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<!----> <!----></div></li></ul></div></div></header> <main class="webinar-wrapper"><div class="webinar" style="margin-top:0;"><section class="webinar__main"><!----> <div class="webinar__info"><!----> <header class="webinar-header webinar__header"><div class="webinar-header__top"><span class="webinar-header__direction">
Другое
</span> <h2 class="webinar-header__subtitle">
Бесплатный вебинар
</h2> <span class="webinar-status webinar-header__date webinar-status--ended">
13 ноября 2021
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</h3> <span class="webinar-card__date f f--12">
18.11.2024
</span> <span class="webinar-views webinar-card__views f f--12 webinar-views--card"><svg aria-label="Просмотры" xmlns="http://www.w3.org/2000/svg" class="webinar-views__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-eye-open-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-eye-open-dark"></use></svg>
612
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8 комментариев
</div> <div class="comments" style="display:block;"><ul class="comments__list"><li><div id="comment-1174549" class="comment"><div class="comment__info"><div class="comment__avatar-wrapper"> <img src="https://avatars.yandex.net/get-yapic/25358/8FKmeuJc53e15zAi4q2SZglhQ-1/islands-200" alt="Илья Андреевич" class="avatar comment__avatar"></div> <h3 class="comment__name f f--m f--14">
Илья Андреевич
</h3> <span class="comment__time">
14:26
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">Какие инструменты вы используете для поиска упоминаний бренда в сети?</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
0
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0
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Skillbox.Live
</h3> <span class="comment__time">
14:19
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">вопросы от Владимира: Используете ли Вы фейковых защитников бренда или работаете только от самого Бренда?
в работе с хейтом стратегия только обработать обращение или есть еще длинная цель (например, воспитание, формирование целевой аудитории)?
Как Вы относитесь, если Клиент выкладывает скрины переписки с Брендом?</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
0
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0
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Skillbox.Live
</h3> <span class="comment__time">
13:35
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">вопрос от Владимира: какой максимальный срок на реакцию в Ваших Компаниях?</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
1
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0
</button> <!----></div></div></div></div></li><li><div id="comment-1174546" class="comment"><div class="comment__info"><div class="comment__avatar-wrapper"> <img src="https://graph.facebook.com/v3.3/1227198201112950/picture?type=normal" alt="Pavel Shustrov" class="avatar comment__avatar"></div> <h3 class="comment__name f f--m f--14">
Pavel Shustrov
</h3> <span class="comment__time">
13:33
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">Как реагировать, если есть подозрение, что хейт и буллинг исходят от конкурентов? С этими обращениями работать точно так же, как если бы это был Клиент?</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
1
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0
</button> <!----></div></div></div></div></li><li><div id="comment-1174545" class="comment"><div class="comment__info"><div class="comment__avatar-wrapper"> <img src="https://graph.facebook.com/v3.3/1876221689210261/picture?access_token=EAAH6apDoPtsBACKzwdSIt1tPdy7xEh8U4u9pZC2W5Ql8B3XZBq1DeONHff7ZBHrHAnfZCVptiJRk98p6ztwLB8JLKiG0ls48XLAhkQ5E6pp9A99kUoVUavxq3vfCV7vUZC9HkWTa1zQf7qOyxp6rnDZCYo2tysrr8HadJXYt13RwZDZD&type=no" alt="Мария Соловьёва" class="avatar comment__avatar"></div> <h3 class="comment__name f f--m f--14">
Мария Соловьёва
</h3> <span class="comment__time">
13:13
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">Имеется ли смысл составить для сммщика скрипт для ответа агрессивным комментаторам? Или каждый раз нужно решать проблему индивидуально?</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
0
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0
</button> <!----></div></div></div></div></li><li><div id="comment-1174544" class="comment"><div class="comment__info"><div class="comment__avatar-wrapper"> <img src="https://lh3.googleusercontent.com/a-/AOh14GiNa8ounZzH1f_NJbbeZu-PdCUOdP3v7o6blT9q=s96-c" alt="Василина Дрогичинская" class="avatar comment__avatar"></div> <h3 class="comment__name f f--m f--14">
Василина Дрогичинская
</h3> <span class="comment__time">
13:11
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">И второй вопрос. Есть ли какое-то золотое правило, что бренд всегда должен отвечать на хейт? Или бывают ситуации, что стоит промолчать и тем самым погасить эмоцию агрессора?</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
0
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0
</button> <!----></div></div></div></div></li><li><div id="comment-1174543" class="comment"><div class="comment__info"><div class="comment__avatar-wrapper"> <img src="https://lh3.googleusercontent.com/a-/AOh14GiNa8ounZzH1f_NJbbeZu-PdCUOdP3v7o6blT9q=s96-c" alt="Василина Дрогичинская" class="avatar comment__avatar"></div> <h3 class="comment__name f f--m f--14">
Василина Дрогичинская
</h3> <span class="comment__time">
13:09
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">Какие есть типологии комментаторов и какие принципы ответов на их вопросы?</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
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0
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Skillbox.Live
</h3> <span class="comment__time">
12:33
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">Приветствуем всех на вебинаре! Стартуем в 13:00 мск</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
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Все вебинары
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Бренды и буллинг: как реагировать на хейт
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Все курсы
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О Skillbox
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О нас
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Студенты
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Центр карьеры
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Найти сотрудника
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Отзывы
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Контакты
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Вакансии
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Школа кураторов
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Сообщество Skillbox
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О платформе
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Оплата
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Для бизнеса
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О Skillbox
</b> <ul class="ui-footer-nav-list__links"><li class="ui-footer-nav-list__item f f--14"><a href="https://skillbox.ru/company/" target="_blank" rel="noopener" class="ui-footer-nav-list__link ui-link ui-link--inherit ui-link--standard">
О нас
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Студенты
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Центр карьеры
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Найти сотрудника
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Отзывы
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Контакты
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Вакансии
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Школа кураторов
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Сообщество Skillbox
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О платформе
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Оплата
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Для бизнеса
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Проекты
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Вебинары
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Медиа
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Распродажа
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Бесплатные курсы
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Skillbox Kids
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Школа дизайна
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Школа менеджмента
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Школа программирования
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Школа маркетинга
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Проекты
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Вебинары
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Медиа
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Распродажа
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Бесплатные курсы
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Skillbox Kids
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Школа дизайна
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Школа менеджмента
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Школа программирования
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Школа маркетинга
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Сотрудничество
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Скидки для друзей
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Партнёрская программа
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Корпоративным клиентам
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Работодателям
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Материалы бренда
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Социальные проекты
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Сотрудничество
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Скидки для друзей
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Партнёрская программа
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Корпоративным клиентам
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Работодателям
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Материалы бренда
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Социальные проекты
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8 (800) 600-78-47
<!----></a> <span class="ui-footer-contacts__phone-name f f--12">Вопросы по покупке, оплате и содержанию курсов</span></li><li class="ui-footer-contacts__phone-item"><a href="mailto:hello@dposkillbox.ru" class="ui-footer-contacts__phone f f--18 f--m ui-link ui-link--inherit ui-link--standard">
hello@dposkillbox.ru
<!----></a> <span class="ui-footer-contacts__phone-name f f--12">Вопросы по учебному процессу, если вы уже проходите курс</span></li></ul></div> <p class="ui-footer-contacts__address f f--14">г. Москва, вн. тер. г. Муниципальный Округ Хамовники, бульвар Смоленский, дом 24, строение 2, помещение 1/3</p> <!----> <ul class="ui-footer-contacts__socials"><li class="ui-footer-contacts__social"><a aria-label="Вконтакте" href="https://vk.com/skillbox_education" target="_blank" rel="noopener" class="ui-footer-contacts__social-link"><svg width="24" height="24" xmlns="http://www.w3.org/2000/svg" class="ui-footer-contacts__social-icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-vk-filled" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-vk-filled"></use></svg></a></li><li class="ui-footer-contacts__social"><a aria-label="Telegram" href="tg://resolve?domain=skillboxru" target="_blank" rel="noopener" class="ui-footer-contacts__social-link"><svg width="24" height="24" xmlns="http://www.w3.org/2000/svg" class="ui-footer-contacts__social-icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-telegram-filled" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-telegram-filled"></use></svg></a></li><li class="ui-footer-contacts__social"><a aria-label="YouTube" href="https://www.youtube.com/channel/UC2FJq-Rr7v4SlKAoM7x0ZhA" target="_blank" rel="noopener" class="ui-footer-contacts__social-link"><svg width="24" height="24" xmlns="http://www.w3.org/2000/svg" class="ui-footer-contacts__social-icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-youtube-filled" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-youtube-filled"></use></svg></a></li></ul></address> <div class="ui-footer-info ui-footer__block"><ul class="ui-footer-info__docs f f--12"><li class="ui-footer-info__doc"><a href="https://skillbox.ru/legal-docs/" type="" target="_blank" rel="noopener" class="ui-footer-info__link ui-link ui-link--inherit ui-link--standard"><span>Правовая информация</span> <!----></a></li></ul> <div class="ui-footer-info__notices"><p class="ui-footer-info__notice f f--12">
Мы <a href="https://skillbox.ru/legal-docs/chou/file/privacy_policy/version-190226.pdf" target="_blank" type="application/pdf">используем файлы cookie</a>,
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Skillbox — облачная платформа цифрового образования. Входит в реестр российского ПО. LMS «Skillbox 2.0»
принадлежит ООО «Скилбокс». Платформа используется образовательными организациями с целью оказания образовательных услуг.
</p> <!----></div> <ul class="ui-footer-info__rewards"><li class="ui-footer-info__rewards-item"><span class="ui-footer-info__reward f f--12"><svg aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="icon sprite-rewards ui-footer-info__reward-icon ui-footer-info__reward-icon--ru"><use href="/_nuxt/000d8aa6c1a1f1acacc051e036c2fd29.svg#i-ui-ru" xlink:href="/_nuxt/000d8aa6c1a1f1acacc051e036c2fd29.svg#i-ui-ru"></use></svg> <span>Премии Рунета<br>2018, 2019, 2020, 2021, 2022, 2023</span></span></li></ul> <span class="ui-footer-info__copyright f f--12">© Skillbox, 2026</span></div> <p class="ui-footer__meta-footnote p p--3">
** деятельность компании Meta Platforms Inc., которой принадлежит Инстаграм / Фейсбук, запрещена на территории РФ
в части реализации данной (-ых) социальной (-ых) сети (-ей) на основании осуществления ею экстремистской деятельности
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0}},archiveComments:[{id:hf,user:{id:802503,role:cK,name:"Илья Андреевич",avatar:"https:\u002F\u002Favatars.yandex.net\u002Fget-yapic\u002F25358\u002F8FKmeuJc53e15zAi4q2SZglhQ-1\u002Fislands-200",blocked:l},date:cq,time:"14:26",likes:{count:l,users:[]},dislikes:{count:l,users:[]},cursor:hf,response:{comments:[],commentsLength:{count:l,text:cv}},message:"Какие инструменты вы используете для поиска упоминаний бренда в сети?",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:hg,user:{id:dt,role:du,name:dv,avatar:dw,blocked:l},date:cq,time:"14:19",likes:{count:l,users:[]},dislikes:{count:l,users:[]},cursor:hg,response:{comments:[],commentsLength:{count:l,text:cv}},message:"вопросы от Владимира: Используете ли Вы фейковых защитников бренда или работаете только от самого Бренда?\n\nв работе с хейтом стратегия только обработать обращение или есть еще длинная цель (например, воспитание, формирование целевой аудитории)?\n\nКак Вы относитесь, если Клиент выкладывает скрины переписки с Брендом?",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:hh,user:{id:dt,role:du,name:dv,avatar:dw,blocked:l},date:cq,time:"13:35",likes:{count:k,users:[hi]},dislikes:{count:l,users:[]},cursor:hh,response:{comments:[],commentsLength:{count:l,text:cv}},message:"вопрос от Владимира: какой максимальный срок на реакцию в Ваших Компаниях?",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:hj,user:{id:802484,role:cK,name:"Pavel Shustrov",avatar:"https:\u002F\u002Fgraph.facebook.com\u002Fv3.3\u002F1227198201112950\u002Fpicture?type=normal",blocked:l},date:cq,time:"13:33",likes:{count:k,users:[cT]},dislikes:{count:l,users:[]},cursor:hj,response:{comments:[],commentsLength:{count:l,text:cv}},message:"Как реагировать, если есть подозрение, что хейт и буллинг исходят от конкурентов? С этими обращениями работать точно так же, как если бы это был Клиент?",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:hk,user:{id:hi,role:cK,name:"Мария Соловьёва",avatar:"https:\u002F\u002Fgraph.facebook.com\u002Fv3.3\u002F1876221689210261\u002Fpicture?access_token=EAAH6apDoPtsBACKzwdSIt1tPdy7xEh8U4u9pZC2W5Ql8B3XZBq1DeONHff7ZBHrHAnfZCVptiJRk98p6ztwLB8JLKiG0ls48XLAhkQ5E6pp9A99kUoVUavxq3vfCV7vUZC9HkWTa1zQf7qOyxp6rnDZCYo2tysrr8HadJXYt13RwZDZD&type=no",blocked:l},date:cq,time:"13:13",likes:{count:l,users:[]},dislikes:{count:l,users:[]},cursor:hk,response:{comments:[],commentsLength:{count:l,text:cv}},message:"Имеется ли смысл составить для сммщика скрипт для ответа агрессивным комментаторам? Или каждый раз нужно решать проблему индивидуально?",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:hl,user:{id:cT,role:cK,name:dn,avatar:hm,blocked:l},date:cq,time:"13:11",likes:{count:l,users:[]},dislikes:{count:l,users:[]},cursor:hl,response:{comments:[],commentsLength:{count:l,text:cv}},message:"И второй вопрос. Есть ли какое-то золотое правило, что бренд всегда должен отвечать на хейт? Или бывают ситуации, что стоит промолчать и тем самым погасить эмоцию агрессора?",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:hn,user:{id:cT,role:cK,name:dn,avatar:hm,blocked:l},date:cq,time:"13:09",likes:{count:l,users:[]},dislikes:{count:l,users:[]},cursor:hn,response:{comments:[],commentsLength:{count:l,text:cv}},message:"Какие есть типологии комментаторов и какие принципы ответов на их вопросы?",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:ho,user:{id:dt,role:du,name:dv,avatar:dw,blocked:l},date:cq,time:"12:33",likes:{count:l,users:[]},dislikes:{count:l,users:[]},cursor:ho,response:{comments:[],commentsLength:{count:l,text:cv}},message:"Приветствуем всех на вебинаре! Стартуем в 13:00 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