LPMJ6EFP5*czE3NjAzNzI0MjYkbzEkZzAkdDE3NjAzNzI0MjYkajYwJGwwJGgxNjE3NjgxOTUy" target="_blank" rel="noreferrer noopener">personalizaci&oacute;n</a> basada en consentimiento y una comunicaci&oacute;n clara sobre la automatizaci&oacute;n ser&aacute;n parte esencial de la estrategia.  </p>

<p>Estas transformaciones marcan una nueva era en la que el engagement se basa en conversaciones continuas y contextuales. Las marcas que triunfen ser&aacute;n aquellas capaces de escuchar, adaptarse y actuar de forma inteligente e inmediata. </p>

<h2 class="wp-block-heading" id="convertir-los-insights-en-accion-con-insider-one"><strong>Convertir los insights en acci&oacute;n con Insider One</strong></h2>

<p>Los datos son claros: el engagement ocurre en tiempo real. As&iacute; es como Insider One ayuda a convertir los insights en crecimiento medible. </p>

<h3 class="wp-block-heading" id="1-transforma-los-canales-de-alto-rendimiento-en-journeys-personalizados"><strong>1. Transforma los canales de alto rendimiento en journeys personalizados</strong></h3>

<p>Utiliza los insights de tus p&aacute;ginas con mejor conversi&oacute;n para crear segmentos din&aacute;micos de newsletters. Insider One ayud&oacute; a una <a href="https://insiderone.com/case-studies/how-puma-achieved-231-uplift-in-lead-submission-rate-with-onsite-gamification-engagement-strategies/?_gl=1*g5bfme*_up*MQ..*_ga*NDE0MDU3NzUzLjE3NjAzNjQ1Mjg.*_ga_5LPMJ6EFP5*czE3NjAzNjQ1MjQkbzEkZzEkdDE3NjAzNjQ1NjYkajE4JGwwJGgzMTk3OTA1Njk" target="_blank" rel="noreferrer noopener">marca global de retail</a> a conectar formularios web con journeys de email mediante <a href="https://insiderone.com/es/ebook/architect-product-guide/" target="_blank" rel="noreferrer noopener">Architect</a> y la <a href="https://insiderone.com/es/customer-data-management/" target="_blank" rel="noreferrer noopener">CDP</a>, logrando un 47 % m&aacute;s de tr&aacute;fico recurrente y un 22 % de aumento en engagement por email. </p>

<h3 class="wp-block-heading" id="2-aumenta-la-relevancia-del-contenido-con-personalizacion-predictiva"><strong>2. Aumenta la relevancia del contenido con personalizaci&oacute;n predictiva</strong></h3>

<p>Con la <a href="https://insiderone.com/es/?page_id=37957" target="_blank" rel="noreferrer noopener">IA predictiva</a> de Insider One, los marketers pueden anticipar la pr&oacute;xima acci&oacute;n del usuario y entregar contenido personalizado incluso antes de que lo solicite.  </p>

<h3 class="wp-block-heading" id="3-optimiza-los-ctas-con-insights-en-tiempo-real"><strong>3. Optimiza los CTAs con insights en tiempo real</strong></h3>

<p>Gracias al tracking de comportamiento en tiempo real, Insider One permite ajustar los CTAs din&aacute;micamente seg&uacute;n la intenci&oacute;n del usuario,<a href="https://insiderone.com/es/channels/email/" target="_blank" rel="noreferrer noopener"> activando emails</a> o recordatorios por <a href="https://insiderone.com/channels/whatsapp/" target="_blank" rel="noreferrer noopener">WhatsApp</a> en el momento adecuado.  </p>

<h3 class="wp-block-heading" id="4-equilibra-la-ia-con-la-conexion-humana"><strong>4. Equilibra la IA con la conexi&oacute;n humana</strong></h3>

<p>La automatizaci&oacute;n es clave, pero los clientes siguen valorando la autenticidad. Las herramientas de orquestaci&oacute;n de journeys de Insider One permiten combinar flujos automatizados con puntos de contacto humanos. </p>

<h3 class="wp-block-heading" id="5-mide-itera-y-escala-lo-que-funciona"><strong>5. Mide, itera y escala lo que funciona</strong></h3>

<p>Centraliza el an&aacute;lisis de tus campa&ntilde;as utilizando <a href="https://insiderone.com/es/reporting-analytics-overview/" target="_blank" rel="noreferrer noopener">el panel de control unificado de Insider </a>One para supervisar la participaci&oacute;n en <a href="https://insiderone.com/es/channels/email/" target="_blank" rel="noreferrer noopener">email</a>, <a href="https://insiderone.com/channels/whatsapp/" target="_blank" rel="noreferrer noopener">WhatsApp</a>, <a href="https://insiderone.com/es/web-push-notifications/" target="_blank" rel="noreferrer noopener">push y web. </a>A continuaci&oacute;n, redobla la apuesta por lo que funciona, ya sea el texto de la p&aacute;gina de destino de alta conversi&oacute;n o los boletines informativos sensibles al tiempo que superan sistem&aacute;ticamente los resultados.</p>

<h2 class="wp-block-heading" id="haz-del-customer-engagement-tu-principal-diferenciador-con-insider-one"><strong>Haz del customer engagement tu principal diferenciador con Insider One </strong></h2>

<p>Insider One lidera el mercado en la transformaci&oacute;n de datos en engagement significativo. Es reconocida tanto por usuarios como por analistas.  </p>

<p>Ha sido nombrada <a href="https://insiderone.com/news/insider-expands-g2-leadership-in-summer-2025-reports/" target="_blank" rel="noreferrer noopener">L&iacute;der #1 en G2 en 12 categor&iacute;as (verano 2025) y Customer&rsquo;s Choice de Gartner 2025</a> para hubs de marketing multicanal. Pero m&aacute;s all&aacute; de los premios, los resultados hablan por s&iacute; solos. </p>

<p>Marcas como <a href="https://insiderone.com/case-studies/how-puma-achieved-231-uplift-in-lead-submission-rate-with-onsite-gamification-engagement-strategies/?_gl=1*g5bfme*_up*MQ..*_ga*NDE0MDU3NzUzLjE3NjAzNjQ1Mjg.*_ga_5LPMJ6EFP5*czE3NjAzNjQ1MjQkbzEkZzEkdDE3NjAzNjQ1NjYkajE4JGwwJGgzMTk3OTA1Njk" target="_blank" rel="noreferrer noopener">PUMA</a>, <a href="https://insiderone.com/case-studies/lenovo/?_gl=1*mkxquf*_up*MQ..*_ga*NDE0MDU3NzUzLjE3NjAzNjQ1Mjg.*_ga_5LPMJ6EFP5*czE3NjAzNjQ1MjQkbzEkZzEkdDE3NjAzNjQ1OTgkajYwJGwwJGgzMTk3OTA1Njk" target="_blank" rel="noreferrer noopener">Lenovo</a> y <a href="https://insiderone.com/case-studies/enklare/?_gl=1*1upreue*_up*MQ..*_ga*NDE0MDU3NzUzLjE3NjAzNjQ1Mjg.*_ga_5LPMJ6EFP5*czE3NjAzNjQ1MjQkbzEkZzAkdDE3NjAzNjQ1MjQkajYwJGwwJGgzMTk3OTA1Njk." target="_blank" rel="noreferrer noopener">Enklare</a> utilizan Insider One para crear journeys personalizados de alto rendimiento. PUMA logr&oacute; un<a href="https://insiderone.com/case-studies/how-puma-achieved-231-uplift-in-lead-submission-rate-with-onsite-gamification-engagement-strategies/?_gl=1*g5bfme*_up*MQ..*_ga*NDE0MDU3NzUzLjE3NjAzNjQ1Mjg.*_ga_5LPMJ6EFP5*czE3NjAzNjQ1MjQkbzEkZzEkdDE3NjAzNjQ1NjYkajE4JGwwJGgzMTk3OTA1Njk" target="_blank" rel="noreferrer noopener"> 231 % de aumento en leads</a> con engagement gamificado. <a href="https://insiderone.com/case-studies/lenovo/?_gl=1*mkxquf*_up*MQ..*_ga*NDE0MDU3NzUzLjE3NjAzNjQ1Mjg.*_ga_5LPMJ6EFP5*czE3NjAzNjQ1MjQkbzEkZzEkdDE3NjAzNjQ1OTgkajYwJGwwJGgzMTk3OTA1Njk" target="_blank" rel="noreferrer noopener">Lenovo</a> mejor&oacute; las conversiones de cross-sell con campa&ntilde;as omnicanal en tiempo real. <a href="https://insiderone.com/case-studies/enklare/?_gl=1*1upreue*_up*MQ..*_ga*NDE0MDU3NzUzLjE3NjAzNjQ1Mjg.*_ga_5LPMJ6EFP5*czE3NjAzNjQ1MjQkbzEkZzAkdDE3NjAzNjQ1MjQkajYwJGwwJGgzMTk3OTA1Njk." target="_blank" rel="noreferrer noopener">Enklare</a> redujo costes de adquisici&oacute;n y aument&oacute; la calidad de leads gracias a segmentos predictivos.  </p>

<p>La fuerza de Insider One reside en su <a href="https://insiderone.com/es/individualize/orchestrate/" target="_blank" rel="noreferrer noopener">orquestaci&oacute;n potenciada por IA</a> y sus <a href="https://insiderone.com/es/glossary/predictive-analytics/" target="_blank" rel="noreferrer noopener">an&aacute;lisis predictivos</a>, que ayudan a los profesionales del marketing a dise&ntilde;ar y ofrecer viajes hiperpersonalizados en tiempo real a trav&eacute;s de todos los canales: email, SMS, aplicaciones, web e incluso plataformas emergentes como RCS. Nuestra plataforma identifica autom&aacute;ticamente el mejor canal, el mejor momento y el mejor mensaje para cada cliente, garantizando que cada punto de contacto sea intencionado y no una interrupci&oacute;n. </p>

<p><a href="https://insiderone.com/product-demo-hub/" target="_blank" rel="noreferrer noopener">Solicita una demo</a> con nuestro equipo o realiza un tour por la plataforma y descubre c&oacute;mo Insider One puede generar los mismos resultados para tu marca.</p>
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                                <a href="https://insiderone.com/es/author/christopher-baldwin/">
                                    <span>Chris Baldwin </span>
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                            VP Marketing, Brand and Communications                        </p>

                                                    <p class="author-bio">Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One&#039;s brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let&#039;s just say that he shouldn&#039;t give up the day job just yet.</p>
                        
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