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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="224075" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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<div data-area="article" data-title="«Потрясающий эксперимент с формой и цветом»: эксперты показывают лучшие графические кейсы / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">6 июн 2025</time></li>
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<h1 class="article-preview__title">«Потрясающий эксперимент с формой и цветом»: эксперты показывают лучшие графические кейсы</h1>
<p class="article-preview__description">Liberty Letters, Mijn Stem is Groen, Институт дизайна Чикаго.</p>
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Иллюстрация: Полина Честнова для Skillbox Media </p>
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Редакция «Дизайн» Skillbox Media </div>
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Пишем про дизайн и искусство. Всё, что вы хотели знать о настоящем, прошлом и будущем визуальной культуры. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":129918,"alt":"","caption":""},{"id":129917,"alt":"","caption":""},{"id":127477,"alt":"","caption":""},{"id":120460,"alt":"","caption":""},{"id":120446,"alt":"","caption":""},{"id":120458,"alt":"","caption":""},{"id":120454,"alt":"","caption":""},{"id":120448,"alt":"","caption":""},{"id":120455,"alt":"","caption":""},{"id":120457,"alt":"","caption":""},{"id":120451,"alt":"","caption":""},{"id":120444,"alt":"","caption":""},{"id":120447,"alt":"","caption":""},{"id":120450,"alt":"","caption":""},{"id":120449,"alt":"","caption":""},{"id":120452,"alt":"","caption":""},{"id":120453,"alt":"","caption":""},{"id":120456,"alt":"","caption":""},{"id":120445,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">Каждый месяц эксперты — преподаватели, арт-директора, дизайнеры — рассказывают об актуальных графических проектах, которые произвели на них впечатление.</p><p class="stk-reset" data-ce-tag="paragraph">В этом материале Энди Мартин, куратор профиля «Коммуникационный дизайн» в Школе дизайна НИУ ВШЭ, арт-директор бюро ODB, делится кейсами, которые приводит в пример студентам — как работы, на которые стоит ориентироваться.</p><div class="stk-grid valign-middle" data-ce-tag="grid" data-stk-css="stkQcSX8"><div data-col-width="3" class="stk-grid-col valign-middle" data-stk-css="" data-stk-css-m="" data-ce-tag="grid-col"><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/17143505062025_2011354e8677227aa88d07e24490263ad51c6c59.jpg" data-image-id="120460" data-image-name="image8.jpg" class="stk-image stk-reset" width="520" height="633" loading="lazy"/></div></figure></div><div data-col-width="9" class="stk-grid-col stk-theme_26309__pad_round_1 valign-middle stk-grid-col_last" data-ce-tag="grid-col"><h3 class="stk-theme_26309__style_medium_header stk-reset" data-ce-tag="paragraph">Энди Мартин</h3><p class="stk-reset" data-ce-tag="paragraph">Куратор профиля «Коммуникационный дизайн» в Школе дизайна НИУ ВШЭ. Графический дизайнер, арт-директор бюро ODB.</p></div></div></div></div><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><h2 class="stk-reset stk-theme_26309__style_large_header stk-theme_26309__mb_05" data-ce-tag="paragraph">Liberty Letters</h2><h4 class="stk-theme_26309__style_small_header stk-reset" data-ce-tag="paragraph">Pentagram</h4><p class="stk-reset" data-ce-tag="paragraph">Liberty — легендарный лондонский универмаг класса люкс, который был основан Артуром Ласенби Либерти в 1875 году. Liberty Letters — эксклюзивная капсульная коллекция, результат сотрудничества Pentagram и команды дизайнеров тканей Liberty Fabric.</p><p class="stk-reset" data-ce-tag="paragraph">В коллекции — ткани, сумки и шарфы. На них десятки экспериментальных типографских узоров с элементами шрифта Lasenby Sans (разработан на основе логотипа в рамках ребрендинга Liberty). Шрифт был сделан в сотрудничестве с типографией Colophon Foundry.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="1.jpg" src="/upload/medialibrary/1b5/bo2bgill3oo1zqswk6k4872clr77h8cj.jpg" height="576" data-image-id="120445" data-image-name="1.jpg" loading="lazy" title="1.jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a class="stk-reset" href="https://web.archive.org/web/20250607010624/https://www.pentagram.com/work/liberty-letters?rel=search&query=liberty&page=1" target="_blank">Liberty x Pentagram</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="2.jpg" src="/upload/medialibrary/f0a/k1lxj7dgk7ox6ekzhhpidbrb0agdqkp2.jpg" height="576" data-image-id="120456" data-image-name="2.jpg" loading="lazy" title="2.jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://web.archive.org/web/20250607010624/https://www.pentagram.com/work/liberty-letters?rel=search&query=liberty&page=1" target="_blank" class="stk-reset">Liberty x Pentagram</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="3.jpg" src="/upload/medialibrary/c78/9zebfnj6dq4fw6gnnr2ai1hmjrvacwv2.jpg" height="576" data-image-id="120453" data-image-name="3.jpg" loading="lazy" title="3.jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://web.archive.org/web/20250607010624/https://www.pentagram.com/work/liberty-letters?rel=search&query=liberty&page=1" target="_blank" class="stk-reset">Liberty x Pentagram</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="4.jpg" src="/upload/medialibrary/b34/honi4j86r3hinfdsvqe3tgisi7mmgj2g.jpg" height="576" data-image-id="120452" data-image-name="4.jpg" loading="lazy" title="4.jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://web.archive.org/web/20250607010624/https://www.pentagram.com/work/liberty-letters?rel=search&query=liberty&page=1" target="_blank" class="stk-reset">Liberty x Pentagram</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Чем интересен проект</strong>:<strong class="stk-reset"> </strong>созданием аутентичного языка из своей идентичности — логотипа и шрифта. Шрифт Lasenby Sans адаптируется, поэтому можно многократно переосмысливать абстрактные типографские узоры. Как результат — потрясающий эксперимент с формой и цветом. Такая игра с типографикой возвращает нас к эксцентричным поискам дадаизма.</p><figure class="stk-code_keep-ratio stk-reset stk-embed_rendered" data-ce-tag="embed"><code class="stk-code" style="--stk-embed-height-ratio:56.25%"><iframe title="vimeo-player" src="https://player.vimeo.com/video/847111233?h=3a767503d9" width="640" height="360" frameborder="0" referrerpolicy="strict-origin-when-cross-origin" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" allowfullscreen=""></iframe></code><figcaption class="stk-reset stk-description" data-ce-tag="description"></figcaption></figure><div class="stk-grid__layout_reverse stk-grid valign-middle" data-stk-css="stkzxygE" data-ce-tag="grid"><div data-col-width="4" class="stk-grid-col stk-grid-col_last valign-middle" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/12314607112025_9b27313cd531c5c3af79567fbed1d999333c3471.png" data-image-id="129918" data-image-name="«Меня будоражит, когда дизайн не сидит на заднице „Пинтереста“».png" class="stk-image stk-reset" width="372" height="200" loading="lazy"/></div></figure></div><div data-col-width="8" class="stk-grid-col valign-middle" data-ce-tag="grid-col"><p class="stk-reset stk-theme_26309__mb_05 stk-theme_26309__style_font_style-1629726727970" data-ce-tag="paragraph">Читайте также:</p><p class="stk-theme_26309__mb_15 stk-reset stk-theme_26309__style_font_style-1629786048064 stk-theme_26309__style_font_style-1629290372003 stk-theme_26309__color_26309_custom_color_1 article_incut" data-ce-tag="paragraph"><a class="stk-reset" href="https://skillbox.ru/media/design/menya-budorazhit-kogda-dizayn-ne-sidit-na-zadnice-pinteresta-eksperty-pokazyvayut-luchshie-graficheskie-keysy/?utm_source=media&utm_medium=link&utm_campaign=all_all_media_links_links_articles_all_all_skillbox" target="_blank">«Меня будоражит, когда дизайн не сидит на заднице „Пинтереста“»: эксперты показывают лучшие графические кейсы</a><br></p></div></div></div></div><div class="adfox_banner">
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</div><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><h2 class="stk-reset stk-theme_26309__style_large_header stk-theme_26309__mb_05" data-ce-tag="paragraph">«Мой голос зелёный»</h2><h4 class="stk-theme_26309__style_small_header stk-reset" data-ce-tag="paragraph">Lesley+Moor</h4><p class="stk-reset" data-ce-tag="paragraph">Визуальная коммуникация для акции Mijn Stem is Groen («Мой голос зелёный»). В приложении ребёнок голосом создаёт свою аватарку-персонаж. Аватары присоединяются к виртуальному климатическому маршу, на котором можно услышать голоса всех детей: так Groen превращается в вариативный Grооооооооооооооen.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="5.jpg" src="/upload/medialibrary/e4b/lwv4f1dxqr0nteqjd7baw67k7t3errsw.jpg" height="576" data-image-id="120449" data-image-name="5.jpg" loading="lazy" title="5.jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: студия Lesley+Moore</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="6.jpg" src="/upload/medialibrary/d70/macqac8f5ik5cp6oh21915b5kz9c3dv8.jpg" height="576" data-image-id="120450" data-image-name="6.jpg" loading="lazy" title="6.jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: студия Lesley+Moore</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="6(1).jpg" src="/upload/medialibrary/17b/sx15pjv9e1unyendtwmmurkjmacpqzkk.jpg" height="576" data-image-id="120447" data-image-name="6(1).jpg" loading="lazy" title="6(1).jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: студия Lesley+Moore</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="6(3).jpg" src="/upload/medialibrary/1e3/j4xt16jujzwei01w8sgcx315cf6ki998.jpg" height="576" data-image-id="120444" data-image-name="6(2).jpg" loading="lazy" title="6(3).jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: студия Lesley+Moore</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="6(2).jpg" src="/upload/medialibrary/6ba/95pa3yp9c4h4p51nxs8e2k8q3ltpjg1j.jpg" height="576" data-image-id="120451" data-image-name="6(3).jpg" loading="lazy" title="6(2).jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: студия Lesley+Moore</em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset" data-gtm-vis-has-fired10171822_255="1">Чем интересен проект</strong>: идентичность коммуникации создаётся аудиторией здесь и сейчас, а множество голосов и лиц рождает целый мир эмоций.</p><div class="stk-grid__layout_reverse stk-grid valign-middle" data-stk-css="stkOtKig" data-ce-tag="grid"><div data-col-width="4" class="stk-grid-col stk-grid-col_last valign-middle" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/12302407112025_c2c0d835c76c2fcb531771969a29d9bebc04a00e.png" data-image-id="129917" data-image-name="«Сухая аббревиатура превратилась в самостоятельный бренд»-.png" class="stk-image stk-reset" width="372" height="200" loading="lazy"/></div></figure></div><div data-col-width="8" class="stk-grid-col valign-middle" data-ce-tag="grid-col"><p class="stk-reset stk-theme_26309__mb_05 stk-theme_26309__style_font_style-1629726727970" data-ce-tag="paragraph">Читайте также:</p><p class="stk-theme_26309__mb_15 stk-reset stk-theme_26309__style_font_style-1629786048064 stk-theme_26309__style_font_style-1629290372003 stk-theme_26309__color_26309_custom_color_1 article_incut" data-ce-tag="paragraph"><a class="stk-reset" href="https://skillbox.ru/media/design/suhaya-abbreviatura-prevratilas-v-samostoyatelnyy-brend-eksperty-pokazyvayut-luchshie-graficheskie-keysy/" target="_blank">«Сухая аббревиатура превратилась в самостоятельный бренд»: эксперты показывают лучшие графические кейсы</a><br></p></div></div></div></div><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><h2 class="stk-reset stk-theme_26309__style_large_header stk-theme_26309__mb_05" data-ce-tag="paragraph">Институт дизайна Чикаго</h2><h4 class="stk-theme_26309__style_small_header stk-reset" data-ce-tag="paragraph">Collins</h4><p class="stk-reset" data-ce-tag="paragraph">В 1937 году Ласло Мохой-Надь основал Новый Баухаус в Чикаго, который позже стал Институтом дизайна (ID) в Иллинойском технологическом институте. В рамках 85-летия Института дизайна студия Collins создала для него новую айдентику.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="7.jpg" src="/upload/medialibrary/9e0/tp3qr9bd1dvi9xg84ws6co62e2x6tvbr.jpg" height="682" data-image-id="120457" data-image-name="7.jpg" loading="lazy" title="7.jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Institute of Design / <a class="stk-reset" href="https://web.archive.org/web/20250607010624/https://www.wearecollins.com/work/institute-of-design/" target="_blank">Collins</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="770" alt="gif.gif" src="/upload/medialibrary/5d7/lj7h1tebdurwlanfpfade383elwn4ucc.gif" height="430" data-image-id="120455" data-image-name="8.jpg" loading="lazy" title="gif.gif" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Institute of Design / <a class="stk-reset" href="https://web.archive.org/web/20250607010624/https://www.wearecollins.com/work/institute-of-design/" target="_blank">Collins</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="770" alt="gif2.gif" src="/upload/medialibrary/0b9/n4bk4tzsyqba0nln28u0hszacafzt745.gif" height="406" data-image-id="120448" data-image-name="9.jpg" loading="lazy" title="gif2.gif" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Institute of Design / <a class="stk-reset" href="https://web.archive.org/web/20250607010624/https://www.wearecollins.com/work/institute-of-design/" target="_blank">Collins</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="8.jpg" src="/upload/medialibrary/e66/msf2ce4rmf1dw3dgaih0idh8yzxx6lq1.jpg" height="576" data-image-id="120454" data-image-name="10.jpg" loading="lazy" title="8.jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Institute of Design / <a class="stk-reset" href="https://web.archive.org/web/20250607010624/https://www.wearecollins.com/work/institute-of-design/" target="_blank">Collins</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="9.jpg" src="/upload/medialibrary/07b/0yds8jkudutqq3hkkryk8i77145ctmyq.jpg" height="576" data-image-id="120458" data-image-name="gif.gif" loading="lazy" title="9.jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Institute of Design / <a class="stk-reset" href="https://web.archive.org/web/20250607010624/https://www.wearecollins.com/work/institute-of-design/" target="_blank">Collins</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1024" alt="10.jpg" src="/upload/medialibrary/e37/3vblwqfchh3cfqu38boswmeljopod6ft.jpg" height="576" data-image-id="120446" data-image-name="gif2.gif" loading="lazy" title="10.jpg" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Institute of Design / <a class="stk-reset" href="https://web.archive.org/web/20250607010624/https://www.wearecollins.com/work/institute-of-design/" target="_blank">Collins</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Чем интересен проект</strong>:<strong class="stk-reset"> </strong>построение системы идентичности создаёт визуальный язык, который может развиваться дальше сам по себе. Впечатляет, как работа с простой геометрией постепенно приводит к сложным и выразительным результатам. Вариативность графической системы основана на языке, который колеблется от хаотичных сочетаний к понятным и ясным сообщениям, формируя голос дизайна. Это дизайн, который своей динамикой говорит нам и о процессе, и об истории, и о развитии.</p></div></div><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><div class="stk-grid stk-grid__layout_columns" data-stk-css="stkeWcZb" data-ce-tag="grid"><div data-col-width="1" class="stk-grid-col align-left valign-top stk-mobile-hidden" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><a class="sklbx-link sklbx-link--fb stk-container stk-container-link stk-reset" data-ce-tag="container" data-container-name="Telegram" href="https://t.me/poledsgn" target="_blank"><svg class="sklbx-link__icon" width="25" height="20" xmlns="http://www.w3.org/2000/svg">
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Liberty Letters \u2014 \u044d\u043a\u0441\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u0430\u044f \u043a\u0430\u043f\u0441\u0443\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u043b\u043b\u0435\u043a\u0446\u0438\u044f, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 Pentagram \u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u043e\u0432 \u0442\u043a\u0430\u043d\u0435\u0439 Liberty Fabric.\r\n\r\n\u0412 \u043a\u043e\u043b\u043b\u0435\u043a\u0446\u0438\u0438 \u2014 \u0442\u043a\u0430\u043d\u0438, \u0441\u0443\u043c\u043a\u0438 \u0438 \u0448\u0430\u0440\u0444\u044b. \r\n\u041d\u0430 \u043d\u0438\u0445 \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0441\u043a\u0438\u0445 \u0443\u0437\u043e\u0440\u043e\u0432 \u0441 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0448\u0440\u0438\u0444\u0442\u0430 Lasenby Sans (\u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430 Liberty). \u0428\u0440\u0438\u0444\u0442 \u0431\u044b\u043b \u0441\u0434\u0435\u043b\u0430\u043d \u0432 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u0441 \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u0435\u0439 Colophon Foundry.\r\n \u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: \r\nLiberty x Pentagram [ https:\/\/web.archive.org\/web\/20250607010624\/https:\/\/www.pentagram.com\/work\/liberty-letters?rel=search&query=liberty&page=1 ] \r\n \u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: \r\nLiberty x Pentagram [ https:\/\/web.archive.org\/web\/20250607010624\/https:\/\/www.pentagram.com\/work\/liberty-letters?rel=search&query=liberty&page=1 ] \r\n \u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: \r\nLiberty x Pentagram [ https:\/\/web.archive.org\/web\/20250607010624\/https:\/\/www.pentagram.com\/work\/liberty-letters?rel=search&query=liberty&page=1 ] \r\n \u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: \r\nLiberty x Pentagram [ https:\/\/web.archive.org\/web\/20250607010624\/https:\/\/www.pentagram.com\/work\/liberty-letters?rel=search&query=liberty&page=1 ] \r\n\r\n\u0427\u0435\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0435\u043d \u043f\u0440\u043e\u0435\u043a\u0442: \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435\u043c \u0430\u0443\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0433\u043e \r\n\u044f\u0437\u044b\u043a\u0430 \u0438\u0437 \u0441\u0432\u043e\u0435\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 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\u043a\u0435\u0439\u0441\u044b [ https:\/\/skillbox.ru\/media\/design\/menya-budorazhit-kogda-dizayn-ne-sidit-na-zadnice-pinteresta-eksperty-pokazyvayut-luchshie-graficheskie-keysy\/?utm_source=media&utm_medium=link&utm_campaign=all_all_media_links_links_articles_all_all_skillbox ] \r\n\r\n\r\n\r\n \r\n\r\n\u00ab\u041c\u043e\u0439 \u0433\u043e\u043b\u043e\u0441 \u0437\u0435\u043b\u0451\u043d\u044b\u0439\u00bbLesley+Moor\r\n\r\n\u0412\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u0430\u043a\u0446\u0438\u0438 Mijn Stem \r\nis Groen (\u00ab\u041c\u043e\u0439 \u0433\u043e\u043b\u043e\u0441 \u0437\u0435\u043b\u0451\u043d\u044b\u0439\u00bb). \u0412 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u0440\u0435\u0431\u0451\u043d\u043e\u043a \u0433\u043e\u043b\u043e\u0441\u043e\u043c \u0441\u043e\u0437\u0434\u0430\u0451\u0442 \u0441\u0432\u043e\u044e 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https:\/\/web.archive.org\/web\/20250607010624mp_\/https:\/\/skillbox.ru\/media\/design\/eto-rep-petrosyana-eksperty-otsenivayut-logotipy-izvestnykh-brendov\/?utm_source=media&utm_medium=link&utm_campaign=all_all_media_links_links_articles_all_all_skillbox ] \r\n: \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u044b \u00ab\u0414\u0437\u0435\u043d\u0430\u00bb, \u00ab\u041a\u0443\u043f\u0435\u0440\u0430\u00bb, Wildberries, Kari\r\n- \u00ab\u0418\u0441\u043f\u044b\u0442\u044b\u0432\u0430\u044e \u043d\u0435\u043b\u043e\u0432\u043a\u043e\u0441\u0442\u044c, \u043a\u043e\u0433\u0434\u0430 \u0441\u043c\u043e\u0442\u0440\u044e \u043d\u0430 \u044d\u0442\u0443 \r\n\u0440\u0430\u0431\u043e\u0442\u0443 [ https:\/\/web.archive.org\/web\/20250607010624mp_\/https:\/\/skillbox.ru\/media\/design\/ispytyvayu-nelovkost-kogda-smotryu-na-etu-rabotu-eksperty-otsenivayut-logotipy-izvestnykh-brendov\/?utm_source=media&utm_medium=link&utm_campaign=all_all_media_links_links_articles_all_all_skillbox ] \u00bb: \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u044b \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\r\n- \u00ab\u042f \u043d\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u044e, \u0437\u0430\u0447\u0435\u043c \u043e\u043d\u0438 \u0432\u043e\u043e\u0431\u0449\u0435 \u0434\u0435\u043b\u0430\u043b\u0438 \r\n\u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 [ 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