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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="221073" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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Катя Равальдини </div>
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Обозреватель Skillbox Media. Пишет про бизнес, маркетинг, финансы и IT. Работала с Avito Tech, «Яндексом», «Ситилинком», Ozon и «Росатомом». </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-theme_26309__mb_15 stk-reset" data-ce-tag="paragraph">Специалисты Института общественных наук Президентской академии провели <a href="https://ion.ranepa.ru/news/prezidentskaya-akademiya-provela-issledovanie-trebovaniy-mediaorganizatsiy-k-spetsialistam-rezultaty/" target="_blank" class="stk-reset">исследование</a> и узнали, какими навыками должны обладать потенциальные сотрудники медиакомпаний. Рассказываем об этих навыках.</p><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Какие сферы рассматривали в исследовании</h2><p class="stk-theme_26309__mb_05 stk-reset" data-ce-tag="paragraph">В исследовании выделили несколько кластеров медиасферы:</p><ul class="stk-theme_26309__pad_hor_1 stk-reset" data-ce-tag="list"><li class="stk-reset stk-list-item" data-ce-tag="list-item">журналистика и СМИ;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">связи с общественностью (PR);</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">политические коммуникации;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">маркетинг и реклама;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">цифровые медиа и социальные сети;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">корпоративные коммуникации;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">аналитика и исследование медиа;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">медиаобразование.</li></ul><p class="stk-theme_26309__mb_15 stk-reset" data-ce-tag="paragraph">Как отмечают авторы исследования, эти кластеры взаимосвязаны и часто пересекаются. Каждый из них влияет на то, как информация создаётся, распространяется и потребляется обществом.</p><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Какие навыки важны для специалистов медиасферы</h2><p class="stk-reset" data-ce-tag="paragraph">В рамках исследования авторы провели глубинные интервью с опытными игроками медиарынка — топ-менеджерами и руководителями компаний. Они назвали хард- и софт-скиллы, необходимые специалистам медиасферы.</p><p class="stk-theme_26309__mb_05 stk-reset" data-ce-tag="paragraph">Важными хард-скиллами считают:</p><ul class="stk-theme_26309__pad_hor_1 stk-reset" data-ce-tag="list"><li class="stk-reset stk-list-item" data-ce-tag="list-item">широкий кругозор и общую эрудицию;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">технические навыки, например монтаж видео, фото- и видеосъёмку, редактирование фото;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">навык редактуры текстов разных форматов;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">умение работать со специализированными компьютерными программами и нейросетями;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">управленческие навыки;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">умение проводить исследования и анализировать информацию.</li></ul><p class="stk-theme_26309__mb_05 stk-reset" data-ce-tag="paragraph">К важным софт-скиллам опрошенные эксперты отнесли:</p><ul class="stk-theme_26309__pad_hor_1 stk-reset" data-ce-tag="list"><li class="stk-reset stk-list-item" data-ce-tag="list-item">коммуникабельность;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">умение работать в команде;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">развитый эмоциональный интеллект;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">обучаемость;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">критическое мышление;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">ответственность и организованность.</li></ul><p class="stk-reset" data-ce-tag="paragraph">Полное описание навыков и частоту их упоминания в интервью с экспертами можно посмотреть в исследовании <a href="https://ion.ranepa.ru/news/prezidentskaya-akademiya-provela-issledovanie-trebovaniy-mediaorganizatsiy-k-spetsialistam-rezultaty/" target="_blank" class="stk-reset">на сайте</a> ИОН Президентской академии.</p></div></div></div> </div>
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