SASA Switches from Braze to Insider One, Boosts App CR by 21.7%
2026-03-06 02:37 Diff

of site revenue from Architect

SA SA is an iconic beauty and cosmetics retailer headquartered in Hong Kong, renowned for its extensive selection of global skincare, cosmetics, and personal care products. The brand serves millions of shoppers through an integrated online-offline experience, setting industry standards for expert, engaging customer journeys.

sitewide revenue contribution from Architect

of total revenue was regained from previously churned members.

uplift in CR for the automated journey targeting members

CR uplift from segmented notifications

SA SA is planning to extend personalization and real-time marketing into WhatsApp and unlock even deeper journey orchestration with Insider One, amplifying loyalty, conversion, and lifetime value.

App Template Segmentation

SA SA’s favourite feature is App Template Segmentation, which enables highly targeted 1:1 messaging in their app, driving significant CR lifts and maximizing engagement among every customer segment.

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