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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="225828" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Студия Артемия Лебедева разработала упаковку для соков «Добрый» / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">17 ноя 2025</time></li>
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<h1 class="article-preview__title">Студия Артемия Лебедева разработала упаковку для соков «Добрый»</h1>
<p class="article-preview__description">Обновлённая айдентика стала «более сдержанной и современной».</p>
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Алина Щеглова </div>
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Журналистка, мама четверых детей. Тут должно быть написано, что она любила бы делать в свободное время, если бы оно у неё было. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":130940,"alt":"","caption":""},{"id":130939,"alt":"","caption":""},{"id":130442,"alt":"","caption":""},{"id":130432,"alt":"","caption":""},{"id":130433,"alt":"","caption":""},{"id":130431,"alt":"","caption":""},{"id":130435,"alt":"","caption":""},{"id":130429,"alt":"","caption":""},{"id":130434,"alt":"","caption":""},{"id":130430,"alt":"","caption":""},{"id":130439,"alt":"","caption":""},{"id":130436,"alt":"","caption":""},{"id":130441,"alt":"","caption":""},{"id":130438,"alt":"","caption":""},{"id":130440,"alt":"","caption":""},{"id":130437,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">
Логотип остался ключевым элементом оформления, но его масштаб, расположение и ориентация теперь варьируются в зависимости от формата упаковки. А в центре композиции изображения фруктов и ягод крупным планом.
</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/17425424112025_b1f5fb33da8f50f319a53de56ac6374150b960ea.gif" data-image-id="130940" data-image-name="3.gif" class="stk-image stk-reset" width="770" height="433" loading="lazy"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a class="stk-reset" href="https://www.artlebedev.ru/dobry/package/" target="_blank">Студия Артемия Лебедева</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">
Краткие клеймы (слоганы о товаре) в дизайне размещаются так, чтобы не перегружать общий вид. Простая структура макета «снижает уровень визуального шума».
</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/19515917112025_ac58a0a6f03665ad1d774bbd91c66869dd76fe1f.png" height="1150" data-image-id="130432" data-image-name="Dobriy_02.png" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/dobry/package/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">
Айдентика строится на гиперреалистичных изображениях фруктов и ягод.В блоке характеристик на упаковке упор сделали на числовые показатели — так информация воспринимается «компактнее».
</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/19515917112025_1dc4cbccc3852b39550430c6b90214c4604039f8.jpg" height="1150" data-image-id="130433" data-image-name="Dobriy_03.jpg" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/dobry/package/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">
В оформлении используется фирменная палитра бренда. Те же принципы применяются и в дизайне упаковок для морсов, но в них фруктово-ягодная композиция становится более насыщенной, а основной цвет подбирается в соответствии с оттенком напитка.
</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/17421824112025_08fda0244b5397e030ee401fd2bea5b24f78a72b.jpg" data-image-id="130939" data-image-name="2.jpg" class="stk-image stk-reset" width="1540" height="866" loading="lazy"/></div></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/19520217112025_8b1be238c8d92da2eabc7ee25b44c1d7c4ba8251.png" height="1150" data-image-id="130435" data-image-name="Dobriy_05.png" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/dobry/package/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/19515717112025_085a964120d2d4dc303731c6d0a05347ff437017.png" height="866" data-image-id="130429" data-image-name="Dobriy_06.png" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/dobry/package/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/19515917112025_ca6ca90f63c3a3778588b14fb2beb9b02baa6e8b.jpg" height="866" data-image-id="130434" data-image-name="Dobriy_07.jpg" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/dobry/package/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/19515817112025_a2719e5b28ce0c98bb443d051d9d44ae3bfeaa11.png" height="866" data-image-id="130430" data-image-name="Dobriy_08.png" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/dobry/package/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/19520317112025_aa3fce24c783a0d69de4f7be224126e4de2e3b65.png" height="866" data-image-id="130439" data-image-name="Dobriy_09.png" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/dobry/package/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/19520217112025_8713863f180b1f0aecc73cfc49a4c38a974c79d1.png" height="866" data-image-id="130436" data-image-name="Dobriy_10.png" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/dobry/package/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/19520317112025_9b0b264fa3dcc1c18451409847d461f0eda4eef2.png" height="866" data-image-id="130441" data-image-name="Dobriy_11.png" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/dobry/package/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/19520317112025_33373b6831b82bdd14affeb7f861d15377636a02.png" height="866" data-image-id="130438" data-image-name="Dobriy_12.png" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/dobry/package/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/19520317112025_4339074aa22d26100d70370ab0b5cb2a7ef22a5d.png" height="866" data-image-id="130440" data-image-name="Dobriy_13.png" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/dobry/package/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" 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