Insider One's Growth Hacks Series Melbourne | Retail & eComm
2026-03-06 17:03 Diff

Maddy Baxter-Smith

Ecommerce Manager

Maddy leads eCommerce across Australia and New Zealand for New Balance, driving digital growth through data, experimentation, and customer-first strategies. With experience spanning retail powerhouses like Just Group, she’s known for integrating insight-led tools like Contentsquare into day-to-day decision-making—boosting conversion rates and streamlining cross-functional collaboration. A strong voice in the industry, Maddy’s passionate about CX, brand-building, and empowering teams to move with both speed and purpose.