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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="215029" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Доходы блогеров-коучей в 2022 году выросли почти на миллиард / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">13 апр 2023</time></li>
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Александра Лапина </div>
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Автор статей и новостей об образовании и EdTech. Магистр в области международных отношений. Интересуется сферой образования, изучением иностранных языков и с удовольствием путешествует. </div>
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Об этом говорится в исследовании Ассоциации блогеров и агентств (АБА) и сервиса аналитики и управления социальными сетями LiveDune, <a href="https://iz.ru/1496646/ivan-chernousov-iana-shturma/bratstvo-deltca-dokhody-blogerov-infotcygan-v-2022-godu-vyrosli-na-24" target="_blank" class="stk-reset">сообщают</a> «Известия».
</p><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Сколько заработали коучи</h2><p class="stk-theme_26309__mb_05 stk-reset" data-ce-tag="paragraph">
В исследовании рассмотрели доходы российских блогеров, которые продают курсы, вебинары и другие образовательные продукты. Больше всего в 2022-м заработали:
</p><ul class="stk-theme_26309__pad_hor_1 stk-reset" data-ce-tag="list"><li class="stk-reset stk-list-item" data-ce-tag="list-item">Валерия Чекалина ― более 1 млрд рублей;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">Александра Митрошина ― 650 млн рублей;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">Аяз Шабутдинов ― 600 млн рублей;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">Оксана Самойлова ― 500 млн рублей;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">Гоар Аветисян ― 500 млн рублей;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">Елена Блиновская ― 450 млн рублей;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">Виктория Боня ― 250 млн рублей;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">Инна Тлиашинова ― 200 млн рублей;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">Надин Серовская ― 150 млн рублей.</li></ul><p class="stk-reset" data-ce-tag="paragraph">
Суммарный доход этих блогеров за год вырос на 948 млн рублей (или на 24%), а общая выручка достигла 4,2 млрд рублей.
</p><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Почему коучей называют инфоцыганами</h2><p class="stk-reset" data-ce-tag="paragraph">
Президент АБА Татьяна Иванова объяснила, что такие блогеры зачастую обещают научить быстро решать проблемы ― как личные, так и финансовые. Причём аудитория их курсов ― «прогретые» пользователи соцсетей, и бизнес строится именно на доверии подписчиков. По словам Ивановой, на успех каждого коуча работает большая команда аналитиков, маркетологов и дизайнеров. Сам образовательный продукт, отмечают эксперты, зачастую строится на работе с мотивацией.
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В исследовании названы и основные площадки, на которых коучи продвигают свои курсы, ― «Инстаграм»* и Telegram. Первую соцсеть задействуют прежде всего для рекламы и демонстрации своей успешности и того, что курсы действительно приносят желаемый эффект. А мессенджер используют для более плотного взаимодействия с пользователями — чтобы общаться с ними, а нередко и проводить сами курсы.
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Недавно <a class="stk-reset" href="https://skillbox.ru/media/education/analitiki-vyyasnili-kakovo-polozhenie-del-na-rynke-infobiznesa/" target="_blank">стало известно</a>, сколько за прошлый год заработали инфобизнесмены, работающие на GetCourse. Похвастаться таким же ростом доходов, как у коучей, они не могут. Выручка школ, представленных на платформе, увеличилась лишь на 1%. Для сравнения: доходы EdTech-сегмента <a class="stk-reset" href="https://skillbox.ru/media/education/v-2022-godu-vyruchka-rossiyskikh-edtechkompaniy-vyrosla-bolee-chem-na-17/" target="_blank">выросли</a> на 17,4%.
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<path d="m9.417 15.181-.397 5.584c.568 0 .814-.244 1.109-.537l2.663-2.545 5.518 4.041c1.012.564 1.725.267 1.998-.931l3.622-16.972.001-.001c.321-1.496-.541-2.081-1.527-1.714l-21.29 8.151c-1.453.564-1.431 1.374-.247 1.741l5.443 1.693 12.643-7.911c.595-.394 1.136-.176.691.218z" fill-rule="evenodd"></path>
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* Решением суда запрещена «деятельность компании Meta Platforms Inc. по реализации продуктов — социальных сетей Facebook и Instagram на территории Российской Федерации по основаниям осуществления экстремистской деятельности».
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<strong class="stk-reset">Читайте также:</strong>
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